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Old 12 May 2009, 03:18 AM   #1
Omega_Precision
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IDUSTRY NEWS: New Basel Rolex prices....

I apologized if this was already posted on TRF. I have been gone for a couple of days.....








I left out the bling pieces such as the Daytona's and Masterpieces.

I expect a price increase but this is pretty ridiculous.

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Old 12 May 2009, 03:26 AM   #2
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Thanks for the update, but with those prices.......no thank you......I'll stick with the old and to hell with the new!!
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Old 12 May 2009, 03:38 AM   #3
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I am going to have to agree with JJ.

At these prices your options can vary. I don't know if I should hate or love Rolex for this. Now it has open the flood gates to a variety of different brand and models.
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Old 12 May 2009, 03:44 AM   #4
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so, based on this, what price do we expect the 116610 to come in at next year?
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Old 12 May 2009, 03:47 AM   #5
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so, based on this, what price do we expect the 116610 to come in at next year?
That is almost a given.

I'm patiently waiting...
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Old 12 May 2009, 03:50 AM   #6
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so, based on this, what price do we expect the 116610 to come in at next year?
Based on the price of the SS GMT IIc (which the new subs are comparatively priced) it should enter at or around 7,000 USD. Way too expensive. I believe that 6k for the watch is already too much, but I'm biased because I paid less than 4k for it 5 years ago.
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Old 12 May 2009, 03:44 AM   #7
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watches are luxury items.... if u cant afford them step aside so the next guy in line will purchase....
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Old 12 May 2009, 03:49 AM   #8
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watches are luxury items.... if u cant afford them step aside so the next guy in line will purchase....
With that said, I am outside the store and deciding whether I should line up or take a number but I am going back to the car.
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Old 12 May 2009, 03:53 AM   #9
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With that said, I am outside the store and deciding whether I should line up or take a number but I am going back to the car.
lol.... i just hope when the new ss sub comes out everyone is still broke
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Old 12 May 2009, 03:59 AM   #10
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lol.... i just hope when the new ss sub comes out everyone is still broke
And if that's the case, I would suspect Rolex may not be around for much longer. Their SS lines are supposed to be the reasonable ones., and if people are too broke to buy them by next year, Rolex, and just about everyone would be in really, really bad shape.
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Old 12 May 2009, 04:03 AM   #11
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And if that's the case, I would suspect Rolex may not be around for much longer. Their SS lines are supposed to be the reasonable ones., and if people are too broke to buy them by next year, Rolex, and just about everyone would be in really, really bad shape.
Now that statement does make some kind of sense to me!!
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Old 12 May 2009, 03:57 AM   #12
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watches are luxury items.... if u cant afford them step aside so the next guy in line will purchase....
I don't think it's a question of being to afford the watch. At these new price points I can see better ways of utilizing my money. Don't get me wrong, I love my Rolex, but for a SS watch, I'm just not interested in paying the new prices for them. So, in turn, you won't see me in line in the first place. I'll wait for them to show up on the secondary market when they are more inline with the price I'm willing to pay.
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Old 12 May 2009, 03:46 AM   #13
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The bottom DDII with the baguette diamonds proves that you can add diamonds to things and make it leaps and bounds better!

Still wouldn't buy it, not in YG anyways, but that is nice.
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Old 12 May 2009, 04:07 AM   #14
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Yeah, it does make good sense... 7k for SS Sub is a little too painful.
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Old 12 May 2009, 04:10 AM   #15
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when the new ss sub comes out it will sell very well... i dont care if its 7000.00... it will be very hard to get it....
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Old 12 May 2009, 04:42 AM   #16
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when the new ss sub comes out it will sell very well... i dont care if its 7000.00... it will be very hard to get it....
I disagree. It may be that way in the first 4 months, but afterward, I would not be surprised to see it follow the patterns of the SS GMT IIc and DeepSea Sea-Dweller.
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Old 12 May 2009, 04:09 AM   #17
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The thing is, though, that while Rolex may increase the prices, so is everyone else.

Heck, when Rolex raises it 10%, Patek says "Oh yeah? Well anything you can do..." and raises it 20%. It's an industry wide thing right now.
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Old 12 May 2009, 04:41 AM   #18
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The thing is, though, that while Rolex may increase the prices, so is everyone else.

Heck, when Rolex raises it 10%, Patek says "Oh yeah? Well anything you can do..." and raises it 20%. It's an industry wide thing right now.
Yeah, but comparing it to Patek is like comparing apples to oranges. Patek produces just over 1/50th the number of watches that Rolex does. It is estimated Rolex produces around a million watches per year, while Patek produces around 20k. There is a huge difference that these numbers games can play.
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Old 12 May 2009, 04:18 AM   #19
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Be advised that the prices in Euros never equate to ours here in dollars.
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Old 12 May 2009, 10:36 AM   #20
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Be advised that the prices in Euros never equate to ours here in dollars.
Unfortunately it usually does in Australia.

I expect it to be around Aus$14000 for the TT Sub.
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Old 12 May 2009, 12:05 PM   #21
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Be advised that the prices in Euros never equate to ours here in dollars.
yes qute true.

I'll be waiting for the DDII Arabic dials when its here, its awesome..
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Old 12 May 2009, 10:30 AM   #22
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great info.. i wonder the price of the new sub would be?
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Old 12 May 2009, 11:36 AM   #23
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Does anyone know how much a new TT Black Sub will be here in the states when they are released?
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Old 12 May 2009, 11:37 AM   #24
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Does anyone know how much a new TT Black Sub will be here in the states when they are released?
Someone else posted the price list in USD, too lazy to dig for it, but if I recall correctly it was $10,400.
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Old 12 May 2009, 11:50 AM   #25
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Wow thx for sharing. IT looks like the new TT sub will be around 15 thousand here in Canada.

I will stick with my old stuff.
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Old 12 May 2009, 12:46 PM   #26
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Don't be deceived.......Times are tough in the USA, but there are still people with money that pay top dollar for luxury items. I doubt very seriously if Rolex will be hurting. They will sell the stink out of some watches regardless of the price. It is only the savvy WIS that knows what they cost 5 years ago and is upset about the price.
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Old 12 May 2009, 12:49 PM   #27
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Don't be deceived.......Times are tough in the USA, but there are still people with money that pay top dollar for luxury items. I doubt very seriously if Rolex will be hurting. They will sell the stink out of some watches regardless of the price. It is only the savvy WIS that knows what they cost 5 years ago and is upset about the price.
Well, yes and no. My ADs sales are way down and that's with the other AD closing up shop. The general guess is that Rolex is down 60% in sales this year so far. On top of that, Rolex is starting to price themselves into the arena of other, in my opinion, more true luxury watches (e.g., AP, PP, etc.). Those brands that produce watches at much lower volumes.

Hopefully they'll have a hiatus from another price increase. I could understand if Rolex did a cost of living adjustment (e.g., inflation adjustment) of about 2-3% per year (with none this year), but at 10% per price increase is just getting absurd. Again, in my not-so-humble, humble opinion.
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Old 12 May 2009, 01:15 PM   #28
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To hell with Rolex prices wheres the real gems prices TUDOR ALL THE WAY...
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Old 12 May 2009, 02:22 PM   #29
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It was posted in U.S. dollars but not in Euros yet I don't think.
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Old 12 May 2009, 02:36 PM   #30
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It was posted in U.S. dollars but not in Euros yet I don't think.
Sigh... Please see my signature. The OP posted the price lists in Euros.
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