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DonCorleone · 22 August 2021, 10:07 AM

I feel that When an AD posts an image of a rolex model on their facebook or instagram they are implying they have it. Whether they offer it to a person who asks or admits they have it is another story.

This is my feeling and sense. Is this something rolex requires them to do.

Anyone else get this feeling?

Lew Archer · 22 August 2021, 10:10 AM

I interpret it as a particular reference they have arranged with Rolex to stock...which may, or may not be, presently available.

DonCorleone · 22 August 2021, 10:14 AM

Quote:

Originally Posted by Lew Archer

I interpret it as a particular reference they have arranged with Rolex to stock...which may, or may not be, presently available.

Yes, once they post they should get it soon, if not already have. But we never know for sure.

WatchGuy1966 · 22 August 2021, 10:16 AM

No, they post billboards along the highway with models they don't have. It's still media.

macrowatch · 23 August 2021, 12:46 AM

Quote:

Originally Posted by watchguy1966

no, they post billboards along the highway with models they don't have. It's still media.

+1

dannyp · 23 August 2021, 12:51 AM

Quote:

Originally Posted by WatchGuy1966

No, they post billboards along the highway with models they don't have. It's still media.

This was my thought exactly. The social media bit is a little misleading if they post a pic of the watch in hand, as opposed to a stock image from Rolex. I would imagine, though, that Rolex tries to limit social posts to the latter.

DonCorleone · 22 August 2021, 10:20 AM

One experience I had recently: I go to AD ask them about one desirable model. They suggest another model(much more expensive PM, less desirable) which will be available soon. That other piece just happened to be posted on social media earlier that day. But I did not know.

inadeje · 23 August 2021, 05:43 PM

Quote:

Originally Posted by DonCorleone

One experience I had recently: I go to AD ask them about one desirable model. They suggest another model(much more expensive PM, less desirable) which will be available soon. That other piece just happened to be posted on social media earlier that day. But I did not know.

This is a misnomer. The PM is logically more desirable unless of course this is “Rolex world” in which on TRF the SS is the desirable piece

Jack T · 22 August 2021, 10:23 AM

My AD said his Rolex rep comments on his social media postings, frequency and content. There are expectations to keep the brand prominent on all platforms, visual, print and internet.

sportsfan0704 · 22 August 2021, 10:25 AM

Interesting question and something ive always wondered myself. The AD’s post the most random watches on these posts that it makes me wonder if there’s a method to the madness.

ks58 · 22 August 2021, 10:48 AM

False. They are trying to create long term customers. They don’t have it yet.

PBJ1925 · 22 August 2021, 11:30 AM

My local AD posts frequently but I can't seem to find a correlation between post and stock. At first I thought it was implied first come first purchase, but then again many of their posts are for hot pieces that certainly has an extensive wait list.

t60 · 22 August 2021, 11:43 AM

It's just to keep demand up, simple as that.

77T · 22 August 2021, 11:54 AM

Nothing on FB, IG nor any platform an AD uses has anything to do with their actual stock. The images are part of the co-op advertising deal and helps the AD build name presence with viewers.

Sent from my iPhone using Tapatalk Pro

rvanno · 22 August 2021, 11:55 AM

It's just advertising and brand promotion. Nothing else.

The Thin Man · 23 August 2021, 01:40 PM

Quote:

Originally Posted by rvanno

It's just advertising and brand promotion. Nothing else.

Yep, this.

Teases.

herts9 · 22 August 2021, 11:58 AM

gotta love the carrot dangling

padi56 · 22 August 2021, 05:48 PM

Quote:

Originally Posted by DonCorleone

I feel that When an AD posts an image of a rolex model on their facebook or instagram they are implying they have it. Whether they offer it to a person who asks or admits they have it is another story.

This is my feeling and sense. Is this something rolex requires them to do.

Anyone else get this feeling?

Have no idea as this so called social media today should be called un-social media, and never will even try it, as today it causes more harm than good.

Nairn1980 · 22 August 2021, 06:17 PM

Quote:

Originally Posted by DonCorleone

I feel that When an AD posts an image of a rolex model on their facebook or instagram they are implying they have it. Whether they offer it to a person who asks or admits they have it is another story.

This is my feeling and sense. Is this something rolex requires them to do.

Anyone else get this feeling?

They’re required under their AD agreement to spend a certain amount on advertising/marketing

It’s advertising the brand as opposed to a specific model being available.

Bizcut1 · 22 August 2021, 07:00 PM

Advertising

mountainjogger · 22 August 2021, 07:08 PM

Quote:

Originally Posted by DonCorleone

I feel that When an AD posts an image of a rolex model on their facebook or instagram they are implying they have it.

Why?

Harry-57 · 22 August 2021, 07:18 PM

Companies and dealers use social media for advertising, nothing more. It's a cost effective way of putting an advert in front of a lot of faces.

Thinking it means anything else is overthinking it. In fact thinking is over thinking for the general YouTwitFace user population.

train-time · 23 August 2021, 12:02 AM

Interesting, I wouldn't know as I don't do social media.

S1mplee · 23 August 2021, 01:03 AM

They just have to advertise per Rolex.

Brew · 23 August 2021, 01:31 AM

Do you think the same of the SM dudes posting pics and flipping watches from their backpacks? How about the rest of the re-sellers posting stock model pics instead of actual inventory?

Sent from my iPad using Tapatalk Pro

Oxfordian · 23 August 2021, 01:33 AM

They are advertising themselves, once you get in touch to discuss your requirements the advert has worked.

It doesn’t matter which watch they advertise it is simply the bait to hook you.

Jackie Daytona · 23 August 2021, 01:55 AM

Quote:

Originally Posted by Oxfordian

They are advertising themselves, once you get in touch to discuss your requirements the advert has worked.

It doesn’t matter which watch they advertise it is simply the bait to hook you.

Exactly! Looks like a Rolex ad, but really just there to hook you and to get you interested and in the door.

JR16 · 23 August 2021, 04:07 AM

I don’t see SM as any different from billboard or print advertising.

Sent from my iPhone using Tapatalk Pro

Clockwork24 · 23 August 2021, 04:50 AM

jimcameron · 23 August 2021, 06:41 PM

Quote:

Originally Posted by DonCorleone

Anyone else get this feeling?

In my 72 years, I've never thought about it.

22 August 2021, 10:07 AM	#1
DonCorleone Banned Join Date: Aug 2021 Location: USoA Posts: 25	AD posting on social media I feel that When an AD posts an image of a rolex model on their facebook or instagram they are implying they have it. Whether they offer it to a person who asks or admits they have it is another story. This is my feeling and sense. Is this something rolex requires them to do. Anyone else get this feeling?

22 August 2021, 10:23 AM	#9
Jack T "TRF" Member Join Date: May 2013 Real Name: Jack Location: The Triangle Watch: Several Posts: 6,719	My AD said his Rolex rep comments on his social media postings, frequency and content. There are expectations to keep the brand prominent on all platforms, visual, print and internet. __________________ Sub 116613 LN; GMT 116710 LN; Sinn 104R; Exp 214270; GS SBGM221; Omega AT

22 August 2021, 11:54 AM	#14
77T 2024 SubLV41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 42,017	Nothing on FB, IG nor any platform an AD uses has anything to do with their actual stock. The images are part of the co-op advertising deal and helps the AD build name presence with viewers. Sent from my iPhone using Tapatalk Pro __________________ Does anyone really know what time it is?

23 August 2021, 01:31 AM	#25
Brew "TRF" Member Join Date: Mar 2018 Real Name: Larry Location: Finger Lakes Posts: 6,007	AD posting on social media Do you think the same of the SM dudes posting pics and flipping watches from their backpacks? How about the rest of the re-sellers posting stock model pics instead of actual inventory? Sent from my iPad using Tapatalk Pro

23 August 2021, 01:33 AM	#26
Oxfordian "TRF" Member Join Date: Aug 2019 Real Name: Martin Location: England Watch: Sea Dweller Posts: 3,117	They are advertising themselves, once you get in touch to discuss your requirements the advert has worked. It doesn’t matter which watch they advertise it is simply the bait to hook you. __________________ Martin Small Rolex, Omega, Seiko and Oris Collection

22 August 2021, 10:10 AM	#2
Lew Archer "TRF" Member Join Date: Sep 2011 Location: L.A., Calif. Watch: Rolex Submariner Posts: 2,220	I interpret it as a particular reference they have arranged with Rolex to stock...which may, or may not be, presently available.

22 August 2021, 10:16 AM	#4
WatchGuy1966 "TRF" Member Join Date: Apr 2018 Location: Location Location Posts: 1,794	No, they post billboards along the highway with models they don't have. It's still media.

22 August 2021, 10:20 AM	#7
DonCorleone Banned Join Date: Aug 2021 Location: USoA Posts: 25	One experience I had recently: I go to AD ask them about one desirable model. They suggest another model(much more expensive PM, less desirable) which will be available soon. That other piece just happened to be posted on social media earlier that day. But I did not know.

22 August 2021, 10:25 AM	#10
sportsfan0704 "TRF" Member Join Date: May 2021 Location: New York Posts: 876	Interesting question and something ive always wondered myself. The AD’s post the most random watches on these posts that it makes me wonder if there’s a method to the madness.

22 August 2021, 10:48 AM	#11
ks58 Banned Join Date: Apr 2021 Location: United States Posts: 1,533	False. They are trying to create long term customers. They don’t have it yet.

22 August 2021, 11:30 AM	#12
PBJ1925 2024 Pledge Member Join Date: Nov 2020 Real Name: Jay Location: Bay Area, CA Watch: 326934 Posts: 2,319	My local AD posts frequently but I can't seem to find a correlation between post and stock. At first I thought it was implied first come first purchase, but then again many of their posts are for hot pieces that certainly has an extensive wait list.

22 August 2021, 11:43 AM	#13
t60 "TRF" Member Join Date: Mar 2016 Location: California Posts: 319	It's just to keep demand up, simple as that.

22 August 2021, 11:55 AM	#15
rvanno "TRF" Member Join Date: Aug 2019 Location: LA Posts: 23	It's just advertising and brand promotion. Nothing else.

22 August 2021, 11:58 AM	#17
herts9 "TRF" Member Join Date: Jan 2016 Real Name: Brian Location: Kentucky Watch: 116610LN Posts: 2,034	gotta love the carrot dangling

22 August 2021, 07:00 PM	#20
Bizcut1 2024 Pledge Member Join Date: Jun 2014 Real Name: Ben Location: Valley of the Sun Watch: 126331 126610 3861 Posts: 3,253	Advertising

22 August 2021, 07:18 PM	#22
Harry-57 2024 Pledge Member Join Date: Apr 2018 Real Name: Harry Location: England Posts: 10,681	Companies and dealers use social media for advertising, nothing more. It's a cost effective way of putting an advert in front of a lot of faces. Thinking it means anything else is overthinking it. In fact thinking is over thinking for the general YouTwitFace user population.

23 August 2021, 12:02 AM	#23
train-time 2024 SubLV41 Pledge Member Join Date: Feb 2009 Real Name: Plankton Location: US Watch: less Posts: 4,161	Interesting, I wouldn't know as I don't do social media.

23 August 2021, 01:03 AM	#24
S1mplee "TRF" Member Join Date: Jun 2020 Location: Usa Posts: 296	They just have to advertise per Rolex.

23 August 2021, 04:07 AM	#28
JR16 2024 Pledge Member Join Date: Jan 2013 Location: USA Posts: 6,253	I don’t see SM as any different from billboard or print advertising. Sent from my iPhone using Tapatalk Pro

23 August 2021, 04:50 AM	#29
Clockwork24 Banned Join Date: Aug 2021 Location: US Posts: 89	Advertisement

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