How much does hype and FOMO affect your decision to purchase a Rolex?

[Fleetlord]

The bug almost got me over the weekend when I saw a blue dial Skydweller exhibition model. Wheels started spinning to buy one grey, but I ultimately came out of it..

Of course, imho, there is no shame in hype or FOMO driving buying decisions…just curious at this point in time how much of the market of TRF members are affected enough to use it as a buying prompt.

[Laszlo]

To make FOMO even worse, prices in the past couple weeks have literally been going parabolic. We can cast some blame on peak holiday but prices aren’t coming back down afterwards, or in the foreseeable future — IMO. I’m currently getting really bad FOMO for a DSSD JC 126660 and know if I wait a few weeks I’m going to regret it. We’ll see if I can shake the fever by morning. Stay tuned.

[Fleetlord]

Originally Posted by Laszlo

To make FOMO even worse, prices in the past couple weeks have literally gone parabolic. We can cast some blame on peak holiday but prices aren’t coming back down afterwards, or in the foreseeable future — IMO. I’m currently getting really bad FOMO for a DSSD JC 126660 and know if I wait a month or less I’m going to regret it. We’ll see if I can shake the fever by morning. Stay tuned.

I see that in the market as well, that’s a reason why I posted the poll as temp check of the current market. Last one of these had been quite some time ago and prices are way higher now.

[Sandpit]

If anything it makes me go in the opposite direction. The idea of watching grown adults fall over themselves to all try and get the same watch makes me want it even less.

[Madman37]

Originally Posted by Sandpit

If anything it makes me go in the opposite direction. The idea of watching grown adults fall over themselves to all try and get the same watch makes me want it even less.

The results and statements which say FOMO doesn’t drive purchase decisions is a lie. Everyone here pretends it doesn’t.

[teck21]

Originally Posted by Madman37

The results and statements which say FOMO doesn’t drive purchase decisions is a lie. Everyone here pretends it doesn’t.

Interestingly, the being turned off by the FOMO/hype is it’s own kind of FOMO.

The anti-hype hype. The anti establishment.

Group identity. The cornerstone of human identification.


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[DJ2020]

Originally Posted by Sandpit

If anything it makes me go in the opposite direction. The idea of watching grown adults fall over themselves to all try and get the same watch makes me want it even less.

Same for me. Hype and AD attitudes is a HUGE turn off for me.

[mquarter]

I'm not fully immune to the hype as it's because of hype do certain models or brands enter my field of awareness. But I like to weigh it up carefully before buying since it's not insignificant sums of money.

[vh2k]

The tremendous increase in demand for RM, AP, and Rolex is driven primarily by hype, perceived scarcity, and secondary market values. So, in aggregate, yes, purchase decisions are significantly influenced by the hype and FOMO.

And the hype is spreading quickly to additional models/brands.

[teck21]

There is actually a shame to admitting to FoMo or hype.

Strips away the superiority WIS are supposed to have over non-WIS when it comes to watch appreciation and selection.

It’s easy to deny giving into FOMO or hype because these are east lies to tell oneself.

Some people get turned off by FOMO and hype, but demand and sales figures for Rolex clearly suggest the exact opposite.

The number of deniers go up with sales figures, amazing.


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[OrangeSport]

Ever even heard of FOMO, had to Google it

Is it really a thing?

World has gone mad

[teck21]

Originally Posted by OrangeSport

Ever even heard of FOMO, had to Google it

Is it really a thing?

World has gone mad

The internet only gave it a catchy name. It’s been around since the start of humanity.

It is built deep into the human psyche and is merely a subset of herd behaviour which human beings engage in very naturally.

I’d go so far as to say the people least affected by fomo are the people who know what it is freely admit to giving in to it because that the sort of self awareness necessary to be truly impervious to it.

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[Sandpit]

Originally Posted by OrangeSport

Ever even heard of FOMO, had to Google it

Is it really a thing?

World has gone mad

Of course it's a real thing, and it isn't just limited to watches. It happens to humans early in their lives when every kid wants the same toy for Christmas. It will forever be this way.

Also happens in the stock market - when you see prices rocket I bet a large part of it is private investors 'Fomo-ing' into buying hot shares.

Same thing happens with other things - I dare say the UK property market is largely propped up on 'FOMO'. Everyone wants a slice of the action.

The more a price increases, the more FOMO is created

[Oxfordian]

Originally Posted by OrangeSport

Ever even heard of FOMO, had to Google it

Is it really a thing?

World has gone mad

FOMO - The fear of missing out - it drives our thoughts constantly.

Watches, cars, houses, shoes (Nike trainers), clothes, ladies handbags, vinyl records, toilet rolls (remember the start of the pandemic), you name it we just have to have it.

In most cases we don’t need this item but social media drives us to believe that we must have it and it is this fear of not having it that creates the hype for the product. The more the subject is talked about the more we desire it.

FOMO isn’t new it has been with us for centuries, word of mouth was the driver in years gone by, now we have influencers.

[JonaG]

Funny I was thinking about this lately. I felt I was impervious to hype and fomo but if I’m honest have I really reached my current collection as a critical thinking individual. Ok, on one extreme I’m not gagging for a Pepsi or a coral red OP but I do have a knack of wanting something right at the time when it seems others do too. I mentioned a piece from a trusted seller in another thread and a day later 2 on that site were sold. Two years ago I could have had the pick of any of these and likely got a deal.

It’s made me feel that I should probably stick with what I have and be happy about it!

[2001jesper]

None - made me lose interest instead, as i cant be bothered with games.

[kieselguhr]

My honest answer is very little. Hype will get my attention. Then I have a tendency to critical think my way out of buying a watch.

The biggest drive for buying a watch for me is sentimental values.

[grimps]

I've been buying Rolex and other watches for the last 13 years . back in those days I'd buy a watch or two a year purely because I liked the look of it or it had an interesting history and back story.
When I used to buy in those days I'd walk out of the dealers knowing the value had dropped sometimes as much as 50%.

Fortunately because I'd purchased most of my watches from my local authorized dealer over the years when the hype did come and the watches became difficult to get I was in a position to get most of the hot watches.
These days it's hard not to take into consideration future resale value and the scarcity and chance of being offered another hot model at retail price.
I'd now be a fool to buy a model that would lose 50% of its value when I can still get models that can increase by the same amount as soon as I walk out the dealers door.

[Jaypremium]

Originally Posted by grimps

I've been buying Rolex and other watches for the last 13 years . back in those days I'd buy a watch or two a year purely because I liked the look of it or it had an interesting history and back story.
When I used to buy in those days I'd walk out of the dealers knowing the value had dropped sometimes as much as 50%.

Fortunately because I'd purchased most of my watches from my local authorized dealer over the years when the hype did come and the watches became difficult to get I was in a position to get most of the hot watches.
These days it's hard not to take into consideration future resale value and the scarcity and chance of being offered another hot model at retail price.
I'd now be a fool to buy a model that would lose 50% of its value when I can still get models that can increase by the same amount as soon as I walk out the dealers door.

Love the honesty and this is my sentiment minus being in said position lol.


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[TimeAZ]

There should be an option D: "I am dishonest with myself and pretend like hype/fomo do not matter to me, but in truth am subject to its profound influence, secretly desire hotness, and feel validated by my perceived image".

[PhilippeD]

Originally Posted by TimeAZ

There should be an option D: "I am dishonest with myself and pretend like hype/fomo do not matter to me, but in truth am subject to its profound influence, secretly desire hotness, and feel validated by my perceived image".

This.

[Aquinas]

Originally Posted by TimeAZ

There should be an option D: "I am dishonest with myself and pretend like hype/fomo do not matter to me, but in truth am subject to its profound influence, secretly desire hotness, and feel validated by my perceived image".

Is there a post of the month vote on this forum? If so, nominated.

[Kinnakeet]

Originally Posted by TimeAZ

There should be an option D: "I am dishonest with myself and pretend like hype/fomo do not matter to me, but in truth am subject to its profound influence, secretly desire hotness, and feel validated by my perceived image".

Yes. There are quite a few noses growing right now that answered this poll.

[padi56]

Speaking for myself hype does not influence me in any watch I was going to buy,but its true today many buy the hype, to wear the hype instead of the watch.

[harvey]

Originally Posted by padi56

Speaking for myself hype does not influence me in any watch I was going to buy,but its true today many buy the hype, to wear the hype instead of the watch.

Reading some of the posts, it feels people aren’t t wearing the watch but the watch is wearing them. It’s just a watch.

[horseShu]

hype and FOMO will always be factors in acquiring a watch, in varying degrees.
you'll be hard pressed to find someone to admit that it's the MAIN driving force in their watch purchase, as you'll basically be saying that you're sheep, a slave to marketing.

[FrenchBigCrown]

Originally Posted by horseShu

hype and FOMO will always be factors in acquiring a watch, in varying degrees.
you'll be hard pressed to find someone to admit that it's the MAIN driving force in their watch purchase, as you'll basically be saying that you're sheep, a slave to marketing.

This ^

[padi56]

Originally Posted by horseShu

hype and FOMO will always be factors in acquiring a watch, in varying degrees.
you'll be hard pressed to find someone to admit that it's the MAIN driving force in their watch purchase, as you'll basically be saying that you're sheep, a slave to marketing.

I guess this FOMO is a term used on the likes of so called social media, today many of todays younger age whose sole info cupboard is in so called social media, Youtube etc instead of using there own brain. And many now mostly rely on so called social media hype to make there minds up for them, as SM has taken over there lives and use of there own brain power. Marketing today is more like brain washing to some.

[Neom]

Originally Posted by padi56

I guess this FOMO is a term used on the likes of so called social media, today many of todays younger age whose sole info cupboard is in so called social media, Youtube etc instead of using there own brain. And many now mostly rely on so called social media hype to make there minds up for them, as SM has taken over there lives and use of there own brain power. Marketing today is more like brain washing to some.

Agree 100%... I am just worried about the future IF social medias disappear - what will the influencers / content creators do with their lives... Or is it that the world is really changing and the professions we currently know of and respect will slowly disappear and fade away...

[lefred24]

Definitely makes me want to avoid the more popular sports models. A steel sub has become the most normcore watch imaginable. I'm guessing 90% of the reason one would want this watch is because of all the furore and hype around it. Not because it's an iconic quality piece.