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Old 6 December 2021, 10:12 AM   #1
SubMarin18
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Anyone else notice?

The Movado advertisement’s here in the U.S. pushing stainless steel, automatic watches where the commercial has the time set to 10:10-ish and the date set to “28”? Mimicking the Rolex advertising?
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Old 6 December 2021, 10:19 AM   #2
RJRJRJ
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The 10:10 setting is not a Rolex thing, it's used by most of the big names.
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Old 6 December 2021, 10:22 AM   #3
SubMarin18
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Quote:
Originally Posted by RJRJRJ View Post
The 10:10 setting is not a Rolex thing, it's used by most of the big names.
I did not know that. I appreciate your insight!
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Old 6 December 2021, 10:58 AM   #4
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Quote:
Originally Posted by RJRJRJ View Post
The 10:10 setting is not a Rolex thing, it's used by most of the big names.
Supposed to look like a smile.
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Old 6 December 2021, 11:06 AM   #5
SubMarin18
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Quote:
Originally Posted by Mr. K View Post
Supposed to look like a smile.
How about the 28?
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Old 6 December 2021, 01:24 PM   #6
KathleenL
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Quote:
Originally Posted by SubMarin18 View Post
How about the 28?
All months have 28 days, so no matter when you see the ad, the date is appropriate. Seeing a "31" in the date window in February doesn't work...
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Old 6 December 2021, 04:48 PM   #7
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Quote:
Originally Posted by SubMarin18 View Post
How about the 28?
I have no idea if I'm right but it could be because 28 fills the date window nicely, or it could be because the Chinese consider the number to be lucky.

Another possibility is that 28 was chosen because it is a "perfect number'', ie one whose divisors add up to the number. So 6 is the first perfect number - its divisors 1, 2, and 3 add up to 6.

The next perfect number is 28 - its divisors are 1, 2, 4, 7 and 14, which add up to 28.

The next perfect number is 496 and then 8218 and so on.
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Old 6 December 2021, 11:16 AM   #8
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Anyone else notice?

Yes, just noticed the Movado media buys. Good commercials.

Their new “sports” watches look decent and should sell well at the upscale department stores (like Macy’s) and mall-based jewelry retailers (Kay, Zales, Helzberg, etc.).

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Old 6 December 2021, 11:47 AM   #9
dpt.calvin
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Definitely not a Rolex thing lol
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Old 6 December 2021, 12:28 PM   #10
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10:10 is a popular setting.
Years back I used to see 8:18 also being used.

Those settings are eye-appealing and also <usually> allow the dial text, date, etc. to show nicely.
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Old 6 December 2021, 03:33 PM   #11
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On a side note, I’m glad to see Movado trying to up it’s game.
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