Spending History

[NebHusker23]

I'm sure this has been mentioned a lot, but how much spending history makes a VIP client to an AD??

[Screwly]

I would just ask the particular AD you do business with. I’m sure they are all different with their requirements.

[PureCoconut]

Originally Posted by screwly

i would just ask the particular ad you do business with. I’m sure they are all different with their requirements.

+1

[tyler_win]

Largely depends on the area. I'd guess with the Miami area, it'd be quite a bit.

[shaunylw]

I think it depends on location. In the Midwest, it’s going to be much smaller than say the 200k or more in Beverly Hills.

[SaintMickey]

Enough to "get noticed" by the AD in your town.

[NebHusker23]

The AD and I have a great relationship. I got my Batman on August 30th, 2021 and I saw him in October to get my girl a piece of jewelry. Him and I sat down and I said it's October and still no call from you. He looked at me and said you will not get a call this month. The AD wanted to get some watches out to people who have been waiting for years. My call came in November for the white gold black dial. My point is that he knew I wasn't getting a watch, but he always told me they never know when a shipment comes in.

[Bxtek]

I've been asking for a GMT Pepsi at one of my local AD's. The SA was telling me that they have clients that have spent $100K during the past year or so, and it's hard for THOSE people to get a Pepsi. That basically tells me my likelihood of getting "The call". Lol.

[NebHusker23]

Well Bxtek I do hope you get the call soon.

[KY..]

Originally Posted by Bxtek

I've been asking for a GMT Pepsi at one of my local AD's. The SA was telling me that they have clients that have spent $100K during the past year or so, and it's hard for THOSE people to get a Pepsi. That basically tells me my likelihood of getting "The call". Lol.

Well that kills my hopes and aspirations of ever getting one from an AD in Cali…
I’ve tried several in Cali and it’s always; well, if you want to buy our over-priced jewelry or another watch brand you don’t want then perhaps your odds will be better… Surrrre…

[gaymondlee]

Originally Posted by Bxtek

I've been asking for a GMT Pepsi at one of my local AD's. The SA was telling me that they have clients that have spent $100K during the past year or so, and it's hard for THOSE people to get a Pepsi. That basically tells me my likelihood of getting "The call". Lol.

I'm in So cal and cant get a pepsi but in the 12 months 1 ad has given me batgirl dec 2020, starbucks 6/21, and a ss daytona black dial 5 days ago. All required bundling with jewelry. I cant believe the pepsi is harder to get than the daytona. I never expected the daytona to be offered but received it 22 months after asking for it. My spend so far at this ad is about ~$80k in the 22 months

[Santiago32]

Originally Posted by gaymondlee

I'm in So cal and cant get a pepsi but in the 12 months 1 ad has given me batgirl dec 2020, starbucks 6/21, and a ss daytona black dial 5 days ago. All required bundling with jewelry. I cant believe the pepsi is harder to get than the daytona. I never expected the daytona to be offered but received it 22 months after asking for it. My spend so far at this ad is about ~$80k in the 22 months

You've done pretty well. Especially for SoCal. Did you ask for the Daytona?

[gaymondlee]

Originally Posted by Santiago32

You've done pretty well. Especially for SoCal. Did you ask for the Daytona?

yes, it was on my list of wants. it was actually the 4th one offered to me by the same ad. 1st 2 were TT and the 3rd one I passed on was a wg oysterflex model.

[sevusal]

It all depends upon the area you live in. In California, it’s quite high, probably around $200k+


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[Screwly]

Here’s a question…. Does the money buying a Rolex count towards the spend or is the spend just other miscellaneous items???

[NebHusker23]

Hey Screwly, yes buying a Rolex and/or a piece of jewelry is all registered with that AD and it is considered a "total spend"

[Screwly]

Originally Posted by NebHusker23

Hey Screwly, yes buying a Rolex and/or a piece of jewelry is all registered with that AD and it is considered a "total spend"

Well thanks because I always thought they didn’t count. Good to know

[Gab27]

Originally Posted by Screwly

Here’s a question…. Does the money buying a Rolex count towards the spend or is the spend just other miscellaneous items???

I would expect the most savvy ADs to use some type of a weighted formula instead of just raw figures (there is an entire industry dedicated to this).

$10,000 spent on a stainless Daytona, versus $10,000 spent on a lower-demand ladies Rolex, versus $10,000 spent on necklaces would all be treated very differently when factoring in not only net profits but the difficulty in moving those respective items/odds they could rapidly sell it to another customer with a quick call. Length of an existing financial relationship and approximated odds of future purchases could also play a role, as could a myriad of other variables. (Obviously this sort of thing would necessitate ADs spending a little time/money up front, but it would benefit them considerably down the road...hence their need to be savvy and have longer-term vision.)

[Harry-57]

Originally Posted by Screwly

Here’s a question…. Does the money buying a Rolex count towards the spend or is the spend just other miscellaneous items???

In my AD yes. If you are only buying stuff you like and building a collection which includes Rolex, it's a win win.

There's more to it than spend history, but it is a significant component. I can say this confidently because I have discussed it with my AD and I know their attitude and models. I suggest that the OP discusses it with their AD(s). We can only guess.

[inadeje]

Originally Posted by NebHusker23

I'm sure this has been mentioned a lot, but how much spending history makes a VIP client to an AD??

I’m in Miami, my spend has been between 40 and 120k annually for the past 6/7 years. In my case the lower year spends were because the AD couldn’t get what I wanted so I didn’t spend. Other years you could say that we were “in synchronization” in so much as when he got what I wanted I was always there ready to pay (this is an often overlooked criterion on this forum) with immediate willingness. SAs need quick fire VIPs that are available and can act quickly with funds, since the SA is also on a stopwatch to unload the piece to a qualified buyer in a short timeframe. Why? Well if he/she doesn’t the opportunity is given to another SA at the AD. I’ve explained how watches are allocated at ADs on other threads. Read those please.

There’s another less known criterion about VIPs and its that your SA may get allocated a piece that isn’t on your wish list. He/she knows this but may propose it anyway because he/she needs help moving it fast, or a given buyer he/she had isn’t available or doesn’t have the money at that exact time. In these cases, the VIP may step up and help out anyway (I’ve been in this situation and ended up liking the piece and keeping it). You’d logically say “why wouldn’t the store just put the watch in the display and sell it that way?” - Well, that would be a good question. The problem is that the AD has rigid rules that certain pieces must be sold only to “qualified” clients. The “qualified” means VIP…only = high spend ratio

I’d say that in Miami you need at least a 50k annual spend to get watches worth 1.5x retail on the grey market. 100-130k for watches 2.5x (pepsi/blnr) to 3 times retail (eg Daytona). However, if you spend 130k it won’t be in one day (usually) so as you progress through that spend amount you’ll get pieces along the way which will gradually build up to the crescendo pieces (those worth 3x or more retail).

I don’t only buy Rolex from the AD. I also buy high margin (for them) jewelry and other watch brands from time to time. I never buy the same watch twice (well I did once, a BLNR but I told him I’d given the other as a gift to my brother- I had). Trying to get multiple same pieces is sure fire way of burning the relationship.

I hope that my synopsis wasn’t too convoluted

[Fleetlord]

Originally Posted by inadeje

I’m in Miami, my spend has been between 40 and 120k annually for the past 6/7 years. In my case the lower year spends were because the AD couldn’t get what I wanted so I didn’t spend. Other years you could say that we were “in synchronization” in so much as when he got what I wanted I was always there ready to pay (this is an often overlooked criterion on this forum) with immediate willingness. SAs need quick fire VIPs that are available and can act quickly with funds, since the SA is also on a stopwatch to unload the piece to a qualified buyer in a short timeframe. Why? Well if he/she doesn’t the opportunity is given to another SA at the AD. I’ve explained how watches are allocated at ADs on other threads. Read those please.

There’s another less known criterion about VIPs and its that your SA may get allocated a piece that isn’t on your wish list. He/she knows this but may propose it anyway because he/she needs help moving it fast, or a given buyer he/she had isn’t available or doesn’t have the money at that exact time. In these cases, the VIP may step up and help out anyway (I’ve been in this situation and ended up liking the piece and keeping it). You’d logically say “why wouldn’t the store just put the watch in the display and sell it that way?” - Well, that would be a good question. The problem is that the AD has rigid rules that certain pieces must be sold only to “qualified” clients. The “qualified” means VIP…only = high spend ratio

I’d say that in Miami you need at least a 50k annual spend to get watches worth 1.5x retail on the grey market. 100-130k for watches 2.5x (pepsi/blnr) to 3 times retail (eg Daytona). However, if you spend 130k it won’t be in one day (usually) so as you progress through that spend amount you’ll get pieces along the way which will gradually build up to the crescendo pieces (those worth 3x or more retail).

I don’t only buy Rolex from the AD. I also buy high margin (for them) jewelry and other watch brands from time to time. I never buy the same watch twice (well I did once, a BLNR but I told him I’d given the other as a gift to my brother- I had). Trying to get multiple same pieces is sure fire way of burning the relationship.

I hope that my synopsis wasn’t too convoluted

This is is EXACTLY what people need to know. 100% this.

High spend, blended margin (not only Rolex, but jewelry and "other brands") quick acting VIP's are who get the watches @ retail that everybody else just talk about.

It's a great relationship. The AD keeps VIP supplied to keep them loyal and in return the VIP BUYS (not just Rolex) and buys without hesitation.

New buyers, who live in larger markets and suffer from onetits (Rolex only) along with no or limited purchase history have pretty much 0.0% of acquiring the "hawt" references.

They are going H2H with established, valuable clients and the dealer will absolutely NOT "waste" a "scarce" reference by supplying it to an "inferior" opportunity.

At this point in the game, if the AD isn't calling you to let you know they have references available for you to acquire, it just won't happen.

[Cigars&Watches]

Originally Posted by inadeje

I’m in Miami, my spend has been between 40 and 120k annually for the past 6/7 years. In my case the lower year spends were because the AD couldn’t get what I wanted so I didn’t spend. Other years you could say that we were “in synchronization” in so much as when he got what I wanted I was always there ready to pay (this is an often overlooked criterion on this forum) with immediate willingness. SAs need quick fire VIPs that are available and can act quickly with funds, since the SA is also on a stopwatch to unload the piece to a qualified buyer in a short timeframe. Why? Well if he/she doesn’t the opportunity is given to another SA at the AD. I’ve explained how watches are allocated at ADs on other threads. Read those please.

There’s another less known criterion about VIPs and its that your SA may get allocated a piece that isn’t on your wish list. He/she knows this but may propose it anyway because he/she needs help moving it fast, or a given buyer he/she had isn’t available or doesn’t have the money at that exact time. In these cases, the VIP may step up and help out anyway (I’ve been in this situation and ended up liking the piece and keeping it). You’d logically say “why wouldn’t the store just put the watch in the display and sell it that way?” - Well, that would be a good question. The problem is that the AD has rigid rules that certain pieces must be sold only to “qualified” clients. The “qualified” means VIP…only = high spend ratio

I’d say that in Miami you need at least a 50k annual spend to get watches worth 1.5x retail on the grey market. 100-130k for watches 2.5x (pepsi/blnr) to 3 times retail (eg Daytona). However, if you spend 130k it won’t be in one day (usually) so as you progress through that spend amount you’ll get pieces along the way which will gradually build up to the crescendo pieces (those worth 3x or more retail).

I don’t only buy Rolex from the AD. I also buy high margin (for them) jewelry and other watch brands from time to time. I never buy the same watch twice (well I did once, a BLNR but I told him I’d given the other as a gift to my brother- I had). Trying to get multiple same pieces is sure fire way of burning the relationship.

I hope that my synopsis wasn’t too convoluted

Well said

[NebHusker23]

Originally Posted by inadeje

I’m in Miami, my spend has been between 40 and 120k annually for the past 6/7 years. In my case the lower year spends were because the AD couldn’t get what I wanted so I didn’t spend. Other years you could say that we were “in synchronization” in so much as when he got what I wanted I was always there ready to pay (this is an often overlooked criterion on this forum) with immediate willingness. SAs need quick fire VIPs that are available and can act quickly with funds, since the SA is also on a stopwatch to unload the piece to a qualified buyer in a short timeframe. Why? Well if he/she doesn’t the opportunity is given to another SA at the AD. I’ve explained how watches are allocated at ADs on other threads. Read those please.

There’s another less known criterion about VIPs and its that your SA may get allocated a piece that isn’t on your wish list. He/she knows this but may propose it anyway because he/she needs help moving it fast, or a given buyer he/she had isn’t available or doesn’t have the money at that exact time. In these cases, the VIP may step up and help out anyway (I’ve been in this situation and ended up liking the piece and keeping it). You’d logically say “why wouldn’t the store just put the watch in the display and sell it that way?” - Well, that would be a good question. The problem is that the AD has rigid rules that certain pieces must be sold only to “qualified” clients. The “qualified” means VIP…only = high spend ratio

I’d say that in Miami you need at least a 50k annual spend to get watches worth 1.5x retail on the grey market. 100-130k for watches 2.5x (pepsi/blnr) to 3 times retail (eg Daytona). However, if you spend 130k it won’t be in one day (usually) so as you progress through that spend amount you’ll get pieces along the way which will gradually build up to the crescendo pieces (those worth 3x or more retail).

I don’t only buy Rolex from the AD. I also buy high margin (for them) jewelry and other watch brands from time to time. I never buy the same watch twice (well I did once, a BLNR but I told him I’d given the other as a gift to my brother- I had). Trying to get multiple same pieces is sure fire way of burning the relationship.

I hope that my synopsis wasn’t too convoluted

I think this is a great synopsis. Well my journey started in March of 2021. I ordered 2 Date Justs one 41mm for me and a 36mm for my fiancé. Roughly both pieces were 12,000.00 a piece. Two weeks later I bought a Vacheron Constantin fifty-six for 32,000. My AD called me 2 weeks later after my Vacheron purchase with a Daytona two tone black and gold. two months after my Daytona purchase got a call for a Batman, then 3 months later for the white gold blue bezel with a black dial. My total spend with buying these watches and earrings for my fiancé is at 127,000 through today December 25th. I hope to keep getting a call every 2-3 months for the watches I registered for.

[inadeje]

Originally Posted by NebHusker23

I think this is a great synopsis. Well my journey started in March of 2021. I ordered 2 Date Justs one 41mm for me and a 36mm for my fiancé. Roughly both pieces were 12,000.00 a piece. Two weeks later I bought a Vacheron Constantin fifty-six for 32,000. My AD called me 2 weeks later after my Vacheron purchase with a Daytona two tone black and gold. two months after my Daytona purchase got a call for a Batman, then 3 months later for the white gold blue bezel with a black dial. My total spend with buying these watches and earrings for my fiancé is at 127,000 through today December 25th. I hope to keep getting a call every 2-3 months for the watches I registered for.

It sounds to me that you’ve started a great relationship. Since it is pretty new, one aspect you should add (if you haven’t already) is the personal touch. Have his or her whatsapp. Share chatter about our hobby, but remember that its his/her profession so the emotions may be different, however, the underlying passion is the same. If it’s possible and your age group is similar, try to meet outside of the AD. Even if it’s just one dinner or a drink. At the end of the day the relationship has to be genuine, but when it is you’ll have no issues whatsoever getting the pieces you want, and sometimes even pieces you hadn’t even considered

[NebHusker23]

Originally Posted by inadeje

It sounds to me that you’ve started a great relationship. Since it is pretty new, one aspect you should add (if you haven’t already) is the personal touch. Have his or her whatsapp. Share chatter about our hobby, but remember that its his/her profession so the emotions may be different, however, the underlying passion is the same. If it’s possible and your age group is similar, try to meet outside of the AD. Even if it’s just one dinner or a drink. At the end of the day the relationship has to be genuine, but when it is you’ll have no issues whatsoever getting the pieces you want, and sometimes even pieces you hadn’t even considered

Well said. I'm a Wine Director for a restaurant chain and I give him the best wines and champagne every time he calls. For a Christmas gift I just gave him a Perrier Jouet Belle Epoque Magnum and a 2011 Dominus magnum.

[Letitsnow]

Originally Posted by inadeje

I’m in Miami, my spend has been between 40 and 120k annually for the past 6/7 years. In my case the lower year spends were because the AD couldn’t get what I wanted so I didn’t spend. Other years you could say that we were “in synchronization” in so much as when he got what I wanted I was always there ready to pay (this is an often overlooked criterion on this forum) with immediate willingness. SAs need quick fire VIPs that are available and can act quickly with funds, since the SA is also on a stopwatch to unload the piece to a qualified buyer in a short timeframe. Why? Well if he/she doesn’t the opportunity is given to another SA at the AD. I’ve explained how watches are allocated at ADs on other threads. Read those please.

There’s another less known criterion about VIPs and its that your SA may get allocated a piece that isn’t on your wish list. He/she knows this but may propose it anyway because he/she needs help moving it fast, or a given buyer he/she had isn’t available or doesn’t have the money at that exact time. In these cases, the VIP may step up and help out anyway (I’ve been in this situation and ended up liking the piece and keeping it). You’d logically say “why wouldn’t the store just put the watch in the display and sell it that way?” - Well, that would be a good question. The problem is that the AD has rigid rules that certain pieces must be sold only to “qualified” clients. The “qualified” means VIP…only = high spend ratio

I’d say that in Miami you need at least a 50k annual spend to get watches worth 1.5x retail on the grey market. 100-130k for watches 2.5x (pepsi/blnr) to 3 times retail (eg Daytona). However, if you spend 130k it won’t be in one day (usually) so as you progress through that spend amount you’ll get pieces along the way which will gradually build up to the crescendo pieces (those worth 3x or more retail).

I don’t only buy Rolex from the AD. I also buy high margin (for them) jewelry and other watch brands from time to time. I never buy the same watch twice (well I did once, a BLNR but I told him I’d given the other as a gift to my brother- I had). Trying to get multiple same pieces is sure fire way of burning the relationship.

I hope that my synopsis wasn’t too convoluted

This is one the main reason to choose Boutiques versus Jewelry.... spending 25% of those moneys in the boutique will give same results.


Anyway I know people in Miami that got an Pepsi and an Starbucks after bought a DateJust this year.... with not other additional purchases. So, there is other ways to get the watches in Miami without spend those figures

[Fleetlord]

Originally Posted by Letitsnow

This is one the main reason to choose Boutiques versus Jewelry.... spending 25% of those moneys in the boutique will give same results.


Anyway I know people in Miami that got an Pepsi and an Starbucks after bought a DateJust this year.... with not other additional purchases. So, there is other ways to get the watches in Miami without spend those figures

From an indy or chain?

[Letitsnow]

Originally Posted by Fleetlord

From an indy or chain?

From an authorized dealer.

[Nairn1980]

Originally Posted by Letitsnow

From an authorized dealer.

He means independent or chain authorised dealer

[Sub*Man]

Originally Posted by inadeje

I’m in Miami, my spend has been between 40 and 120k annually for the past 6/7 years. In my case the lower year spends were because the AD couldn’t get what I wanted so I didn’t spend. Other years you could say that we were “in synchronization” in so much as when he got what I wanted I was always there ready to pay (this is an often overlooked criterion on this forum) with immediate willingness. SAs need quick fire VIPs that are available and can act quickly with funds, since the SA is also on a stopwatch to unload the piece to a qualified buyer in a short timeframe. Why? Well if he/she doesn’t the opportunity is given to another SA at the AD. I’ve explained how watches are allocated at ADs on other threads. Read those please.

There’s another less known criterion about VIPs and its that your SA may get allocated a piece that isn’t on your wish list. He/she knows this but may propose it anyway because he/she needs help moving it fast, or a given buyer he/she had isn’t available or doesn’t have the money at that exact time. In these cases, the VIP may step up and help out anyway (I’ve been in this situation and ended up liking the piece and keeping it). You’d logically say “why wouldn’t the store just put the watch in the display and sell it that way?” - Well, that would be a good question. The problem is that the AD has rigid rules that certain pieces must be sold only to “qualified” clients. The “qualified” means VIP…only = high spend ratio

I’d say that in Miami you need at least a 50k annual spend to get watches worth 1.5x retail on the grey market. 100-130k for watches 2.5x (pepsi/blnr) to 3 times retail (eg Daytona). However, if you spend 130k it won’t be in one day (usually) so as you progress through that spend amount you’ll get pieces along the way which will gradually build up to the crescendo pieces (those worth 3x or more retail).

I don’t only buy Rolex from the AD. I also buy high margin (for them) jewelry and other watch brands from time to time. I never buy the same watch twice (well I did once, a BLNR but I told him I’d given the other as a gift to my brother- I had). Trying to get multiple same pieces is sure fire way of burning the relationship.

I hope that my synopsis wasn’t too convoluted

Well written and spot on 100%. Even in Charlotte, if you’re not spending $50k annually you’re not on a radar.

We have a local billionaire who dropped $400k on a Diamond after a boozy lunch at my AD. Imagine competing against that level of spend… We’re there now.


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