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shammad10 · 1 May 2022, 08:30 PM

Hi guys,
Does anyone know how to report a Rolex AD?
An AD (listed on the Rolex website) just tried to sell me a submariner 124060 for double the retail price.

And no it wasn’t used. It was brand new stock that they had.
When I challenged them about it, he put it away and said: ‘lots of people want the watch, if you want it you must pay more’.

This is in a developing country I’m visiting with this as the only AD.

Jpccarguy · 1 May 2022, 08:33 PM

My impression, having read a number of reports from TRF’ers all over the world, is that the rules for pricing are looser outside the US & UK. YMMV

TswaneNguni · 1 May 2022, 08:47 PM

They wont be in Rolex business for long ...Rolex are going to strip them soon .

joli160 · 1 May 2022, 08:49 PM

AD is the owner of the watch and determines the price.
MSRP is a suggested retail price.

In more ‘developed’ countries they openly ask you or suggest you to bundle which is basically the same.

The AD is trying to maximize his profit instead of handing over a couple of thousand to a potential flipper. Surely you can understand that

HHIslander · 1 May 2022, 09:03 PM

Quote:

Originally Posted by joli160

AD is the owner of the watch and determines the price.
MSRP is a suggested retail price.

In more ‘developed’ countries they openly ask you or suggest you to bundle which is basically the same.

The AD is trying to maximize his profit instead of handing over a couple of thousand to a potential flipper. Surely you can understand that

Rolex doesn’t allow ADs to sell above MSRP, this is in the AD contract. They may be legally permitted in their country to ignore this and sell above retail, but if they do Rolex can and will terminate their AD status.

Nico81 · 2 May 2022, 02:23 AM

Quote:

Originally Posted by HHIslander

Rolex doesn’t allow ADs to sell above MSRP, this is in the AD contract. They may be legally permitted in their country to ignore this and sell above retail, but if they do Rolex can and will terminate their AD status.

Have you seen a contract between a retailer and Rolex ?

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whiskyrolex · 2 May 2022, 02:46 AM

Quote:

Originally Posted by Nico81

Have you seen a contract between a retailer and Rolex ?

Sent from my iPhone using Tapatalk

There are plenty of examples of a standard Rolex Distribution Agreement floating around online.

HHIslander · 2 May 2022, 11:07 PM

Quote:

Originally Posted by Nico81

Have you seen a contract between a retailer and Rolex ?

Sent from my iPhone using Tapatalk

No, but I play golf with the owner of an AD. If you google, there are copies of them online.

Willyjo · 1 May 2022, 09:06 PM

Bahrain is the same. They are shameless.

See some videos on YT from WatchSociety on this.

Sent from my iPhone using Tapatalk

drrd · 1 May 2022, 09:13 PM

Quote:

Originally Posted by shammad10

Hi guys,
Does anyone know how to report a Rolex AD?
.

You can report it here, name and address of the AD.

shammad10 · 1 May 2022, 09:33 PM

Quote:

Originally Posted by drrd

You can report it here, name and address of the AD.

Sorry where? Can’t see a link! Or do you mean on the forum

drrd · 1 May 2022, 09:52 PM

Quote:

Originally Posted by shammad10

Sorry where? Can’t see a link! Or do you mean on the forum

Yes here on the forum. You can share that information with other people, word will get around.

77T · 1 May 2022, 10:48 PM

Quote:

Originally Posted by shammad10

It’s not really about my situation. I’m not that bothered, but everyone turning a blind eye to these dodgy dealings is what has partially led to this current situation with Rolex

Yes, the first and easiest way to attain your stated objective (not turning a blind eye to dodgy dealings) is to name the AD here.

Quote:

Originally Posted by shammad10

Sorry where? Can’t see a link! Or do you mean on the forum

Once you name the AD, then people on TRF who are better versed in the consumer regulations of that Country can provide guidance on next steps.

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rambo99 · 1 May 2022, 09:34 PM

that's how the rolex watch market works nowadays. you can't change it, either accept it or move on to other brands. rolex wouldn’t believe you anyway if you report to them.

padi56 · 1 May 2022, 09:27 PM

Quote:

Originally Posted by shammad10

Hi guys,
Does anyone know how to report a Rolex AD?
An AD (listed on the Rolex website) just tried to sell me a submariner 124060 for double the retail price.

And no it wasn’t used. It was brand new stock that they had.
When I challenged them about it, he put it away and said: ‘lots of people want the watch, if you want it you must pay more’.

This is in a developing country I’m visiting with this as the only AD.

Like most all retail things today they have a suggested or recommend price so in theory the retailer could charge what he likes.

drrd · 1 May 2022, 09:56 PM

Quote:

Originally Posted by padi56

Like most all retail things today they have a suggested or recommend price so in theory the retailer could charge what he likes.

The ‘suggestion’ avoids accusations of price fixing.

The understanding however is ADs charge what Rolex says or they cease to be ADs

s7horton · 1 May 2022, 09:29 PM

Reporting them, if that’s even a thing, won’t change your situation. I’d move on.

shammad10 · 1 May 2022, 09:32 PM

Quote:

Originally Posted by s7horton

Reporting them, if that’s even a thing, won’t change your situation. I’d move on.

It’s not really about my situation. I’m not that bothered, but everyone turning a blind eye to these dodgy dealings is what has partially led to this current situation with Rolex

padi56 · 1 May 2022, 10:36 PM

Quote:

Originally Posted by shammad10

It’s not really about my situation. I’m not that bothered, but everyone turning a blind eye to these dodgy dealings is what has partially led to this current situation with Rolex

Sorry cannot believe that any official AD even in the UK would ask twice the suggested retail price for any Rolex watch.

GW44 · 1 May 2022, 10:42 PM

Quote:

Originally Posted by padi56

Sorry cannot believe that any official AD even in the UK would ask twice the suggested retail price for any Rolex watch.

Me neither…..let’s see if the O/P names and shames here….

s7horton · 1 May 2022, 11:19 PM

Quote:

Originally Posted by shammad10

It’s not really about my situation. I’m not that bothered, but everyone turning a blind eye to these dodgy dealings is what has partially led to this current situation with Rolex

Not true. Limited supply and high demand is what has caused it. Not a handful of dealers that may not follow best practice.

Kevin of Larchmont · 1 May 2022, 11:38 PM

Quote:

Originally Posted by shammad10

It’s not really about my situation. I’m not that bothered, but everyone turning a blind eye to these dodgy dealings is what has partially led to this current situation with Rolex

Funny, going to the extra effort to publicly seek out guidance on how to burn the AD makes it sound personal. And you do sound bothered.

Calatrava r · 2 May 2022, 12:55 AM

Quote:

Originally Posted by shammad10

It’s not really about my situation. I’m not that bothered, but everyone turning a blind eye to these dodgy dealings is what has partially led to this current situation with Rolex

The current situation with Rolex is from the demand and the consumers willingness to pay over MSRP for the watches. Dealers cannot cause this, only demand can. This dealer is simply cashing in on the current demand. In the US, many dealers are requiring bundling with other non Rolex items to get the watch. Same thing.

AEV · 1 May 2022, 09:33 PM

Where is that?

Even if MSRP is suggested, ADs usually follow that.

Cigars&Watches · 1 May 2022, 09:46 PM

To answer your question. I think an email to Rolex HQ with as much detail as possible would suffice. It probably won’t change anything immediately but if enough people complain maybe something will happen. Interesting to see what Rolex response would be.

Just another reason to push Rolex owned boutiques

fsprow · 1 May 2022, 09:57 PM

In my experience, this is not an unusual practice in some parts of the world, perhaps especially in central Asia. In some cases, the dealer offering a watch at higher than MSRP is in fact the local Rolex distributor, so I doubt very much that Rolex frowns on the practice, at least as practiced there.

Personally, if I want a watch and it’s not available at MSRP I would rather purchase it from a dealer rather than a reseller.

GB-man · 1 May 2022, 10:23 PM

Seeing as it’s not your local AD or anything I’d just name them here and move on. It’s not uncommon. Raffi in Toronto use to sell over msrp. Not sure if they stopped as I haven’t bought from them in a few years.

Just1More · 16 May 2022, 08:54 PM

Quote:

Originally Posted by GB-man

Seeing as it’s not your local AD or anything I’d just name them here and move on. It’s not uncommon. Raffi in Toronto use to sell over msrp. Not sure if they stopped as I haven’t bought from them in a few years.

Raffi has NEVER EVER sold above MSRP. I have dealt with them for over 20 years.

GB-man · 18 May 2022, 12:25 AM

Quote:

Originally Posted by Just1More

Raffi has NEVER EVER sold above MSRP. I have dealt with them for over 20 years.

Ok pal I have personally bought two Daytonas off them for over msrp and know others who have as well. I wouldn’t say so flippantly as it would be libelous. I have receipts to prove it and no I won’t be posting them here.

Wahlberg · 18 May 2022, 01:06 AM

Quote:

Originally Posted by Just1More

Raffi has NEVER EVER sold above MSRP. I have dealt with them for over 20 years.

Why are you so worked up?

1 May 2022, 08:30 PM	#1
shammad10 "TRF" Member Join Date: Oct 2021 Location: UK Posts: 901	How to report a Rolex AD? Hi guys, Does anyone know how to report a Rolex AD? An AD (listed on the Rolex website) just tried to sell me a submariner 124060 for double the retail price. And no it wasn’t used. It was brand new stock that they had. When I challenged them about it, he put it away and said: ‘lots of people want the watch, if you want it you must pay more’. This is in a developing country I’m visiting with this as the only AD.

1 May 2022, 08:49 PM	#4
joli160 2024 SubLV41 Pledge Member Join Date: Apr 2013 Location: NL Watch: Yachtmaster Posts: 14,761	AD is the owner of the watch and determines the price. MSRP is a suggested retail price. In more ‘developed’ countries they openly ask you or suggest you to bundle which is basically the same. The AD is trying to maximize his profit instead of handing over a couple of thousand to a potential flipper. Surely you can understand that __________________ Day Date 18238, Yachtmaster 16622, Deepsea 116660, Submariner 116619, SkyD 326935, DJ 178271, DJ 69158, Yachtmaster 169622, GMT 116713LN, GMT 126711.

1 May 2022, 10:23 PM	#27
GB-man 2024 SubLV41 Pledge Member Join Date: Nov 2012 Location: USA Watch: addiction issues Posts: 37,355	Seeing as it’s not your local AD or anything I’d just name them here and move on. It’s not uncommon. Raffi in Toronto use to sell over msrp. Not sure if they stopped as I haven’t bought from them in a few years. __________________

1 May 2022, 08:33 PM	#2
Jpccarguy 2024 Pledge Member Join Date: Dec 2019 Location: In the Present Posts: 1,018	My impression, having read a number of reports from TRF’ers all over the world, is that the rules for pricing are looser outside the US & UK. YMMV

1 May 2022, 08:47 PM	#3
TswaneNguni "TRF" Member Join Date: Feb 2008 Real Name: Chris Location: . Watch: Daytonas/Subs/GMTs Posts: 12,609	They wont be in Rolex business for long ...Rolex are going to strip them soon .

1 May 2022, 09:06 PM	#9
Willyjo 2024 Pledge Member Join Date: Apr 2020 Location: Singapore Posts: 1,330	Bahrain is the same. They are shameless. See some videos on YT from WatchSociety on this. Sent from my iPhone using Tapatalk

1 May 2022, 09:34 PM	#14
rambo99 Banned Join Date: Aug 2018 Location: Tokyo Watch: SD43,PAM1616,Hulk Posts: 3,567	that's how the rolex watch market works nowadays. you can't change it, either accept it or move on to other brands. rolex wouldn’t believe you anyway if you report to them.

1 May 2022, 09:29 PM	#17
s7horton "TRF" Member Join Date: Oct 2005 Real Name: Seth Location: Grand Rapids, MI Watch: 16613LB, 126610….. Posts: 995	Reporting them, if that’s even a thing, won’t change your situation. I’d move on.

1 May 2022, 09:33 PM	#24
AEV "TRF" Member Join Date: Jul 2020 Location: Europe Watch: AP & Rolex Posts: 1,525	Where is that? Even if MSRP is suggested, ADs usually follow that.

1 May 2022, 09:46 PM	#25
Cigars&Watches "TRF" Member Join Date: Jul 2020 Location: Canada Watch: DSSD, CHNR, SUB Posts: 1,682	To answer your question. I think an email to Rolex HQ with as much detail as possible would suffice. It probably won’t change anything immediately but if enough people complain maybe something will happen. Interesting to see what Rolex response would be. Just another reason to push Rolex owned boutiques

1 May 2022, 09:57 PM	#26
fsprow 2024 Pledge Member Join Date: Dec 2018 Real Name: Frank Location: Dallas,NY,Colo. Watch: Patek 5168, 5170P Posts: 2,547	In my experience, this is not an unusual practice in some parts of the world, perhaps especially in central Asia. In some cases, the dealer offering a watch at higher than MSRP is in fact the local Rolex distributor, so I doubt very much that Rolex frowns on the practice, at least as practiced there. Personally, if I want a watch and it’s not available at MSRP I would rather purchase it from a dealer rather than a reseller.

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