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Old 13 September 2022, 10:54 AM   #1
seabreeze60
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Is Rolex missing the market for DLC/PVD watches?

Tudor has it right. Photo below. The DLC case is really scratch resistant. It’s a hidden luxury opportunity! Nobody notices or cares. I do.

Should Rolex introduce a DLC watch?

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Old 13 September 2022, 11:15 AM   #2
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No, Rolex isn't missing anything.
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Old 13 September 2022, 11:21 AM   #3
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Nope, I have one black watch, a Porsche design from the 70s and I’ve always liked the look of Rolex SS….
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Old 13 September 2022, 11:34 AM   #4
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i think pvd looks tacky in almost all cases that i've seen with the one exception being the blue pvd santos cartier released this year, but also it just works on the santos. not sure how rolex would apply it in their lineup though
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Old 13 September 2022, 01:18 PM   #5
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i think pvd looks tacky in almost all cases that i've seen with the one exception being the blue pvd santos cartier released this year, but also it just works on the santos. not sure how rolex would apply it in their lineup though
In theory You could see a coating like that on the Explorer II bezel maybe? Not sure the point but thinking about that Santos…
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Old 13 September 2022, 01:58 PM   #6
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i think pvd looks tacky in almost all cases that i've seen with the one exception being the blue pvd santos cartier released this year, but also it just works on the santos. not sure how rolex would apply it in their lineup though

Love my New Santos de Cartier Blue PVD Bezel.
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Old 14 September 2022, 03:33 AM   #7
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i think pvd looks tacky in almost all cases that i've seen with the one exception being the blue pvd santos cartier released this year, but also it just works on the santos. not sure how rolex would apply it in their lineup though
Agreed
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Old 13 September 2022, 11:37 AM   #8
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A Ceramic case?
Maybe

A DLC/PVD Case?
Nope
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Old 13 September 2022, 12:30 PM   #9
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I feel like Rolex uses Tudor for that sort of thing. I don’t feel like Rolex is missing the boat.


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Old 13 September 2022, 01:21 PM   #10
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I feel like Rolex uses Tudor for that sort of thing. I don’t feel like Rolex is missing the boat.


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Agree. Mostly since experimenting with different materials is very much a Tudor thing. You don’t see a lot of Sterling silver watches, for example.

Agree with the PVD comments.
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Old 13 September 2022, 01:23 PM   #11
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I feel like Rolex uses Tudor for that sort of thing. I don’t feel like Rolex is missing the boat.


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This
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Old 13 September 2022, 12:40 PM   #12
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No. Not Rolex.
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Old 13 September 2022, 12:43 PM   #13
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How can one say “missing the market” since they Sell EVERY One they make?

The market will let them know if they’ve missed anything - i.e., when new stock sits in AD cases for months on end…


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Old 14 September 2022, 06:00 AM   #14
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How can one say “missing the market” since they Sell EVERY One they make?

The market will let them know if they’ve missed anything - i.e., when new stock sits in AD cases for months on end…
While I agree that Rolex uses Tudor for this kind of thing, I think Rolex has such a strange and outsized reputation that they would sell everything they make even when it’s an ‘off’ model, given their current underproduction.
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Old 14 September 2022, 10:05 AM   #15
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How can one say “missing the market” since they Sell EVERY One they make?



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The same reason why people insist that there is no shortage; there is plenty of availability.


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Old 13 September 2022, 12:47 PM   #16
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No, I don't think so with the coated PVD thing.

I do think that TUDOR is missing out on offering ceramic watches.

Ceramic watches would not fit in the Rolex line, IMO, but Tudor seems to be the more experimental of the two companies. I think they could pull it off.

Fo some reason, I think ceramic is super cool. Thinking of the Ceramic Omegas and the Ceramic APs. The ceramic AP is super drool-worthy.
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Old 13 September 2022, 12:51 PM   #17
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Originally Posted by seabreeze60 View Post
Tudor has it right. Photo below. The DLC case is really scratch resistant. It’s a hidden luxury opportunity! Nobody notices or cares. I do.

Should Rolex introduce a DLC watch?


That’s solid black ceramic. Also, I hate that bezel insert.


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Old 13 September 2022, 01:46 PM   #18
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Old 13 September 2022, 02:01 PM   #19
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Old 13 September 2022, 02:03 PM   #20
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Rolex plays the long game. They don’t do fads.
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Old 13 September 2022, 02:58 PM   #21
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Rolex plays the long game. They don’t do fads.
Lots of green dials lately which is a fad if there ever was one.
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Old 14 September 2022, 03:33 AM   #22
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Lots of green dials lately which is a fad if there ever was one.
Rolex made that fad, they didn't follow it.
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Old 13 September 2022, 02:03 PM   #23
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That Titanium Yachtmaster prototype was kinda in this direction, at least color wise somewhat.
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Old 13 September 2022, 02:25 PM   #24
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Originally Posted by seabreeze60 View Post
Tudor has it right. Photo below. The DLC case is really scratch resistant. It’s a hidden luxury opportunity! Nobody notices or cares. I do.

Should Rolex introduce a DLC watch?


Some guy asked this question at the Rolex cafeteria once and was swiftly thrown out a window.

True story.
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Old 14 September 2022, 10:09 AM   #25
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Some guy asked this question at the Rolex cafeteria once and was swiftly thrown out a window.

True story.
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Old 13 September 2022, 02:44 PM   #26
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The case on that Tudor is not DLC coated. It’s full ceramic. As is the bezel insert.
The bezel and caseback are PVD though


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Old 14 September 2022, 07:11 AM   #27
seabreeze60
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The case on that Tudor is not DLC coated. It’s full ceramic. As is the bezel insert.
The bezel and caseback are PVD though


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Right! Here’s from the Tudor website:

Case
41 mm matt black ceramic case with micro-blasted finish and monobloc middle caseOpen case back in black-PVD-treated 316L steel with sapphire crystal
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Old 14 September 2022, 08:12 AM   #28
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Right! Here’s from the Tudor website:

Case
41 mm matt black ceramic case with micro-blasted finish and monobloc middle caseOpen case back in black-PVD-treated 316L steel with sapphire crystal

Like i said in a previous post the case and bezel insert are ceramic. I don’t think having a PVD caseback make this a “PVD watch”


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Old 13 September 2022, 02:48 PM   #29
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Tudor has it right. Photo below. The DLC case is really scratch resistant. It’s a hidden luxury opportunity! Nobody notices or cares. I do.

Should Rolex introduce a DLC watch?

I have been interested in a ceramic watch for years. I wanted to like this one, but ultimately it felt kind of boring to me. If Rolex ever did produce a ceramic case, I’m sure it would be very popular.
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Old 13 September 2022, 02:53 PM   #30
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I have been interested in a ceramic watch for years. I wanted to like this one, but ultimately it felt kind of boring to me. If Rolex ever did produce a ceramic case, I’m sure it would be very popular.
Good call..I bought it and never wore and plan to sell.

It's nice enough but you called it...kind of boring.
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