Why Rolex launch the DSC?

[jenniferjanef]

IMHO.. I think the Deepsea will start selling well from now onwards because before Rolex introduced the new DSC everyone complain how big and chunky and unwearable the DSSD is.. I bet after seeing the DSC, suddenly DSSD seems like the perfect size for casual daily and weekend fun.

[diracpoint]

That's true! After handling the DSC all the other demo models felt like toys!

[kieselguhr]

I handled the DSC yesterday. It’s wont look right on average sized people. I wonder if that’s why there’s so much saltiness going on about it. Im sure it would look like any Panerai on a 6’6 200lb+ person

[brandrea]

Originally Posted by kieselguhr

I handled the DSC yesterday. It’s wont look right on average sized people. I wonder if that’s why there’s so much saltiness going on about it. Im sure it would look like any Panerai on a 6’6 200lb+ person

Neat that you got to handle it Nick

[Roger Lococco]

Originally Posted by kieselguhr

I handled the DSC yesterday. It’s wont look right on average sized people. I wonder if that’s why there’s so much saltiness going on about it. Im sure it would look like any Panerai on a 6’6 200lb+ person

I’m 6’7” and 195 pounds …



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[Stud Screw]

Originally Posted by Roger Lococco

I’m 6’7” and 195 pounds …



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It looks too small on your wrist.

[zengineer]

Originally Posted by Stud Screw

It looks too small on your wrist.

The new rule is that the lugs can overhang by a ridiculous amount.

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[Old Expat Beast]

This is to be the new size and proportion for all Rolex sports models. They'll be gradually rolled out over the next 12 months.

[dannyp]

Originally Posted by Old Expat Beast

This is to be the new size and proportion for all Rolex sports models. They'll be gradually rolled out over the next 12 months.

But without dial or movement, to serve as an on-wrist protective vessel for our otherwise normally sized Rolexes to sit in, right?

[Old Expat Beast]

Originally Posted by dannyp

But without dial or movement, to serve as an on-wrist protective vessel for our otherwise normally sized Rolexes to sit in, right?

That's the rumour, yeah.

[GB-man]

I don’t see it. The DSSD still looks silly on most wrists and is quite uncomfortable compared to a standard sub. If they dropped a DSSD black dial in titanium however…I would be intrigued. Haha

[sevykor]

Why launch the DSC? To get people talking. Even successful brands need to garner attention. It’s worth showing what they can accomplish. The best part is the marketing doesn’t cost them once they sell enough of the pieces. Brilliant!

[911991]

Originally Posted by sevykor

Why launch the DSC? To get people talking. Even successful brands need to garner attention. It’s worth showing what they can accomplish. The best part is the marketing doesn’t cost them once they sell enough of the pieces. Brilliant!

Whats interesting is, Zero percent of buyers of the DSC will ever know if the watch really meets or exceeds the numbers stated on the Dial Its like stating the watch can withstand 10 hours on the Suns surface. IMHO, it would be more impressive if the owner could somehow witness the stated performance of the watch.....

[henrylee]

Bc they can

[Roger Lococco]

One comment aside from the ridiculous size of the watch . It didn’t feel at all fun, special, or enjoyable on the wrist. Part of the issue was the overly light weight of titanium. Part of the issue was the completely drab dial.


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[IamJacky]

I think from a marketing perspective Rolex is releasing the Deepsea Challenge to emphasize what they can and have accomplished in the engineering perspective, this watch IMO is to boost their image as the maker of the most durable watch under the most extreme environments. Another reason is that Rolex is experimenting with titanium, and possibly introducing more titanium watches in the future lineups.

[Scholar]

Originally Posted by IamJacky

I think from a marketing perspective Rolex is releasing the Deepsea Challenge to emphasize what they can and have accomplished in the engineering perspective, this watch IMO is to boost their image as the maker of the most durable watch under the most extreme environments.

Both Rolex and Omega accomplished this technical feat years ago in expeditions. Omega released a production version of theirs, which is why Rolex has followed suit. Neither is useful besides that symbolism.

The point about titanium watches and restored chamfers is compelling, but they’ve been doing both for years on the Tudor side so that’s not a new tech advancement for Rolex.

[fskywalker]

To save the universe by pleasing him and avoid this:










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[omx5o]

Apparently you should wear it for three days and it will then look normal.

[zengineer]

Originally Posted by omx5o

Apparently you should wear it for three days and it will then look normal.

Or take the wristshot from a low orbit satellite.

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[Calatrava r]

They did it to show what they can do as deep-sea tool watch, without regard to those who moan it may not double well as a dress watch for the non-divers. Aren't real divers these days of a similar size for legibility in low light depths and made of some type of non-steel super hard material resistant to corrosion and damage from tanks and coral etc.?

[Stan Cooper]

IMHO it's simply to give buyers bragging rights that their watch can descend to the deepest depths without damage (ignoring of course that the buyer probably doesn't dive at all).

[DAC2]

Originally Posted by jenniferjanef

IMHO.. I think the Deepsea will start selling well from now onwards because before Rolex introduced the new DSC everyone complain how big and chunky and unwearable the DSSD is.. I bet after seeing the DSC, suddenly DSSD seems like the perfect size for casual daily and weekend fun.

will you get one? I won't buy but i am fascinated by them. I am sure some girls might like to wear them like a statement piece... maybe like a bracelet. lol
Might look intestering...but I think too big for most men.

[brandrea]

It’s definitely a polarizing reference.

[alphadweller]

Rolex' way of introducing titanium and bringing back chamfers while telling Omega who's the boss.

[trackingtime]

Originally Posted by alphadweller

Rolex' way of introducing titanium and bringing back chamfers while telling Omega who's the boss.

agreed

[HiBoost]

60mm lug to lug has always been my limit. This 61mm stuff is just silly.

[amh]

There have always been projects done "just because"

Pyramids


Colussus of Rhodes


Tower of Babel


Burg Khalifa

[padi56]

Originally Posted by jenniferjanef

IMHO.. I think the Deepsea will start selling well from now onwards because before Rolex introduced the new DSC everyone complain how big and chunky and unwearable the DSSD is.. I bet after seeing the DSC, suddenly DSSD seems like the perfect size for casual daily and weekend fun.

They make them because they can and in the real world most all dive type watches never see water other than a dip in the pool or shower. Today many buy these high rated W/R watches as perhaps a brag factor to say mine is bigger than yours.

[jenniferjanef]

12 metres (39 ft)
Recreational diving limit for divers aged under 12 years old and EN 14153-1 / ISO 24801-1 level 1 (Supervised Diver) standard.[5]

18 metres (59 ft)
Recreational diving limit for divers trained under ISO 24801-2 standards (often called Open Water certification), but without greater training and experience.[citation needed]

20 metres (66 ft)
Recreational diving limit for EN 14153-2 / ISO 24801-2 level 2 "Autonomous Diver" standard.[6]

30 metres (98 ft)
Recommended recreational diving limit for PADI divers.[1] Average depth at which nitrogen narcosis symptoms begin to be noticeable in adults.

40 metres (130 ft)
Depth limit for divers specified by Recreational Scuba Training Council.[1]
Depth limit for a French level 2 diver accompanied by an instructor (level 4 diver), breathing air.[citation needed]

50 metres (160 ft)
Depth limit for divers breathing air specified by the British Sub-Aqua Club and Sub-Aqua Association.[7]

55 metres (180 ft)
Depth at which breathing air exposes the diver to an oxygen partial pressure of 1.4 bar.

60 metres (200 ft)
Depth limit for a group of 2 to 3 French Level 3 recreational divers, breathing air.[8]

66 metres (217 ft)
Depth at which breathing compressed air exposes the diver to an oxygen partial pressure of 1.6 bar. Greater depth is considered to expose the diver to an unacceptable risk of oxygen toxicity.[nb 2]

100 metres (330 ft)
One of the recommended technical diving limits. Maximum depth authorised for divers who have completed Trimix Diver certification with IANTD[9] or Advanced Trimix Diver certification with TDI.[10]

120 metres (390 ft)
Maurice Fargues was a volunteer in a programme to determine the maximum depth a scuba diver could reach with compressed air. He became the first diver to perish using scuba.[11][12]

155 metres (509 ft)
Record depth claimed, but not officially recognised, for scuba dive on compressed air.[13]

200 metres (660 ft)
Limit for surface light penetration sufficient for plant growth in clear water, though some visibility may be possible farther down.[nb 3]

332 metres (1,089 ft)
World record for deepest dive on SCUBA.[14]

534 metres (1,752 ft)
Comex Hydra 8 experimental dives. (1988)[4]

610 metres (2,000 ft)
Chief Navy Diver Daniel Jackson in Atmospheric Diving System (ADS) suit.[15]

701 metres (2,300 ft)
Comex Hydra X (Hydra 10) simulated dive in an onshore hyperbaric chamber by Theo Mavrostomos on 20 November 1992.[16][17][18]

Reference
https://en.wikipedia.org/wiki/Deep_diving