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aayates · 20 April 2023, 06:45 AM

I was at an AD in Atlanta today to put my name on the list for a new 41mm tt blue dial sub. The sales rep (who is my favorite) showed me a used 40 mm tt blue in the case for $22k or so. Also had special "no interest" financing. Just fyi, the cpo stuff is happening. This price (focus group of one) seems close but a little higher than greys.

Big_Red · 20 April 2023, 08:14 AM

Which AD if you don’t mind me asking? And agree seems higher than gray which a quick search appears to be $16-$18k range.

BlondesNwatches · 20 April 2023, 08:44 AM

The plan was it was always going to be higher since Rolex certified each watch in the program and confirmed authenticity.

aayates · 20 April 2023, 09:26 AM

I'm not going to name names; I'm working with a great representative and don't want any controversy. Not too may AD's in Atlanta, though - 3, 5?

Halifax Daytona UK · 20 April 2023, 03:18 PM

Quote:

Originally Posted by aayates

I'm not going to name names; I'm working with a great representative and don't want any controversy. Not too may AD's in Atlanta, though - 3, 5?

Can you explain what you mean by “working with a great representative “ are you working in the same dealer as them , I don’t understand

aayates · 20 April 2023, 03:30 PM

Quote:

Originally Posted by Halifax Daytona UK

Can you explain what you mean by “working with a great representative “ are you working in the same dealer as them , I don’t understand

It's a sales rep that I've worked with before at this particular AD.

brandrea · 20 April 2023, 09:39 AM

Good luck on the Sub

VerticalClutch · 20 April 2023, 09:44 AM

I told my SA not even to mention CPO watches to me. I know several large Rolex customers and to a man, we’ve all said the same thing: the CPO program is an insult to us and we have zero interest in them. Sell me a used watch that isn’t a collectible for multiples of retail? Get lost.

I want a new Bluesy and I want it at retail. You try to rip me off and I’ll walk out and never return. I’ll also tell all my friends your store is trash. You upset people who don’t play that game and have wealthy friends…it’s no bueno. If it were a little under retail? Sure maybe. I understand the market is over retail, that’s why I think it’s a bad idea.

I think it’s a huge mistake that will backfire because the watches aren’t under retail. It’s basically blessing the sucker’s game and I’m not impressed. SA’s need to be careful who suggest a con to.

SS Oyster · 20 April 2023, 10:38 AM

How do you know it was an official CPO watch? Most ADs have prepared watches for sale at market prices.

Sent from my iPhone using Tapatalk

Guppydriver · 20 April 2023, 10:50 AM

Are you talking about a TT "Bluesy"?

You can get a mint 41mm 126613LB with b/p from a TRF trusted seller for around 17K. OCWATCH guy had like three this past month and I think the highest price was 18k for a unworn model. I'd take the 5K in my pocket.

sevykor · 20 April 2023, 11:06 AM

If true, CPO may be setting the market on hard to get models. Bad for buyers but great for Rolex and grey market sellers. Or Rolex believes there is way more value to their program.

Sent from my iPad using Tapatalk

WilsdorfNDavis · 20 April 2023, 11:41 AM

I thought the CPO program hasn't started in the US yet - surely there would be an official announcement from the Crown?

ronricks · 20 April 2023, 07:12 PM

Quote:

Originally Posted by WilsdorfNDavis

I thought the CPO program hasn't started in the US yet - surely there would be an official announcement from the Crown?

These aren’t CPO watches from Rolex. It’s a partnership with Analog Shift (secondary dealer) and WOS stores. Totally different than the upcoming CPO program.

WilsdorfNDavis · 21 April 2023, 05:01 AM

Quote:

Originally Posted by ronricks

These aren’t CPO watches from Rolex. It’s a partnership with Analog Shift (secondary dealer) and WOS stores. Totally different than the upcoming CPO program.

I know, I was commenting on the fact that the OP has the title as "cpo in u.s. /atlanta" and stating that the "cpo stuff is happening", which is misleading. Some in the this thread may have not caught the OP wasn't talking about the new Rolex program.

aayates · 21 April 2023, 06:03 AM

Quote:

Originally Posted by WilsdorfNDavis

I know, I was commenting on the fact that the OP has the title as "cpo in u.s. /atlanta" and stating that the "cpo stuff is happening", which is misleading. Some in the this thread may have not caught the OP wasn't talking about the new Rolex program.

Just interesting to see a pre-owned last gen watch at an AD for 5k more than a brand new one. Kind of the Ford Bronco scenario I guess. Sorry for any confusion I may have caused by assuming cpo.

WilsdorfNDavis · 21 April 2023, 12:37 PM

Quote:

Originally Posted by aayates

Just interesting to see a pre-owned last gen watch at an AD for 5k more than a brand new one. Kind of the Ford Bronco scenario I guess. Sorry for any confusion I may have caused by assuming cpo.

No worries mate!

aayates · 20 April 2023, 12:40 PM

I may have been wrong on the CPO aspect of it. I would think there would be some sort of warranty, but I didn't specifically ask. Interest free financing for 3 years after a down payment was offered.

rolexgs · 20 April 2023, 03:15 PM

the higher than grey cpo price is well expected and well worth it. that's the only way you could buy an authentic and not stolen watch, guaranteed.

slosloslo · 20 April 2023, 03:34 PM

CPO program is a great move but i think they need to lower the price a bit for it to make sense, if the standart market price is $17k then $22k is too far in my opinion. Other than that the CPO program helps to control the market price, a few extra thousand dollars but i can get extended warranty, paper of authentication and also 100% confident buying authentic watch is a good thing. CPO watches is going to be above current market price that means the standart grey dealers have the benefit as well because the grey will have better pricing.

SS Oyster · 20 April 2023, 06:17 PM

I have been to many Rolex ADs who have preowned inventory, which they sell at current market values. Tourneau has been doing this in the US for a very long time. Same for even small Mom & Pop ADs like Henne in Pittsburgh. That said, they are not selling these preowned watches as official Rolex CPO watches. They are likely looking them over, offering a year of "in store" warranty and marking them appropriately. No reasonable customer would go into that AD and say, whys your used HULK more than your new one ... they know.

The OP is just talking about a preowned watch, not an official Rolex CPO watch.

1William · 20 April 2023, 09:27 PM

Such is the pricing and the market. When the CPO program rolls out some will be upset at the pricing and availability. Such is the game right now.

Rrpdc · 21 April 2023, 12:16 PM

Def not cpo in Atlanta since cpo has not started in USA. Mayor or brown is doing like tourneau. Tourneau has been selling preowned Rolex watches with their own 2 year warranty for years at market price.

WatchGuy1966 · 21 April 2023, 03:05 PM

Quote:

Originally Posted by aayates

I was at an AD in Atlanta today to put my name on the list for a new 41mm tt blue dial sub. The sales rep (who is my favorite) showed me a used 40 mm tt blue in the case for $22k or so. Also had special "no interest" financing. Just fyi, the cpo stuff is happening. This price (focus group of one) seems close but a little higher than greys.

Certainly, you took a photo of the Rolex CPO plaque sitting in the CPO case, right?

20 April 2023, 06:45 AM	#1
aayates "TRF" Member Join Date: Jun 2015 Location: atlanta, GA, USA Posts: 914	cpo in u.s. / atlanta I was at an AD in Atlanta today to put my name on the list for a new 41mm tt blue dial sub. The sales rep (who is my favorite) showed me a used 40 mm tt blue in the case for $22k or so. Also had special "no interest" financing. Just fyi, the cpo stuff is happening. This price (focus group of one) seems close but a little higher than greys.

20 April 2023, 11:41 AM	#12
WilsdorfNDavis "TRF" Member Join Date: Nov 2021 Location: In a handbasket Posts: 1,268	I thought the CPO program hasn't started in the US yet - surely there would be an official announcement from the Crown? __________________ "Look, he’s winding up the watch of his wit; by and by it will strike." W.S.

20 April 2023, 08:14 AM	#2
Big_Red "TRF" Member Join Date: May 2011 Location: Atlanta, GA Posts: 261	Which AD if you don’t mind me asking? And agree seems higher than gray which a quick search appears to be $16-$18k range.

20 April 2023, 08:44 AM	#3
BlondesNwatches Banned Join Date: Feb 2022 Location: USA Posts: 459	The plan was it was always going to be higher since Rolex certified each watch in the program and confirmed authenticity.

20 April 2023, 09:26 AM	#4
aayates "TRF" Member Join Date: Jun 2015 Location: atlanta, GA, USA Posts: 914	I'm not going to name names; I'm working with a great representative and don't want any controversy. Not too may AD's in Atlanta, though - 3, 5?

20 April 2023, 09:39 AM	#7
brandrea 2024 SubLV41 Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 78,091	Good luck on the Sub

20 April 2023, 09:44 AM	#8
VerticalClutch Banned Join Date: Apr 2023 Location: Ohio Posts: 173	I told my SA not even to mention CPO watches to me. I know several large Rolex customers and to a man, we’ve all said the same thing: the CPO program is an insult to us and we have zero interest in them. Sell me a used watch that isn’t a collectible for multiples of retail? Get lost. I want a new Bluesy and I want it at retail. You try to rip me off and I’ll walk out and never return. I’ll also tell all my friends your store is trash. You upset people who don’t play that game and have wealthy friends…it’s no bueno. If it were a little under retail? Sure maybe. I understand the market is over retail, that’s why I think it’s a bad idea. I think it’s a huge mistake that will backfire because the watches aren’t under retail. It’s basically blessing the sucker’s game and I’m not impressed. SA’s need to be careful who suggest a con to.

20 April 2023, 10:38 AM	#9
SS Oyster 2024 SubLV41 Pledge Member Join Date: Sep 2008 Location: USA Posts: 9,218	How do you know it was an official CPO watch? Most ADs have prepared watches for sale at market prices. Sent from my iPhone using Tapatalk

20 April 2023, 10:50 AM	#10
Guppydriver 2024 ROLEX SUBMARINER 41 Pledge Member Join Date: Mar 2020 Real Name: A-Aron Location: Utah Watch: 126710BLNR 226570 Posts: 2,226	Are you talking about a TT "Bluesy"? You can get a mint 41mm 126613LB with b/p from a TRF trusted seller for around 17K. OCWATCH guy had like three this past month and I think the highest price was 18k for a unworn model. I'd take the 5K in my pocket.

20 April 2023, 11:06 AM	#11
sevykor "TRF" Member Join Date: Feb 2007 Location: Michigan Posts: 469	If true, CPO may be setting the market on hard to get models. Bad for buyers but great for Rolex and grey market sellers. Or Rolex believes there is way more value to their program. Sent from my iPad using Tapatalk

20 April 2023, 12:40 PM	#17
aayates "TRF" Member Join Date: Jun 2015 Location: atlanta, GA, USA Posts: 914	I may have been wrong on the CPO aspect of it. I would think there would be some sort of warranty, but I didn't specifically ask. Interest free financing for 3 years after a down payment was offered.

20 April 2023, 03:15 PM	#18
rolexgs Banned Join Date: Jan 2023 Location: canada Posts: 460	the higher than grey cpo price is well expected and well worth it. that's the only way you could buy an authentic and not stolen watch, guaranteed.

20 April 2023, 03:34 PM	#19
slosloslo "TRF" Member Join Date: Sep 2019 Location: indonesia Posts: 15	CPO program is a great move but i think they need to lower the price a bit for it to make sense, if the standart market price is $17k then $22k is too far in my opinion. Other than that the CPO program helps to control the market price, a few extra thousand dollars but i can get extended warranty, paper of authentication and also 100% confident buying authentic watch is a good thing. CPO watches is going to be above current market price that means the standart grey dealers have the benefit as well because the grey will have better pricing.

20 April 2023, 06:17 PM	#20
SS Oyster 2024 SubLV41 Pledge Member Join Date: Sep 2008 Location: USA Posts: 9,218	I have been to many Rolex ADs who have preowned inventory, which they sell at current market values. Tourneau has been doing this in the US for a very long time. Same for even small Mom & Pop ADs like Henne in Pittsburgh. That said, they are not selling these preowned watches as official Rolex CPO watches. They are likely looking them over, offering a year of "in store" warranty and marking them appropriately. No reasonable customer would go into that AD and say, whys your used HULK more than your new one ... they know. The OP is just talking about a preowned watch, not an official Rolex CPO watch.

20 April 2023, 09:27 PM	#21
1William 2024 SubLV41 Pledge Member Join Date: Nov 2010 Location: North Carolina Watch: Rolex/Others Posts: 47,776	Such is the pricing and the market. When the CPO program rolls out some will be upset at the pricing and availability. Such is the game right now.

21 April 2023, 12:16 PM	#22
Rrpdc 2024 Pledge Member Join Date: Apr 2013 Location: Dc Posts: 2,002	Def not cpo in Atlanta since cpo has not started in USA. Mayor or brown is doing like tourneau. Tourneau has been selling preowned Rolex watches with their own 2 year warranty for years at market price.

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