Court rules in favour of customization

[Notepad12]

"An unnamed business that personalises Rolex watches has secured a high court ruling in Switzerland that will allow it to continue tinkering with Rolex timepieces.

The case reached the Swiss Federal Supreme Court after the third party custom watch specialist appealed an earlier ruling that found in favour of Rolex, which fiercely defends itself if any business sets out to profit from the stature of its brand while altering its watches"


Full article:

https://www.watchpro.com/rolex-perso...supreme-court/


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[brandrea]

Interesting read, thanks for posting.

I guess the Supreme Court ruling is final …. They sure stuck it to the lower court (profound misunderstanding ) didn’t they?

[jimcameron]

Apparently Rolex thinks that they have life long control over their watches. Maybe Rolex doesn't know that they are not renting but actually selling a watch.

[sgt10p]

Originally Posted by jimcameron

Apparently Rolex thinks that they have life long control over their watches. Maybe Rolex doesn't know that they are not renting but actually selling a watch.

I agree. You can do what you want with your property. Problem comes with parts. The law requires vehicle manufacturers to provide parts 5 years after manufacture. Does that apply to Rolex? If so they should supply internal parts for cosmetically changed watches, or service them with a disclaimer for none Rolex modifications.

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[reposado]

Rolex & Ferrari seem to try and assert a similar level of control over their products post sale.