Are there any CODEs that sell above retail on the market?

[boostafazoom]

I can’t think of a single one…. Anyone know?

[ikincooper]

Surely the Starwheel sells for over retail. However what’s the relevance?


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[Pfang56]

Originally Posted by boostafazoom

I can’t think of a single one…. Anyone know?

Hard to find any watches from any of the big brands that have this phenomena, save for some models of RO's, Aquanauts, Nautilus, only a few RMs, and SS Daytonas. And yes the SW is one of these models, but I hope they keep the model exclusive...Back to the good ole days where you buy truly for emotion...




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[Audevache]

According to Chrono24, my steel blue Chrono currently trades 2.5% under retail. I can live with that kind of depreciation.

I think the new stamped guilloché dials they have now released in PM as well will be in hindsight seen as the true launch of the Code series, and I expect to see interest pick up significantly over time for the entire stamped Code lineup.

Does that mean they will all trade over retail eventually? Most likely not, but which brand has no model under retail any more?

[WatchEater666]

Originally Posted by Audevache

According to Chrono24, my steel blue Chrono currently trades 2.5% under retail. I can live with that kind of depreciation.

I think the new stamped guilloché dials they have now released in PM as well will be in hindsight seen as the true launch of the Code series, and I expect to see interest pick up significantly over time for the entire stamped Code lineup.

Does that mean they will all trade over retail eventually? Most likely not, but which brand has no model under retail any more?

C24 prices are way over real comps. Not a good method.

[Palex]

Over retail, but not most important. The code is here to stay. More and more positive comments on the web and socials. You have to see a Code in the flesh, it’s so good!

As said bij @audevache, it had just begun!

[rlxero]

Originally Posted by boostafazoom

I can’t think of a single one…. Anyone know?

Starwheel is the only one. Sorry to burst your bubble but there is that one

[PattayaHammerTime]

great topic to bring out the CODE haters

[Willyjo]

Maybe starwheel


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[V25V]

I do not even think the starwheel does.....

[VogelPhoenix]

Originally Posted by V25V

I do not even think the starwheel does.....

Do you have a pointer to an MSRP/sub-MSRP Starwheel? I'm sure several here would be interested.

[V25V]

Originally Posted by VogelPhoenix

Do you have a pointer to an MSRP/sub-MSRP Starwheel? I'm sure several here would be interested.

I looked a while back just to see and MSRP on it is 57.9K, with tax, thats over 60K. Asking prices on inflated C24 is ~80-85K, which we know those prices are high and they sit. So I am not sure what they actually sell for, if they even do, but its not like they asking 2X like some small production references are. Leads me to believe there isn't much demand for them and that would drag prices down.

I have no dog in this fight, I appreciate the model but I would personally never be a buyer for one. Was just curious a while back and looked it up to see.

[rlxero]

Originally Posted by V25V

I looked a while back just to see and MSRP on it is 57.9K, with tax, thats over 60K. Asking prices on inflated C24 is ~80-85K, which we know those prices are high and they sit. So I am not sure what they actually sell for, if they even do, but its not like they asking 2X like some small production references are. Leads me to believe there isn't much demand for them and that would drag prices down.

I have no dog in this fight, I appreciate the model but I would personally never be a buyer for one. Was just curious a while back and looked it up to see.

Was that when they came out? They haven’t been available that long. What about today?

[Audevache]

How many Calatravas are still selling above retail? And how many Datejusts?

Sorry I really don't get the point of this thread, beyond the usual pointless Code bashing.

[codecow]

Wow, I had no idea it was down that low. I might finally convert some pieces I’m not wearing into a SW. As soon as it came out I wanted one.

[aldyrifqi]

starwheel is selling at retail but you will sell under to resellers :)

[crispyness87]

i freaking love the starwheel and would snag one at retail in a heartbeat.
I'm not seeing any at retail though...

[codecow]

Originally Posted by crispyness87

i freaking love the starwheel and would snag one at retail in a heartbeat.
I'm not seeing any at retail though...

I think I’d probably pay 2x sales tax over retail in trade value.

[rlxero]

Originally Posted by codecow

I think I’d probably pay 2x sales tax over retail in trade value.

What does it mean? Are you a dealer?

[codecow]

Originally Posted by rlxero

What does it mean? Are you a dealer?

No, it means I wouldn’t pay cash for it I’d trade pieces I own for it.

[Narbeh]

The watch enthusiasts I know make decisions based on passion, not what watches trade for on the resale market. Buy what you like to wear and enjoy staring at on your wrist. If investment is your concern, buy real estate.

[Vince_76]

Originally Posted by Narbeh

The watch enthusiasts I know make decisions based on passion, not what watches trade for on the resale market. Buy what you like to wear and enjoy staring at on your wrist. If investment is your concern, buy real estate.

Facts. Watches aren’t an “investment” despite who shady greys and YouTube influencers lead you to believe…

[Uppersouth]

Originally Posted by Vince_76

Facts. Watches aren’t an “investment” despite who shady greys and YouTube influencers lead you to believe…

Don’t forget our esteemed boutiques and AD’s perpetuate this myth as well.

[mickyd329]

Originally Posted by Narbeh

The watch enthusiasts I know make decisions based on passion, not what watches trade for on the resale market. Buy what you like to wear and enjoy staring at on your wrist. If investment is your concern, buy real estate.

100% agree.

[watchman124]

I don't think it's that black and white. I enjoy the watches I like a whole lot more knowing I can get out of them if I ever had to without any financial drawbacks. I don't need to turn a profit, but it's definitely a criteria for acquisition that I can dispose of the asset with a 10-15% loss MAX. The equation get's much harder to stomach when despite how much I like a watch - I know if I wanted to sell it I lose 50% of my money or more (which is where most Codes fall). Especially when you get to buying the upper echelon Codes (Tourbs/QPs/etc) if you can even liquidate it at all, in the current market people won't touch that stuff. Most of us didn't get to the point in our lives where we could buy AP to begin with by setting $ on fire lol.

[SMD]

Originally Posted by watchman124

I don't think it's that black and white. I enjoy the watches I like a whole lot more knowing I can get out of them if I ever had to without any financial drawbacks. I don't need to turn a profit, but it's definitely a criteria for acquisition that I can dispose of the asset with a 10-15% loss MAX. The equation get's much harder to stomach when despite how much I like a watch - I know if I wanted to sell it I lose 50% of my money or more (which is where most Codes fall). Especially when you get to buying the upper echelon Codes (Tourbs/QPs/etc) if you can even liquidate it at all, in the current market people won't touch that stuff. Most of us didn't get to the point in our lives where we could buy AP to begin with by setting $ on fire lol.

Then you really should not be buying high end watches (or cars). Almost all non-hype pieces lose a lot of money. You don't buy a Calatrava or Vacheron (or countless others) because you think it will hold x% of value. You don't buy a Ferrari because you think it will hold value (SF90 buyers take note). You go in thinking if it goes to zero (or a normal non-covid induced depreciation schedule) it won't impact my life at all. If it will, dont buy it. I didn't care what my watches were worth in 2021 when they were up and dont care now when they are down from there. Simple.

[watchman124]

Originally Posted by SMD

Then you really should not be buying high end watches (or cars). Almost all non-hype pieces lose a lot of money. You don't buy a Calatrava or Vacheron (or countless others) because you think it will hold x% of value. You don't buy a Ferrari because you think it will hold value (SF90 buyers take note). You go in thinking if it goes to zero (or a normal non-covid induced depreciation schedule) it won't impact my life at all. If it will, dont buy it. I didn't care what my watches were worth in 2021 when they were up and dont care now when they are down from there. Simple.

I personally get a kick out of the hunt and enjoy the pieces more knowing I made money on paper/won't lose money if I sold even though I have 0 intention of selling so it's all irrelevant. At least for me - value retention is a box I want checked. My cars I don't seem to care about this as much for some reason. But a toy on my wrist, yeah I want it to hold value since I know it's possible that it can hold value. Just my 2 cents. I know that makes the "enthusiasts" blood boil.

[dauster]

Originally Posted by SMD

Then you really should not be buying high end watches (or cars). Almost all non-hype pieces lose a lot of money. You don't buy a Calatrava or Vacheron (or countless others) because you think it will hold x% of value. You don't buy a Ferrari because you think it will hold value (SF90 buyers take note). You go in thinking if it goes to zero (or a normal non-covid induced depreciation schedule) it won't impact my life at all. If it will, dont buy it. I didn't care what my watches were worth in 2021 when they were up and dont care now when they are down from there. Simple.

lol good for you but who are you to determine whether or not he should be buying (luxury) watches. people have different philosphies and that's fine. You sound like grant cardone - only buy a jet if you can buy it in cash twice and then still dont worry about.

If I buy a ferrari and finance it for 3-4k a month it doesn't bother me but I would be nuts if I would not worry about a total loss.

[WatchEater666]

Originally Posted by SMD

Then you really should not be buying high end watches (or cars). Almost all non-hype pieces lose a lot of money. You don't buy a Calatrava or Vacheron (or countless others) because you think it will hold x% of value. You don't buy a Ferrari because you think it will hold value (SF90 buyers take note). You go in thinking if it goes to zero (or a normal non-covid induced depreciation schedule) it won't impact my life at all. If it will, dont buy it. I didn't care what my watches were worth in 2021 when they were up and dont care now when they are down from there. Simple.

I think this is a personal thing, and it's hard to really say things like this without being in someone else's shoes.

For example, I only get paid every ~3 - 5 years whenever we have a liquidity event like sell a co or whatever, so as a result I am similar to you and live very conservatively. I think of every watch I buy as $0, no personal debt at all, etc...

But if I had a normal job making W2 income, I'd probably be ok with more personal leverage and not mentally thinking of things like watches as worth $0 in my head.

[codecow]

Originally Posted by watchman124

I don't think it's that black and white. I enjoy the watches I like a whole lot more knowing I can get out of them if I ever had to without any financial drawbacks. I don't need to turn a profit, but it's definitely a criteria for acquisition that I can dispose of the asset with a 10-15% loss MAX. The equation get's much harder to stomach when despite how much I like a watch - I know if I wanted to sell it I lose 50% of my money or more (which is where most Codes fall). Especially when you get to buying the upper echelon Codes (Tourbs/QPs/etc) if you can even liquidate it at all, in the current market people won't touch that stuff. Most of us didn't get to the point in our lives where we could buy AP to begin with by setting $ on fire lol.

It depends for me. Watches at the AP price point I wouldn’t want to lose my shirt on it, maybe for a single piece but not for a large collection.