Mar 1 Price Increase

[westbeach]

Just checked the site and saw the Royal Oaks increasing by about $1200-$1300 for 37mm and 41mm steel respectively. So about 4%ish? Haven’t checked the others.

[NTCP8]

ROC 26240 OR went from 408k HKD to 402k HKD. CODEs three hander fume dial from 266k HKD to 267kHKD. Steel CODEs are went from 197k HKD to 215k HKD.

[Atmwireless]

$1800 increase for a 26240
$1200 increase for a 15510

[Mini2]

:(

[Jayj23]

I wonder whats the reason for such an aggressive price increase over the past couple of years. I was lucky enough to be allocated a couple of pieces last year and Ive put my name down for a couple of other pieces. But with the way it's heading and increasing, It's starting to become out of reach :(

[grahammackay86]

Seems like there’s been a small price decrease on some pieces here in the UK, along with the price increase on other models.

[Mini2]

Originally Posted by grahammackay86

Seems like there’s been a small price decrease on some pieces here in the UK, along with the price increase on other models.

On which pieces even tho I cant get any?

[vakman]

1100 euro on the 34mm Royal oak rose gold

[Armis]

Price increases even though the steel Codes aren’t even in boutiques though?
This is what I don’t understand about AP unfortunately.

But QP price appears the same in US, fwiw.

[AEV]

Increases are mainly on the steel RO, ROC and Offshores.
The only Code that I noticed with price increase is the QP by about 7% in my part of the world. Now a QP Code is the same price as QP RO SS.

New steel Codes haven't gone up.

[APWorldTour]

26420 in Europe appears to have dropped from €42k to 41.7k

[GW44]

As an example of the last new AP I bought.

https://www.audemarspiguet.com/com/e...1320ST.07.html

Now is £32,100 and I paid £30,600 in October '22.

But as posted a few watches have also been reduced too. For example;

https://www.audemarspiguet.com/com/e...D404CR.02.html

Was £45,200 and now is £44,600

And some haven't changed in price at all.

[PP&AP]

Code QP is the only one that jumped out at me, equalized with steel RO QP. It was $94.6 last summer, but I don't recall where it was last week.

Looks like steel jumbo went from $34.9 to $35.0?

[jcatral14]

Did the Divers also go up? I can't tell lol They just had an increase in September. They couldn't wait a year??? Geez

[Mini2]

Originally Posted by AEV

Increases are mainly on the steel RO, ROC and Offshores.
The only Code that I noticed with price increase is the QP by about 7% in my part of the world. Now a QP Code is the same price as QP RO SS.

New steel Codes haven't gone up.

Interesting they went up in price but precious metal codes went down

[Travis29]

Jeeze that’s stings.

[Ketan]

Originally Posted by jcatral14

Did the Divers also go up? I can't tell lol They just had an increase in September. They couldn't wait a year??? Geez

Yep by a full grand

[puckybadger]

Originally Posted by APWorldTour

26420 in Europe appears to have dropped from €42k to 41.7k

Looks like USA price down $400

[macrowatch]

Well my property insurance is up about 70% across the board so...this seems like a welcome relief or just ho-hum new inflation normal for now. No 20k double PQ repricing shenanigans this time.

Didn't dodge the Jan 1 bullet after all, but it does seem to track along what one of the execs had told me about their target price was roughly 10% above market 'equilibrium', so pieces that still have room they raise, and pieces that are already there they stopped the raise.

[Vivalas]

Originally Posted by GW44

https://www.audemarspiguet.com/com/e...D404CR.02.html

Was £45,200 and now is £44,600

In that case at 600 sheets cheaper, I’m buying

On the train to Londinium right now

[Vince_76]

Don’t think many of the offshores are worth MSRP… though very nice

[VogelPhoenix]

Overall less bad than I feared. I think one of the watches on our wishlist went down a bit, one went up - a wash overall. Also seems that there was some compensation for exchange rate fluctuations.

Interesting question is if there will be one or two more increases this year...

[Ketan]

Originally Posted by Vince_76

Don’t think many of the offshores are worth MSRP… though very nice

Vince! I thought you were banned?

[gretch6364]

Does it suck? Yes. Are they smaller increases then many items we buy everyday over the last year? Yes.

Inflation is becoming more and more painful for everyone.

[psm11]

Originally Posted by Vince_76

Don’t think many of the offshores are worth MSRP… though very nice

Yeah, I am shocked they raised the price of these given they are going for nearly 50% off on the secondary market.

[Seddyspaghetti]

Sigh.

[messikens]

I don't get it frankly - my RO is now literally $4k more expensive and I bought it at the beginning of 2022...?!? Why the need to increase prices 3x a yer by a few percentage points? Stick to 1 adjustment per year (or 18 months) and be done with it.
Starting to become a bit gougy, especially since by the time you blink it's gone up yet again...

Dont come with the inflation argument either, I get it from a retail or food perspective, but we're talking luxury trinkets with relatively minimal raw material costs.

[EdwardC]

I love the products but I dont know if I love the strategy. No company is going to say no to more money. But should companies be more "responsible" to the society? I guess their society is a tiny portion of the overall society.

In contrast this makes me feel brands like Omega are more responsible and sensitive to the economy. They increased prices too, but way less frequent than the true luxury brands.

[In-N-Out]

Originally Posted by psm11

Yeah, I am shocked they raised the price of these given they are going for nearly 50% off on the secondary market.

Which current ROOs are trading at 50% off msrp? Even divers are trading barely below msrp these days

[gibsonles]

This is just silly. Another price increase…