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Old 12 December 2023, 10:44 PM   #1
alllexandru
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Universal Geneve - Relaunch !!

A great brand with rich history and awesome models back in the days.

Lets hope for the best ! Im very curious to see what's next with first models out


https://www.hodinkee.com/articles/it...p-as-breitling
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Old 13 December 2023, 12:46 AM   #2
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nice! waiting for nina rindt to reissue!
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Old 13 December 2023, 01:10 AM   #3
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Good news.

Starting price of the base model. 7999 usd, then some special models at 10-15k usd.

Am I doing this right? It's crazy how a brand that has been gone for so long can jump in out of nowhere and set such prices. No way they will linger around the 3-5k mark because that's for brands like Longines etc.
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Old 13 December 2023, 02:56 AM   #4
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No way they will linger around the 3-5k mark because that's for brands like Longines etc.
Exactly, I dont think it is a surprise that they will go for the gold
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Old 13 December 2023, 05:47 AM   #5
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Big fan of UG, I think this is good news. UG back in the day was a competitor to Rolex/Omega etc etc, so I think they will price in that ball park.
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Old 13 December 2023, 07:05 AM   #6
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Universal Geneve - Relaunch !!

Seems at first glance to be the absolute best scenario for the brand to be brought back. Georges + Fred and the team at Breitling did such a good job refreshing Breitling if you’re into vintage re-editions. If the playbook is the same there’s so many cool pieces in the UG catalogue they are going to be hard to pass up.
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Old 27 March 2024, 02:23 PM   #7
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nice! waiting for nina rindt to reissue!

I couldn’t wait:

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Old 27 March 2024, 09:36 PM   #8
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Congratulations.
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Old 28 March 2024, 03:43 AM   #9
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Beautiful.


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Old 26 November 2024, 07:32 AM   #10
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Interesting to see whether they can relaunch the brand. It was an extremely venerable company, the reference site has a great photo of Harry Truman at the Potsdam conference wearing a Tri-Compax.
Wish I could see the face; a while ago I acquired a rare reference 12267, made between 1946-49. I've never seen the exact reference for sale, it has the cleanest of what is a family of very crowded faces!
https://universalgeneve.info/content/6-history
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Old 27 November 2024, 01:18 PM   #11
MILGAUSS88
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Originally Posted by Wahlberg View Post
Good news.

Starting price of the base model. 7999 usd, then some special models at 10-15k usd.

Am I doing this right? It's crazy how a brand that has been gone for so long can jump in out of nowhere and set such prices. No way they will linger around the 3-5k mark because that's for brands like Longines etc.
What I heard was that Breitling was going to make UG their top tier brand. (Which makes sense to me, I think it is easier to make a "new" brand top tier than trying to move their existing brand up the ladder.)

Then leave Breitling at mid tier.

And are planning on buying another brand to sell a lower tier watch. (A brand known mostly for chronographs.)

Sounds like a good plan to me.
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Old 29 November 2024, 08:38 PM   #12
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And are planning on buying another brand to sell a lower tier watch. (A brand known mostly for chronographs.)
Zenith?


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Old 29 November 2024, 09:10 PM   #13
alllexandru
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Zenith is not a lower tier watch, it will never be.
I put them above Breitling actually.

UG will have to work some years to take the crown again, there is a huge potential in it.
Everything points in that direction
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Old 29 November 2024, 10:27 PM   #14
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It will be marketing and hype to start with followed with extreme pricing and then just a footnote for most.
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Old 30 November 2024, 01:00 AM   #15
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Zenith?


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Was asked not to say.
But will say that it is similar to UG. Mostly known for their vintage watches. Mostly known for chronographs.
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Old 30 November 2024, 01:47 AM   #16
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Under Breitlng? That is interesting.

Both brands could use an anchor piece that is not a chronograph.
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Old 30 November 2024, 11:21 AM   #17
MILGAUSS88
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Under Breitlng? That is interesting.

Both brands could use an anchor piece that is not a chronograph.
Well, UG has the Polerouter, which is the first Gerald Genta design.
So, I would say that is a pretty good anchor piece.
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Old 30 November 2024, 12:26 PM   #18
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Well, UG has the Polerouter, which is the first Gerald Genta design.
So, I would say that is a pretty good anchor piece.
It’s an interesting watch and could be.
Though they haven’t produced in a quite a while, the next steps with the piece may or may not help to establish it?
Certainly not conclusive but I am rooting for them.
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Old 1 December 2024, 01:16 PM   #19
MILGAUSS88
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It’s an interesting watch and could be.
Though they haven’t produced in a quite a while, the next steps with the piece may or may not help to establish it?
Certainly not conclusive but I am rooting for them.
The new ones look pretty nice to me.
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Old 1 December 2024, 01:36 PM   #20
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The new ones look pretty nice to me.
They do look nice though the darker dials (in the photos) appear illegible to me?

The silver dial is compelling.
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Old 1 December 2024, 01:43 PM   #21
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They do look nice though the darker dials (in the photos) appear illegible to me?

The silver dial is compelling.
I think the legibility was effected by the distance and the angle.
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File Type: jpg UG2.jpg (34.8 KB, 67 views)
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Old 1 December 2024, 01:48 PM   #22
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Look forward to seeing them in the metal.
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