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Dan2010 · 16 October 2010, 09:42 AM

Quote:

Originally Posted by JJ Irani

I'd rather call it FLEECISM!!

FLEECISM???? Come on, it's a luxury product. FLEECISM would be charging $100 for a loaf of bread in a poverty stricken area.

They only charge what the market will bear.

ersnyder · 16 October 2010, 09:45 AM

OK guys, I just got texted the "final word!" The dial is typical brass. The 18K gold is vaporized onto the surface and we have green gold and a $500 premium! As I started this thread, this is from a VERY reliable source at Rolex USA who insists on remaining anonymous but it is accurate and true!!

JJ Irani · 16 October 2010, 09:57 AM

Quote:

Originally Posted by ersnyder

OK guys, I just got texted the "final word!" The dial is typical brass. The 18K gold is vaporized onto the surface and we have green gold and a $500 premium! As I started this thread, this is from a VERY reliable source at Rolex USA who insists on remaining anonymous but it is accurate and true!!

Thanks for the update, Eric........at least we now know exactly what we are seeing.............and, in all fairness to Padi, he was right from the word go!!

And another thing........I won't be buying this one!!

PeteNYC13 · 16 October 2010, 09:59 AM

Quote:

Originally Posted by Numismatist

Another viewpoint:

I've never considered the price of a Rolex to be equal to the materials involved in making them. Rolex is able to price according to the public's perceived notion of 'specialness' of a watch. The all green LV is promoted as 'special' and therefore deserving of a higher price. Non-WISs will pay based on this.

Look at a 2-tone versus SS watch, is there REALLY that much gold in them to justify the higher price Rolex charges? No. Do people buy them in droves anyway? Yes.

Why do you pay more for a SS Daytona than a TT Daytona? 'Special'...not materials.

Same with this green dial. It's different, unique, new, and 'special'; so long as the mass public believes that, they will pay more...$500 more for a drop or two of green paint.

But this is why we all love Rolex, isn't it???

__________________________________________________ _____________

Well said!

-Pete

JJ Irani · 16 October 2010, 10:01 AM

Quote:

Originally Posted by Numismatist

Another viewpoint:

I've never considered the price of a Rolex to be equal to the materials involved in making them. Rolex is able to price according to the public's perceived notion of 'specialness' of a watch. The all green LV is promoted as 'special' and therefore deserving of a higher price. Non-WISs will pay based on this.

Look at a 2-tone versus SS watch, is there REALLY that much gold in them to justify the higher price Rolex charges? No. Do people buy them in droves anyway? Yes.

Why do you pay more for a SS Daytona than a TT Daytona? 'Special'...not materials.

Same with this green dial. It's different, unique, new, and 'special'; so long as the mass public believes that, they will pay more...$500 more for a drop or two of green paint.

But this is why we all love Rolex, isn't it???

I guess so, Chris..............I guess so!! Sigh!!

ParisDakarBmw · 16 October 2010, 10:40 AM

Gold vapor? I didn't know gold turned into a gas......

Never heard of that, but it sounds good.

Ebruner · 16 October 2010, 11:08 AM

Quote:

Originally Posted by ParisDakarBmw

I'm going to get one of those dials and peel it apart just to show it's not a solid plug of green gold!

If it were solid gold, $500 wouldn't cover it's weight in scrap gold.

As far as the dials coating on the top, a side profile, and rear shot should end the theory.

The green dials should be made just like every other Rolex dial. The foil, and brass plug are stamped together, and then brushed. The hole is drilled in the middle, and twa la..

What kind of scale are you using???

OK, I agree it is not solid green alloy, but $500 would more than cover a solid gold dial. Even at 24K it would not weigh more than a few pennyweight!!

-Eddie

Lion · 16 October 2010, 11:16 AM

There is always a simple answer in buying any item...you buy it because you like it and want it and you feel the price is appropriate or you pass and look at something else. Rolex has always been known for doing their own thing...their own way and I do not see this pattern changing anytime soon!!!

wuzzzer · 16 October 2010, 01:13 PM

What was said earlier about the coating on a brass dial is correct, I just wanted to add that its a PVD process that coats the dial in a thin layer of green gold.

You do have to remember the research and development to make the green ceramic probably affects the final price too. Rolex already had black ceramic down pat with other Submariner models and the GMT-Masters but this is the first watch with green ceramic.

Singslinger · 16 October 2010, 01:30 PM

Quote:

Originally Posted by JJ Irani

I'd rather call it FLEECISM!!

Is that a sheep reference by any chance, JJ?

moviefreak · 16 October 2010, 02:25 PM

Quote:

Originally Posted by JJ Irani

No, Chris, I haven't and never will. Green just isn't my colour. On the other, BLACK would be strong contender!!

Black is JJ's preferred color... anything white just gets lost in his white hairy arms..

Zed Homme · 16 October 2010, 02:34 PM

I was at an AD today picking up my LV which just returned from service. While there, they showed me the new watch. The salesperson was one that I hadn't seen before and he proudly proclaimed that one had to wait eight months to get one. I just rolled my eyes and kept my mouth shut. The dial is incredible as it shifts from green to black depending on the viewing angle. The bezel unfortunately looks a little flat, just like the new blue sub.... I like it, but don't feel a need to add one to my collection.

Watch Professor · 16 October 2010, 02:41 PM

Quote:

Originally Posted by JJ Irani

If that dial is not solid 18K green gold, then I'm sorry to say, it's not worth the extra 500 dollars on the price difference.

What the hell are we paying that extra for? A coat of paint?

JJ, don't you know that green costs more than black?

Andad · 16 October 2010, 02:59 PM

This might help.

It's an aluminium disc with a pvd coating.

ersnyder · 16 October 2010, 03:29 PM

Quote:

Originally Posted by ParisDakarBmw

Gold vapor? I didn't know gold turned into a gas......

Never heard of that, but it sounds good.

Take a look at the numerals in the bezel of the TT GMT; there it is!!

JD305 · 16 October 2010, 03:36 PM

If they put a solid platinum dial in the Rol Yachtmaster....they should have put a Green Gold dial in that LV...it would have made for a hell of a sales pitch...and to top it off...a green crystal! Perpetual Automatic....truly a "Green" Rolex you would be proud to wear on St. Patty's day!

JJ Irani · 16 October 2010, 05:35 PM

Quote:

Originally Posted by JD305

If they put a solid platinum dial in the Rol Yachtmaster....they should have put a Green Gold dial in that LV...it would have made for a hell of a sales pitch...and to top it off...a green crystal! Perpetual Automatic....truly a "Green" Rolex you would be proud to wear on St. Patty's day!

Now why does all of the above make so much damn sense??!!

padi56 · 16 October 2010, 06:46 PM

Quote:

Originally Posted by ersnyder

OK guys, I just got texted the "final word!" The dial is typical brass. The 18K gold is vaporized onto the surface and we have green gold and a $500 premium! As I started this thread, this is from a VERY reliable source at Rolex USA who insists on remaining anonymous but it is accurate and true!!

We already had that information weeks ago in quite a long thread.But the proof in the pudding is that Rolex has changed the wording on Rolex.com from green gold to just GREEN.Now don't forget it take 12 months to make a Rolex Oyster, Rolex have been known to over exaggerate quite a few things in there marketing hype.

swatty · 16 October 2010, 06:52 PM

Now we know

Roxas · 16 October 2010, 10:25 PM

Quote:

Originally Posted by JJ Irani

If that dial is not solid 18K green gold, then I'm sorry to say, it's not worth the extra 500 dollars on the price difference.

What the hell are we paying that extra for? A coat of paint?

I think so. I think the same as the old LV?

ersnyder · 17 October 2010, 04:16 AM

Quote:

Originally Posted by padi56

We already had that information weeks ago in quite a long thread.But the proof in the pudding is that Rolex has changed the wording on Rolex.com from green gold to just GREEN.Now don't forget it take 12 months to make a Rolex Oyster, Rolex have been known to over exaggerate quite a few things in there marketing hype.

True Padi, but this info is truly from a source inside Rolex that we know we can depend on to be accurate. At least I am assured of the accuracy. The prior was simply conjecture.

padi56 · 17 October 2010, 04:24 AM

Quote:

Originally Posted by ersnyder

True Padi, but this info is truly from a source inside Rolex that we know we can depend on to be accurate. At least I am assured of the accuracy. The prior was simply conjecture.

Well not on my part I was always convinced it was not solid gold as stated in there press release at Basel. (Surface green gold).And would not be surprised if a few heads were rolled by the statement on Rolex.com before they removed the green gold just to the word green.

JJ Irani · 17 October 2010, 04:29 AM

Quote:

Originally Posted by padi56

Well not on my part I was always convinced it was not solid gold as stated in there press release at Basel. (Surface green gold).And would not be surprised if a few heads were rolled by the statement on Rolex.com before they removed the green gold just to the word green.

You were right the first time, Peter!!

Gagebuilder · 17 October 2010, 04:40 AM

Quote:

Originally Posted by directioneng

This might help.

It's an aluminium disc with a pvd coating.

Doesn't anyone read anymore?

I knew I saw that somewhere.

ersnyder · 17 October 2010, 05:27 AM

Quote:

Originally Posted by padi56

Well not on my part I was always convinced it was not solid gold as stated in there press release at Basel. (Surface green gold).And would not be surprised if a few heads were rolled by the statement on Rolex.com before they removed the green gold just to the word green.

Yeah, I'm with you on the "rolling heads" part. Someone blew it!

EchoBlueUK · 17 October 2010, 05:30 AM

In the words of Monty Python: It's made of purist Green

padi56 · 17 October 2010, 05:16 PM

Quote:

Originally Posted by EchoBlueUK

In the words of Monty Python: It's made of purist Green

Purist Green was from the TV series Black Adder.

KarlFr · 17 October 2010, 05:24 PM

in rolex terms the more green the more limited (and pricier) model, like the LV & GV. this is the sales pitch, real life manufacturing numbers and production cost is another story

esm · 25 October 2010, 07:53 AM

Quote:

Originally Posted by directioneng

This might help.

It's an aluminium disc with a pvd coating.

great pic Eddie, i was about to link that pic also

tictocChuck · 25 October 2010, 01:57 PM

Watch Time (June/10, page 66) reported it as a blending of yellow gold and aluminum powder and I would think they got that from Rolex. Looking at it I have no doubt this to be true. I think the value of the gold itself wouldn't be too much since it is applied thin and it would be more the R&D costs and processing to fabricate what I consider to be a beautiful rich Rolex green finish.
But Black may be the best choice for others, although it didn't get me very excited to be honest. Cheers!

16 October 2010, 11:16 AM	#38
Lion "TRF" Member Join Date: Jan 2009 Real Name: Leo Location: Midwest Watch: GMT-II 16710 PEPSI Posts: 21,461	There is always a simple answer in buying any item...you buy it because you like it and want it and you feel the price is appropriate or you pass and look at something else. Rolex has always been known for doing their own thing...their own way and I do not see this pattern changing anytime soon!!! __________________ SS GMT-II 16710 PEPSI(Z-serial#) THE ONLY DIFFERENCE BETWEEN MEN AND BOYS IS THE PRICE OF THE TOYS!!! MontBlanc Meisterstuck Doue Silver Barley MontBlanc Meisterstuck Solitaire Doue Signum Proud Card Carrying Member of the Curmudgeons.....Yikes!!!

16 October 2010, 02:59 PM	#44
Andad 2024 SubLV41 Pledge Member Join Date: Nov 2006 Real Name: Eddie Location: Australia Watch: A few. Posts: 37,534	This might help. It's an aluminium disc with a pvd coating. Attached Images __________________ E

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16 October 2010, 09:45 AM	#32
ersnyder 2024 Pledge Member Join Date: Jul 2009 Real Name: Eric Location: Long Beach CA USA Watch: Rolex Explorer II Posts: 4,102	OK guys, I just got texted the "final word!" The dial is typical brass. The 18K gold is vaporized onto the surface and we have green gold and a $500 premium! As I started this thread, this is from a VERY reliable source at Rolex USA who insists on remaining anonymous but it is accurate and true!!

16 October 2010, 10:40 AM	#36
ParisDakarBmw Banned Join Date: Dec 2009 Real Name: Paul Location: New Haven, CT Watch: 116610 Sub-C Posts: 6,552	Gold vapor? I didn't know gold turned into a gas...... Never heard of that, but it sounds good.

16 October 2010, 01:13 PM	#39
wuzzzer "TRF" Member Join Date: Apr 2008 Location: USA Posts: 384	What was said earlier about the coating on a brass dial is correct, I just wanted to add that its a PVD process that coats the dial in a thin layer of green gold. You do have to remember the research and development to make the green ceramic probably affects the final price too. Rolex already had black ceramic down pat with other Submariner models and the GMT-Masters but this is the first watch with green ceramic.

16 October 2010, 02:34 PM	#42
Zed Homme "TRF" Member Join Date: Jul 2008 Real Name: Chris Location: usa Watch: Rolex Posts: 6,962	I was at an AD today picking up my LV which just returned from service. While there, they showed me the new watch. The salesperson was one that I hadn't seen before and he proudly proclaimed that one had to wait eight months to get one. I just rolled my eyes and kept my mouth shut. The dial is incredible as it shifts from green to black depending on the viewing angle. The bezel unfortunately looks a little flat, just like the new blue sub.... I like it, but don't feel a need to add one to my collection.

16 October 2010, 03:36 PM	#46
JD305 "TRF" Member Join Date: Jul 2010 Location: Miami Watch: Long E 1675 Posts: 181	If they put a solid platinum dial in the Rol Yachtmaster....they should have put a Green Gold dial in that LV...it would have made for a hell of a sales pitch...and to top it off...a green crystal! Perpetual Automatic....truly a "Green" Rolex you would be proud to wear on St. Patty's day!

16 October 2010, 06:52 PM	#49
swatty 2024 SubLV41 Pledge Member Join Date: Dec 2007 Real Name: Peter Location: Sydney Watch: The Game Posts: 17,415	Now we know

17 October 2010, 05:30 AM	#56
EchoBlueUK "TRF" Member Join Date: May 2009 Location: UK Posts: 1,543	In the words of Monty Python: It's made of purist Green

17 October 2010, 05:24 PM	#58
KarlFr "TRF" Member Join Date: Jun 2009 Location: Scandinavia Watch: ♛ Posts: 1,330	in rolex terms the more green the more limited (and pricier) model, like the LV & GV. this is the sales pitch, real life manufacturing numbers and production cost is another story

25 October 2010, 01:57 PM	#60
tictocChuck Member Join Date: Oct 2010 Real Name: Chuck Location: Seattle Watch: Rolex Submariner Posts: 256	Watch Time (June/10, page 66) reported it as a blending of yellow gold and aluminum powder and I would think they got that from Rolex. Looking at it I have no doubt this to be true. I think the value of the gold itself wouldn't be too much since it is applied thin and it would be more the R&D costs and processing to fabricate what I consider to be a beautiful rich Rolex green finish. But Black may be the best choice for others, although it didn't get me very excited to be honest. Cheers!

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