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Old 7 January 2012, 12:35 PM   #1
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Icon20 Will Rolex increase prices in 2012?

Any info or guesses as to when Rolex will increase prices in 2012 and by what percentage?

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Old 7 January 2012, 12:42 PM   #2
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only Rolex knows
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Old 7 January 2012, 12:50 PM   #3
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Old 7 January 2012, 12:51 PM   #4
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Does a bear wear a funny hat?
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Old 7 January 2012, 12:54 PM   #5
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Does a bear wear a funny hat?
I thought it was does the Pope poop in the woods?
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Old 7 January 2012, 12:57 PM   #6
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I thought it was does the Pope poop in the woods?
I don't want to be excommunicated.
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Old 7 January 2012, 12:58 PM   #7
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Why wouldn't they!
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Old 7 January 2012, 01:21 PM   #8
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Old 7 January 2012, 01:28 PM   #9
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Old 7 January 2012, 01:30 PM   #10
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rolex is trying to keep up with omega, omega sales are increasing in asia like crazy.
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Old 7 January 2012, 01:33 PM   #11
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From my experence Rolex will rise prices every year and even several times a year as seen in the past.
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Old 7 January 2012, 01:36 PM   #12
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Most likely, but i hope not .
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Old 7 January 2012, 01:38 PM   #13
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Probably twice.
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Old 7 January 2012, 01:40 PM   #14
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Rolex has not always raised prices in every calendar year.

There was a string of years that there were sometimes two changes in a year, but last year the Fall increase never materialized, much to my delight, since I put off buying my 14060M as long as I could relying on the Swiss governments push to hold the value of the Swiss franc steady.

Therefore, it is possible that Rolex may sit on the current prices even longer, if they can.

I for one do not believe that Rolex raises prices just because they can. I believe that there are market forces at work that put Rolex in that position.

The history of price increases argues against Rolex raising prices arbitrarily.
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Old 7 January 2012, 02:01 PM   #15
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Gold prices way down, recession in Europe, wouldn't surprise me if prices stay the same.
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Old 7 January 2012, 02:10 PM   #16
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On some existing models there will probably be pricing actions. And on others no changes

IMHO, the inexorable escalating price curve will continue bending upward on any new models introduced at Basel 2012. The larger cased and ceramic bezeled pieces cost more than the model each replaced.
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Old 7 January 2012, 02:10 PM   #17
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The value of the Swiss Franc has stabilized and the US Dollar has been rising once more so a price increase for the US this year is unlikely in my opinion.

If you really want to know the future prices you`ll have to get inside Rolex to find out.
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Old 7 January 2012, 02:16 PM   #18
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Most likly in march
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Old 7 January 2012, 02:53 PM   #19
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Old 7 January 2012, 02:58 PM   #20
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Why not?
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Old 7 January 2012, 03:03 PM   #21
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I just got off the Phone w/ Mr Rollie, he said damn right he will raise the prices Again soon!
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Old 7 January 2012, 03:10 PM   #22
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I heard Rolex is going to decrease prices every other year going forward...







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Old 7 January 2012, 03:22 PM   #23
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Money left on the table if they don't, cost of doing business always goes up, why absorb it? Pass it along to the customer...
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Old 7 January 2012, 03:28 PM   #24
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I know, but I'm not saying, which doesn't matter because most of you are saying what I would say if I were going to say it. I also should add that though I can say with great confidence that I know, I can't really say with absolute authority that I know for sure, which is the main reason why I'm not saying anything, even though, really, it's so totally almost completely obvious that everyone already knows for sure, pretty much.
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Old 7 January 2012, 03:34 PM   #25
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I know, but I'm not saying, which doesn't matter because most of you are saying what I would say if I were going to say it. I also should add that though I can say with great confidence that I know, I can't really say with absolute authority that I know for sure, which is the main reason why I'm not saying anything, even though, really, it's so totally almost completely obvious that everyone already knows for sure, pretty much.
You don`t say !!
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Old 7 January 2012, 03:37 PM   #26
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With the debt issues in some of the european countries and the strengthening of the US $ against the euro and other currencies, I think the likelyhood of a Rolex price increase in the US is less likely in 2012. I heard the last few price increases in the US were due to the weakening US $ to the Swiss Franc. That is not the case right now. If Rolex raises prices I say it will be because they feel they can and still be able to maintain marketshare. Just my 2 cents!
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Old 7 January 2012, 04:13 PM   #27
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Old 7 January 2012, 07:43 PM   #28
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Originally Posted by gregmoeck View Post
rolex is trying to keep up with omega, omega sales are increasing in asia like crazy.
Rolex doesn't keep up with anyone....Rolex paths the way where others only dream to follow.

Rolex is doing much more business than anyone else....by a country mile.

I don't want prices to increase, and I hope to hell the don't but Rolex is (as it always has been) hot property
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Old 7 January 2012, 07:56 PM   #29
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Quote:
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Any info or guesses as to when Rolex will increase prices in 2012 and by what percentage?

How long is a piece of string if you can answer that, then perhaps you will have some idea of Rolex price rises in 2012.

Quote:
Originally Posted by gregmoeck View Post
rolex is trying to keep up with omega, omega sales are increasing in asia like crazy.
Asia has been one of Rolex biggest market for 20 plus years especially China Japan.
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Old 7 January 2012, 09:18 PM   #30
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They will keep raising them until no one could afford them anymore...sounds like a good business model....
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