article: Watch wearing making comeback (Rolex barely mentioned)

[sond86]

ImageUploadedByTapatalk1334500111.554104.jpg



Mercurynews.com
In lifestyle section 4/15



http://m.mercurynews.com/sjm/db_1010...tguid=NRq9bkC0

[Kevin B]

I didn't think the Radiomir had a crown guard Did I miss something?

[BarkMaster]

The author has their bias... not sure that Rolex wants to be in the steampunk market.

[nolawis]

I read right up to this line:

"I build my clothes around my watch," says Paulsen, 35. "It's like my purse."

That was more than enough.

Nw

[mvmbles]

No offense to the PAM guys on the forum - maybe it's just the angle the photo was taken, but that watch looks ridiculous (not in a good way) on his wrist.

Just my opinion. If he's happy wearing that then more power to him.

[witch watch]

Originally Posted by Kevin B

I didn't think the Radiomir had a crown guard Did I miss something?

The watch pictured is an 341 Egiziano

[witch watch]

Originally Posted by mvmbles

No offense to the PAM guys on the forum - maybe it's just the angle the photo was taken, but that watch looks ridiculous (not in a good way) on his wrist.

No wonder, it's 60mm

[dddrees]

Whether I like his style or his opinion, it's just another article about watches which goes to show you how popular watches are currently.

[sond86]

Originally Posted by nolawis

I read right up to this line:

"I build my clothes around my watch," says Paulsen, 35. "It's like my purse."

That was more than enough.

Nw

X2, I scanned the article, looking for mentions of Rolex.

[Welshwatchman]

The story seems to be written by some ordinary blogger about another ordinary WIS.

Here's the gist extract.

A wave of statement-making timepieces has renewed interest in this classic men's accessory. A vintage gold Rolex or a modern Devon Works Tread with conveyor belts not only tells time -- it tells you something about the man wearing it.

Paulsen, who works for a pharmaceutical company, owns 72 pieces, including a $400 limited-edition white Casio G-Shock with a red ticker, a submarine-inspired Italo Fontana U-boat Flightdeck chronograph for $4,000, and a titanium, 60-mm-faced Panerai PAM 341 that cost him $22,000, he says.

"I build my clothes around my watch," says Paulsen, 35. "It's like my purse."

The trend crosses all price points, from fashion labels, like Timex and Tommy Hilfiger, to luxury brands, like Rolex and Tag Heuer. Sales of watches up to $300 increased 22 percent from 2010 to 2011, while those priced $300 to $1,000 increased 25 percent, according to LGI Networks, a market research company that tracks the industry. And the Swatch Group and Fossil both increased production on their wallet-friendly men's fashion watches after seeing sales increase by at least 40 percent last year.

The women's category is expanding as well, but not as fast as men's watches. If anything, women like borrowing their guys' watches because it makes a sexy statement, says Mary DePrez, the national watch buyer for Nordstrom.

Bright colors, rubber straps and military-chic were among the trends she spotted at Baselworld, the annual watch show that took place in Switzerland last month. Look for gun metal grays and matte blacks for the holiday season and updates to the classic James Bond diver watches, DePrez says.

"Watches are going through a modern re-emergence but they have a really rich history that men appreciate," DePrez says. Last year, the retailer moved its inventory of men's watches from the jewelry department to men's clothing, where they now share coveted space with silk ties and tech accessories.

This renewed interest in watches is an effort for men to rediscover their identity in contemporary society, says Blake Buettner, a contributor for Hodinkee, the online magazine for watch geeks, which attracts 250,000 unique visitors a month and helps curate high-end vintage watch sales, including a sale May 25-27 at The Common in San Francisco.

"This is a romantic vision of what a guy should be and have in his arsenal, whether it's an old pipe, a great leather jacket from the 1970s or a cool mechanical watch," says Buettner, of St. Louis. "It kind of makes him feel like he belongs in a gentleman's club."

A unique watch is like a classic car, explains Kyle O'Connor, an authorized dealer at the Watch Shoppe in Walnut Creek, where he sources rare, limited-edition, preowned and new watches for Davidson & Licht Jewelers, which opened the store last August to meet demand.

"A customer will ask me to find him a 1972 Omega Seamaster or a Rolex with a few years on it for 30 percent less than it'd be new," O'Connor says. "Like golfers or race fans, they love stopping by to talk and learn about the design or technology of their favorite timepieces."

O'Connor believes the current watch craze is an homage to style icons, like Steve McQueen, who made the TAG Heuer Monaco famous, and Paul Newman, synonymous with the Rolex Cosmograph Daytona

Rolex barely mentioned?

[NYC6]

Originally Posted by nolawis

I read right up to this line:

"I build my clothes around my watch," says Paulsen, 35. "It's like my purse."

That was more than enough.

Nw

Thanks for posting that quote. Now I dont have to read any of the article.

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