Another increase?

[Jsan20]

I was at my AD yesterday and he said that a high volume ad in Maui told him of an increase in jan. :-( also Tudor is on its way to the USA :-)

[JJL]

Originally Posted by Mickey®

Yep!
I bought my NIB 16610LV at an AD in June of 2011 for $5195.
I am told the last MSRP was $6400 but this AD told me that once "Rolex discontinues a model we do not raise the price or adjust to yearly price increases".

Is that really true though? I feel like I've heard over the last 2 years or so a BNIB Sea Dweller at an AD with a selling price higher than what it last was the year they stopped making them?

Experts?

[Mickey®]

Originally Posted by JJL

Is that really true though? I feel like I've heard over the last 2 years or so a BNIB Sea Dweller at an AD with a selling price higher than what it last was the year they stopped making them?

Experts?

All AD's are not created equal...I'd vote with my dollars if and AD was ripping me off on a older BNIB model.

To your question...
I don't know if it's "true" that AD's are supposed to do that but it is TRUE that thats what my AD did for me. I welcome the time someone calls me a liar...cause I got the receipt to prove it! (Not sayin' you are)

[sierra11b]

Originally Posted by Jsan20

also Tudor is on its way to the USA :-)

Been hearing this for years from local ADs so I'll believe it when I see it.

Pre-owned prices still haven't caught-up with some models on the last increases. For example, I can still find a mint 216570 for $6500.

As most of us know the general rule with Rolex is if you are in a position to buy and have always wanted a Rolex fresh from the AD then the time to buy is NOW!

[JJL]

Originally Posted by Mickey®

All AD's are not created equal...I'd vote with my dollars if and AD was ripping me off on a older BNIB model.

To your question...
I don't know if it's "true" that AD's are supposed to do that but it is TRUE that thats what my AD did for me. I welcome the time someone calls me a liar...cause I got the receipt to prove it! (Not sayin' you are)

No I'm definitely not calling you a liar. I was just curious if this was normal/abnormal, etc..

I'm interested in buying a SD, which is a discontinued model, which is why I'm interested.

[Mickey®]

Originally Posted by JJL

No I'm definitely not calling you a liar. I was just curious if this was normal/abnormal, etc..

I'm interested in buying a SD, which is a discontinued model, which is why I'm interested.

[xhype]

Originally Posted by sierra11b

Been hearing this for years from local ADs so I'll believe it when I see it.

Pre-owned prices still haven't caught-up with some models on the last increases. For example, I can still find a mint 216570 for $6500.

As most of us know the general rule with Rolex is if you are in a position to buy and have always wanted a Rolex fresh from the AD then the time to buy is NOW!

well that's because its an ex ii

[sierra11b]

Originally Posted by xhype

well that's because its an ex ii

All of them really with the possible exception to the Daytona if you search the classifieds. I can find a 116610 with a larger percentage gap from MSRP than a 216570 on the first page alone. Not to say it couldn't be the other way around but they're both clearly well below MSRP. Even then the resale of the Daytona has only caught-up a little. If a Daytona loses its stickers and so much as graces the new owners risk it's lost $1000-$1500 of it's retail price.

[MatthewInSeattle]

AD's don't know. It's that simple. Their rep may leak that they think that it'll be coming soon, but the long and short of it is that they don't know until the envelope arrives from Rolex with the new price book inside.

With both the October and June increases these past two years, there wasn't any advance warning from Rolex before the lists were received, and it was that same time that we received information from our Rep confirming the increase.

Rumors are great, but I'll put it this way. We're the largest (By pieces sold and value sold) dealer in the United States. We don't know when the next price increase will be. We also don't know for sure if Tudor will be coming back. If WE don't know, then it's a safe bet that no on else does either.

[beshannon]

Originally Posted by Jsan20

I was at my AD yesterday and he said that a high volume ad in Maui told him of an increase in jan.

Did you buy?

[rr-nyc]

Originally Posted by JJL

Is that really true though? I feel like I've heard over the last 2 years or so a BNIB Sea Dweller at an AD with a selling price higher than what it last was the year they stopped making them?

Experts?

If its a discontinued, BNIB model, it's removed from any current price list thus no price basis to draw from. There was an AD who chimed in on a thread that had a similar discussion.

So if an AD is adjusting prices on discontinued models to match current increases (8% in this case) I would report it to RUSA and see what they have to say about it

[Mickey®]

Originally Posted by rr-nyc

If its a discontinued, BNIB model, it's removed from any current price list thus no price basis to draw from. There was an AD who chimed in on a thread that had a similar discussion.

So if an AD is adjusting prices on discontinued models to match current increases (8% in this case) I would report it to RUSA and see what they have to say about it

This!!!

[dddrees]

Originally Posted by JJL

Is that really true though? I feel like I've heard over the last 2 years or so a BNIB Sea Dweller at an AD with a selling price higher than what it last was the year they stopped making them?

Experts?

There are some that do this, and it depends on the AD.

Remember inventory that remains in stock costs the AD money.

[rr-nyc]

Originally Posted by kryten2001

Good grief....

That's nuts, it's unsustainable over the long run. I can't believe anybody will be paying $30k+ for a SS Daytona in the next 10 years. If the prices go that high, Rolex will be making a lot fewer watches than they do today.

Perhaps that's the plan.

As previously stated, pricing luxury goods do not follow the traditional incremental price increases to offset cost of goods. Inflation, etc.

They price it high enough where it remains an aspirational purchase but low enough where it's still obtainable.

I can show you off-the-rack dress shirts in the four digits, shoes in the five digits, and evening gowns in the mid-six digits. None of which have problems selling at full price.

As Rolex continues to increase prices that many of us think are unsustainable, they might not be focusing on the number of units sold rather margin per unit.

[slvrbulletv6]

Originally Posted by rr-nyc

As previously stated, pricing luxury goods do not follow the traditional incremental price increases to offset cost of goods. Inflation, etc.

They price it high enough where it remains an aspirational purchase but low enough where it's still obtainable.

I can show you off-the-rack dress shirts in the four digits, shoes in the five digits, and evening gowns in the mid-six digits. None of which have problems selling at full price.

As Rolex continues to increase prices that many of us think are unsustainable, they might not be focusing on the number of units sold rather margin per unit.

To add to what was quoted, from a branding perspective, Rolex wants to maintain that exclusive appeal, so if it seems there is a surge of a huge demand, by increasing prices, it would make their products more exclusive...maintaining that luxury/exclusivity factor to the Rolex brand.

Although the US and some countries in the Europe are experiencing some kind of recession/unemployment, there are other countries creating more wealth for people, such as China. (I've seen Chinese tourist buy at MSRP in bulk of purses and other luxury items...because to them it is a great deal when luxury goods are taxed at extremely high within China and also to have a peace of mind that they're not getting counterfeit goods...ironic but true).

Rolex also be adjusting for "inflation" and the increased costs of raw materials/labor/transportation as well. Further, the wealthy stays wealthy and won't be affected by the price increase. Price increases hurt the middle class the most as the opportunity cost of purchasing one luxury good means forgoing another luxury good...sigh...

[tattooedfagin]

Originally Posted by JGX

Just over 12 years ago, that $15,000 Daytona was only $5,900!!

See Here

Exactly, and everyone probably said the same thing then too. Prices will rise as & when but AD's are known for blowing the rumours about to try & generate a quicker sale out of panic. most will usually sell old(er) stock at pre-rise prices anyhow.

[KingCobra007]

The longer you wait the more you pay. However you get the new technology. For instance I wanted the blue face sub more than anything back in 2007/08. Then the ceramic came out... Boy I'm glad I waited.... I bought the DJIi green slate. Worth the wait

[Michael9260]

Originally Posted by jay1988

Interesting first post.

The last two price rises are the only ones I was following. Both times the price increased in the UK after it had increased in America beforehand. I'd be surprised if they were changing that. I'm working on the assumption that the price will increase in America first and that will be my signal that it's coming here. Will that come back to bite me in *** ? maybe.

Last time there was a price rise, I read on TRF that AD's do not know when the price is going to rise in advance. Rolex UK get sent the information and then they distribute it to AD's. The AD knows about the price increase when they get the letter telling them about it. Maybe some well connected ones will hear about it a few days earlier. This is just what I remember reading last time, it might be wrong.

Your AD is lying to you because not many people know about a price increase "a few weeks" in advance.

There are always a few AD's in the UK that delay the price rise for a week or so. Last time there were two that I called up after the price rise who said they were keeping old prices for a week. Obviously the problem comes with you having no leverage for discounts.

I find this as a first post to be quite suspicious.

Quite how it's a suspicious comment I don't know. I'm merely quoting almost verbatim what I was told. I very much hope I'm wrong about a price increase.

Aren't I correct in thinking prices are increased twice a year. Once in Q1 and again later in the year?

[jay1988]

Originally Posted by Michael9260

Quite how it's a suspicious comment I don't know. I'm merely quoting almost verbatim what I was told. I very much hope I'm wrong about a price increase.

Aren't I correct in thinking prices are increased twice a year. Once in Q1 and again later in the year?

I just found it odd that your first and only post was about a price increase.

Last four price increases.

October 2008
September 2010
May 2011
June 2012

There were two price increases in 2008. That's the only time there have ever been two. Price increases happen around once a year and Rolex have gone a few years without price increases in the past most recently Oct 08 to September 2010.

If you've just been deceived by an AD then I apologise. What you put down was rubbish though so if your AD is saying that to you I recommend you stop using him as he is is being a bit of a scumbag.

The prices will increase in America before the increase in the UK. Watch this forum and you will see the prices come to America. That's when you start worrying about the UK. Although I don't expect it, I wouldn't be surprised if we got to May and the price increase still hadn't happened. I'm pretty sure sales aren't great atm, based on what the sales person at my AD had to say.

[Duc5150]

Originally Posted by kryten2001

i've not been around the scene long enough to comment, but surely these 8% increases cannot be each and every year, year on year.

Using those maths, a $15,000 daytona today would cost over $32,000 in 10 years time. That's simply not sustainable.

Somebody once told me the EXACT same thing about the cost of college here in the states...and well....




Todd B. in the OC

[FNFZ4]

isnt price increases a yearly thing?

[dddrees]

Don't be negative, try to be positive.


The sooner you get one the less you'll pay.

[dddrees]

These threads come up all the time.

Luxury watch prices tend to go in one direction only people.

[patek.wis]

ive read this thread

and still have to ask

so is there a price increase?

[gwozhog]

Originally Posted by kryten2001

i've not been around the scene long enough to comment, but surely these 8% increases cannot be each and every year, year on year.

Using those maths, a $15,000 daytona today would cost over $32,000 in 10 years time. That's simply not sustainable.

Much to learn you have!

[zion_rasta]

I got my GMTIIc for 7,995 in 2012. So at msrp of 8,450 and an 8% increase puts it at $9,126...

Screw stocks and hedge funds, I am buying rolex futures.

[s7horton]

What's interesting to me is the speed with which the submariner has increased in price. My dad bought his first SS sub for $2500 in 1986 brand new. He was with me in 2003 when I bought my first SS sub brand new for $4250. So in 17 years it basically doubled in price. I bought another SSsub in 2006 for $4550. I'm not sure what the current price is for a sub, but it is over $8k, I think. So it has come close to doubling again in about seven years.

Any bets on whether or not it will double again in 3.5 years? :)

[77T]

Originally Posted by patek.wis

ive read this thread

and still have to ask

so is there a price increase?

Choices are:*

Ummm...Yes!
Errrr.....well maybe soon...
On second thought perhaps later...
Well, I was never really sure, I thought I overheard talk of one.
I don't know where this price increase talk started.
Why, now that I think of it, probably not.
And I'm sure now, no never!

* One of the above applies.

[dddrees]

Originally Posted by 77T

Choices:

Ummm...Yes!
Errrr.....well maybe soon...
On second thought perhaps later...
Well, I was never really sure, I thought I overheard talk of one.
I don't know where this price increase talk started.
Why, now that I think of it, probably not.
And I'm sure now, no never!

* One of the above applies.

Thanks for clearing that up.

Now I'm completely confused.

[Joey_V]

So wait... is it actually going up another 8% or is this more hearsay hearsay?