Another WG Pepsi Theory

[kilyung]

Originally Posted by mfer

I'm wondering if Rolex is helping to preserve the value of the black and blue/black GMT IIc's by keeping the Pepsi in WG only.

I wonder how many people would "dump" their black or blue/black to get the Pepsi. If you had a ton of these put on the market at once, it could cause a reduction in the prices. Maybe Rolex is preserving that?

I guess on that same note, they could have ceased production of the all black bezel, but that doesn't seem like Rolex to do that. I kinda feel like Rolex might have made the right move here.

Anyone else see what I'm saying?

I doubt it's a protectionist move for resale value and more maximizing their profits. I for one will dump to get one.

[Spartacus]

will heads explode if rolex introduces a SS Pepsi Ceramic?

[Paco]

Originally Posted by RolexplorerII

They should never have released the BLNR as far as I'm concerned. Just waited another year and released the Pepsi in SS. Then perhaps released the Coke in WG a year later.

agree with this. a more ''economical approach''

[Andad]

Originally Posted by Clutch Cargo

The cynic in me is thinking this is Rolex's way of giving collectors the middle finger - "You wanted a ceramic Pepsi. You've got one, now shut up".

Did you mean 'collectors' or 'Kenneth'?

[waQstar]

Well......
They got us all and others around the world to talk about it, great marketing if I must say.

When was the last time rolex had a flop ? Some say Cellini...... But they just came out with a new batch.. So it must be selling well...

[AK797]

Originally Posted by ghotihead2001

i think a better move would have been to release the BLNR with a Blue dial in WG, and put the pepsi out in steel.

People who are gonna buy a gold watch will go for the exotic/colored dials a la the green dial YG GMT and the Smurf...something instantly recognizable as a different model/precious metal, moreso than just a bezel color change.

Agree, the BLNR should have been a brand new design in WG, as the Smurf was, and the Pepsi kept in SS. Everyone would have been happy with that, something for everyone.

The only explanation I have is they didn't think they could make the Pepsi bezel for a couple more years and maybe not at all, so thought they should just get the BLNR out, but then soon discovered they could do the Pepsi too. Otherwise this is just an increasingly irritating and polarising move from Rolex.

[Racerdj]

Originally Posted by SaddleSC

As much complaining as we hear on TRF about the Pepsi being a WG exclusive, the only thing that would have garnered even more bellyaching would have been the release of Pepsi in SS and having the value of the BLNR plummet on the secondary market overnight.

I think that Rolex made the right move making the Pepsi the flagship GMT and I think that they have given it the respect it deserves by making it in WG-only.

I agree totally. Rolex doesn't make many marketing mistakes selling a million watches a year.

[HL65]

Originally Posted by directioneng

Did you mean 'collectors' or 'Kenneth'?

[alanc]

The explanation could also be as simple as Rolex cannot (for now anyway) make enough of the red & blue bezel inserts to keep up with the anticipated demand for a SS model, which would have been huge.

[TempoKing]

I guess I will be looking for the ceramic pepsi part

[mailman]

I don't think Rolex made a mistake at all with the BLNR. It gives people who want a SS GMT an option, plus it's a great looking watch.

The BLRO is a home run IMO and will sell...much more than if they released it with black/red colored ceramic insert

[onlysteel]

They are trying to create a FLAGSHIP model for each type. GMT got its PEPSI. SUB has its blue/WG model that goes for $26K or so. So watch out, now they will make a flagship for the EXPLORER next.

[Casey VP-26]

Rolex is Rolex, They do not answer to anyone. Rolex has never had a problem making a watch in SS and offering the same watch in TT and/ or Gold if they decided.

It will happen again, just not sure of which models.

[Rashid.bk]

I agree, Rolex made the right move. Though I believe it has nothing to do with preserving previous gen values.
Rolex already made that money, they want new money, so they made what everybody wanted but you have to reach a little to get it.

Someone said it well in another thread, can't remember; Rolex prices a few watches(Pepsi C) just so it's painful enough for the middle class to buy it........
With that in mind, it's reachable but folks like me will have to endure possible flips, no motorcycle, countless tongue lashings and months of servitude via the wife, etc....
With all the folks on here, which is quite a few, with multiple Rolexes, I'm not sure why all the angst.
If Rolex made it easy to own, it wouldn't be Rolex, it would be Casio or Fossil.

[mfer]

I really don't get people saying Rolex (or ANY manufacturing company) doesn't care about secondary market prices. This is ludicrous to me. This is part of their perceived value. There is no way rolex could get the prices and volumes they are selling if the secondary market was bad. I'm telling you, if secondary market prices fall, prime markets follow.

Also, I'm not complaining about he Pepsi only being in WG. I think it makes sense and the blue/black is being discredited as a result of all this hype.

[Rashid.bk]

Originally Posted by mfer

I really don't get people saying Rolex (or ANY manufacturing company) doesn't care about secondary market prices. This is ludicrous to me. This is part of their perceived value. There is no way rolex could get the prices and volumes they are selling if the secondary market was bad. I'm telling you, if secondary market prices fall, prime markets follow.

Also, I'm not complaining about he Pepsi only being in WG. I think it makes sense and the blue/black is being discredited as a result of all this hype.

I agree with your post completely. What I tried to convey is more that Rolex doesn't specifically make decisions to foster collectibility or protecting vintage values, per se....if so I don't think we would have a SD4C, wouldn't that kill the 16600 preowned market....I don't think so.
If a black dial "LVC" were to be released I don't think that 16610LV values would plummet or if Rolex wrote Sea-Dweller in red on the SD4C's dial, I believe vintage reds would still have their worth.

[HL65]

Originally Posted by mfer

I really don't get people saying Rolex (or ANY manufacturing company) doesn't care about secondary market prices. This is ludicrous to me. This is part of their perceived value. There is no way rolex could get the prices and volumes they are selling if the secondary market was bad. I'm telling you, if secondary market prices fall, prime markets follow.

Also, I'm not complaining about he Pepsi only being in WG. I think it makes sense and the blue/black is being discredited as a result of all this hype.

X2 X 100!

[rickyslam]

I think that every move Rolex makes is very well calculated and possibly rarely ever a mistake. Even so, it could be a well though out mistake? HA