What is the general "saying" of different watch brands?

[Heinrich]

Not just the slogan, the more deep meaning beneath the brand. Like for what kind of people its for. Could I have your opinions for the following brands (I´ll put mine below);

Audemars Piguet: With its avant-garde designs and logans such as "break the rules" etc. I think AP is about creating something new and disregarding the statu quo.

Patek Philippe: Patek is about individuality and being global. It´s for creating YOUR OWN tradition regardless of who you are or are from.

Rolex:It is easily the most well-known brand out there and with the adverts I think Rolex is about the fact that everything is possible and that one should do what his heart tells him to do.

Thanks! Please let me know your thoughts and add more if you like!