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bjw · 23 February 2018, 10:31 PM

Interesting article:
https://www.fratellowatches.com/cert...owned-watches/

"Opinions are like wrist watches...everyone's watch shows a different time from others, but everyone believes that their time is correct."

77T · 23 February 2018, 10:51 PM

Lengthy, but I agree that such a strategy has many benefits. Rolex should consider this idea.

Brand integrity in the secondary market, plus pull-through sales via the RSCs (to bring the preowned watch up to standards), are two benefits to them.

Customers benefit when a supply/demand imbalance occurs and new models aren’t available. Plus it guarantees the buyer an authentic Rolex that hasn’t been stolen.

Besides the watch brands mentioned in the arricle, Apple has been successfully selling reconditioned models of their popular products for years. So it can be done directly for ADs who input a certified watch s/n via the Rolex website.

Sent from my iPhone using Tapatalk Pro

codester · 24 February 2018, 12:41 AM

Maybe Rolex will go this route with AD's to make up for the shortage of SS models.

23 February 2018, 10:31 PM	#1
bjw "TRF" Member Join Date: Sep 2016 Location: USA Posts: 443	Watch manufacturers v Grey Market Interesting article: https://www.fratellowatches.com/cert...owned-watches/ "Opinions are like wrist watches...everyone's watch shows a different time from others, but everyone believes that their time is correct." __________________ 116710 BLNR 16710 COKE Tudor 7922R Tudor 79220N Tudor 79260P Panda "Opinions are like wrist watches, everyone's shows different time from the other. But all believe that theirs is accurate. "

23 February 2018, 10:51 PM	#2
77T 2024 SubLV41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 42,024	Watch manufacturers v Grey Market Lengthy, but I agree that such a strategy has many benefits. Rolex should consider this idea. Brand integrity in the secondary market, plus pull-through sales via the RSCs (to bring the preowned watch up to standards), are two benefits to them. Customers benefit when a supply/demand imbalance occurs and new models aren’t available. Plus it guarantees the buyer an authentic Rolex that hasn’t been stolen. Besides the watch brands mentioned in the arricle, Apple has been successfully selling reconditioned models of their popular products for years. So it can be done directly for ADs who input a certified watch s/n via the Rolex website. Sent from my iPhone using Tapatalk Pro __________________ Does anyone really know what time it is?

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24 February 2018, 12:41 AM	#3
codester "TRF" Member Join Date: Jun 2008 Location: U.S. Watch: Bluesy and others Posts: 220	Maybe Rolex will go this route with AD's to make up for the shortage of SS models.

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