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Old 26 May 2018, 08:12 PM   #1
dmash
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Women’s Submariner?

What’s forum thought on this? Think it’s a possibility in the near future?

Tudor used to make a smaller Sub, Rolex’s closest competitor Omega has a smaller size Seamaster.......even Patek and AP have released smaller versions of their current Nautilus and Royal Oak. Why has Rolex not created something themselves? The 3235 is only 28.5mm, it’s not like they’d need to create a new movement for it. The smaller size (31, 28) DateJusts are already catered towards women, doesn’t it make sense for Rolex to eventually release something sporty for them as well?

This just seems like an untapped market to me
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Old 26 May 2018, 09:29 PM   #2
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My wife would definitely be interested. She loves my hulk (keep your mind out of the gutter fellas), but it's too big for her wrists. If there were 34-36mm options, she'd be all over it.
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Old 26 May 2018, 09:43 PM   #3
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I would imagine it’s due to such a small demographic. A company that has waiting lists, is not going to develop a product for ~1% mini-Sub buyer.
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Old 26 May 2018, 09:49 PM   #4
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i would say it would be more popular than the 28mm YM which was discontinued as well as the 35mm also discontinued. With women's sports watches they are forced into a couple of options and thus don't buy. It think the market is small because its not catered to not because no one will buy it.
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Old 26 May 2018, 09:52 PM   #5
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My wife has one of the smaller YM maybe the 31? It’s her favorite watch.
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Old 26 May 2018, 09:54 PM   #6
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My wife has one of the smaller YM maybe the 31? It’s her favorite watch.
My wife has the 35. She bought it because it was the only option available in a small sports watch. She loves it none the less but i highly doubt she would have bought it if they had other options. The 37mm she preferred to the platinum dial 35, but it was too big.
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Old 26 May 2018, 10:58 PM   #7
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I see enough women in Asia that wear Subs. I don't think they will modify their assembly production for small segments in non key markets.
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Old 26 May 2018, 11:01 PM   #8
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My wife has the 35. She bought it because it was the only option available in a small sports watch. She loves it none the less but i highly doubt she would have bought it if they had other options. The 37mm she preferred to the platinum dial 35, but it was too big.
Yeah, my wife loves the 31mm size. I guess they don't make it anymore.

She also has the OP with the purple dial which is 36mm, she doesn't wear that really.
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Old 26 May 2018, 11:04 PM   #9
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Quote:
Originally Posted by tyler1980 View Post
My wife has the 35. She bought it because it was the only option available in a small sports watch. She loves it none the less but i highly doubt she would have bought it if they had other options. The 37mm she preferred to the platinum dial 35, but it was too big.

my wife usually wears a 36mm Midsize date Just but used to wear my 40mm Yachtmaster (till I traded it...) So now she's 'optioned' my 42mm Polar Explorer II !!

Quite a few women wearing 40mm+ watches these days.
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Old 26 May 2018, 11:08 PM   #10
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I bought my wife a Lady Sub.. it's a shame there is nothing more modern too as this is quite and old piece.
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Old 26 May 2018, 11:10 PM   #11
tyler1980
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I don't think they will modify their assembly production for small segments in non key markets.
in my book a "key market" is WIS wives. The more we can get them into watches, the more watches they put up with us buying for ourselves.

I get my wife a JLC, and thats enough goodwill for at least two watches for me.
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Old 26 May 2018, 11:14 PM   #12
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in my book a "key market" is WIS wives. The more we can get them into watches, the more watches they put up with us buying for ourselves.

I get my wife a JLC, and thats enough goodwill for at least two watches for me.
Agree even better if she just wears one of mine - means I NEED another one so I can wear something
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Old 26 May 2018, 11:15 PM   #13
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Without the recent (?) trend for larger watches, Rolex may have created a Lady Submariner. But with women wearing larger watches these days Rolex may have tabled plans, if they ever had them, for a Lady Sub. If the market for women's watches was limited before, this trend toward larger watches has only limited it further. I don't see it happening until the trend reverses and stays reversed for several years.
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Old 26 May 2018, 11:17 PM   #14
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A girl friend of mine wears a SubC as a daily. Man I want her so bad :p
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Old 26 May 2018, 11:20 PM   #15
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Quote:
Originally Posted by ras47 View Post
Without the recent (?) trend for larger watches, Rolex may have created a Lady Submariner. But with women wearing larger watches these days Rolex may have tabled plans, if they ever had them, for a Lady Sub. If the market for women's watches was limited before, this trend toward larger watches has only limited it further. I don't see it happening until the trend reverses and stays reversed for several years.
i think 35mm and maybe up to 37mm is plenty big. Those sizes used to be normal sized mens watches so i would argue that women wearing those are already wearing oversized watches. 40mm and especially with a ceramic bezel is huge on my wife and she is almost 6' tall. Tiny wrists though.

Pretty sure there are not enough removable links if she wanted to wear one. That is just a guess though.
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Old 26 May 2018, 11:32 PM   #16
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Quote:
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A girl friend of mine wears a SubC as a daily. Man I want her so bad :p


The girlfriend or the watch?


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Old 26 May 2018, 11:34 PM   #17
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The girlfriend or the watch?


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Both
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Old 26 May 2018, 11:58 PM   #18
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I do like the option of 35-37mm via the YM but prefer the Sub bezel. I think Tudor would be better positioned for a Ladies Sub. Just my $.02.
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Old 27 May 2018, 12:12 AM   #19
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If we consider Tudor as another version of Rolex then it did happened. (Not my pics)




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Old 27 May 2018, 12:26 AM   #20
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No women in Malaysia will opt for a mini-me Sub...
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Old 27 May 2018, 12:49 AM   #21
dmash
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IMO (and my wife’s)

31-34 women dress
35-37 women sport
36-39 men dress
40-42 men sport
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Old 27 May 2018, 12:58 AM   #22
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I think it would be a great idea, but my wife would never wear it. I did buy her a small SS sport model that looked just like a Sub and ended up selling it because she never wore it. If I recall I believe is was a Zodiac or something like that. I eventually ordered her a Lady's SS/18k Yachtmaster with black MOP dial and she never wore that model either. She just likes her 26mm Lady DJ.
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Old 27 May 2018, 02:26 AM   #23
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My wife wears a Tudor 79090 sub as her daily wearer .I don't think there is a need for a smaller sub , when your partner can rock the real thing
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Old 27 May 2018, 02:41 AM   #24
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The alternative is 37mm YM.
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Old 27 May 2018, 02:41 AM   #25
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I would imagine it’s due to such a small demographic. A company that has waiting lists, is not going to develop a product for ~1% mini-Sub buyer.
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Old 27 May 2018, 02:56 AM   #26
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No women in Malaysia will opt for a mini-me Sub...
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Old 27 May 2018, 03:28 AM   #27
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BTW - I think most ladies look better in an “oversized” watch than a man. A 40mm sports on a lady is unbelievably .............uh, well, .....................let’s go with “motivational”.

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Old 27 May 2018, 03:47 AM   #28
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BTW - I think most ladies look better in an “oversized” watch than a man. A 40mm sports on a lady is unbelievably .............uh, well, .....................let’s go with “motivational”.

What, you don’t think those guys with 6.25” wrists wearing 44mm ROO look good?
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