Wouldn’t it be nice if Rolex would release production numbers for each model annually

[edo]

Originally Posted by tyler1980

explorer 1... SD43? They are grouped as part of a larger collection unlike the AK but are still the only variation of a specific watch.

Counted explorer 1 in Explorer, and SD43 in SD collection, but yes these two also can be counted as only models...

Daytona in 2018. is offered in 48 different variations...

[tyler1980]

Originally Posted by edo

Counted explorer 1 in Explorer, and SD43 in SD collection, but yes these two also can be counted as only models...

Daytona in 2018. is offered in 48 different variations...

im glad someone finally figured out how many variations there is... DJ's i knew there were a ton but 1500, that is way too many

[Alpino]

Originally Posted by padi56

No Rolex watch is rare ...

Steel Daydate is rare ...

[Kel_Solaar]

Originally Posted by meganfox17

Since we are still in the second quarter of the year, may I know your primary and I presume legitimate source of this information ?

He was just talking hypothetically.

[meganfox17]

Originally Posted by Kel_Solaar

He was just talking hypothetically.

Pure assumption but then again I know the lofty figures quoted by the OP are, well just an exaggeration. As a comparison, Raynald Aeschlimann, the President of Omega had quoted in Baselworld 2018 that the projected sales forecast for the new SS Seamaster MC 300M alone once the model is released into the international market in Aug 2018 is 100000 units in 12 months

[77T]

Wouldn’t it be as useless as the number of Apple Watches sold?

Not a rant there are now almost as many models of Apple Watch at Rolex. It won’t change anything IMHO.


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[jonnyz1245]

Originally Posted by tyler1980

This is exactly why they don't release the numbers. I think the number is way higher, but underestimating is probably what they would prefer you do.

The US alone has 500-ish ADs and every one probably has one

Not that I have any idea what the real number is but I can tell you for sure that not every AD in the US has or has had an RG Daytona. There are several different tiers of Rolex dealers. Remember there are a lot of smaller AD's that are not in the major population centers that simply never get these pieces unless a customer orders one. I know for a fact that a couple AD's I know never had a white gold Pepsi as stock in the 4 years it was produced. I was told they would be happy to special order it or any other Rolex in the catalog that you don't see in the case.

Agreed they want you to underestimate and there is no way they will ever let the public know their numbers.

[chloebear]

I would love to know the numbers. I just think it'd be interesting. I like looking at the numbers for anything though. Number of cars sold for example. I remember reading somewhere that if the Honda Civic were a brand it would be one of largest brands in America. Interesting.

I would bet that with all of the Rolex and watch knowledge on here, we could get pretty close to a good estimate. Take 900,000 watches and rank which ones we think sell the most and assign each a percent of 900,000.

We know the Date-Just (Day-Dates) sells the most. On the sports models it probably goes:

Submariner
GMT Master II
Explorer II
Sea-Dweller/DSSD
Explorer
Daytona (would be higher if they were available)
Yacht-Master
Milgauss
Yacht-Master II
Air-King

[Frankduncan]

I'm in a profession where I see a lot of high end watches, and BY FAR, THE MOST I SEE ,are submariners, and 36 mm DATEJUST on jubilee s. I see probably 20 of each, every day I do this job. It's not to say I don't see a variety of other nice watches

[lovetherolex]

Originally Posted by meganfox17

Since we are still in the second quarter of the year, may I know your primary and I presume legitimate source of this information ?

That’s not what he said.

[RolexComplex]

Originally Posted by tyler1980

This is exactly why they don't release the numbers. I think the number is way higher, but underestimating is probably what they would prefer you do.

Exactly. There is no benefit to Rolex in releasing production volumes. And I posit that the numbers are WAY higher than most people would guess.

[Rose Gold]

Here you go...

Originally Posted by GP13

Let's see the Jeep!

[Rashid.bk]

I don't care about production numbers, the competition surely does.
I care more about production period, put stock on the shelves Rolex.

[Bostonbert]

Originally Posted by codecow

I guess the real thing would be how would it benefit their business? Balancing supply on hot models seems like it would be a trade secret.

Who ever does the balancing of models for slated production at Rolex isn’t very good at their job (in my opinion). The wait times for sport models are getting a little ridiculous.

The oversupply of dress models vs demand is driving watches into the gray market and this is dragging some steel sport models along. No gray market seller will accept a bunch of datejusts if there isn’t a sport model in demand in the mix. The gray market guy then makes his money on the steel sports model to compensate for the discount t he has to put on the datejusts. The end result is normal AD customers for steel sports models have to wait and wait.