Rolex is 'cooking' something big. Only THEY know what it is

[antbkny]

Originally Posted by Travelair007

Such a disappointing post G...! You got us used to food pics and you even threw in “cooking” in the title....

haha this thread needs steak pics!

[milwins]

All watches will now come standard with full polished steel bracelets. You heard it here first folks

[aandrianto]

Surprise surprise, "new factory" dedicated to produce 1 billion SS Sport Models annually, they will flood the market like tsunami that never seen before

[lenfried29]

The watches will go directly to gray dealers so we can buy them for MSRP and stickers will not be required to be removed any longer. Oh, and each watch will come with piece of swiss chocolate

[Porsche]

Thanks for the heads-up Gerardo.
You are one of the few here who I believe has credibility in these matters ;-)

I am now very intrigued what will be unveiled...

[BT1985]

Strategic merger with Invicta...


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[Tampashooter]

Probably a new box.

[No SUBctitute]

Originally Posted by GerardoG

1. I have met with a very unusual number of brands and authorized dealers.

2. - Because of this new strategy, general sales for AD's in the country has....INCREASED in double digits.

3. - ALL AD's have been called to a meeting next week @ corporate.

Thanks for the interesting information.

1. How does you meeting with an unusual number of brands correlate to something big happening with Rolex?

2. What "strategy" are you referring to? Are you just referring to the fact that there are few SS professional models?

3. Called to a meeting at what corporate?

[RJRJRJ]

All watches will now come with scratches.

[metdrdg]

They will now cut short supply of all platinum models as well, and profits will skyrocket even higher on TT models!

[GB-man]

From now on all Rolex are two tone. No more SS no more full gold

[mml4]

ALL AD's have been called to a meeting next week @ corporate.

Sounds like the Atlantic City scene in Godfather111
Marc

[Investr]

I bet its something big alright! It’s a BIG FAT BONUS for all the Top execs at Rolex, thats the ONLY big thing coming. They managed again to trick all the suckers into models being discontinued so they can sell watches that have been starting to rust in the warehouse (oh thats the Hulk I’m referring to). As far as the BIG bonuses, I suppose they deserve them! Something big? LMAO!!!!

[exador]

Originally Posted by GerardoG

- Because of this new strategy, general sales for AD's in the country has....INCREASED in double digits. No, they can not sell over retail per Rolex policy; yet, overall sales are UP.

So AD's aren't hurting at all. Only us

[Singslinger]

As always, plenty of speculation but as always, there will be no definitive answers.

This has always been, and will always be, the case.

[incontrol]

Interesting....

Until we hear not much is changing to help consumers.

Sorry for the pessimistic attitude.


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[troways]

Reduce the number of AD by 50%, only 1 AD allows in the area per 200K population.

[Uggi]

Originally Posted by GerardoG

- They are having a very hard time with the SS sports models;..

In what way? In the manufacturing of them? Difficulty selling them (!)? People returning them as faulty?

[Double_A]

Originally Posted by GerardoG

Good afternoon TRF. As final details for a very special private event in Mexico City are taking a LOT of time, and with this, a LOT (ok, let me write this again...a LOT) of reunions; I have met with a very unusual number of brands and authorized dealers.

This morning, something very interesting in the 'big crown' market. After having coffee with a top AD, some comments during the conversation were striking:

- They are having a very hard time with the SS sports models; batmans and hulks are precious prizes replacing daytonas. SS Pepsi: Don't even mention it (ok, no news here)

- Because of this new strategy, general sales for AD's in the country has....INCREASED in double digits. No, they can not sell over retail per Rolex policy; yet, overall sales are UP.

- ALL AD's have been called to a meeting next week @ corporate. Word on the street is that something big is in the green kitchen. But as always, only they know.

...just sharing with my virtual family.

Back to follow up e-mails......

I hope it’s good news for WISs for once..

FWIW Rolex over retail policy does not work here, I think it’s more of consumer rights in the UK and US, in the Middle East, Rolex has no interest in controlling AD prices, in fact ADs price their new pieces at the market price, regardless of how ridiculously high it is.


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[sameer222]

They're being renamed to Xelor

[MonBK]

Originally Posted by GerardoG

...only they know...so far

Maybe prices but with something else. Usually price increases are informed via letters, not asking all ADs for a meeting. We will see....


OHHHHH that would be lovely!!!!!!!

When called in for a meeting can only mean one thing.

They've been on "undercover boss".

[Seibei]

Kiss DJ and two tone goodbye. Rolex will instead concentrate on steel sports, especially the most wanted models such as Hulks and Daytonas. So, if you are hoarding these watches, guess what? Sell them before the market is flooded.

[AK797]

After Brexit made watches dirt cheap globally in the UK there was a mad rush for SS Rolexes, so we knew right then that there was all this pent up demand just waiting for an opportunity, and 2 years on nothing has changed as the global economy has prospered. So I'm not surprised Rolex have enjoyed high revenue and profits, they could have made a lot more with more aggressive and dynamic price policies but that's not really their ethos, which is far more conservative.

[Spartacus]

New movements in SS models, production increase for Q4.

My bet.

[Abdullah71601]

Originally Posted by troways

Reduce the number of AD by 50%, only 1 AD allows in the area per 20K population.

Fixed it for you. There are a lot of small towns with ADs that have been in business for decades. It seems the large urban areas are where the ADs struggle.

Gerardo - When is the next update?

[bayerische]

Maybe they need to stop supplying Grey's.

[nektar]

Originally Posted by RJRJRJ

All watches will now come with scratches.

ThAt would have a drastic effect on the number of new posts in TRF! 🤪


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[RW16610]

Wow, I'm anxious to find out what's going on here once they announce it! That all makes sense and I'm just glad I've already got the main one I want!!!

Thanks so much for sharing what you could with us, G!

[77T]

There IS something big to expect but I believe it is more to do with distribution & price than product.

On Monday I met with the owners of an AD - and they have dropped Omega. In the discussion it turns out they are like other ADs - vulnerable to Rolex distribution “gating”.

We didn’t cover any points about an upcoming meeting - but that could be market specific. Rolex USA has not set one of those as far back as I can recall.


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[swils8610]

Mandated MSRP pricing. No discounts.


“I think a man and his watch have a special bond”~Ralph Lauren