My strategy is flawed…. So how many of you actually purchase jewellery from your AD

[MrPear]

I have built my small collection of varying brands from one dealer in the hope that it would lead to some flagship models.

You know, a Speedy here, TT DJ there, a Monaco, a no date in for good measure, then a Hulk if I’m lucky?

So following a conversation yesterday with my own AD here in the UK, it appears to them that it doesn’t matter if you buy 2 gold Rolexes out of the window, a Heuer, an Omega and a Tudor, you will NOT get on their 'lists' for the big boys in the SS market unless you show them a little love with jewellery.

I was told this by the AD branch manager personally. His words:
“Anybody can come in and buy a Rolex or any watch for that matter, but what we look for with a buyer is somebody who supports us with our jewellery. If we ‘let’ you have a Hulk, Blue Sky-Dweller, Daytona or a Pepsi, we are effectively giving you a cheque for £7,000, so we would expect that back in kind from you”

I struggle there because I’m 5 years married, and I have a wife who doesn’t care for diamonds short of her engagement ring. I only wear my wedding ring and I’m not Sly Stallone so a gold chain doesn’t really work for me.

We all know the issues here with strangling the supply and creating this mess.
The AD says they want the watch to go to collectors like us who won’t flip it, so they find us passionate nerds and strong arm us. I don’t think that sits right with me.

Guys who have been fortunate enough to land the big pieces, what is your history? Did you land those pieces with just watches, multiple brands or diamonds?

Really interested to know.

[EmilA]

I’ve been told this by two AD’s recently, but I also brought jewellery from them aswell prior to knowing the info, one piece being a vintage gold ring.

They must have high markups with them. I know of one person local to me who buys jewellery and simply sells it on himself at a loss. He has since acquired a few desirable Pateks and made the money back ten fold, if he chooses to sell any of those Patek’s off

[Nairn1980]

Originally Posted by MrPear

I have built my small collection of varying brands from one dealer in the hope that it would lead to some flagship models.

You know, a Speedy here, TT DJ there, a Monaco, a no date in for good measure, then a Hulk if I’m lucky?

So following a conversation yesterday with my own AD here in the UK, it appears to them that it doesn’t matter if you buy 2 gold Rolexes out of the window, a Heuer, an Omega and a Tudor, you will NOT get on their 'lists' for the big boys in the SS market unless you show them a little love with jewellery.

I was told this by the AD branch manager personally. His words:
“Anybody can come in and buy a Rolex or any watch for that matter, but what we look for with a buyer is somebody who supports us with our jewellery. If we ‘let’ you have a Hulk, Blue Sky-Dweller, Daytona or a Pepsi, we are effectively giving you a cheque for £7,000, so we would expect that back in kind from you”

I struggle there because I’m 5 years married, and I have a wife who doesn’t care for diamonds short of her engagement ring. I only wear my wedding ring and I’m not Sly Stallone so a gold chain doesn’t really work for me.

We all know the issues here with strangling the supply and creating this mess.
The AD says they want the watch to go to collectors like us who won’t flip it, so they find us passionate nerds and strong arm us. I don’t think that sits right with me.

Guys who have been fortunate enough to land the big pieces, what is your history? Did you land those pieces with just watches, multiple brands or diamonds?

Really interested to know.

If you can’t buy the jewellery etc to qualify, best abandon the AD and use the grey market

[beshannon]

I have no idea how to answer this question.

I buy watches from AD's that sell watches. I do not buy jewelry.

[MrPear]

Originally Posted by beshannon

I have no idea how to answer this question.

I buy watches from AD's that sell watches. I do not buy jewelry.

Seems a certain bunch of AD's here in the UK want more from us and aren't happy with the Rolex mark up they are getting.

[Nairn1980]

Originally Posted by MrPear

Seems a certain bunch of AD's here in the UK want more from us and aren't happy with the Rolex mark up they are getting.

It’s a sellers market on the desirable models.
Whilst not fair, I can understand ADs using the strategy of “you scratch my back, I’ll scratch yours”

[Tavli3]

If you can buy jewelry that you need/want then fine. But don’t buy jewelry just to get on preferred list. I get The jewelers point but if his point of view doesn’t fit with your lifestyle then find a new AD or go grey.

I happen to have two daughters and a wife that love jewelry so I guess that’s how I got my BLNR so fast.

I wouldn’t buy just to buy to get on list.
When you look at cost of jewelry these days it’s cheaper to go gray.


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[BumbleB]

Originally Posted by MrPear

I have built my small collection of varying brands from one dealer in the hope that it would lead to some flagship models.



You know, a Speedy here, TT DJ there, a Monaco, a no date in for good measure, then a Hulk if I’m lucky?



So following a conversation yesterday with my own AD here in the UK, it appears to them that it doesn’t matter if you buy 2 gold Rolexes out of the window, a Heuer, an Omega and a Tudor, you will NOT get on their 'lists' for the big boys in the SS market unless you show them a little love with jewellery.



I was told this by the AD branch manager personally. His words:

“Anybody can come in and buy a Rolex or any watch for that matter, but what we look for with a buyer is somebody who supports us with our jewellery. If we ‘let’ you have a Hulk, Blue Sky-Dweller, Daytona or a Pepsi, we are effectively giving you a cheque for £7,000, so we would expect that back in kind from you”



I struggle there because I’m 5 years married, and I have a wife who doesn’t care for diamonds short of her engagement ring. I only wear my wedding ring and I’m not Sly Stallone so a gold chain doesn’t really work for me.



We all know the issues here with strangling the supply and creating this mess.

The AD says they want the watch to go to collectors like us who won’t flip it, so they find us passionate nerds and strong arm us. I don’t think that sits right with me.



Guys who have been fortunate enough to land the big pieces, what is your history? Did you land those pieces with just watches, multiple brands or diamonds?



Really interested to know.

1. If you’re so dead set on certain SS models and want them immediately, you have no choice but to use the money you don’t want to spend on diamonds and jewellery and instead give it to a grey. One way or another, popular SS models are leveraged to get your money.

2. If your objective is to get on a list and you don’t mind to wait, look for another AD that doesn’t have other stuff than Rolex.

3. What probably will get you immediate ‘rare’ ss pieces without spending additional, is if you know someone that has built up so much credit with ADs (i.e. spends millions, high rollers, celebrities) that they can get any model they want at any time and ask them to help you out.


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[WBA_Daytona]

As I am married and have 2 girls I DO have to buy jewelry so for me is a WIN WIN situation.

[schoolboy]

What?

That’s kind of rude.

You should’ve replied, “I think you got it backwards. When I buy a watch, I give YOU a big check. So I expect to kindly be allowed to buy a hot SS watch”

Eh, it’s just a watch as they say.

There are other things to spend $10k+ on

[MrPear]

Originally Posted by BumbleB

if you know someone that has built up so much credit with ADs (i.e. spends millions, high rollers, celebrities) that they can get any model they want at any time and ask them to help you out.

I've give Beckham a call now buddy, he was my last resort!

[BumbleB]

Originally Posted by MrPear

I've give Beckham a call now buddy, he was my last resort!

You’ll be surprised how fast you’ll get what you want. You will pick it up tomorrow.


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[g_luck]

Originally Posted by Nairn1980

If you can’t buy the jewellery etc to qualify, best abandon the AD and use the grey market

And......the cycle continues.

[Nairn1980]

Originally Posted by g_luck

And......the cycle continues.

That’s life! If I was an AD, I’d do exactly what these ADs do.
Rolex can stop this instantly and choose not to.

[tyler1980]

i absolutely push my wife into getting her stuff where i shop. I dont force her to get something when she likes something better elsewhere, but its just smart to buy what you can, if you can from a place that can get you watches

[brandrea]

Sorry can’t help. I buy from a Rolex boutique

[JayHantz]

Being a single dude, I can't say I have ever bought jewelry from my AD only watches. However, I have sent friends and family there for their jewelry needs which may have helped a bit with some of my acquisitions. I also know that each AD is different, and it seems like the OPs dilemma resounds with a lot of dealers in the UK. Just sad that this is where the hobby is going.

[PVson]

This is why I go to a Rolex boutique that Only sells Rolex!

[BumbleB]

An AD told me that even within their franchise, each outlet has their own ‘list’ quota, based on what they sell in the entire store.

So maybe you should find an AD that focuses mainly on Rolex and Tudor or so, without other (more expensive) stuff, so that your Rolex purchases actually amount to something interesting for that specific outlet.


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[BumbleB]

Originally Posted by PVson

This is why I go to a Rolex boutique that Only sells Rolex!

This +1


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[Jona]

I have a great relationship with my AD. The only jewelry I ever bought there was a pair of diamond earrings for my wife. They were small, and only $2k. I have bought many watches over the years and they rightly know I am not going to flip any for profit.

They have told me I can have any watch I want, a condition which applies to other buyers as well of course. A requirement to buy jewelry would send me away as I have no need nor desire for such items. The AD simply doesn't want watches that can be traced to them on the grey market. They told me that Rolex is "watching that" and their status with Rolex hangs in the balance.

Every so often I visit with my Daytona jokingly saying "see I still have it..." They like to take a look at it as they say they don't get many.

[In-Cog-Neeto]

Bunch of jokers

Saying things like ‘I’m selling you a hot SS watch is the same as me giving you a cheque for $7,000’ is such horse manure. What about the fact that you simply want to the watch, have no intention of selling it, in a years time the madness might be completely over blah blah blah. Where’s the $7k he’s given you now?

Sack him off and tell him why. When he is struggling, go back in and remind him of the reasons why you no longer buy from them

[g_luck]

Originally Posted by Nairn1980

That’s life! If I was an AD, I’d do exactly what these ADs do.
Rolex can stop this instantly and choose not to.

I would also as an AD. That is capitalism and I believe in it. I also believe in value and self control. Just because I wan't something doesn't mean I need it or should spend thousands over MSPR for it. I simply do without and enjoy what I have. Let that happen and the Grey market would go back to dealing with older models. I blame most of this on a society that overvalues items and not what is really important. (Along with instant gratification)

There are literally hundreds of these watches sitting in safes and on shelves with asking prices WAY over MSRP.

Me, I would rather save the money for a wonderful vacation with my family.....but that is just me.

[Smarties]

ADs are not getting enough flagship models to generate enough profit. They're trying to bring in more profit by pushing customers to buy more jewellery.

[EndlessEight]

Hate to admit but I did.

At one AD, I spent around $500 USD which got me a Submariner.

At another AD, I spent around $400 USD and am still waiting for a Sub Date

[absolute]

Originally Posted by MrPear

I have built my small collection of varying brands from one dealer in the hope that it would lead to some flagship models.

You know, a Speedy here, TT DJ there, a Monaco, a no date in for good measure, then a Hulk if I’m lucky?

So following a conversation yesterday with my own AD here in the UK, it appears to them that it doesn’t matter if you buy 2 gold Rolexes out of the window, a Heuer, an Omega and a Tudor, you will NOT get on their 'lists' for the big boys in the SS market unless you show them a little love with jewellery.

I was told this by the AD branch manager personally. His words:
“Anybody can come in and buy a Rolex or any watch for that matter, but what we look for with a buyer is somebody who supports us with our jewellery. If we ‘let’ you have a Hulk, Blue Sky-Dweller, Daytona or a Pepsi, we are effectively giving you a cheque for £7,000, so we would expect that back in kind from you”

I struggle there because I’m 5 years married, and I have a wife who doesn’t care for diamonds short of her engagement ring. I only wear my wedding ring and I’m not Sly Stallone so a gold chain doesn’t really work for me.

We all know the issues here with strangling the supply and creating this mess.
The AD says they want the watch to go to collectors like us who won’t flip it, so they find us passionate nerds and strong arm us. I don’t think that sits right with me.

Guys who have been fortunate enough to land the big pieces, what is your history? Did you land those pieces with just watches, multiple brands or diamonds?

Really interested to know.

At what chained store was this (Non specifically, chain is fine)?

[Dpop24]

I would just go grey instead of ending up with a bunch of jewelry I didn’t want.


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[Tavli3]

Originally Posted by Smarties

ADs are not getting enough flagship models to generate enough profit. They're trying to bring in more profit by pushing customers to buy more jewellery.

I don’t agree with this. This suggests that ADs were not making enough profit prior to the frenzy. If that was the case how is it they managed to stay in business all these years??

General consensus is that Rolex is making more watches than ever and more watches are being sold each year. So let’s not shed any tears for the poor starving ADs!!

This is a pure squeeze play because they are in the perfect position to do so. That’s why I get what they’re doing but doesn’t mean I agree with it one bit.


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[m j b]

One AD I spoke with years ago about the DaytonaC said that "good" customers get those. Good means 6-digit (US) in other purchases, annually. Another AD (the one I actually buy from) prefers that you are a non-flipping enthusiast. I buy jewelry there, but only because I like them, not because it will get me a watch.

[MrPear]

Originally Posted by absolute

At what chained store was this (Non specifically, chain is fine)?

Originally Posted by Tavli3

I don’t agree with this. This suggests that ADs were not making enough profit prior to the frenzy. If that was the case how is it they managed to stay in business all these years??

Let's just say the latest tax returns of this particular small chain of AD shows a £24 million profit.