I'm curious what you guys think if they discontinue the SUB-C

[Glosstritium]

This is a fun question to see what people on here think...


1. Let's say Basel 2020 comes and Rolex releases a new 40mm Sub with a new movement, slightly slimmer lugs and discontinue the current model, will

A. Prices will shoot through the roof cause everybody wants a discontinued model and it will become a rarity with the only sub with the wider lugs and last of the classic movement...

Or

B. Prices will drop?


2. Rolex releases a new Sub but just an updated movement and leaves the lugs alone, will

A. Prices will go up since its the last classic movement that's been with us forever

Or

B. Prices will drop?


3. Rolex releases a 42mm Sub with slimmer lugs and new movement, will

A. They will discontinue the 40mm
B. They will keep the 40mm also
C. Hell yea I can't wait for the new 42mm

4. Rolex releases a 36mm submariner together with the 42mm, will

A. Discontinue the 40mm
B. Keep all three in the sub line
C. No way they will release a 36mm

[schoolboy]

1b

The 6 digit ceramic sub won’t go down as a highly collectible rare item whose price will increase significantly

Every one has a black 6 digit sub.

2b

The new movement might be with us forever too

3

I think Rolex is too traditional to release a 43mm sub. Tudor might do that, but I don’t think Rolex will.

4

I don’t think Rolex would go as small as 36mm for a sub. 40mm seems to be the sweet spot.

[RootBeerGMT]

The 40mm is iconic and is what has made the Sub what it is and has been for the last 50+ years... NOT gonna change size.
If they change the movement; Who cares. Look how many times the movement has changed in the past. Prices will continue to hold or slightly increase in all their models.
Either way.... Mine are not for sale. 5513 stays in the safe; 116610LN stays on my wrist.
Wear em with pride folks.....

[Oxfordian]

My AD was reasonably certain that the Sub date would get the 3235 movement, they believe that the sub is overdue an upgrade so expect it to happen.

If this happens then waiting lists will lengthen considerably as Rolex gets production ramped up, this in my AD's estimation will cause secondhand Sub prices to rise a fair bit for a while as people try and cash in on the lack of new watches in the system (there are some who believe that there are no new Sub's in existence anyway as they never see one in dealers).

Other than a movement change my AD didn't believe that there would be any other changes albeit they wondered if Rolex would continue with both Black and Green watches or whether only the black would be produced initially.

As for the ND Sub they were unsure what would happen to that watch as there are other watches that use the same movement and they hadn't heard of those watches being updated, so that may continue and get revamped in 2021.

All pure guesswork as no one really knows.

[djgallo]

If they change the sub’s movement they will increase the size to 42mm

[Seibei]

"1. Let's say Basel 2020 comes and Rolex releases a new 40mm Sub with a new movement, slightly slimmer lugs and discontinue the current model, will

A. Prices will shoot through the roof cause everybody wants a discontinued model and it will become a rarity with the only sub with the wider lugs and last of the classic movement...
Or
B. Prices will drop?"

Prices will shoot up since many people, me included like the current maxi case.


"2. Rolex releases a new Sub but just an updated movement and leaves the lugs alone, will

A. Prices will go up since its the last classic movement that's been with us forever
Or
B. Prices will drop?"

Neutral. I don't think Rolex buyers care much about the movement version or some hours give and take of power reserve. I don't think that many Rolex owners even know what model number their watch is.


3. Rolex releases a 42mm Sub with slimmer lugs and new movement, will

A. They will discontinue the 40mm
B. They will keep the 40mm also
C. Hell yea I can't wait for the new 42mm

Very unlikely. Rolex already makes a 43mm sub like watch so would would be the point of a 42mm version?

"4. Rolex releases a 36mm submariner together with the 42mm, will

A. Discontinue the 40mm
B. Keep all three in the sub line
C. No way they will release a 36mm"

C

[othertbone]

There are millions of modern sub's out there.

They will not shoot up in value after any changes.

[Mystro]

Originally Posted by othertbone

There are millions of modern sub's out there.

They will not shoot up in value after any changes.

X2 its THE most common Rolex Professional model. They will never be rare or a collectors model. Prices will still not go below msrp for a long time. These are watches to wear in life.

[djyolky]

Originally Posted by RootBeerGMT

The 40mm is iconic and is what has made the Sub what it is and has been for the last 50+ years... NOT gonna change size.

If they change the movement; Who cares. Look how many times the movement has changed in the past. Prices will continue to hold or slightly increase in all their models.

Either way.... Mine are not for sale. 5513 stays in the safe; 116610LN stays on my wrist.

Wear em with pride folks.....

So it should stay in a safe, or you should wear them with pride? Your response confused me.

Sent from my SM-G925V using Tapatalk

[mobster600]

You never know....depends how well taken the new Sub looks. What if people don’t like the new one....like the Jubilee GMT. What if the Sub comes on a Jubilee LOL. You never really know

[Mystro]

Originally Posted by mobster600

You never know....depends how well taken the new Sub looks. What if people don’t like the new one....like the Jubilee GMT. What if the Sub comes on a Jubilee LOL. You never really know

Really?? Many of us love it.

If that happens then the new Sub will be another +$16K new model.
Remember the average newbie Rolex owner is generally scared of anything new so like the LVc (Hulk) no one wanted it until the enthusiast gave it the nod and it became “cool” over night. Rolex never ever plans to release a watch that is going backwards in evolution. This is what Rolex does best.

[peterpl]

LOL

Why would it matter? As someone above said there are literally millions of sub-c's. It is the MOST common sports Rolex in the entire world.

Prices will drop for the older ones. I personally would want the newer movement, 70+ hr pr and the other enhancements.

[Divingdeep87]

Like every other rolex I think they will increase little by little just like the regular 5 digit models and now the 6 digit. Nothing crazy but they will increase over time no mather what. My own 114060 has increased almost 35% since i got it in 2015.

If a New models comes it will maybe stand still or decrease, but after some time when no one can get the new model they will increase again. But it will never highly collectible, because of it’s mass production.

[jimcameron]

Why would they spend money significantly "updating" a huge winner that they can't manufacture fast enough to keep up with current demand?

[Mystro]

Originally Posted by jimcameron

Why would they spend money significantly "updating" a huge winner that they can't manufacture fast enough to keep up with current demand?

It’s “The Rolex way”.

[Jona]

I'm happy with my 114060. Sooner or later they will change it, new case or movement etc. If I wait for the newest model I'll never buy anything.

[RootBeerGMT]

Originally Posted by djyolky

So it should stay in a safe, or you should wear them with pride? Your response confused me.

Sent from my SM-G925V using Tapatalk

Grandpa's watch stays in the safe..... My new one on my wrist....
If that confuses you, Go wear a Casio.

[Bybybmw]

As a newbie, I hope for decreased prices, or at least stable prices, no matter what happens to the SubC

[time_and_cars]

Originally Posted by Mystro

X2 its THE most common Rolex Professional model. They will never be rare or a collectors model. Prices will still not go below msrp for a long time. These are watches to wear in life.

Let's talk about the Sub c aka Hulk... Price around $14k

[landroverking]

A new 40 mm Sub with slimmer lugs would cause the current Sub to be a footnote in Rolex history.

[Easy E]

Originally Posted by landroverking

A new 40 mm Sub with slimmer lugs would cause the current Sub to be a footnote in Rolex history.

I think outside of this forum no one cares.

[franklee168]

I own and wear it because it's my style. Don't care if it goes up or down in pricing because I'm not selling. There are better investments to put money into besides watches.

[djyolky]

Originally Posted by RootBeerGMT

Grandpa's watch stays in the safe..... My new one on my wrist....

If that confuses you, Go wear a Casio.

Why would I wear a Casio?

Sent from my SM-G925V using Tapatalk

[sillo]

Originally Posted by djgallo

If they change the sub’s movement they will increase the size to 42mm

When they inevitably change the movement to the 3235 it will still be 40mm. We have the 43mm SD for those who want a bigger Sub.

[locutus49]

So bigger watches are back in style already?

Originally Posted by djgallo

If they change the sub’s movement they will increase the size to 42mm

[kieselguhr]

That was fun. Reminds me of research questionnaires in school. Thanks for the fun exercise OP

1. Let's say Basel 2020 comes and Rolex releases a new 40mm Sub with a new movement, slightly slimmer lugs and discontinue the current model

Prices will remain similar because everyone and their mother has the discontinued model with the wider lugs and last of the classic movement...


2. Rolex releases a new Sub but just an updated movement and leaves the lugs alone, will

Prices will remain similar because “ohh hey another submariner with an outdated movement that's been with us forever”


3. Rolex releases a 42mm Sub with slimmer lugs and new movement, will

A. They will discontinue the 40mm and prices will spike for a little bit as people try to hype the “rarity” of the 40mm submariner then it dies down really fast . At which point prices remain similar.


4. Rolex releases a 36mm submariner on April 1st as a joke.

[Brny11]

Originally Posted by othertbone

There are millions of modern sub's out there.

They will not shoot up in value after any changes.

They are also the most popular. Talking to a few ADs, they say Sub might not be craziest watch on 2nd hand market from price perspective but still one of most asked about from walk in customers, with crazy wait lists. So though I agree there are millions, supply and demand still balances out, hence the 30-40% increase since 2016 (when I spent $7100 on a 116610ln). I think it will likely spike up a grand or 2k once discontinued for 126610 maybe a bit more).

[akilis]

Originally Posted by Glosstritium

This is a fun question to see what people on here think...


1. Let's say Basel 2020 comes and Rolex releases a new 40mm Sub with a new movement, slightly slimmer lugs and discontinue the current model, will

A. Prices will shoot through the roof cause everybody wants a discontinued model and it will become a rarity with the only sub with the wider lugs and last of the classic movement...

Or

B. Prices will drop?


2. Rolex releases a new Sub but just an updated movement and leaves the lugs alone, will

A. Prices will go up since its the last classic movement that's been with us forever

Or

B. Prices will drop?


3. Rolex releases a 42mm Sub with slimmer lugs and new movement, will

A. They will discontinue the 40mm
B. They will keep the 40mm also
C. Hell yea I can't wait for the new 42mm

4. Rolex releases a 36mm submariner together with the 42mm, will

A. Discontinue the 40mm
B. Keep all three in the sub line
C. No way they will release a 36mm

they will be just update the movement everything stay the same. Price of the newer one will be at lease 5k more than the old one...and then the old one value stay the same...that's my prediction

[Token74]

My view for what it is or isn’t worth...

If they just update the movement, I can’t see it having any impact on anything in the short term. Nobody is holding off buying a submariner because of the movement, so don’t see why demand would increase.

Equally, demand will continue to exceed supply so residuals of the current submariner will be unaffected. I would imagine that greys will charge a premium for the new over the old but few will pay it, it will just ensure they sell through the obsolete model.

I note the use of the word ‘rare’ in the original post, this is a word that sends Padi and others into a spin at the best of times but never more so than when talking about a modern day submariner I suspect!

In time, there will likely be a premium on the newer movement, but it will be insignificant.

If they change the size, that would have a much more significant impact, but they won’t! They could introduce a bigger submariner as an alternative to the 40mm, but given they added a date magnifier to the 43mm Sea Dweller, it would be a strange move, and Rolex aren’t known for strange moves. So, nothing to see here.

They could, and in my view should, update the case and lug shape a little. They don’t need to so they likely won’t, but the best companies update their products before the market asks them to do so, so they may. Unless it is ground-breaking, which it won’t be, I can’t see it having a significant impact on the market in the short term because of the waiting lists. What will happen though is that everyone on here will love it for a week, then find out that they can’t get one, and then everyone will say they don’t like it!

My suspicion is that they will update the movement and introduce a TT in a different colour scheme. They make incredible margins on TT and right now they can capitalise on the TT revival and the lack of supply of steel models which will drive some to buy TT who wouldn’t otherwise.

All guesswork and speculation.


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[DLRIDES]

Originally Posted by djgallo

If they change the sub’s movement they will increase the size to 42mm

I sure hope so !

42mm, slimmer/tapered lugs, and 22mm lug width would be perfection !