Should Rolex apply this Ferrari strategy ?

[schoolboy]

Was reading this article about Ferrari, and it has what seems like a really good strategy in it, that apparently Ferrari uses for a specific car

It says Ferrari has the right to purchase back the car if you should decide to sell it within 18 months of ownership

Maybe Rolex can use that to stop flippers of hot watches and use it to stop the grey market??

[Fort Rolex]

Would support but they don’t care. Moving product is moving product

[notchview]

No

[enjoythemusic]

If you want one of the more popular watches, Rolex really should follow the lead of Thunder Dome. Make people really earn it, with the added benefit of killing flippers :-)

[Calatrava r]

With so many Rolex watches out there, it would be too much trouble to buy them back.

[The Libertine]

And after purchasing back, then what?

[zengineer]

Are they asking for suggestions? I missed that memo.

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[Acidstain]

Yeah, too many watches to keep track. Rolex probably sells more watch in 1 year vs what ferrari has sold, ever.


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[exador]

Ferrari sells around 8,400 units per year. Rolex 100 times that. So big fat NO.

[noshake]

It seems like the ADs are employing the Ferrari dealers strategy of making you buy specific models before you can purchase the in demand pieces.

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[schoolboy]

Originally Posted by The Libertine

And after purchasing back, then what?

Then they could sell it at msrp to another customer?

So say you want a Daytona, but can’t get one because you’re not enough of a big fish or cool enough or whatever

Some vip buys it

Doesn’t want it, instead of selling it to the grey market, they have to sell it back to Rolex

Then a normal person, that is not a vip can buy it

Unless they call another vip, and the process would just repeat again

[schoolboy]

Originally Posted by noshake

It seems like the ADs are employing the Ferrari dealers strategy of making you buy specific models before you can purchase the in demand pieces.

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Yeah haha

It’s funny, but it sucks

Also, they purposely make less of the hot models like Ferrari does with cars

[schoolboy]

Originally Posted by exador

Ferrari sells around 8,400 units per year. Rolex 100 times that. So big fat NO.

Do you think Rolex sells 100 times that of hot watches?

I would think not, but I’m no expert

I’m saying that maybe Rolex should use this for hot models only

Like the SS Daytona

That way people don’t buy it just to flip it

[schoolboy]

Originally Posted by Fort Rolex

Would support but they don’t care. Moving product is moving product

You’re right

Ferrari doesn’t seem to have a problem moving their product either, or so I understood from that article

I was just thinking this might be a way to stop the flippers that feed the grey market

AND most importantly, a way to stop investment threads on the Rolex forum

[schoolboy]

Originally Posted by Calatrava r

With so many Rolex watches out there, it would be too much trouble to buy them back.

I was thinking of them using this only for hot models

Like the SS Daytona

Maybe even the green dial yellow gold Daytona

Just a way to stop flippers.

[schoolboy]

Originally Posted by zengineer

Are they asking for suggestions? I missed that memo.

Hahaha

Good point

Just wanted to share something I read

Not a big deal bud

[schoolboy]

Originally Posted by Acidstain

Yeah, too many watches to keep track. Rolex probably sells more watch in 1 year vs what ferrari has sold, ever.


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Supposedly ADs get 2 Daytona’s a year or whatever

I’m sure each AD could keep track of who they sold their Daytonas to and when

[RJRJRJ]

How would they even know if you sold it? These aren't registered to new owners like a VIN.

[djgallo]

Originally Posted by The Libertine

And after purchasing back, then what?

Then sell them to greys.

[djgallo]

Originally Posted by schoolboy

Supposedly ADs get 2 Daytona’s a year or whatever

I’m sure each AD could keep track of who they sold their Daytonas to and when

Hey you are picking on Daytona’s...

[Rashid.bk]

Ferrari makes a few hundred cars a year...Rolex makes several hundred thousand.
Ferrari has it easier tracking purchase history because a buyer spends six figures.
Rolex would waste a lot of administration processing keeping track of hundreds of thousands of watches sold globally.

Should Hermes adopt this strategy for Birkin Bags, LV, Goyard....etc, I honestly think we're looking for a solution to a problem that doesn't really exist.
Ask Ellen if there's a shortage...she could get any Rolex she wants instantly, but normal peasant folks like me have to get in line and wait. Such is life, it's not a problem, it's society and capitalism. Try to solve "those problems", good luck.

[BigBoy17]

You buy something... its yours outright, if they want it back... sure at double the price no problem.

[brucethemanlee]

Originally Posted by schoolboy

Supposedly ADs get 2 Daytona’s a year or whatever

I’m sure each AD could keep track of who they sold their Daytonas to and when

depends on Ad'

mine gets maybe 2 per month before 2019 hit

[RHIII]

No. Completely non-sensical.

First - there is no ‘stopping’ the secondary market. (On anything) Sorry.

Second, is EVERY hyped up reference that shows up for sale assumed to be the doing of a “flipper”?

Third, is there a point to all of this other than for people to pout about being unable to buy what they (think) want?




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[schoolboy]

Originally Posted by RJRJRJ

How would they even know if you sold it? These aren't registered to new owners like a VIN.

That’s very good point

I don’t have an answer for that

[schoolboy]

Originally Posted by djgallo

Hey you are picking on Daytona’s...

No, but they put themselves on the spotlight, so they are the first watches I thought of

[schoolboy]

Originally Posted by RHIII

No. Completely non-sensical.

First - there is no ‘stopping’ the secondary market. (On anything) Sorry.

Second, is EVERY hyped up reference that shows up for sale assumed to be the doing of a “flipper”?

Third, is there a point to all of this other than for people to pout about being unable to buy what they (think) want?




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Stopping, may be going too far. I agree.
But maybe this could slow it down.

Every hyped up reference for sale that is marked up is being flipped if the seller paid less for the watch. Isn’t that the definition of flipping something? To buy, then resell at a higher price?

Third...

I was just reading something, for fun. Read about a strategy that another big name uses. There seems to be waiting lists for Ferrari’s too, and people being turned away when trying to purchase. I didn’t think it had been brought up on the forum, so I posted it.

Am I specifically throwing a fit because somebody won’t take my $10,000 or more ?

No.

I like watches. Like them a lot actually. But for me a lot of the fun is just reading and learning.

There are other things to spend money on.

I’m not complaining about the current situation, while I am aware that it does stink for those that just want a watch to wear.

Just thought this might be a solution to the problem that some say doesn’t exist.

Everything is relative.

[schoolboy]

Originally Posted by brucethemanlee

depends on Ad'



mine gets maybe 2 per month before 2019 hit

Damn.

That’s a lot of Daytonas haha

[Justin302]

Originally Posted by enjoythemusic

If you want one of the more popular watches, Rolex really should follow the lead of Thunder Dome. Make people really earn it, with the added benefit of killing flippers :-)

Master Blaster scared the bajeezus out of me when I was young.

[timepieceluvr]

Rolex is NOT Ferrari


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