New Rolex Factory

[batmanhulk]

Hi All
Watched a video today on youtube outlining new Rolex factory outside of Switzerland being built within 18-24 months

Do you think production will increase and well have our desired watches or too early to tell

I always have that voice in the back of my head reminding me what Paul Thorpe said
"Rolex never get it wrong" so unsure whether this is good news really ....

Would love your opinions chaps

Ta

[inadeje]

Originally Posted by batmanhulk

Hi All
Watched a video today on youtube outlining new Rolex factory outside of Switzerland being built within 18-24 months

Do you think production will increase and well have our desired watches or too early to tell

I always have that voice in the back of my head reminding me what Paul Thorpe said
"Rolex never get it wrong" so unsure whether this is good news really ....

Would love your opinions chaps

Ta

Outside of Switzerland?

[padi56]

Originally Posted by batmanhulk

Hi All
Watched a video today on youtube outlining new Rolex factory outside of Switzerland being built within 18-24 months

Do you think production will increase and well have our desired watches or too early to tell

I always have that voice in the back of my head reminding me what Paul Thorpe said
"Rolex never get it wrong" so unsure whether this is good news really ....

Would love your opinions chaps

Ta

Never always believe or see on the likes of Youtube, where outside Switzerland was the supposed Rolex new factory.

[offrdmania]

Rolex watches are a mass produced item. It is Rolex' marketing machine that gives the masses a perception that they are limited. This is what drives the prices up. There are plenty of watches out there and are readily available right now but an AD would much rather sell to a grey who will buy all the hot pieces as well as the pieces that they have a hard time moving. Why would an AD want to sell a single watch to you when they could unload 20 at a time to a grey buyer?

[batmanhulk]

Originally Posted by offrdmania

Rolex watches are a mass produced item. It is Rolex' marketing machine that gives the masses a perception that they are limited. This is what drives the prices up. There are plenty of watches out there and are readily available right now but an AD would much rather sell to a grey who will buy all the hot pieces as well as the pieces that they have a hard time moving. Why would an AD want to sell a single watch to you when they could unload 20 at a time to a grey buyer?

I get that narrative but there's successes of people here who have managed to get from an AD

[vh2k]

They are simply expanding their facility at Biel/Bienne. Given the massive increase in global demand for Rolex, it really won’t make a significant impact on the situation.

Originally Posted by batmanhulk

Paul Thorpe said "Rolex never get it wrong"

I doubt he said that because he consistently gets it wrong.

[offrdmania]

Originally Posted by batmanhulk

I get that narrative but there's successes of people here who have managed to get from an AD

Sure they will. The AD still has to show that watches are being sold to the general public but it is only a fraction of their sales. It adds to the perception of scarcity.

[batmanhulk]

Originally Posted by offrdmania

Sure they will. The AD still has to show that watches are being sold to the general public but it is only a fraction of their sales. It adds to the perception of scarcity.

Thanks buddy - I am a newbie only buying a couple date justs maybe I get happy when they offer to get me more pieces but im sure you've done this longer than I have and appreciate the response regardless of how brutal it sounds

[vh2k]

Originally Posted by offrdmania

Sure they will. The AD still has to show that watches are being sold to the general public but it is only a fraction of their sales. It adds to the perception of scarcity.

Please elaborate. Are you trying to imply sales to customers make up a small fraction of total sales? (getting my popcorn)

[offrdmania]

Originally Posted by vh2k

Please elaborate. Are you trying to imply sales to customers make up a small fraction of total sales? (getting my popcorn)

It doesnt take much to see whats going on. A quick look at the inventories of the grey dealers and the secondary market in general and conclusions can easily be made. There are reasons why Rolex wont show their production numbers because they dont want people to see that their watches really arent that scarce.

[vh2k]

Originally Posted by offrdmania

It doesnt take much to see whats going on. A quick look at the inventories of the grey dealers and the secondary market in general and conclusions can easily be made..

More silly conspiracy theories about grey dealers hoarding hundreds of millions of dollars of Rolex watches every month?

[offrdmania]

Originally Posted by vh2k

More silly conspiracy theories about grey dealers hoarding hundreds of millions of dollars of Rolex watches every month?

I hope I’m wrong but if the shoe fits…

[vh2k]

Originally Posted by offrdmania

I hope I’m wrong but if the shoe fits…

But the math doesn't.

[tedo]

Yeah — sad but true, ADs selling to grey. My grey dealer friend told me directly.

[Cloudchaser]

One new factory to meet three new factories worth of demand.

I'd guess it stays crazy for awhile still...

[RJM25R]

Originally Posted by offrdmania

Why would an AD want to sell a single watch to you when they could unload 20 at a time to a grey buyer?

I’ll ask when I collect my 124060 this week.

[Cloudchaser]

Originally Posted by offrdmania

Rolex watches are a mass produced item. It is Rolex' marketing machine that gives the masses a perception that they are limited. This is what drives the prices up. There are plenty of watches out there and are readily available right now but an AD would much rather sell to a grey who will buy all the hot pieces as well as the pieces that they have a hard time moving. Why would an AD want to sell a single watch to you when they could unload 20 at a time to a grey buyer?

More demand than supply = scarcity. Now does it really matter who buys from the AD if fhe AD and Rolex both sell out? The idea that greys are holding enough inventory to make the scarcity "artificial" seems highly dubious.

In inventory based businesses, the biggest enemy of the business is the cost of goods NOT sold. Viable businesses turn inventory, they don't sit on it. To suggest that scarcity is artificial is also to suggest thay greys, who are unaffiliated with Rolex, are stepping in to subsidize Rolex marketing.

Rolex marketing creates the demand. The excess/new demand creates the scarcity.

It seems easier for people to believe conspiracies than to understand wholesale/retail concepts.

[batmanhulk]

Originally Posted by Cloudchaser

More demand than supply = scarcity. Now does it really matter who buys from the AD if fhe AD and Rolex both sell out? The idea that greys are holding enough inventory to make the scarcity "artificial" seems highly dubious.

In inventory based businesses, the biggest enemy of the business is the cost of goods NOT sold. Viable businesses turn inventory, they don't sit on it. To suggest that scarcity is artificial is also to suggest thay greys, who are unaffiliated with Rolex, are stepping in to subsidize Rolex marketing.

Rolex marketing creates the demand. The excess/new demand creates the scarcity.

It seems easier for people to believe conspiracies than to understand wholesale/retail concepts.

Yes this makes sense - similar to high end sneakers
Nike themselves aren't bothered who buys it they just want it gone

[GradyPhilpott]

Originally Posted by batmanhulk

Hi All
Watched a video today on youtube outlining new Rolex factory outside of Switzerland being built within 18-24 months

How about a link?

[Cloudchaser]

Originally Posted by batmanhulk

Yes this makes sense - similar to high end sneakers
Nike themselves aren't bothered who buys it they just want it gone

Excellent comparison. And those of us stacking BNIB AJs in the closet aren't propping up Nike artificially so much as collecting (and occasionally reselling) sneakers.

[batmanhulk]

Originally Posted by GradyPhilpott

How about a link?

Back end of the video

https://youtu.be/LlG5605eiOM

[GradyPhilpott]

Originally Posted by batmanhulk

Back end of the video

https://youtu.be/LlG5605eiOM

The video says that Rolex will be building a "...new manufacturing site just outside Geneva...," which is in Switzerland.

I don't know that that's true, but that's what was said, not outside Switzerland.

[Oxfordian]

Originally Posted by GradyPhilpott

The video says that Rolex will be building a "...new manufacturing site just outside Geneva...," which is in Switzerland.

I don't know that that's true, but that's what was said, not outside Switzerland.

I guess that every company will revisit their infrastructure from time to time so not unexpected that Rolex are revamping their buildings, sometimes you have to create new to progress.

No doubt the new building is sparking rumours of increased capacity, more watches etc etc.

Only Rolex know what Rolex will do with this new building.

[winst]

Originally Posted by Oxfordian

I guess that every company will revisit their infrastructure from time to time so not unexpected that Rolex are revamping their buildings, sometimes you have to create new to progress.

No doubt the new building is sparking rumours of increased capacity, more watches etc etc.

Only Rolex know what Rolex will do with this new building.

You never know they might be downsizing as they have decided they don’t need to produce so many watches - just more in precious metals!

[Mcasseba]

Originally Posted by offrdmania

I hope I’m wrong but if the shoe fits…

Exactly

[Oxfordian]

Originally Posted by winst

You never know they might be downsizing as they have decided they don’t need to produce so many watches - just more in precious metals!

[Sprta]

Total nonsense, first there are no hard to move watches, and its unlikely that they will sell 20 plus watches to anyone. Its time for people who make these statements to name or prove these assertions, otherwise its an unproven rant for people who cannot get what they want. Why don‘t you name these ADs who are doing this, instead of making these unproven statements.

[Oxfordian]

[QUOTE=Sprta;11788774]

Originally Posted by offrdmania

It doesnt take much to see whats going on. A quick look at the inventories of the grey dealers and the secondary market in general and conclusions can easily be made. There are reasons why Rolex wont show their production numbers because they dont want people to see that their watches really arent that scarce.

800,000+ watches a year, far and away above everyone else, so compared to them a Rolex is really common.

[Cloudchaser]

Originally Posted by Sprta

Total nonsense, first there are no hard to move watches, and its unlikely that they will sell 20 plus watches to anyone. Its time for people who make these statements to name or prove these assertions, otherwise its an unproven rant for people who cannot get what they want. Why don‘t you name these ADs who are doing this, instead of making these unproven statements.

Is that new Corvette as great as I think it is??

[7enderbender]

I can’t see how they would have any facilities outside of Switzerland