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Old 1 January 2022, 10:46 AM   #1
SaintMickey
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Rolex website updated...new prices up.

Rolex website updated...new prices up



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Old 1 January 2022, 10:54 AM   #2
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Meant to add this one...obviously you can see them for yourself.

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Old 1 January 2022, 10:56 AM   #3
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Thats quite an increase on the Daytona. I’ve been saying on here for weeks that there is no way that Rolex was increasing prices by just 3.4% as has been rumored on here incessantly.

Rolex just spoiled New Years Eve festivities for every grey dealer in the United States. Now they have to pull their Ferrari and Lambos over or put down the Cristal champagne and rush back to raise all their online prices by 10% before dawn. What a bummer
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Old 1 January 2022, 10:57 AM   #4
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I know this isn't really an indicator, but it's hard not to wonder whether the AK is about to be replaced with a new version... Last year, it was the same price as the Explorer, $6,450, but now it's $7,150 to the Explorer's $7,200.

OP pricing is interesting, too. Last year, I thought there was a $300 difference between each size (IIRC, the 34 was $5,300, the 36 was $5,600, the 39 was $5,900), but now it's a little more all over the place. The 34 is $5,500, the 36 is $5,800, the 41 is $6,150. The 28 and 31 seem even more out of sync. Makes one wonder...
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Old 1 January 2022, 10:57 AM   #5
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Thats quite an increase on the Daytona. I’ve been saying on here for weeks that there is no way that Rolex was increasing prices by just 3.4% as has been rumored on here incessantly.
Yeah I can't do math but its definitely a jump
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Old 1 January 2022, 10:58 AM   #6
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This seems more in line with what I personally would have expected. The 3.4% seemed very low.
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Old 1 January 2022, 11:02 AM   #7
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I know this isn't really an indicator, but it's hard not to wonder whether the AK is about to be replaced with a new version... Last year, it was the same price as the Explorer, $6,450, but now it's $7,150 to the Explorer's $7,200.
Yep. Both Milgauss still tickin' !!!!

Going to be around long enough for a Price Increase at least!!!

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Old 1 January 2022, 11:03 AM   #8
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The GMT BLNR just went from $9700 to $10,750!
It looks like I got mine just in the nick of time!
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Old 1 January 2022, 11:06 AM   #9
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The Sea Dweller is now $1250 more expensive !
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Old 1 January 2022, 11:08 AM   #10
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DJ41 up about 3.5%. They rounded it up to $10,500.




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Old 1 January 2022, 11:10 AM   #11
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The GMT BLNR just went from $9700 to $10,750!
It looks like I got mine just in the nick of time!
I got my second sub (I like saying that) from my AD on the 23rd! I feel like I made money! LOL
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Old 1 January 2022, 11:12 AM   #12
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I got my second sub (I like saying that) from my AD on the 23rd! I feel like I made money! LOL
My GMT arrived this morning!!!

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Old 1 January 2022, 11:13 AM   #13
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My GMT arrived this morning!!!

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Old 1 January 2022, 11:19 AM   #14
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It will be fascinating to see how many get the call tomorrow or Monday… I’d be a little pissed if my AD texted me tomorrow. And then I’d go pick up my watch, lol.
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Old 1 January 2022, 11:22 AM   #15
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Check out the sky dweller increase!! This used to be $15200!!!!


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Old 1 January 2022, 11:22 AM   #16
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It will be fascinating to see how many get the call tomorrow or Monday… I’d be a little pissed if my AD texted me tomorrow. And then I’d go pick up my watch, lol.
I thought about this but...I'm not complaining if I go the call!
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Old 1 January 2022, 11:22 AM   #17
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no black gmt only blnr and Pepsi
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Old 1 January 2022, 11:23 AM   #18
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Yep. Both Milgauss still tickin' !!!!

Going to be around long enough for a Price Increase at least!!!

Yea, but the specifics with the AK also support my theory about the new AK basically being a 36mm Explorer w/different dial. By bringing the current model in slightly below the Explorer (when they used to be the same) means that the new one can go up $50, to match its twin.
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Old 1 January 2022, 11:23 AM   #19
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Check out the sky dweller increase!! This used to be $15200!!!!


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No need for the panic. You’re looking at the two tone reference price tag, not the all steel. Try refreshing your browser, the website is still a bit wonky from the updates.

The 32934 oyster bracelet was $14,800, but now $15,200.
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Old 1 January 2022, 11:35 AM   #20
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no black gmt only blnr and Pepsi
They don’t release new models at this time of the year. We’ll need to wait till Watches & Wonders in March.
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Old 1 January 2022, 11:37 AM   #21
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For reference, I had these two in my recent memory.

The 228235 DD40 was $39,250 previously, but now $40,350.

The YM40 (126655) was $27,800, but now $28,050.
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Old 1 January 2022, 11:37 AM   #22
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Alright guys I made some notes for a all in one update

For the most part

116500 $13,150 versus $14,550 ouch
116505 $39,350 versus $40,500 I’ll take it
116515 $29,700 versus $30,500 I’ll take it

126610 $9,150 versus $10,100 ouch
124060 $8,100 versus $8,950

126710 BLNR and BLRO $9500 versus $10,750 ouch
126711 CHNR $14,800 versus $15,250
126715 CHNR $38,250 versus $39,350

124300 OP 41 $5,900 versus $6,150 thought it would be more. See Tiffany madness lol

326934 SkyD $14,800 versus $15,200 Still a bargain in my book

226570 Exp II $8,350 versus $9,500 Kinda surprised on this

126603 SD TT $16,600 versus $17,000
126600 SD 43 $11,700 versus 12,950 Also surprised. Not a huge seller IMO
126660 DSSD $12,600 versus $13,850 See above

116400 GV $8300 versus $9,150 Hmm

Okay I’m done.

But overall I’m only after a 505/515 to complete my Rolex endeavors and there small price increase is actually good news in my opinion. Price increase less than most
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Old 1 January 2022, 11:40 AM   #23
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ref 126200
palm dial green motif oyster bracelet smooth bezel went to $7,250. From its 2021 price of $7050.

https://www.rolex.com/watches/dateju...6200-0020.html
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Old 1 January 2022, 11:41 AM   #24
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Wow! +$1750
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Old 1 January 2022, 11:41 AM   #25
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Alright guys I made some notes for a all in one update

For the most part

116500 $13,150 versus $14,550 ouch
116505 $39,350 versus $40,500 I’ll take it
116515 $29,700 versus $30,500 I’ll take it

126610 $9,150 versus $10,100 ouch
124060 $8,100 versus $8,950

126710 BLNR and BLRO $9500 versus $10,750 ouch
126711 CHNR $14,800 versus $15,250
126715 CHNR $38,250 versus $39,350

124300 OP 41 $5,900 versus $6,150 thought it would be more. See Tiffany madness lol

326934 SkyD $14,800 versus $15,200 Still a bargain in my book

Okay I’m done.

But overall I’m only after a 505/515 to complete my Rolex endeavors and there small price increase is actually good news in my opinion. Price increase less than most

IF I ever have a need for a new assistant...YOUR HIRED
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Old 1 January 2022, 11:44 AM   #26
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Wasn’t it John Mayer who said something like, ‘When I realized I wanted the watches more than I wanted the money, that’s when I knew I was a collector.’

Will these prices deter anyone?

Didn’t think so.
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Old 1 January 2022, 11:49 AM   #27
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I don’t see this price increase remotely doing anything other than maybe pushing some to buy even more in the secondary market.
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Old 1 January 2022, 11:56 AM   #28
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Is this their biggest % price increase ever? The sub date I just bought before Christmas is now 10% more!


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Old 1 January 2022, 11:56 AM   #29
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Wow! +$1750
$17,000 here in the US

Had me thinking my earlier post was wrong so I rechecked. Still 17k
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Old 1 January 2022, 11:57 AM   #30
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Will these prices deter anyone?

Didn’t think so.
I agree. Absolutely not.


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