Rolex website updated...new prices up.

[samuel019]

Originally Posted by SaintMickey

IF I ever have a need for a new assistant...YOUR HIRED

Thanks brother. I’m quite expensive though

BTW I’ve made some additions on that post

[samuel019]

Originally Posted by inadeje

Thats quite an increase on the Daytona. I’ve been saying on here for weeks that there is no way that Rolex was increasing prices by just 3.4% as has been rumored on here incessantly.

Rolex just spoiled New Years Eve festivities for every grey dealer in the United States. Now they have to pull their Ferrari and Lambos over or put down the Cristal champagne and rush back to raise all their online prices by 10% before dawn. What a bummer

You know it

Made me text my A D contact/good friend and warm him up. Said I was first in line for the first 515/505 he lays his hands on. Fingers toes legs hair you name it crossed

[SaintMickey]

Originally Posted by Mystro

I don’t see this price increase remotely doing anything other than maybe pushing some to buy even more in the secondary market.

Secondary market will go up immediately if it hasn't already.

[dannyp]

Originally Posted by inadeje

Thats quite an increase on the Daytona. I’ve been saying on here for weeks that there is no way that Rolex was increasing prices by just 3.4% as has been rumored on here incessantly.

Rolex just spoiled New Years Eve festivities for every grey dealer in the United States. Now they have to pull their Ferrari and Lambos over or put down the Cristal champagne and rush back to raise all their online prices by 10% before dawn. What a bummer

But then again, the OP models went up by barely 1%. Seems that Rolex is intent on keeping something under $6,000 (the 41 aside).

[SaintMickey]

Originally Posted by samuel019

Thanks brother. I’m quite expensive though

BTW I’ve made some additions on that post

The meeting is OVER and now you update the PowerPoint correctly?!!! YOUR FIRED!

[SaintMickey]

Best $9150 I've ever spent 4 days ago...wait, sorry - too soon?

[spurwar]

The OF Daytona is $34,850. If I recall correctly, that only went up by a few hundred which isn't bad at all. Now only if I could get one!!!

[dannyp]

Originally Posted by SaintMickey

The meeting is OVER and now you update the PowerPoint correctly?!!! YOUR FIRED!

No great loss. If he'd been any good he'd have made sure you edited the "your" to "you're" throughout the thread.

[arcampado]

Originally Posted by spurwar

The OF Daytona is $34,850. If I recall correctly, that only went up by a few hundred which isn't bad at all. Now only if I could get one!!!

Yep, looks like a relatively modest $800 uplift

[SaintMickey]

Originally Posted by dannyp

No great loss. If he'd been any good he'd have made sure you edited the "your" to "you're" throughout the thread.

I see that in spell check and don’t bother. Maybe you should treat yourself to a New Year’s Eve “massage”. Loosen up a bit!

[noshake]

Originally Posted by SaintMickey

Rolex website updated...new prices up

thx, grabbing laptop now.

[ganiccus]

Originally Posted by Kevin of Larchmont

Wasn’t it John Mayer who said something like, ‘When I realized I wanted the watches more than I wanted the money, that’s when I knew I was a collector.’

Will these prices deter anyone?

Didn’t think so.

Deter people from buying Rolex products? Most likely not. But push them towards more classical models whose prices were only increased by roughly 3%? Only time will tell. For example, for roughly the same price of a Submariner date, you can now get a fluted white gold bezel with jubilee bracelet Datejust 41 or the smooth bezel oyster bracelet option for a LOT less money. Or you could also pay a small premium and get a Yachtmaster 40 SS with a SOLID platinum bezel insert.

Obviously, the scarcity of those SS professional references was not enough of a factor to drive customers away to less popular references, so now they are jacking the prices significantly. Maybe it's gonna move the needle and people will turn to less popular Rolex models or even to Tudor watches. Pure speculation on my part but it will be interesting to see if there is a shift in the market in the next months.

[samuel019]

Originally Posted by spurwar

The OF Daytona is $34,850. If I recall correctly, that only went up by a few hundred which isn't bad at all. Now only if I could get one!!!

Non meteorite dial “was” 29,700 USD and now 30,500 so yep only $800.

I’m right there with you though. Only model I’m after or full PM 505. Hell I don’t even care about the Meteorite dial. I like all of them. Granted I definitely wouldn’t say no to a Meteorite dial.

Fingers crossed hopefully sometime soon

[samuel019]

Originally Posted by SaintMickey

I see that in spell check and don’t bother. Maybe you should treat yourself to a New Year’s Eve “massage”. Loosen up a bit!

I’m ok with the “your”

It happens. Hell half the time all of our electronics are completing the word before we even finish but to fire me already? I haven’t even got paid yet!

WTH

[nyc10ken]

Since the bigger increases were for the SS sports, looks like HQ wants to

1) Cut into the flipper margin. I doubt greys will start paying out 10pct more to flippers right away when their stock is high as it is.

2) Further steer the brand to more high net worth, less average consumer, with all tool watches increased and less obtainable.

3) Make DJs as the hot watch for new buyers to get with the minimal increase.

[SaintMickey]

Originally Posted by samuel019

I’m ok with the “your”

It happens. Hell half the time all of our electronics are completing the word before we even finish but to fire me already? I haven’t even got paid yet!

WTH

I'll pay you once my crypto goes back up. Don't cash the check till Tuesday though!

[samuel019]

Originally Posted by SaintMickey

Best $9150 I've ever spent 4 days ago...wait, sorry - too soon?

Got mine November 7th “2020” so ha ha nanabooboo

[Deepseadog]

Originally Posted by SaintMickey

Secondary market will go up immediately if it hasn't already.

It already has--check DavidSW. Black dial Deepsea is $16k.

[LJubel328]

Does anyone know if the platinum daytona price was raised?


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[SaintMickey]

Originally Posted by LJubel328

Does anyone know if the platinum daytona price was raised?


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The world may never know...

[TNT009]

Expected, better get it before 2023.. Oh, well!

[Kyle3130]

I’ll drink to that. Got my 124060 at the right time.

[SaintMickey]

Originally Posted by TNT009

Expected, better get it before 2023.. Oh, well!

Or by June of 2022.

[Nice marmot]

So my first thoughts are that the ss sport models saw about a 10.5% increase. Take the no date sub for example it went from 8100 to almost 9k, the explorer from 6450 to 7200. Rolex watches are certainly a luxury and something no one actually has a need for. That said,Rolex is certainly a brand people aspire to own, perhaps more so than any other luxury good. A person of relatively modest means that saved for that Explorer or sub may now say “to hell with it I’m out”. I think that customer is getting priced out of the brand

As for the precious metal sports models they went from what 39k to a little over 40k? Who
cares? I’m sorry if you have 40k to drop on a watch you have 45k to drop on a watch. Rolex should have probably gone up more on those. Please spare me the “my money is import to me” bullshit if you disagree.

Of course all of this is a moot point because an average person can’t walk into to an AD and buy a damn thing anyway.

[linekerca]

what is the point? I can't get one at either price anyway...

[SaintMickey]

Originally Posted by Nice marmot

So my first thoughts are that the ss sport models saw about a 10.5% increase. Take the no date sub for example it went from 8100 to almost 9k, the explorer from 6450 to 7200. Rolex watches are certainly a luxury and something no one actually has a need for. That said,Rolex is certainly a brand people aspire to own, perhaps more so than any other luxury good. A person of relatively modest means that saved for that Explorer or sub may now say “to hell with it I’m out”. I think that customer is getting priced out of the brand

As for the precious metal sports models they went from what 39k to a little over 40k? Who
cares? I’m sorry if you have 40k to drop on a watch you have 45k to drop on a watch. Rolex should have probably gone up more on those. Please spare me the “my money is import to me” bullshit if you disagree.

Of course all of this is a moot point because an average person can’t walk into to an AD and buy a damn thing anyway.

I definitely think for the average guy who just wants his first and maybe only "good" watch it could be a problem..in the example of the Submariner might be a "mental/psychological" block that makes it hard for them to spend over $10,000 for a stainless steel watch.

And I wouldn't blame them...I'm just parking cash but have to illusions that its ridiculous as well.

[SaintMickey]

Originally Posted by linekerca

what is the point? I can't get one at either price anyway...

Not with that attitude! I got 3 last year from the AD at MSRP (obviously). First one with zero purchase history...

Think you can't...well then you won't.

[Watch This]

SS Ym2 unchanged.

[SaintMickey]

Originally Posted by Watch This

SS Ym2 unchanged.

Thats a good of a starting point as any....

YM 2 is being discontinued!!!!!!!!!

[amanbra]

Originally Posted by Nice marmot

So my first thoughts are that the ss sport models saw about a 10.5% increase. Take the no date sub for example it went from 8100 to almost 9k, the explorer from 6450 to 7200. Rolex watches are certainly a luxury and something no one actually has a need for. That said,Rolex is certainly a brand people aspire to own, perhaps more so than any other luxury good. A person of relatively modest means that saved for that Explorer or sub may now say “to hell with it I’m out”. I think that customer is getting priced out of the brand

As for the precious metal sports models they went from what 39k to a little over 40k? Who
cares? I’m sorry if you have 40k to drop on a watch you have 45k to drop on a watch. Rolex should have probably gone up more on those. Please spare me the “my money is import to me” bullshit if you disagree.

Of course all of this is a moot point because an average person can’t walk into to an AD and buy a damn thing anyway.

You’re right re if you 40k you have 45k. The thing is there is a bit of a price ceiling at that end with the higher tier brands lurking.

With ss they set the prices. Still a huge gap to the next tier.

I genuinely don’t think the 10-11% ss jump will actually stop the good majority of those waiting for a wAtch.


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