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Old 8 January 2022, 04:37 AM   #1
Stranger
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Getting a popular steel model at MSRP as a random customer?

Is it possible to get a steel Submariner or GMT at a Rolex AD at MSRP as a random, 1-purchase customer?

In other words, can one get such a piece by simply putting their name on a list & wait? Or is it a recipe for waiting forever for one's turn to come?
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Old 8 January 2022, 04:40 AM   #2
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Quote:
Originally Posted by JDelage View Post
Is it possible to get a steel Submariner or GMT at a Rolex AD at MSRP as a random, 1-purchase customer?

In other words, can one get such a piece by simply putting their name on a list & wait? Or is it a recipe for waiting forever for one's turn to come?
You'll be waiting until aftermarket price and retail price are the same again... which could be never!
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Old 8 January 2022, 04:44 AM   #3
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Quote:
Originally Posted by JDelage View Post
Is it possible to get a steel Submariner or GMT at a Rolex AD at MSRP as a random, 1-purchase customer?

In other words, can one get such a piece by simply putting their name on a list & wait? Or is it a recipe for waiting forever for one's turn to come?
It’s in my opinion that you’ll wait indefinitely. Depends how quickly you want the watch on your wrist. With no spend history, there is more than a good chance you will not be considered at this time and laughed out the shop. It’s just the way it is at the minute, unfortunately.
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Old 8 January 2022, 04:44 AM   #4
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Total guess…. I would say 1 in 10-20 new Subs goes to a new first time Rolex customer.
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Old 8 January 2022, 04:46 AM   #5
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Impossible at a large chain AD and very very unlikely at a smaller privately owned AD.
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Old 8 January 2022, 04:46 AM   #6
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Total guess…. I would say 1 in 10-20 new Subs goes to a new first time Rolex customer.
I’d be more than confident in saying that 1 in 20 would be very optimistic. At this time, I wouldn’t be surprised if it was more like 1 in 1000.
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Old 8 January 2022, 04:46 AM   #7
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Depends on your individual luck.

I would say submariner more likely than the GMT due to popularity
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Old 8 January 2022, 04:48 AM   #8
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Wow
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Old 8 January 2022, 04:49 AM   #9
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Think that there is a post here on the forum ever so often, where exactly that happened. More likely with a Sub.
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Old 8 January 2022, 04:51 AM   #10
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At this time, I wouldn’t be surprised if it was more like 1 in 1000.
In the UK, Australia, etc., sure. In the United States, first time customers can purchase Subs.
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Old 8 January 2022, 04:53 AM   #11
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In the UK, Australia, etc., sure. In the United States, first time customers can purchase Subs.
Possibly so, but the general consensus from what I have read on this board would suggest customers looking to buy a Sub in the US struggle as much as we do across the pond. I don’t think this Rolex bubble is isolated to the east.
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Old 8 January 2022, 04:57 AM   #12
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Speaking from experience. If you have the right AD, it's very possible.
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Old 8 January 2022, 05:00 AM   #13
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Originally Posted by kieselguhr View Post
Depends on your individual luck.

I would say submariner more likely than the GMT due to popularity
Spoken like a true TRF vet. I agree. Way more likely to get a Sub than a GMT

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Speaking from experience. If you have the right AD, it's very possible.
I'd imagine thats something he doesnt have based upon the question
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Old 8 January 2022, 05:01 AM   #14
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Anything is possible - all ADs are different.
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Old 8 January 2022, 05:01 AM   #15
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Possibly so, but the general consensus from what I have read on this board would suggest customers looking to buy a Sub in the US struggle as much as we do across the pond.
It’s hard, for sure. Again, it’s likely a small percentage of Subs for a very large pool of first time prospects.
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Old 8 January 2022, 05:03 AM   #16
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I'm not sure what "the right AD" looks like. I'm in Seattle (so in the US) and we don't have that many options.

My main interest is actually for the Explorer II, for what it's worth.
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Old 8 January 2022, 05:11 AM   #17
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I'm not sure what "the right AD" looks like. I'm in Seattle (so in the US) and we don't have that many options.

My main interest is actually for the Explorer II, for what it's worth.
Well that’s not a Submariner or a GMT. Still difficult, but my guess would be you have a lot more chance getting an Explorer II with no purchase history over the other two models.
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Old 8 January 2022, 05:16 AM   #18
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Thanks. I had not realized the demand was much different.
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Old 8 January 2022, 05:16 AM   #19
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I get that it's all speculation, but what's the general consensus on the likelihood of getting a Sub/Sub Date vs. a steel GMT? I'm not entirely sold on the PCL, but I do rather like the 126710BLNR. I'm only down for the Subs today.
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Old 8 January 2022, 05:19 AM   #20
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Your best bet at and AD is to try to package it with a datejust TT/PM model. That used to be a sure bet but even now that can take some work.
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Old 8 January 2022, 05:22 AM   #21
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Visit your local AD during the last 4-5 days before the month ends. If they have watches that haven’t sold, you have a good chance to secure what is available. The SAs have a monthly quota. That’s how I picked up my Explorer. The odds are slim for the most popular sports models. Generally the list folks will pick up their watches.
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Old 8 January 2022, 05:22 AM   #22
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I'd say you have a 1% chance but you never know. I've bought many Rolex through my AD. Mostly new and a couple used, sold and traded as well. I asked for a black Milgauss a few months ago and haven't heard a word. Things are much tighter now than a year ago. I do not expect any more calls at this point. I'm ok with that and not losing any sleep over the shortage or wait list battle.

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Old 8 January 2022, 05:22 AM   #23
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Quote:
Originally Posted by JDelage View Post
I'm not sure what "the right AD" looks like. I'm in Seattle (so in the US) and we don't have that many options.

My main interest is actually for the Explorer II, for what it's worth.
The right AD is the one that doesn't give you the song and dance on how difficult these watches are to get, blah, blah, blah.

Sit and talk with them by having a simple conversation. Explain to them what you are looking for.. It's truly not that difficult. If they find you genuine enough you may even get the watch right then and there.(Yes all you haters, it happens).
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Old 8 January 2022, 05:22 AM   #24
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Depends on your individual luck.

I would say submariner more likely than the GMT due to popularity
Where would TT GMT and Sub fit in the "how likely could I get it without purchase history?" question come in 9vs. steel)?

I'm in a similar situation. I purchased my DJ (16220) from a local pre-owned dealer about 4 years ago, and I'm trying to figure out what my chances are at getting something new at retail this year. People say "go for a DJ first", but that's the only one I already have. The ones I'm most interested in right now are the TT GMT (Root Beer), the platinum/steel YM40 (slate dial), and the OP34 (black dial).

I'm guessing the OP34 may be the easiest to get from this bunch, but I understand that OP is also hard to get these days.

If not these, what "first from AD" watch *would* be feasible other than a DJ (since I already have one of those)?
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Old 8 January 2022, 05:34 AM   #25
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Possible? Yes. Likely? No. But shoot your shot.
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Old 8 January 2022, 05:37 AM   #26
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Where would TT GMT and Sub fit in the "how likely could I get it without purchase history?" question come in 9vs. steel)?

I'm in a similar situation. I purchased my DJ (16220) from a local pre-owned dealer about 4 years ago, and I'm trying to figure out what my chances are at getting something new at retail this year. People say "go for a DJ first", but that's the only one I already have. The ones I'm most interested in right now are the TT GMT (Root Beer), the platinum/steel YM40 (slate dial), and the OP34 (black dial).

I'm guessing the OP34 may be the easiest to get from this bunch, but I understand that OP is also hard to get these days.

If not these, what "first from AD" watch *would* be feasible other than a DJ (since I already have one of those)?
Anything two tone is going to be waay easier to get than plain steel. You also mention the YM but that sort of falls into the full steel category. And I'd agree that the OP34 would be by far the easiest to get from those options.

It seems like the TT SD43 seems to be available once in a while.
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Old 8 January 2022, 05:44 AM   #27
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Quote:
Originally Posted by JDelage View Post
Is it possible to get a steel Submariner or GMT at a Rolex AD at MSRP as a random, 1-purchase customer?

In other words, can one get such a piece by simply putting their name on a list & wait? Or is it a recipe for waiting forever for one's turn to come?
Yes, it is possible, every AD is different and has different policies, and with some, it has worked for me. But it’s getting increasingly rare these days, most ADs are circling the wagons around catering to an ever smaller circle of existing customers. But stating that all do so in the same way would be inaccurate.
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Old 8 January 2022, 05:46 AM   #28
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Not likely but depends on where your located. Here on Long Island and in the NYC area you’d have zero chances.
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Old 8 January 2022, 06:04 AM   #29
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It’s looking very tough out there for people that are genuinely getting in to watches now. Gotta keep pushing until you find the right AD and hopefully you get your desired piece and start building your way up. It will take time but hopefully you get it sooner rather than later.
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Old 8 January 2022, 06:06 AM   #30
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