2022 Shipments

[HKP7M8]

I picked up a Batman today in the Atlanta metro area.

[Bomber A]

Originally Posted by vh2k

ADs are in a no-win position. If they tell you the truth, you will feel butthurt that watches are going to everyone but YOU. If they try to finesse the situation, you get frustrated that Rolex (supposedly) isn't delivering any watches.

Exclusivity marketing is NOT about equality for all. When items are perceived as hard to get -- they become more desirable.

So, yes, your AD is getting plenty of great watches, and you aren't getting them... and it makes you want Rolex even more. Eventually, you'll get offered a Rolex... and you'll be tickled pink and drop everything to go to the store to pay full price for it. Then, you'll come here and tell TRF that your AD is the best store in the world and your SA really took care of you! Everybody WINS!

So true!

They have many people insecure like they are cheating on them

[WatchGuy1966]

Originally Posted by holdingon

Picked up the TT Bluesy 2 weeks ago in NYC. While there, someone else was getting their Batgirl on jubilee. ADs get new watches every week.

Did you wait on this?

[Letitsnow]

Originally Posted by vh2k

ADs are in a no-win position. If they tell you the truth, you will feel butthurt that watches are going to everyone but YOU. If they try to finesse the situation, you get frustrated that Rolex (supposedly) isn't delivering any watches.

Exclusivity marketing is NOT about equality for all. When items are perceived as hard to get -- they become more desirable.

So, yes, your AD is getting plenty of great watches, and you aren't getting them... and it makes you want Rolex even more. Eventually, you'll get offered a Rolex... and you'll be tickled pink and drop everything to go to the store to pay full price for it. Then, you'll come here and tell TRF that your AD is the best store in the world and your SA really took care of you! Everybody WINS!

Best comment so far :)

[Chewbacca]

Originally Posted by scottywein

You were on the list for the watch since 2004?

It was in December so it sounds longer than it is.

[2001jesper]

Originally Posted by Chewbacca

It was in December so it sounds longer than it is.

[Calatrava r]

15 sports watches so far this year for an AD seems high to me. We are talking about roughly three weeks with the mid-January start-up in deliveries.

[4 Aussies]

Originally Posted by Chewbacca

Just got the call on a 16610 I ordered in 2004.

Looks like they’re starting to arrive.

Glad it worked out for you Chewy!! Good things come to those who wait!!

[Chewbacca]

Originally Posted by 4 Aussies

Glad it worked out for you Chewy!! Good things come to those who wait!!

Thank you Randy.

[TswaneNguni]

Originally Posted by AHG

Is it possible that some AD's haven't gotten sport models shipped this year yet? Obviously, members on here are receiving pieces. Or am I getting the run around from my AD's? I realize I'm not necessarily next in line for any specific model but I like to keep in touch and ask questions.

Every month.They just don't know what they get ,until they get the stock list a few days before delivery .

[Vigilante24]

Recently visited an AD and saw pictures of a delivery from last week and 3 weeks prior to that. Definitely a good amount of stainless steal professional models. I honestly only saw a few precious metal pieces. Both deliveries I saw an op36 turquoise. Saw a handful of sub dates too. A little jaded though because I saw a model I wanted and was thinking “why wasn’t I contacted.” Lmao.

[strafer_kid]

Originally Posted by Calatrava r

Watches are being delivered, albeit in small numbers, but many of us are just not getting the call.

Think that sums it up well. I doubt that anyone can really rely upon these "lists" or draw any inferences from delivery scheduled etc. ADs are most likely to move in whatever "direction" best suits them.

[Cwillis0001]

Originally Posted by strafer_kid

ADs are most likely to move in whatever "direction" best suits them.

I've only bought two new Rolexes in my life, both Submariners. The first one I waited about six weeks before my name came up on the "list", according to the salesperson.

The second time was a little more interesting. I went into an AD at the mall that sells multiple brands. While looking at the Omega display the sales dude came over for assistance. I told him I was thinking about getting a Seamaster because I knew I had no chance of ever getting a Sub. He kind of laughed, admitted it's a tough order, and asked why I thought a Sub would never happen. So I was straight up with the guy. Told him I'm not VIP and never will be, I'm never going to buy a bunch of jewelry in the place to establish history, and that it would probably be the last Rolex I'd ever buy. For good measure I did add that I'm a local and he'd never see the watch on ebay if he sold me one lol.

I then asked him how long the list was for a Sub. He said that they no longer keep lists because if they put every inquiry on a list of some sort it would be like a fifteen year backlog. I then asked how they determine who gets a call. He said that when hot models come in the manager has a rotation of which salesperson it goes to to sell. Then it's up to that salesperson to decide what customer to call. He added that phone or email inquiries don't even get written down and have exactly zero chance; only in person-visitors are ever considered. Kidding around a little I said, Well hell man you should call me the next time you're up. He laughed and said he'll see what he could do. I gave him a compliment about the sweet Reverso he was wearing and we proceeded to chat watches for ten or fifteen minutes or so. I left without buying anything and without any high hopes or anything, but figured it was worth a shot.

To my extreme surprise a little under three weeks later he called and offered me a 124060 Sub, which I picked up that very day. Out of curiosity I asked him why he offered it to me. He looked around a little to make sure no one was in earshot and kind of whispered, Because I enjoyed our chat and you don't seem like an asshole .

Kind of rambling now but the point is there's more than one way to get allocated a Rolex. Without buying 50K worth of earrings no one wants.

[Alex369]

Originally Posted by AHG

Is it possible that some AD's haven't gotten sport models shipped this year yet? Obviously, members on here are receiving pieces. Or am I getting the run around from my AD's? I realize I'm not necessarily next in line for any specific model but I like to keep in touch and ask questions.

On a recent visit to my AD, the SA told me they have received more Rolex watches than usual this year-to-date. He said they get about 16 watches (total) each month...

[mulberry083]

I received my Sub about two weeks ago from a relatively small AD. He told me before Christmas that 2022 allocations wouldn’t start until mid-late January so no sense in touching base until then. Don’t know how much stock they’re getting, but it’s definitely coming in.


Sent from my iPhone using Tapatalk

[rM3panno]

I feel like I’m not getting the full story on the 126655 I have a deposit with a local small AD. Said it was one of the last 126655s Rolex would take on order vs allocation. Previous buyer backed out after some financial trouble and I was next and they said my name is on the order with Rolex. They have had a 50% deposit since September. I stopped by last week and they said their January shipment was only 2-3 watches but a case full of exhibition only models. I feel like I am getting the run around but was told that the watch is mine with my name on it and it can’t be sold to anyone else as my name is already on file with Rolex for this watch.

[lava flow]

[QUOTE=rM3panno;11995618]I feel like I’m not getting the full story on the 126655 I have a deposit with a local small AD. Said it was one of the last 126655s Rolex would take on order vs allocation. Previous buyer backed out after some financial trouble and I was next and they said my name is on the order with Rolex. They have had a 50% deposit since September. I stopped by last week and they said their January shipment was only 2-3 watches but a case full of exhibition only models. I feel like I am getting the run around but was told that the watch is mine with my name on it and it can’t be sold to anyone else as my name is already on file with Rolex for this watch.[/QUOTE

rule number one - never pay a deposit for any Rolex watch (excluding insane custom designs that would be very hard to sell if you default on purchase)

you are just giving the AD an interest free loan