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ijen0311 · 8 June 2009, 12:47 PM

Thought this was interesting...

Can you spot something in this logo? The FedEx logo, designed in 1994 by Linden Leader & Landor Associates, at first appears simple and straightforward. However, if you look at the white space between the "E" and "x" you can see a right-facing arrow. This "hidden" arrow was intended to be a subliminal symbol for speed and precision.

That yellow arrow is more than just a decorative swoosh. The Amazon logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the smile that customers would experience by shopping on the Amazon.com Web site (the arrow becomes a smile).

In 2005, as part of its 60th anniversary celebration, Baskin-Robbins launched a new brand identity. The new logo was intended to "capture the fun and energy of Baskin-Robbins." In the old logo, the number "31" appeared within a simple arc, suggestive of a scoop of ice cream, and next to the name. In the new logo, you can see that the "31" still exists. It is now formed by the pink portion of the ice cream store's two initials: "B" and "R."

In 1908, in Berne, Switzerland, Theodore Tobler and Emil Baumann (Tobler's cousin), developed a unique chocolate, consisting of a special recipe and a triangular shape. But it wasn't until 1970 that the Matterhorn mountain image appeared on the packaging for the first time. Today there is a bear (symbol of the city of Berne, where Toblerone is produced) hidden in the modern version of the Matterhorn mountain logo.

diablojota · 8 June 2009, 01:22 PM

Very interesting. Never really noticed any of those before. Cool!

Lion · 8 June 2009, 01:45 PM

Very interesting information and I'm sure there are hundreds of other ones!!!

sea-dweller · 8 June 2009, 01:49 PM

Interesting !

valentine · 8 June 2009, 02:01 PM

jen...you need to GET OUT! Go dancing...go see a movie...do something...

i missed you

Lamone · 8 June 2009, 04:33 PM

Very interesting...

Saladin · 8 June 2009, 04:57 PM

There are Masonic symbols of "The All Seeing Eye" , the Triangle/ Pyramid etc on almost every thing that is there on media. You just have to look for them.

Imtiaz · 8 June 2009, 06:32 PM

Jen

That's real cool stuff. Did you figure these out yourself or got it from some mag?

The FedEx was known to me, but the others were surprises.

SubmarinerMan · 8 June 2009, 07:33 PM

Very interesting!!

iSellJerseyShore · 8 June 2009, 10:05 PM

Thanks for sharing Jen!

I knew about the FedEx & Amazon hidden meanings, the others were all new to me! I love stuff like this!!

-Frankie

Prince · 8 June 2009, 10:52 PM

Excellent and informative post, Jen!

ijen0311 · 8 June 2009, 11:03 PM

Quote:

Originally Posted by Imtiaz

Jen

That's real cool stuff. Did you figure these out yourself or got it from some mag?

The FedEx was known to me, but the others were surprises.

Oh dear, no. I would have never noticed this on my own!

It was on the AOL homepage yesterday

Gerry · 8 June 2009, 11:08 PM

Very interesting, Jen. Any more?

Launch Mini · 9 June 2009, 12:51 AM

Very cool. Thanks

kcmo · 9 June 2009, 02:03 AM

Pretty neat! I used to work in advertising and it's amazing what folks can come up with!

rvan · 9 June 2009, 02:20 AM

Yeah the FedEx was one of the first things we talked about in Graphic Design school.

If you're interested in brand identity, check out the blog BrandNew, which reviews new identities that are released. They usually break news about new companies and their logos before anyone else, which is fun to slip into conversations at work, hey did you hear about "blanks" new logo? Check it out: http://www.underconsideration.com/brandnew/

Tony-GB · 9 June 2009, 03:04 AM

That is so cool.

I remember in the 80's Head & Shoulders had to change their logo because there was a satanic symbol in it.

Mrdi · 9 June 2009, 03:08 AM

Subtle
Swooshes right past you.

JJ Irani · 9 June 2009, 03:52 AM

Interesting stuff, Jen......thanks.

JJ

cosimo · 9 June 2009, 04:03 AM

There is an arrow pointing to right in the Rolex logo between the e and x, symbolizing the passage of time.

I totally made that up.

Launch Mini · 9 June 2009, 04:04 AM

How about Evian water? One of the early water in a bottle companies.
Read that name backwards.

cosimo · 9 June 2009, 04:11 AM

Quote:

Originally Posted by Launch Mini

How about Evian water? One of the early water in a bottle companies.
Read that name backwards.

Thats awesome!

Yume-sama · 9 June 2009, 04:14 AM

Someone better tell Evian-les-Bains, where the water comes from

http://en.wikipedia.org/wiki/%C3%89vian-les-Bains

Though I have thought of that before. There is a chain of convenience stores across Canada called "MACS"... well, that backwards is pretty accurate, too.

JJ Irani · 9 June 2009, 04:16 AM

Quote:

Originally Posted by Yume-sama

Someone better tell Evian-les-Bains, where the water comes from

http://en.wikipedia.org/wiki/%C3%89vian-les-Bains

Though I have thought of that before. There is a chain of convenience stores across Canada called "MACS"... well, that backwards is pretty accurate, too.

Cato · 9 June 2009, 04:19 AM

Facinating! I'm curious what other subliminal messages are in our advertising. I was in Nice a few years ago at their main shopping mall (Le Nice Etiole?) and noted a lack of advertising. It was a strange feeling being in a shopping mall with little or no adspace anywhere.

onkyo · 9 June 2009, 04:19 AM

Cool stuff!

Flaxmoore · 9 June 2009, 04:22 AM

Quote:

Originally Posted by Saladin

There are Masonic symbols of "The All Seeing Eye" , the Triangle/ Pyramid etc on almost every thing that is there on media. You just have to look for them.

The pyramid isn't a Masonic symbol. The triangle is, but it is a symbol for nigh everything. As for the Eye, that was a Christian symbol first.

Welshwatchman · 9 June 2009, 04:25 AM

Quote:

Originally Posted by ijen0311

Oh dear, no. I would have never noticed this on my own!

It was on the AOL homepage yesterday

It's ironic since AOL is counted as one of the organisations who adopt the "eye of Horus" symbol within it's logo. That cute tiny little Owl etched on the Dollar bill ....

I take it all with a pinch of salt, of course, though I did read a rather disturbing article about Camel cigarettes' use of subliminal sexual images cleverly masked within their advertising campaigns during the 60s.

They quoted the retired ad executive as saying it's absolutely rife within the industry, though more covertly than their former methods used by Camel.

SLRdude · 9 June 2009, 06:40 AM

And some logos are just... an oversight?

A-Style Clothing

Goodwatch · 9 June 2009, 07:02 AM

8 June 2009, 12:47 PM	#1
ijen0311 "TRF" Member Join Date: Dec 2008 Real Name: Jen Location: Jax, FL Watch: Sea-Dweller Posts: 3,977	Hidden meanings in company logos... Thought this was interesting... Can you spot something in this logo? The FedEx logo, designed in 1994 by Linden Leader & Landor Associates, at first appears simple and straightforward. However, if you look at the white space between the "E" and "x" you can see a right-facing arrow. This "hidden" arrow was intended to be a subliminal symbol for speed and precision. That yellow arrow is more than just a decorative swoosh. The Amazon logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the smile that customers would experience by shopping on the Amazon.com Web site (the arrow becomes a smile). In 2005, as part of its 60th anniversary celebration, Baskin-Robbins launched a new brand identity. The new logo was intended to "capture the fun and energy of Baskin-Robbins." In the old logo, the number "31" appeared within a simple arc, suggestive of a scoop of ice cream, and next to the name. In the new logo, you can see that the "31" still exists. It is now formed by the pink portion of the ice cream store's two initials: "B" and "R." In 1908, in Berne, Switzerland, Theodore Tobler and Emil Baumann (Tobler's cousin), developed a unique chocolate, consisting of a special recipe and a triangular shape. But it wasn't until 1970 that the Matterhorn mountain image appeared on the packaging for the first time. Today there is a bear (symbol of the city of Berne, where Toblerone is produced) hidden in the modern version of the Matterhorn mountain logo.

8 June 2009, 01:22 PM	#2
diablojota "TRF" Member Join Date: Mar 2006 Real Name: Frank Location: Chattanooga, TN Watch: SS Submariner Date Posts: 4,042	Very interesting. Never really noticed any of those before. Cool! __________________ RTFT - Read The Friggin' Thread FcB

8 June 2009, 01:45 PM	#3
Lion "TRF" Member Join Date: Jan 2009 Real Name: Leo Location: Midwest Watch: GMT-II 16710 PEPSI Posts: 21,461	Very interesting information and I'm sure there are hundreds of other ones!!! __________________ SS GMT-II 16710 PEPSI(Z-serial#) THE ONLY DIFFERENCE BETWEEN MEN AND BOYS IS THE PRICE OF THE TOYS!!! MontBlanc Meisterstuck Doue Silver Barley MontBlanc Meisterstuck Solitaire Doue Signum Proud Card Carrying Member of the Curmudgeons.....Yikes!!!

8 June 2009, 01:49 PM	#4
sea-dweller "TRF" Member Join Date: Oct 2007 Real Name: Dennis Location: Bay Area - 925 Posts: 40,018	Interesting ! __________________ TRF Member #6699 (since September 2007)

8 June 2009, 07:33 PM	#9
SubmarinerMan "TRF" Member Join Date: May 2009 Real Name: Matt Location: Bedfordshire, UK Watch: 16610LV Posts: 1,046	Very interesting!! __________________ Rolex Submariner 16610 LV 'M'. Rolex Submariner 16610 'M'. Rolex Sea-Dweller 126600. Omega Seamaster 2226.80.00. Omega Seamaster Planet Ocean 2907.50.91 .

8 June 2009, 02:01 PM	#5
valentine Banned Join Date: Jul 2008 Real Name: Justin Location: Baltimore, MD Watch: TT Diamond DJ Posts: 2,809	jen...you need to GET OUT! Go dancing...go see a movie...do something... i missed you

8 June 2009, 04:33 PM	#6
Lamone Banned Join Date: Nov 2007 Location: NYC Watch: ya mawt! Posts: 3,448	Very interesting...

8 June 2009, 04:57 PM	#7
Saladin Member Join Date: Apr 2009 Real Name: Sani Jadoon Location: Australia Watch: GMTII(Z)-Pepsi Posts: 197	There are Masonic symbols of "The All Seeing Eye" , the Triangle/ Pyramid etc on almost every thing that is there on media. You just have to look for them.

8 June 2009, 06:32 PM	#8
Imtiaz Banned Join Date: Aug 2008 Real Name: De Location: Tokyo Watch: Daytona, Sub, DS, Posts: 1,046	Jen That's real cool stuff. Did you figure these out yourself or got it from some mag? The FedEx was known to me, but the others were surprises.

8 June 2009, 10:05 PM	#10
iSellJerseyShore "TRF" Member Join Date: Apr 2007 Real Name: Frankie Location: NJ - JerseyShore Watch: GMT-Master IIc Posts: 1,023	Thanks for sharing Jen! I knew about the FedEx & Amazon hidden meanings, the others were all new to me! I love stuff like this!! -Frankie

8 June 2009, 10:52 PM	#11
Prince "TRF" Member Join Date: Feb 2006 Real Name: Allan Location: St. Augustine, FL Watch: Daytona/Sub/GMT/DJ Posts: 20,323	Excellent and informative post, Jen! __________________ Member: Rolex Keeper's Society "You see, you can't please everyone, so you got to please yourself." - Rick Nelson

8 June 2009, 11:08 PM	#13
Gerry "TRF" Member Join Date: Nov 2007 Location: Melbourne, Aus. Watch: Z Series 16613 Posts: 887	Very interesting, Jen. Any more? __________________

9 June 2009, 12:51 AM	#14
Launch Mini "TRF" Member Join Date: Jan 2006 Real Name: John Location: Canada, eh Watch: can I? Posts: 6,240	Very cool. Thanks __________________ Something witty to go here. Member # 293

9 June 2009, 02:03 AM	#15
kcmo "TRF" Member Join Date: Jan 2007 Real Name: Karis Location: USA Posts: 19,377	Pretty neat! I used to work in advertising and it's amazing what folks can come up with!

9 June 2009, 02:20 AM	#16
rvan Member Join Date: May 2009 Location: Overland Park, KS Posts: 105	Yeah the FedEx was one of the first things we talked about in Graphic Design school. If you're interested in brand identity, check out the blog BrandNew, which reviews new identities that are released. They usually break news about new companies and their logos before anyone else, which is fun to slip into conversations at work, hey did you hear about "blanks" new logo? Check it out: http://www.underconsideration.com/brandnew/

9 June 2009, 03:04 AM	#17
Tony-GB "TRF" Member Join Date: Apr 2008 Real Name: Tony Location: Oxfordshire, UK Watch: 116680 & 116622 Posts: 3,953	That is so cool. I remember in the 80's Head & Shoulders had to change their logo because there was a satanic symbol in it. __________________ "...why oh why, didn't I take the blue pill...?" http://www.helenanddouglas.org.uk/ www.cheetah.org

9 June 2009, 03:08 AM	#18
Mrdi Banned Join Date: Mar 2006 Location: PA Posts: 3,478	Subtle Swooshes right past you.

9 June 2009, 03:52 AM	#19
JJ Irani Fondly Remembered Join Date: May 2005 Real Name: JJ Location: Auckland, NZ Watch: ALL SOLD!! Posts: 74,319	Interesting stuff, Jen......thanks. JJ __________________ Words fail me in expressing my utmost thanks to ALL of you for this wonderful support during my hour of need!! I firmly believe that my time on planet earth is NOT yet up!! I shall fight this to the very end.......and WIN!!

9 June 2009, 04:03 AM	#20
cosimo "TRF" Member Join Date: May 2009 Location: florida,usa Watch: TT blue sub Posts: 252	There is an arrow pointing to right in the Rolex logo between the e and x, symbolizing the passage of time. I totally made that up.

9 June 2009, 04:04 AM	#21
Launch Mini "TRF" Member Join Date: Jan 2006 Real Name: John Location: Canada, eh Watch: can I? Posts: 6,240	How about Evian water? One of the early water in a bottle companies. Read that name backwards. __________________ Something witty to go here. Member # 293

9 June 2009, 04:14 AM	#23
Yume-sama "TRF" Member Join Date: Jul 2008 Location: CAN / SIN Watch: Plat. Masterpiece Posts: 1,959	Someone better tell Evian-les-Bains, where the water comes from http://en.wikipedia.org/wiki/%C3%89vian-les-Bains Though I have thought of that before. There is a chain of convenience stores across Canada called "MACS"... well, that backwards is pretty accurate, too.

9 June 2009, 04:19 AM	#25
Cato Banned Join Date: Oct 2008 Location: Land of the Lost Watch: 116610LN Posts: 2,201	Facinating! I'm curious what other subliminal messages are in our advertising. I was in Nice a few years ago at their main shopping mall (Le Nice Etiole?) and noted a lack of advertising. It was a strange feeling being in a shopping mall with little or no adspace anywhere.

9 June 2009, 04:19 AM	#26
onkyo Banned Join Date: Apr 2008 Real Name: Pav Location: Manhattan Posts: 11,495	Cool stuff!

9 June 2009, 06:40 AM	#29
SLRdude "TRF" Member Join Date: Jul 2005 Real Name: Chip Location: Dallas TX Posts: 6,194	And some logos are just... an oversight? A-Style Clothing __________________ Try not. Do... or do not. There is no try. Yoda, Jedi Master CHIP Member # 87

9 June 2009, 07:02 AM	#30
Goodwatch "TRF" Member Join Date: Aug 2005 Real Name: Frans ® Location: Rotterdam Watch: the sunrise... Posts: 10,230	__________________ Member# 127

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