Rolex Retail Price List

[learnmids]

Hey, I would like to ask if anyone can share new Rolex Retail Price List?
Thanks.

[Fredrik]

You need to specify what country/currency, it varies a lot. I would guess that there is no price increase in some parts of the world which had very low inflation the past year, like Switzerland, and in some parts up to a 10% increase.

[dmagicmojoe]

I saw this post in another forum regarding price increases for Italy, if that helps you at all.

[learnmids]

I'm interested in EU countries.

[Subshark1861]

Does anyone know how many individual references are on the price list? The one on YouTube seemed to have about 4 pages.

[Stonerolex]

What about a US price list ?

[1William]

Not enough of an increase to move the needle.

[Calatrava r]

One would think the US price increase would be effective next Tuesday so word should be out to ADs. If it is not, there may not be a US price increase at the moment. It has a lot to do with the currency exchange rates. Rolex attempts to equalize the price of their products around the world regardless of the currency to stabilize the market demand and keep the demand in the local market.

[ArtNouveau]

https://www.rolexforums.com/showthread.php?t=631175

It’s a permanent thread up in the stickys.

[faimag]

Originally Posted by ArtNouveau

https://www.rolexforums.com/showthread.php?t=631175

It’s a permanent thread up in the stickys.

[enjoythemusic]

Originally Posted by Calatrava r

One would think the US price increase would be effective next Tuesday so word should be out to ADs. If it is not, there may not be a US price increase at the moment. It has a lot to do with the currency exchange rates. Rolex attempts to equalize the price of their products around the world regardless of the currency to stabilize the market demand and keep the demand in the local market.

Well said, it is getting more challenging for manufacturers due to swings in currency devaluation. Today's one year chart shows the USD is the biggest loser by a factor of about 2x compared to the Euro and British Pound Sterling. They might not teach this in school, it's very straightforward stuff for international brands.