Hodinkee sells Crown & Caliber to EWC

[bonovox]

For those wondering who bought C&C from Hodinkee. This came from European Watch Company today.

Dear Valued European Watch Company Client & Friend,

We are excited to announce that European Watch Company has acquired Crown & Caliber. This strategic purchase expands our reach and strengthens our position as a leading authority in the luxury watch market.

Expanding our community will also allow us to bring you more of the incredible watches that you have come to expect from us along with in-depth reviews, videos, and other exciting content.

We look forward to continuing to serve you and providing you with the highest level of service and expertise for many years to come.

Sincerely,

Joshua Ganjei, CEO

Albert Ganjei, Founder / President

[Guppydriver]

Something tells me Hodinkee feels like the guy who just had to sell his Rose Gold Hublot Big Bang he bought in 2021 at retail with no discount.

[ts3]

Sounds like a fire sale of Hodinkee's preowned inventory. I'd be surprised if C&C were to exist as a separate brand any longer than needed to sell such inventory under EWC.

[bonovox]

Originally Posted by Guppydriver

Something tells me Hodinkee feels like the guy who just had to sell his Rose Gold Hublot Big Bang he bought in 2021 at retail with no discount.

Good one! I'm in agreement EWC got a favorable deal.

[dchang81]

What value does crown and caliber have? Just a poor reputation, and hodinkee sold off their inventory?

[Dr.Stu]

Originally Posted by Guppydriver

Something tells me Hodinkee feels like the guy who just had to sell his Rose Gold Hublot Big Bang he bought in 2021 at retail with no discount.

Well, Hodinkee bought C&C in February, 2021, so I'm thinking they paid way above "retail" at that time and now, as you say, had to let it go at, probably, a great discount.

Watch media & watch sales are very different animals. Hopefully this will prove to be a good acquisition for EWC & hopefully will allow Hodinkee to refocus on what they do best. I check-in on Hodinkee just about every day (for years) & think they are great for the watch collector community - no matter your opinion on their fashion/lifestyle pieces or sometimes sponsored content- & while I haven't bought from EWC, I've only heard good things from people who have. I hope this is a win-win at the end of the day

[Batmannr1]

Better to say that Watches of Switzerland who acquired Hodinkee a week ago, sold Crown and Caliber off. Makes sense, WoS does not more over expensive inventory. Good riddance

[Gebbeth]

My understanding is that the sale of C&C DID NOT include C&C's existing inventory.

https://usa.watchpro.com/european-wa...wned-business/

So it is essentially a purchase of the brand, marketing infrastructure, etc., but no inventory.

What that means for that inventory, I don't know, but a firesale by what's left of C&C make sense.

[raclaims]

That's correct...digital assets...client info the usual