New Submariner sales flat as a pancake!

[supercharged]

Berrys in Leeds have one in

[spuds]

Originally Posted by Nicko

No big guy, I ain't pissin? you off no more...

We be friends now....

Steve mate I was only joking I promise you.

[gypsy]

Originally Posted by thesmallwave

Where about in UK are you mate?I belive you can get Sub C LV easy in Surrey.

in swindon but have to buy from my local AD as I sell him all his cars, so its one of them really. Oxford had an lv the other week and kindly let me look at it and i def prefer it to normal black.

[karmatp]

I personally much prefer the new sub c to the classic, and I never thought I would say or think that.

The reason I don't have one is the price, if they were still in the $4's I would buy one today. The problem for me is that once I spend that much on a watch, I start to look at other brands and I would much rather have a Blancpain Fifty Fathons than a run of the mill sub.

Right now I am waiting for the hype to die down and when I can get on in the $5's, I will buy one and keep it for the rest of my life.

As far as availability, they are sitting in my AD's display case, waiting for someone who is willing to pay MSRP, which I will never do.

[Nicko]

Originally Posted by spuds

Steve mate I was only joking I promise you.

Yeah, I know...

[snowbird]

Originally Posted by spuds

They're more expensive than the old ones & there's a world-wide recession on.

It ain't rocket science.

That makes sense to me. In the US the price went from $6000 to $7375, a 23% price increase has to have some impact on demand.

[jeremyam]

Originally Posted by spuds

They're more expensive than the old ones & there's a world-wide recession on.

It ain't rocket science.

pushing $7500 for a stainless steel watch during the most depressed economic climate in more than 60 years might explain why sales are down.

i believe that the 16610 represents a better value.

[Len]

Seems like there is not an strong demand currently in DK. The Sub C LNIB goes for about 11-13% below list price, and they are not moving fast.

[jnkay]

The newness hasn't overcome the economy and price hike in South Florida. Multiple sub-c's sit in the display cases at all times. LV a different story however.

[supercharged]

Watch sales are doing very well in the UK so much for a recession !

[Tunacan26]

I think alot of models are down sales wise. I mean, the Tudor Heritage , so hot a month or 2 ago, are sitting here for sale....

[EchoBlueUK]

Originally Posted by SaddleSC

I would hardly call the opinion of one AD a representative sample to base any conclusion about worldwide sales of any particular model. I love the new Ceramic Sub and think that in a year or so, those who don't love it right away will warm up to it. Pictures don't do it justice.

+1

[gypsy]

like all new things it takes the market a while to adjust, I remember selling golf mk5 when it first came out and everyone was still after a mk4 because they didn't like the new shape. Mk4 went up in value for a while and we were selling nearly new ones at more than list. Now how old does a golf mk4 look?

[VetteBandit]

Seen a few of them around. One dealer told me takes him a week or so to get one. They were all over Vegas also. I think like most "high demand" rollies if you look you can find them.

[Goodwatch]

I bought my 16610 in 2000 after being on a 5 month waiting list but I'm still not sure what caused that. Circumstances have changed since then. The economic situation in many countries must have some influence. The people that always can afford an expensive watch aren't deterred by that but the ones that have to save for years might have second thoughts.

[Paul B]

I was in an AD in Rome last week, and they had one SS C sub. The woman said it was sold, and they were only receiving them one at a time. I don't know if it was because it appeared to be a smaller AD, or if supply is limited to all of them?



Paul

[STEELINOX]

Originally Posted by moby33

Sub!

That wuld be a, "Pre-'C', Sub," to be correct !

[Watchdog]

I'm a GMT guy, so I've never owned the SUB (or will), so I don't have a pony in the old vs new Sub race.

However, IMO, the new Sub is beautiful, really striking in person. But the price increase is hefty, and I think that is definitely hurting sales. I also think some are worried about the ceramic bezel on a dive watch. But ultimately, I think it's just the plain old economy, and I look for sales to pick up when the economy does.

Unfortunately, by the time the economy picks up, the retail for a SS Sub could be approaching $20,000.

[rolexsubdate]

Originally Posted by supercharged

...What do you call the non ceramic Btw ?

The REAL Sub!

[ingoodtime]

Heck, I got my GMTIIC a little over a year ago and the
MSRP was a whopping 7 grand. Thankfully, I was able
to secure a better deal and some interest free
financing. But with the way prices are being jacked up
by Rolex, I really don't know I will ever be able to
buy another. Great history or not, we are talking about
stainless steel here. No doubt a great quality watch also
but.... Out of hand pricing!

[buke45]

Originally Posted by juani

My local AD has had one in window for six weeks now!

Mine too!!!

[mfer]

Originally Posted by Numismatist

Remember most buyers are not WISs, a good AD salesperson knows how to 'steer' the customer to what the AD wants sold.

So, if you are looking at a higher priced Rolex and then ask about the new Sub-C, the response will likely be 'they are hard to find' because he wants you to go back and buy the higher priced Rolex.

Or, if you are non-commital but interested in the Sub-C, there may 'be one in the back for another customer' I could get you...

Feel manipulated? That's their goal.

I wouldn't believe that 'status' of any new Rolex coming from an AD. It's their game.

Good salesman and non wis = Rolex Sub C sale!!!!!!!!!!!!

I witness this at my own AD with a GMT II v GMT IIc sale. It was a done deal. The guy never knew what hit him......except the $6800 bill he left with!

[RBR76]

Originally Posted by winston

My AD says they are just not moving like the old ones.

All sold out in my country. Both old (16610) and new submariners.

No discount at all for brand new. I was lucky, i got 4% discount.

You even need to pay a premium above the retail price for a brand new piece.

This applies to the stainless steel Daytona as well.

[RolexADinFL]

Selling just fine here. Not true at all. Most people I show new vs. old side by side LOVE the new one.

AD

[fc3s2k]

AD's here in Los angeles is sold out (SS model) TT and all gold are everywhere. Thank god for DavidSW, I got it from him.

[JBOsborne]

Im sure they are having a hard time selling them because of the price increase, but as AD's go, they are probably trying to move them as fast as they can and would say whatever they will to get rid of them (especially saying they won't hold on to them that long to entice a customer to buy it on the spot).

[wokafu]

report frm malaysia..waiting list for the Sub C= a week....

[supercharged]

I got my my new Sub this week for £3500. , ticket price was £3850 and the very last one

[The GMT Master]

Originally Posted by RolexADinFL

Selling just fine here. Not true at all. Most people I show new vs. old side by side LOVE the new one.

AD

Exactly the same for me. In 9 out of 10 customers, they'll prefer the new to the old

[RBR76]

Originally Posted by The GMT Master

Exactly the same for me. In 9 out of 10 customers, they'll prefer the new to the old

The people here prefer the old 16610 Sub.

There was a mad scramble for the 'V' series. I bought one of the very last few pieces before it was completely sold out.

Subsequently, the new ceremic Sub was sold out as well.

Plenty of gold and platinum models around though.