Box Envy

[OLJR]

I rather like my Rolex box and do not see anything wrong with it. Like some other posters I am not particularly interested in paying anything more just for a fancy box.

[rolexsweep]

Originally Posted by horseco

I agree, but I think there should be 4 different Box types, the SS box, the TT box & the WG/YG/RG then the special edition for Pearlmaster, Masterpiece & Cellini models... the SS box should be leather covered wood, the TT should be a polished wood, the WG/YG/RG has a built in winder, & the last would have a glass display with a crown key... I have a lot of time on my hands....

that would just be amazing, yes they should provide a better box for the price of the product, but then again like others have said, your boxes just sit inside another big box(cupboard,safe...etc) on the bottom somewhere

[horseco]

I suggested 4 box types, the tool watch people don't seem to care as much, & the bejeweled camp seems to care quiet a bit... & everything in between...

[Strut99GT]

I don't think anyone here really cares deeply about the box. It's more of the principal that when spending so much money, it would be a nice touch. Clearly Rolex knows that they have no incentive to improve the presentation because the watches will sell anyway.

[TKB]

Originally Posted by Strut99GT

I don't think anyone here really cares deeply about the box. It's more of the principal that when spending so much money, it would be a nice touch. Clearly Rolex knows that they have no incentive to improve the presentation because the watches will sell anyway.

+1. Well said.

[Route 66]

It doesn't bother me that they didn't come in beautifully finished wooden boxes because that would have only added to the cost of their watches.

[TKB]

the cost of rolex has gone up and will continue to go up. that is a fact. the question is: is the timepiece getting more expensive to manufacture? aside from the rising value of gold, i dont think the movements themselves changed cost wise by much. what we are paying for is advertising and profit, not that there's anything wrong with that. what i'm saying is no matter what kind of a box a rolex comes with, the price will always increase. so to say "i would rather pay for the watch and not the box" is IMO an irrelevant statement.

[witch watch]

Originally Posted by pmb600

I agree the box is substandard for watches at this price point.

True and probably made in China or Thailand

[Dr.Brian]

Originally Posted by Zed Homme

I'm with Larry as well on this one. Besides, when I look at the boxes that my Panerais came in, I have to wonder where my money went.

[barters]

The box is a bit ordinary. Other watch brands I have are indeed stronger on this aspect.

[OLJR]

Originally Posted by OLJR

I am not particularly interested in paying anything more just for a fancy box.

But that said, now I have had the chance to think about this a bit more, why is it necessarily the case that we would be charged extra for a fancy box.

If Rolex watches are priced on the basis of willingness to pay rather than costs, then as long as WTP > watch + box production costs if Rolex found it profit maximising to make a beautiful box to accompany their timepieces they could do so if this is what was required by the market.

[pmb600]

Originally Posted by TKB

the cost of rolex has gone up and will continue to go up. that is a fact. the question is: is the timepiece getting more expensive to manufacture? aside from the rising value of gold, i dont think the movements themselves changed cost wise by much. what we are paying for is advertising and profit, not that there's anything wrong with that. what i'm saying is no matter what kind of a box a rolex comes with, the price will always increase. so to say "i would rather pay for the watch and not the box" is IMO an irrelevant statement.

Agreed. With the exception of the models with precious metals, the constant price increases on steel models has to be pure increased profit for Rolex.

[Cannop]

The vintage boxes had a touch of elegance (picture borrowed from Mr Wood!):