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kokota · 29 October 2011, 01:05 AM

While walking down 5th this morning I saw this.
Wonder if Wempe is moving their entire store to the Rolex building or just their Rolex products.

Like To Watch · 29 October 2011, 01:16 AM

???????????????????

MoBe · 29 October 2011, 01:21 AM

Looks like a Rolex boutique to me.

Cru Jones · 29 October 2011, 01:40 AM

how'd they get the crown straight?

psv · 29 October 2011, 01:43 AM

Quote:

Originally Posted by Cru Jones

how'd they get the crown straight?

Mickey® · 29 October 2011, 01:45 AM

I use pliers to get my crown in the right position. Hate when my crown is upside down...but REAL hard to fix. Easier when it is just a little off center on some watches.

MoBe · 29 October 2011, 01:50 AM

Quote:

Originally Posted by Cru Jones

how'd they get the crown straight?

Photoshop

MortgageGuy · 29 October 2011, 02:40 AM

Quote:

Originally Posted by Mickey®

I use pliers to get my crown in the right position. Hate when my crown is upside down...but REAL hard to fix. Easier when it is just a little off center on some watches.

Art 1 · 29 October 2011, 05:36 AM

I was just there Sunday and did not see that but Rolex has a complete section in Tourneau.

FremStar · 29 October 2011, 05:38 AM

Quote:

Originally Posted by kokota

While walking down 5th this morning I saw this.
Wonder if Wempe is moving their entire store to the Rolex building or just their Rolex products.

That is correct! Please read post 12 in this post (http://www.rolexforums.com/showthrea...11#post2826811). The VP of Wempe Mr. Ruediger Albers informed me they will be opening a Rolex boutique inside the Rolex headquarters. I can't wait to see it!

z32turbo · 29 October 2011, 05:38 AM

interesting

cornerstore · 29 October 2011, 05:39 AM

Quote:

Originally Posted by Cru Jones

how'd they get the crown straight?

Fifth Ave Rolex Man · 17 November 2011, 05:08 AM

Very Interesting...
A Rolex boutique in the Rolex Building!
When does this new store open?

Keeperoftime · 17 November 2011, 05:09 AM

Quote:

Originally Posted by FremStar

That is correct! Please read post 12 in this post (http://www.rolexforums.com/showthrea...11#post2826811). The VP of Wempe Mr. Ruediger Albers informed me they will be opening a Rolex boutique inside the Rolex headquarters. I can't wait to see it!

dooder202 · 17 November 2011, 05:55 AM

Quote:

Originally Posted by Cru Jones

how'd they get the crown straight?

dooder202 · 17 November 2011, 05:56 AM

Quote:

Originally Posted by kokota

While walking down 5th this morning I saw this.
Wonder if Wempe is moving their entire store to the Rolex building or just their Rolex products.

Excuse my ignorance, but what exactly is the Rolex building? Is that their service center? Or is it one of their own office buildings?

Thanks for the insight!

mtrunner · 17 November 2011, 06:01 AM

That is pretty cool to have an actual Rolex boutique in the Rolex building! Shop when you drop off your watch for servicing!

laphroaig007 · 17 November 2011, 06:37 AM

Yes, New Rolex boutique in NY, operated by Wempe !

NYC6 · 17 November 2011, 07:17 AM

Quote:

Originally Posted by dooder202

Excuse my ignorance, but what exactly is the Rolex building? Is that their service center? Or is it one of their own office buildings?

Thanks for the insight!

It is the New York City RSC and offices.
http://www.manta.com/c/mm41bjs/rolex-watch-usa-inc

azguy · 17 November 2011, 09:03 AM

Looks like the perfect GTG spot

F430Spider · 17 November 2011, 10:45 AM

Awesome! right by my office

k3strel · 17 November 2011, 01:32 PM

Cool! Next to my office too. Can't wait to check it out.

MK25toLife · 17 November 2011, 01:43 PM

The AD at the Tourneau Rolex boutique on Madison and 50-whatever it was told me they had the largest selection of Rolex's in the city, I was kind of surprised actually.

Melanotaenia · 17 November 2011, 02:13 PM

Quote:

Originally Posted by MK25toLife

The AD at the Tourneau Rolex boutique on Madison and 50-whatever it was told me they had the largest selection of Rolex's in the city, I was kind of surprised actually.

Maybe new ones, but he needs to take a stroll down 47th street on a weekday afternoon

Fifth Ave Rolex Man · 17 November 2011, 02:15 PM

Answer to the straight crown = must have been Photoshopped!

Howie · 17 November 2011, 07:59 PM

It's only a block away from the Tourneau Rolex Boutique that just opened a few months back.. interesting.

Puffy · 17 November 2011, 08:17 PM

i now have to go to new york, for work

kokota · 17 November 2011, 11:11 PM

Quote:

Originally Posted by Howie

It's only a block away from the Tourneau Rolex Boutique that just opened a few months back.. interesting.

Assuming that they (Rolex) owns the building to begin with, which is prime retail space in NYC, they either:
A. Don't not need to pay rent if Wempe is simply running the store.
Or
B. Will collect rent in a store that also sells their product.

Sounds like a win, win for Rolex.

MoBe · 18 November 2011, 12:14 AM

Wempe is an AD just like any other and they will pay rent and buy and sell only Rolex watches at that location.

Rolex is not in the retail business.

FremStar · 21 November 2011, 11:46 AM

For those who have any interest, I spoke to Mr. Ruediger Albers on Friday and he pointed that the Wempe Rolex boutique will open mid-February 2012. My thoughts are NYC is going to see some radical changes in the price game for Rolex timepiece both new and on the secondary markets.

29 October 2011, 01:05 AM	#1
kokota 2024 SubLV41 Pledge Member Join Date: Nov 2008 Location: NYC Posts: 1,276	Hmmm...New Rolex Boutique in NYC??? While walking down 5th this morning I saw this. Wonder if Wempe is moving their entire store to the Rolex building or just their Rolex products.

29 October 2011, 05:38 AM	#11
z32turbo "TRF" Member Join Date: Apr 2009 Location: Sea Level Watch: Varies Posts: 6,877	interesting __________________ Instagram @z32turbo

17 November 2011, 08:17 PM	#27
Puffy "TRF" Member Join Date: Oct 2009 Location: Here and there Posts: 12,485	i now have to go to new york, for work __________________ Fine Quality is Long Remembered After the Pain of Spending Money is Forgotten

29 October 2011, 01:16 AM	#2
Like To Watch "TRF" Member Join Date: Aug 2011 Location: Sydney Australia Posts: 1,196	???????????????????

29 October 2011, 01:21 AM	#3
MoBe "TRF" Member Join Date: Sep 2011 Location: Canada Posts: 6,773	Looks like a Rolex boutique to me.

29 October 2011, 01:40 AM	#4
Cru Jones 2024 SubLV41 Pledge Member Join Date: Mar 2010 Location: Paris, France Posts: 35,303	how'd they get the crown straight?

29 October 2011, 01:45 AM	#6
Mickey® Banned Join Date: Aug 2011 Real Name: Mickey® Location: Atlanta, GA Watch: Swiss Made Posts: 5,801	I use pliers to get my crown in the right position. Hate when my crown is upside down...but REAL hard to fix. Easier when it is just a little off center on some watches.

29 October 2011, 05:36 AM	#9
Art 1 Banned Join Date: Feb 2008 Location: Florida, Canada Watch: Rol/Seik/Tud/Omega Posts: 30,244	I was just there Sunday and did not see that but Rolex has a complete section in Tourneau.

17 November 2011, 05:08 AM	#13
Fifth Ave Rolex Man Member Join Date: Nov 2011 Location: NYC area Watch: 16520A30 Posts: 538	Very Interesting... A Rolex boutique in the Rolex Building! When does this new store open?

17 November 2011, 06:01 AM	#17
mtrunner 2024 SubLV41 Pledge Member Join Date: Jan 2008 Real Name: Gary Location: Bozeman, MT Watch: 126508 Paul Newman Posts: 7,835	That is pretty cool to have an actual Rolex boutique in the Rolex building! Shop when you drop off your watch for servicing!

17 November 2011, 06:37 AM	#18
laphroaig007 "TRF" Member Join Date: Nov 2010 Real Name: Marc Location: France Watch: 116710 & PAM372 Posts: 1,027	Yes, New Rolex boutique in NY, operated by Wempe !

17 November 2011, 09:03 AM	#20
azguy Banned Join Date: Sep 2011 Real Name: ------- Location: ------- Watch: --------- Posts: 12,609	Looks like the perfect GTG spot

17 November 2011, 10:45 AM	#21
F430Spider "TRF" Member Join Date: Nov 2011 Real Name: Harry Location: NyC! Watch: RM + Patek Posts: 80	Awesome! right by my office

17 November 2011, 01:32 PM	#22
k3strel "TRF" Member Join Date: Sep 2010 Location: New York Posts: 8	Cool! Next to my office too. Can't wait to check it out.

17 November 2011, 01:43 PM	#23
MK25toLife "TRF" Member Join Date: Mar 2008 Location: New York, NY Posts: 262	The AD at the Tourneau Rolex boutique on Madison and 50-whatever it was told me they had the largest selection of Rolex's in the city, I was kind of surprised actually.

17 November 2011, 02:15 PM	#25
Fifth Ave Rolex Man Member Join Date: Nov 2011 Location: NYC area Watch: 16520A30 Posts: 538	Answer to the straight crown = must have been Photoshopped!

17 November 2011, 07:59 PM	#26
Howie "TRF" Member Join Date: Apr 2008 Location: New York Posts: 1,038	It's only a block away from the Tourneau Rolex Boutique that just opened a few months back.. interesting.

18 November 2011, 12:14 AM	#29
MoBe "TRF" Member Join Date: Sep 2011 Location: Canada Posts: 6,773	Wempe is an AD just like any other and they will pay rent and buy and sell only Rolex watches at that location. Rolex is not in the retail business.

21 November 2011, 11:46 AM	#30
FremStar "TRF" Member Join Date: May 2009 Real Name: Sam Location: Gotham City Watch: Wall Street Posts: 9,954	For those who have any interest, I spoke to Mr. Ruediger Albers on Friday and he pointed that the Wempe Rolex boutique will open mid-February 2012. My thoughts are NYC is going to see some radical changes in the price game for Rolex timepiece both new and on the secondary markets.

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