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gwozhog · 29 April 2012, 11:31 AM

Am I the only one who is a little upset about no price increase since last May. Im in the air conditioning business and even the cost of freon has gone up 300 percent since January. Is Rolex sales fizzling out or have they realized that they are already too overpriced? Maybee they think that they have canned all the big discounting AD's and people are having to pay full retail now.

john333 · 29 April 2012, 11:43 AM

I don't think it has anything to do with that. Rolex just had a semi-increase by raising the cost to the dealers recently. I'm sure we will see an increase soon enough...it's inevitable.

GradyPhilpott · 29 April 2012, 11:50 AM

The pricing this year worked out well for me, so I'm not complaining.

We'll just have to see what the future will bring.

I would be careful what I wish for.

Melanotaenia · 29 April 2012, 12:20 PM

Quote:

Originally Posted by gwozhog

Am I the only one who is a little upset about no price increase since last May.

I would say yes; why would you want the prices to go up if you are still collection the modern pieces?

Discontinued models will still increase in value regardless especially popular models that are NOS or LNIB condition.

kilyung · 29 April 2012, 01:04 PM

I have no doubt we'll see an increase this year.

MortgageGuy · 29 April 2012, 01:13 PM

Upset they have not raised prices

Not at all! I do agree however that we will see a increase this year at some point... I would think it would be in the 3-8% range but what do I know

z32turbo · 29 April 2012, 01:18 PM

Quote:

Originally Posted by MortgageGuy

Upset they have not raised prices

Not at all! I do agree however that we will see a increase this year at some point... I would think it would be in the 3-8% range but what do I know

3-8% is probably being conservative.

dddrees · 29 April 2012, 01:58 PM

Shhhhhhhhhhhhhhhhhh

Rolex might hear you.

Besides they reduced their ADs Margin, so in a way this reduced the likely hood of some discounting so a price increase of sorts actually took place.

perpetualman88 · 29 April 2012, 02:05 PM

Rolex did increase the price...........to the ADs

This increase of cost to ADs supplemented a price increase to consumers on the retail price of a rolex.
The next increase will surely be a retail price increase

gwalker · 29 April 2012, 02:11 PM

Youre upset we haven't seen a price increase?????? Very strange IMHO. Just send me your extra cash you want to spend on price increases. I cant even fathom being upset there hasn't been an increase.

77T · 29 April 2012, 02:13 PM

Quote:

Originally Posted by gwozhog

Am I the only one who is a little upset about no price increase since last May. .... Maybee they think that they have canned all the big discounting AD's and people are having to pay full retail now.

Looks like nobody else is upset. How does canning ADs help Rolex? The cost to the AD is all the profit they get.

MoBe · 29 April 2012, 02:29 PM

I don`t care if Rolex ever increase their prices again as long as I live,I`m not invested in watches,not Rolex or any other brand.

MoBe · 29 April 2012, 02:29 PM

I don`t care if Rolex ever increase their prices again as long as I live,I`m not invested in watches,not Rolex or any other brand.

tattooedfagin · 29 April 2012, 05:42 PM

wouldn't be surprised to see a 10% rise this year, they may want to make good the calm period

gimpex · 29 April 2012, 06:04 PM

Quote:

Originally Posted by gwalker

Youre upset we haven't seen a price increase?????? Very strange IMHO. Just send me your extra cash you want to spend on price increases. I cant even fathom being upset there hasn't been an increase.

I guess , unless you're stuck with a couple of pieces you want to flog

Kingair · 29 April 2012, 06:11 PM

Unfortunately Rolex is going to increase their price . . . .
I'll bet you !

HAGW

Reu · 29 April 2012, 07:33 PM

One of these threads again...

The GMT Master · 29 April 2012, 08:24 PM

Well, the currency situation has calmed down, that was one of the principal reasons behind the price rises - everything at their end is dealt with in Swiss Francs, and it has been particularly strong against the Dollar and Pound. Since the Swiss devalued their currency, it's evened out - gold prices have slowed as well, ergo no need for a price rise. Enjoy the stability!

Casey VP-26 · 29 April 2012, 09:14 PM

It's about time for a decrease.

karmatp · 30 April 2012, 12:10 AM

You are upset that they did not increase prices, that just might be the silliest thing I have ever heard on any watch forum. Literally, I am almost at a loss for words over your statement.

Rolex did decrease the dealer margins a few months ago which means they are charging the AD's more for the watches, they just left the MSRP's alone.

rossi46 · 30 April 2012, 12:21 AM

Quote:

Originally Posted by gwozhog

Am I the only one who is a little upset about no price increase since last May.

Now I've seen everything.

gwalker · 30 April 2012, 01:40 AM

Quote:

Originally Posted by gimpex

I guess , unless you're stuck with a couple of pieces you want to flog

Well that's why a Rolex isn't an investment.

ecsub44 · 30 April 2012, 02:12 AM

People complain when they DO raise prices.

People complain when the DO NOT raise prices.

It tough to please everyone...

Paulie 50 · 30 April 2012, 02:45 AM

Quote:

Originally Posted by Casey VP-26

It's about time for a decrease.

Dream on my friend.

BKKJake · 30 April 2012, 02:57 AM

Quote:

Originally Posted by The GMT Master

Well, the currency situation has calmed down, that was one of the principal reasons behind the price rises - everything at their end is dealt with in Swiss Francs, and it has been particularly strong against the Dollar and Pound. Since the Swiss devalued their currency, it's evened out - gold prices have slowed as well, ergo no need for a price rise. Enjoy the stability!

Exactly.

If the CHF gets stronger they need to earn more $'s or else their profit margins get killed. If they devalue the CHF they do not need to earn as many $'s to get the CHF they need. Nothing mysterious about it. Account for general inflation(across the board devaluations) and you may see price increases as the cost of materials and labor increase

FNFZ4 · 30 April 2012, 03:17 AM

Quote:

Originally Posted by kilyung

I have no doubt we'll see an increase this year.

My Guess will be October...

gwozhog · 30 April 2012, 03:42 AM

It has always been a pretty accurate statement that the best time to buy rolex is now. I just dont believe that anymore. I'm seeing better deals on the second hand market now than I saw a year ago.

GradyPhilpott · 30 April 2012, 04:19 AM

Quote:

Originally Posted by BKKJake

Exactly.

If the CHF gets stronger they need to earn more $'s or else their profit margins get killed. If they devalue the CHF they do not need to earn as many $'s to get the CHF they need. Nothing mysterious about it.

Actually, it was an article that I read last year on this very subject and a chart of the history of Rolex price increases that convinced me that I could wait to purchase my 14060M until I had all the money in the bank.

Of course, ADs always want you to buy on any given date you happen to be in the store, but everyone and his brother was advising to buy before October because an increase was at hand.

I decided to take that gamble and I do hate to gamble, but it turned out well for me and the AD, because not only was there no price increase, but I took possession of it before the margin decrease.

I called it good logic, but the truth suggests more strongly that it was pure luck, as history doesn't indicate that good judgement when it comes to money is my strong suit.

ally · 30 April 2012, 04:35 AM

With the new models due to arrive at the end of the summer will the existing models need price adjustments to fall into line?

I know in the UK the new Sub is £4190 I think a Sub date is £5300 something is there usually a bigger diffrence between the date and non date ?

29 April 2012, 11:31 AM	#1
gwozhog "TRF" Member Join Date: Apr 2011 Location: Point Blank, TX Posts: 2,894	No price increase in the last year. Am I the only one who is a little upset about no price increase since last May. Im in the air conditioning business and even the cost of freon has gone up 300 percent since January. Is Rolex sales fizzling out or have they realized that they are already too overpriced? Maybee they think that they have canned all the big discounting AD's and people are having to pay full retail now. __________________ I once dated a girl in high school and her dad told me I would never amount to anything. He was right

29 April 2012, 11:50 AM	#3
GradyPhilpott 2024 SubLV41 Pledge Member Join Date: Sep 2008 Location: New Mexico Watch: Seiko #SRK050 Posts: 34,460	The pricing this year worked out well for me, so I'm not complaining. We'll just have to see what the future will bring. I would be careful what I wish for. __________________ JJ Inaugural TRF $50 Watch Challenge Winner

29 April 2012, 01:13 PM	#6
MortgageGuy "TRF" Member Join Date: Jun 2009 Real Name: Adam Location: Orlando, Florida Watch: Me Posts: 9,935	Upset they have not raised prices Not at all! I do agree however that we will see a increase this year at some point... I would think it would be in the 3-8% range but what do I know __________________ The richest people in the world look for and build NETWORKS, Everyone else looks for work... Robert Kiyosaki

29 April 2012, 01:58 PM	#8
dddrees "TRF" Member Join Date: May 2010 Real Name: Dan Location: USA Watch: This N That Posts: 34,253	Shhhhhhhhhhhhhhhhhh Rolex might hear you. Besides they reduced their ADs Margin, so in a way this reduced the likely hood of some discounting so a price increase of sorts actually took place. __________________ When it captures your imagination, that's when you know you have found your passion. Loyal Foot Soldier of The Nylon Nation. Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

29 April 2012, 05:42 PM	#14
tattooedfagin "TRF" Member Join Date: Jan 2010 Real Name: Chad Location: the neighbourhood Watch: 1680 Red Posts: 2,262	wouldn't be surprised to see a 10% rise this year, they may want to make good the calm period __________________ SS Sub Date (F) DSSD (V) Red Sub (Mk4) TRF Hall of Fame

29 April 2012, 11:43 AM	#2
john333 2024 SubLV41 Pledge Member Join Date: Aug 2011 Location: Gotham Posts: 1,274	I don't think it has anything to do with that. Rolex just had a semi-increase by raising the cost to the dealers recently. I'm sure we will see an increase soon enough...it's inevitable.

29 April 2012, 01:04 PM	#5
kilyung 2024 SubLV41 Pledge Member Join Date: Jul 2009 Location: Cave Watch: Sundial Posts: 33,940	I have no doubt we'll see an increase this year.

29 April 2012, 02:05 PM	#9
perpetualman88 2024 ROLEX SUBMARINER 41 Pledge Member Join Date: Jun 2011 Real Name: David Farkas Location: Los Angeles Watch: 116610, 5712/1A Posts: 8,182	Rolex did increase the price...........to the ADs This increase of cost to ADs supplemented a price increase to consumers on the retail price of a rolex. The next increase will surely be a retail price increase

29 April 2012, 02:11 PM	#10
gwalker "TRF" Member Join Date: Jul 2011 Real Name: Gunter Location: AL/NJ Watch: DSSD; 116610LN Posts: 5,509	Youre upset we haven't seen a price increase?????? Very strange IMHO. Just send me your extra cash you want to spend on price increases. I cant even fathom being upset there hasn't been an increase.

29 April 2012, 02:29 PM	#12
MoBe "TRF" Member Join Date: Sep 2011 Location: Canada Posts: 6,773	I don`t care if Rolex ever increase their prices again as long as I live,I`m not invested in watches,not Rolex or any other brand.

29 April 2012, 06:11 PM	#16
Kingair "TRF" Member Join Date: Oct 2009 Location: USA Watch: Not enough ;-) Posts: 21,232	Unfortunately Rolex is going to increase their price . . . . I'll bet you ! HAGW

29 April 2012, 07:33 PM	#17
Reu Banned Join Date: Feb 2012 Location: London Posts: 1,152	One of these threads again...

29 April 2012, 08:24 PM	#18
The GMT Master "TRF" Member Join Date: Jul 2008 Real Name: Chris Location: England Posts: 8,150	Well, the currency situation has calmed down, that was one of the principal reasons behind the price rises - everything at their end is dealt with in Swiss Francs, and it has been particularly strong against the Dollar and Pound. Since the Swiss devalued their currency, it's evened out - gold prices have slowed as well, ergo no need for a price rise. Enjoy the stability!

29 April 2012, 09:14 PM	#19
Casey VP-26 "TRF" Member Join Date: Jun 2009 Location: America Posts: 2,721	It's about time for a decrease.

30 April 2012, 12:10 AM	#20
karmatp "TRF" Member Join Date: Sep 2007 Real Name: Trevor Location: Arizona Posts: 5,740	You are upset that they did not increase prices, that just might be the silliest thing I have ever heard on any watch forum. Literally, I am almost at a loss for words over your statement. Rolex did decrease the dealer margins a few months ago which means they are charging the AD's more for the watches, they just left the MSRP's alone. __________________ My grails:

30 April 2012, 02:12 AM	#23
ecsub44 "TRF" Member Join Date: Feb 2011 Location: US Watch: Sub Posts: 3,175	People complain when they DO raise prices. People complain when the DO NOT raise prices. It tough to please everyone... __________________ *侘寂 -- wabi-sabi --* acceptance of transience and imperfection by finding beauty in that which is imperfect, impermanent, and incomplete Commissioner of WEIRD POLICE , Badge # ecsub44

30 April 2012, 03:42 AM	#27
gwozhog "TRF" Member Join Date: Apr 2011 Location: Point Blank, TX Posts: 2,894	It has always been a pretty accurate statement that the best time to buy rolex is now. I just dont believe that anymore. I'm seeing better deals on the second hand market now than I saw a year ago. __________________ I once dated a girl in high school and her dad told me I would never amount to anything. He was right

30 April 2012, 04:35 AM	#29
ally "TRF" Member Join Date: Aug 2010 Real Name: Alan Location: london Watch: Explorer II Posts: 790	With the new models due to arrive at the end of the summer will the existing models need price adjustments to fall into line? I know in the UK the new Sub is £4190 I think a Sub date is £5300 something is there usually a bigger diffrence between the date and non date ? __________________ 14060M Explorer II TT DJ. 16610 LV.

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