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Old 3 June 2012, 02:05 AM   #271
Michael T
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Does anyone know what the DayDate Ii 218238 and the YG GMt II C116718 went up to?
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Old 3 June 2012, 02:08 AM   #272
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Thanks David!
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Old 3 June 2012, 03:07 AM   #273
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Wow astonishing huge price increase every year for Rolex. Too bad our salary wage per hour doesn't increase as fast as Rolex's prices so it could cope or compensate for the yearly price increase.

Average salary wage increase per US worker is only by the CENTS per hour (i.e 35 cents increase per hour or less) and that is if your lucky enough to get an increase for the year. But Rolex increases their prices at a steady high rate annually and never fails to do so. It's time to change jobs, I guess. LOL
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Old 3 June 2012, 03:54 AM   #274
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Rolex could careless about the US market and what Americans want to pay for a watch.. Their sights are on China and the Chinese will may full price for the name Rolex on their wrist. It's that simple. They could increase prices 50% and it would just make the desire for them that much higher.
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Old 3 June 2012, 04:09 AM   #275
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Any idea what the new ceramic no date Submariner will be retailing at?
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Old 3 June 2012, 04:12 AM   #276
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any idea what the new ceramic no date submariner will be retailing at?
$7500
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Old 3 June 2012, 04:12 AM   #277
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Hate to see my dealer was right when i wrote about this weeks ago. Oh well!
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Old 3 June 2012, 04:47 AM   #278
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I have to agree mostly with Anastasios here. Second hand prices do have a story to tell and the Daytona is a lovely complication in its own right, but I think that every class of Rolex has a "Star" of its own.

perhaps....just not so sure the DAYTONA is that star anymore

The Daytona was once a 'sought after' piece. NOW its available at pretty much every AD and lots of 2nd hand. As far as 2nd hand gos? i see just as much a price drop in daytona resale as the submariner, deepsea, gmt etc. BOTTOMLINE, the DSSD is technically superior and that is reflected in the latest price increase. Im pretty sure Rolex bumped the price on the DSSD moreso than the others because of the INCREASE in DSSD sales the past year.....no offence to anyone but 40mm for men is going the way of the dinosaur. I fully expect a 42mm daytona within 2 years
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Old 3 June 2012, 04:48 AM   #279
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Any idea what the new ceramic no date Submariner will be retailing at?
its in the first post of this thread

$7500
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Old 3 June 2012, 06:53 AM   #280
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Rolex could careless about the US market and what Americans want to pay for a watch.. Their sights are on China and the Chinese will may full price for the name Rolex on their wrist. It's that simple. They could increase prices 50% and it would just make the desire for them that much higher.
Indeed.
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Old 3 June 2012, 08:21 AM   #281
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does anyone know what the daydate ii 218238 and the yg gmt ii c116718 went up to?
Day-Date II ........$34,850
GMT-II-C.............$33,250

...and the SKY-DWELLER I want (?)
just looked at the price and had a heart attack (not really)

I will save my money dollar by dollar and come September
I will buy it...Price $48,850 before discount or tax... - anyone else for the funny farm..?
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Old 3 June 2012, 08:38 AM   #282
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I was in a watch shop in Heathrow Airport this morning and was told the price increase was only for switzerland right now?


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Old 3 June 2012, 10:12 AM   #283
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Rolex IMHO have taken prices now to levels that the 2nd hand dealers are not heavy buyers at even 25-35% off today's msrp. It is my estimation that resellers were over 50%-70% of the buyers from AD's. They in essence have taken these guys out of the picture as there is not enough buyers out there at these levels for them to tie up there money for a very small % return. Rolex AD's will soon if not already be the place that has the inventory for the few that want to pay these prices.
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Old 3 June 2012, 10:33 AM   #284
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Rolex IMHO have taken prices now to levels that the 2nd hand dealers are not heavy buyers at even 25-35% off today's msrp. It is my estimation that resellers were over 50%-70% of the buyers from AD's. They in essence have taken these guys out of the picture as there is not enough buyers out there at these levels for them to tie up there money for a very small % return. Rolex AD's will soon if not already be the place that has the inventory for the few that want to pay these prices.
Interesting thought. I never figured that resellers accounted for that high a percent of total AD purchases.
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Old 3 June 2012, 12:20 PM   #285
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Go back to the previous price increase and read the comments at that time... they sound vaguely similar - just saying
It could be that they lose more and more customers with each price increase but it's a slow process... it may still be quite a while before it has any impact. It's not so much the increasing cost but getting less value for your money. It's not like a Sub-C just got $550 better. Others like Omega are improving their movements (such as the 8500) so their price increases seem more reasonable or at least palatable.
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Old 3 June 2012, 12:48 PM   #286
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They keep raising prices but the demand IMHO at these prices is just not there. They have closed more AD's in the last year than ever before and plan on closing many more. This I assume was from high demand? LOL. I wonder who would want to still be an AD these days with these prices and what Rolex demands of an AD? The risk/reward ratio is not there for them anymore IMHO. The product doesn't reflect the price and has not in a few years.
Very well said!! Ditto
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Old 3 June 2012, 12:55 PM   #287
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hey i think this was asked a couple times but not answered unless i missed it, but is there an increase on Datejust models as well? specifically the 116234? Thanks!
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Old 3 June 2012, 01:02 PM   #288
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hey i think this was asked a couple times but not answered unless i missed it, but is there an increase on Datejust models as well? specifically the 116234? Thanks!
The new price is $7850 on a Oyster bracelet and $7950 on a Jubilee Bracelet
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Old 3 June 2012, 01:05 PM   #289
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The new price is $7850 on a Oyster bracelet and $7950 on a Jubilee Bracelet
Thank you sir for the quick response!
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Old 3 June 2012, 01:13 PM   #290
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What's the expression? Death, taxes, and Rolex price increases....
And Greek music will always speed up.
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Old 3 June 2012, 01:17 PM   #291
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Well, glad I got my couple a Rolexes when I did. My 116710 had a 7000 msrp in what, Oct 2009? Now up 1400.00 bucks. Even though there are a few pieces I desire, I have plenty of other things to drop 8500.00 on.Cars are getting old, house is getting old, I'm getting old!

I wish Rolex all the best in their emerging markets. I think here in the U.S., many will be forced to acquire less expensive brands. It is a shame that Rolex is pricing many of their past supporters out of the Rolex market. :-(
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Old 3 June 2012, 01:19 PM   #292
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What's the new price of a WG Sub-C ?

I got mine for 12% off from a AD about 9 months ago...list I think was 34,000 got it for like 29800 or 29900 + tax ...so it still cost me like 31,700 (crazy, and not like anyone is going to cough up 30k for mine...the bracelet scratches pretty easily)
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Old 3 June 2012, 01:21 PM   #293
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Do discontinued watches like the 14060M increase in price or just stay at their last listed?
Discontinued watches have traditionally stayed at their last msrp.
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Old 3 June 2012, 01:24 PM   #294
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What's the new price of a WG Sub-C ?

I got mine for 12% off from a AD about 9 months ago...list I think was 34,000 got it for like 29800 or 29900 + tax ...so it still cost me like 31,700 (crazy, and not like anyone is going to cough up 30k for mine...the bracelet scratches pretty easily)
Only $36,850
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Old 3 June 2012, 01:27 PM   #295
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Tagged price was 34K and change here in Canada recently. Hasn't changed for quite some time. Our dollar's par with the U.S. lately.
I'd LOVE to have one! My grail. Not likely to happen, unfortunately.
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Old 3 June 2012, 01:50 PM   #296
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Rolex IMHO have taken prices now to levels that the 2nd hand dealers are not heavy buyers at even 25-35% off today's msrp. It is my estimation that resellers were over 50%-70% of the buyers from AD's. They in essence have taken these guys out of the picture as there is not enough buyers out there at these levels for them to tie up there money for a very small % return. Rolex AD's will soon if not already be the place that has the inventory for the few that want to pay these prices.

Interesting - I never thought authorised dealers were dealing with resellers.
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Old 3 June 2012, 02:44 PM   #297
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I feel like it really wasn't to long ago that you could get a gold Daytona for low 20's tops... This is just insane, and truthfully kind of a turn off.
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Old 3 June 2012, 02:53 PM   #298
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I still want a YG DDII
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Old 3 June 2012, 03:10 PM   #299
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I would be a lot more concerned if we were seeing deflation.

As far I am concerned, I hope we never reach a point when they have to stop raising prices, because when that day comes we will all be in trouble.
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Old 4 June 2012, 06:17 AM   #300
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Thank you guys. As I learned that the price will increase on monday, I decided to buy my Explorer. So this saturday I tried to find a retailer that had one. After 3 attempts I found one. In the retailer I found that they had already apply the new price! After a small talk they agreed with me that the increase should be applied on monday.
Well, I am an happy man with the watch I dream of.
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