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Old 13 November 2007, 11:52 AM   #1
cody10911
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rolex price increase

I am pretty new to this forum, and I still am wondering about the rolex price increase. some questions are:
how often does the increase happen?
How much do they usually increase the price?
How can they continue to do this?
thanks
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Old 13 November 2007, 11:55 AM   #2
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Rolex usually raise the prices every 12 to 18 months.

They usually raise all prices about 8 - 10% I think.

They continue to do it because we continue to buy them regardless.
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Old 13 November 2007, 03:27 PM   #3
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Originally Posted by KansaiVet View Post
They continue to do it because we continue to buy them regardless.
:c huckle:
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Old 13 November 2007, 04:23 PM   #4
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A couple of months ago I posted that I did not believe there will be a price increase this year and probably not until well into '08. This because the economy is slowing,we're in a credit crunch and a recession is on the way.

Many doubted this, and said no, there will be no recession, we don't know where you're getting this crp.

Well, ladies and grms, it's here. Credit is tight, consumer sentiment has taken a hit, and consumer spending is down.
For this reason I believe Rolex will wait.

I hate to say I told you so, so I won't. Like most of us, I am happily planning out what the next purchase will be. Cheers, Larry.
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Old 13 November 2007, 05:02 PM   #5
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if you have the funding and you really into a rolex. get it now. cause price never goes down for rolex. only up.

no need to wait.
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Old 13 November 2007, 10:02 PM   #6
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Quote:
Originally Posted by cody10911 View Post
I am pretty new to this forum, and I still am wondering about the rolex price increase. some questions are:
how often does the increase happen?
How much do they usually increase the price?
How can they continue to do this?
thanks
Quote:
Originally Posted by KansaiVet View Post
Rolex usually raise the prices every 12 to 18 months.

They usually raise all prices about 8 - 10% I think.

They continue to do it because we continue to buy them regardless.
Indeed!

Have a look at the price increases of Rolex watches during the past 50 years:

Rolex Price Evolution from 1957 to 2007! CLICK!

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Old 14 November 2007, 12:12 AM   #7
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Quote:
Originally Posted by puffnmo View Post
A couple of months ago I posted that I did not believe there will be a price increase this year and probably not until well into '08. This because the economy is slowing,we're in a credit crunch and a recession is on the way.

Many doubted this, and said no, there will be no recession, we don't know where you're getting this crp.

Well, ladies and grms, it's here. Credit is tight, consumer sentiment has taken a hit, and consumer spending is down.
For this reason I believe Rolex will wait.

I hate to say I told you so, so I won't. Like most of us, I am happily planning out what the next purchase will be. Cheers, Larry.
I'm still in the camp that believes a price increase will hit due to the devaluation in the dollar - so I would go for a Rolex now if I wanted one.

The Fed will have to continue lowering rates in the face of a recession...with a strapped consumer, they have little choice. They've already shown a willingness to flush the dollar down the toilet to try and stave off potential financial catastrophe. I see no reason that they won't continue to do so. And that will make imported goods (like swiss watches), more expensive. Given a choice between inflation and deflation, I think this Fed will choose inflation. Bernanke definitely doesn't think like Volcker...

The rest of the world can only subsidize our prices for so long...a price increase will have to occur to bring our prices back to "par".
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Old 14 November 2007, 12:23 AM   #8
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Quote:
Originally Posted by puffnmo View Post
A couple of months ago I posted that I did not believe there will be a price increase this year and probably not until well into '08. This because the economy is slowing,we're in a credit crunch and a recession is on the way.

Many doubted this, and said no, there will be no recession, we don't know where you're getting this crp.

Well, ladies and grms, it's here. Credit is tight, consumer sentiment has taken a hit, and consumer spending is down.
For this reason I believe Rolex will wait.

I hate to say I told you so, so I won't. Like most of us, I am happily planning out what the next purchase will be. Cheers, Larry.


"Well, ladies and grms, it's here. Credit is tight, consumer sentiment has taken a hit, and consumer spending is down.
For this reason I believe Rolex will wait"

IN THE US !!!

But not in Europe or Asia.
Russia and china are booming.

I don't think rolex Switserland cares about the problems in the US.
Your Dollar is worthless so an increase in inevitable.
If they don't sell well in the US, maybe they will deliver less and export more to China, Russia, Europe
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Old 14 November 2007, 01:46 AM   #9
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Quote:
Originally Posted by unknown View Post
"Well, ladies and grms, it's here. Credit is tight, consumer sentiment has taken a hit, and consumer spending is down.
For this reason I believe Rolex will wait"

IN THE US !!!

But not in Europe or Asia.
Russia and china are booming.

I don't think rolex Switserland cares about the problems in the US.
Your Dollar is worthless so an increase in inevitable.
If they don't sell well in the US, maybe they will deliver less and export more to China, Russia, Europe
Yes, you have a point, even though you got a bit carried away with it. The U.S. dollar is not "worthless", but it is worth less than before. This will no doubt bring a flood of tourists into the U.S. looking for good deals on luxury items.

"I don't think Rolex Switzerland cares about the problems in the U.S." - Another broad generalization not based on reality. I think Rolex does indeed care about the U.S. market, as well they should. Sales in the U.S. are a very substantial part of their revenue.

Not trying to rain on your parade. Just a reality check.

And one other thing. There is an old saying which you may not have heard. It says "When Wall Street sneezes the rest of the world catches a cold." That remains to be seen.
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Old 14 November 2007, 02:03 AM   #10
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Originally Posted by puffnmo View Post
Yes, you have a point, even though you got a bit carried away with it. The U.S. dollar is not "worthless", but it is worth less than before. This will no doubt bring a flood of tourists into the U.S. looking for good deals on luxury items.

"I don't think Rolex Switzerland cares about the problems in the U.S." - Another broad generalization not based on reality. I think Rolex does indeed care about the U.S. market, as well they should. Sales in the U.S. are a very substantial part of their revenue.

Not trying to rain on your parade. Just a reality check.

And one other thing. There is an old saying which you may not have heard. It says "When Wall Street sneezes the rest of the world catches a cold." That remains to be seen.
I know I exaggerated but that was meant to be funny ;)
But basically I'm afraid it is the truth.
A worldwide crisis would ofcourse be bad for luxury items but afaik it's only a US-problem.
(I mean ths suprime loans)

Like you said, the USD is doing bad but that will attract more tourists, they will be happy to buy 'cheaper' Rolexes due to the weak USD.

On the other hand, it would be unfair to the European and Asian market.
Dealers could suffer because some of their clients would prefer buying in the US.

So Rolex could do 2 things

1/ increase prices in the US
or
2/ lower prices in the rest of the world

But I don't think that second option ever happened :)
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Old 14 November 2007, 02:10 AM   #11
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One thing is true prices will go up. It terms of when only Rolex knows
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Old 14 November 2007, 02:14 AM   #12
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Originally Posted by puffnmo View Post
Yes, you have a point, even though you got a bit carried away with it. The U.S. dollar is not "worthless", but it is worth less than before. This will no doubt bring a flood of tourists into the U.S. looking for good deals on luxury items.

"I don't think Rolex Switzerland cares about the problems in the U.S." - Another broad generalization not based on reality. I think Rolex does indeed care about the U.S. market, as well they should. Sales in the U.S. are a very substantial part of their revenue.

Not trying to rain on your parade. Just a reality check.

And one other thing. There is an old saying which you may not have heard. It says "When Wall Street sneezes the rest of the world catches a cold." That remains to be seen.
yes yes yes. Indeed it is !

the dollar continues weaken until Mrs. Clinton presidential debate is over. Democracy party tries to defeat to the least of the republican seat in the coming up term.
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Old 14 November 2007, 02:18 AM   #13
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I am wiling to do the statiscal analysis regarding the devalaution of the dollar, our current impeding recession, and the cost of oil.
The results will be emailed to all of those requesting such information.
After that I personally will use the KISS principle regarding this matter
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Old 14 November 2007, 02:28 AM   #14
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If the increase in retail pricing of a Rolex is a determining

factor in a person's decision of whether or when to buy a Rolex, then a Rolex is not the right decision at all. These are luxury goods to be purchased from excess discretionary income.

If you're trying to decide whether to buy your Lamborghini Murcielago this year or next based on a possible 10% increase in cost, perhaps a Corvette is a better idea?

Of course, don't go by me. I wear a gold Rolex, but I still drive a Vette..........
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Old 14 November 2007, 02:38 AM   #15
cody10911
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thanks guys,
so is it realistic to expect that by 2015, a SS rolex could cost $8,000 and up?
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Old 14 November 2007, 02:43 AM   #16
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thanks guys,
so is it realistic to expect that by 2015, a SS rolex could cost $8,000 and up?
a 4% average per year will do it.
So 2015 will be around 7.300 usd
Ofcourse NOBODY knows for sure
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Old 14 November 2007, 02:55 AM   #17
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Price increase? What price increase? Just get yourself an older sister like I did!!
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Old 14 November 2007, 02:56 AM   #18
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Regarding to the table that SPACEDWELLER gave us, if you buy a ROLEX after 23 years you can sell with the price that you bought, so it is always possible to wear a ROLEX over 20 years freely, if you wear oftenly without accident or service also if you buy with a good deal, and to wear will be your profit.
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Old 14 November 2007, 02:57 AM   #19
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Price increase? What price increase? Just get yourself an older sister like I did!!

That's nice I ve a sister too and I dont remember when she bought me a present last time.
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Old 14 November 2007, 03:07 AM   #20
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factor in a person's decision of whether or when to buy a Rolex, then a Rolex is not the right decision at all. These are luxury goods to be purchased from excess discretionary income.

If you're trying to decide whether to buy your Lamborghini Murcielago this year or next based on a possible 10% increase in cost, perhaps a Corvette is a better idea?

Of course, don't go by me. I wear a gold Rolex, but I still drive a Vette..........
I am concur to this.
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Old 14 November 2007, 04:16 AM   #21
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Price increase? What price increase? Just get yourself an older sister like I did!!
I've got an older sister. I'd gladly trade her for a new Exp-II or DJ.

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Old 14 November 2007, 04:17 AM   #22
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I've got an older sister. I'd gladly trade her for a new Exp-II or DJ.

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Old 14 November 2007, 04:31 AM   #23
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Indeed!

Have a look at the price increases of Rolex watches during the past 50 years:

Rolex Price Evolution from 1957 to 2007! CLICK!


So between 1996 -2004 there was no increase?
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Old 20 November 2007, 04:03 PM   #24
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My AD says that another price increase is coming in Feb. - she didn't know how much percentage-wise. I don't know if its based on an official dealer notice or just speculation.

It wasn't in an attempt to get me to buy - I was in the store to pay my monthly bill on the Rolex I bought some time ago! She basically was saying that it was good that I bought it when I did...

Anyone have any AD contacts who can confirm?
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Old 20 November 2007, 04:07 PM   #25
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Wow.. I would also like to know about a possible price increase in the near future. I am looking to pick up an LV, but was hoping to wait until early next year to better fit it in my budget. If there is a price increase soon I just may go ahead and pick one up now before the holidays.
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Old 2 August 2011, 11:50 AM   #26
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My AD says that another price increase is coming in Feb. - she didn't know how much percentage-wise. I don't know if its based on an official dealer notice or just speculation.

It wasn't in an attempt to get me to buy - I was in the store to pay my monthly bill on the Rolex I bought some time ago! She basically was saying that it was good that I bought it when I did...

Anyone have any AD contacts who can confirm?
People borrow to buy a rolex? I paid with my Amex and paid it off within a week. Amex is not too happy since I paid it off and got 2% off hehe. The card company required the jeweler to call them and my card quit working the whole day after charging 6.7k in one transaction.
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Old 2 August 2011, 04:40 PM   #27
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Raising some OLD posts!!!!
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Old 3 August 2011, 02:08 AM   #28
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Raising for sure...Today gold 1620 an Oz. One day just on gold my watch will catch up on my initial investment.
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Old 3 August 2011, 02:20 AM   #29
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If you're buying in Swiss Francs, you'll be fine waiting. If you wish to wait, park money in the Swissie and let it appreciate. The Swiss can do nothing but accept the currency appreciation. Too few SF's out there for the larger traders anyhow.
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