10:10 Official Time for Advertising Photos

[chris_nor_cal]

I just noticed that all watches on Rolex's website are set to 10:10. Is there some significance to why they picked this time? ie. easy to see the writing on the face?

[JBat]

It's just to more easily display the dial.

[mdx77]

I agree....it shows off the dial, but if you look, almost every watch brand displays that same time of 10:10, not just Rolex......it would be interesting if someone knew exactly why though.

[JBat]

Definitely not just Rolex. Another reason it looks good is because it's symmetrical and obscures less of the dial writing than just about any other position.

[scottschoe]

Watch face "smiles"

[Ed Rooney]

It must be hell on the photographers knowing they only have one shot at the photo.

[buz-lh]

Originally Posted by Ed Rooney

It must be hell on the photographers knowing they only have one shot at the photo.

Two

[scottschoe]

Originally Posted by Ed Rooney

It must be hell on the photographers knowing they only have one shot at the photo.

I assume they just set the correct time, pull crown, and then wait for the power reserve to die.

[Ed Rooney]

Originally Posted by scottschoe

I assume they just set the correct time, pull crown, and then wait for the power reserve to die.

That's not very sporting.

[BuffaloRolex]

Originally Posted by Ed Rooney

That's not very sporting.

[chevycorvette]

Originally Posted by scottschoe

Watch face "smiles"

TOTALLY RIGHT. this is a designer answer.

think if it point to 8pm/20min

[DSJ]

Originally Posted by chevycorvette

TOTALLY RIGHT. this is a designer answer.

think if it point to 8pm/20min

I keep all my watches that are not running at 8:20. Very traditional place to stop them Insofar as Rolex, it shows the watch better - nothing blocked.

[Andad]

9:9 would better show the dial.

[SLRdude]

Originally Posted by scottschoe

I assume they just set the correct time, pull crown, and then wait for the power reserve to die.

Close enough.
I pull the crown out and photograph it like that, then push the crown back in digitally in photoshop.

As far as 10:10 and/or 10:08, it is done for several reasons.
1. symmetry. Our eye likes a balance of left and right.
2. Tends to allow the writing on the dial to come through.
3. Makes the watch look like a smile.
4. The hands take the shape of a chevron/check mark which is pretty much a universal symbol for "approved".

[Tools]

It is also a good way to tell if the watch for sale photo you see has been hijacked from a Rolex ad or Site..

[SLRdude]

Originally Posted by Tools

It is also a good way to tell if the watch for sale photo you see has been hijacked from a Rolex ad or Site..

Every time I sold a watch I photographed it at 10:10.

[SLRdude]

Originally Posted by Tools

It is also a good way to tell if the watch for sale photo you see has been hijacked from a Rolex ad or Site..

Every time I sold a watch I photographed it at 10:10.

[cmr]

Originally Posted by scottschoe

I assume they just set the correct time, pull crown, and then wait for the power reserve to die.

if the watch has a hacking function the movement will stop and the power reserve will not be used.

[Downing]

Actually, it's even more exact than just 10:10.

It's 10:10:31.

On the 28th.

For the bulk of the shots, anyway.

I've noticed that Glashütte Original likes to shoot their watches at the 10:08 position with the second hand either just above or well past the date window, which is usually at the 4 o'clock position.

On the 25th.

[JohnEaton]

Originally Posted by Downing

Actually, it's even more exact than just 10:10.

It's 10:10:31.

On the 28th.

For the bulk of the shots, anyway.

I've noticed that Glashütte Original likes to shoot their watches at the 10:08 position with the second hand either just above or well past the date window, which is usually at the 4 o'clock position.

On the 25th.

Very good, you are correct...

Add Monday for the 28th if day/date

and 54 seconds for the tachymetre if a Daytona

[Felly Jr.]

I heard a college kid say once that he wished his watch would always read 4:20......... Weird!

[chris_nor_cal]

Originally Posted by JohnEaton

Very good, you are correct...

Add Monday for the 28th if day/date

and 54 seconds for the tachymetre if a Daytona

very interesting. thanks for the info

[SPACE-DWELLER]

Funny that you should mention this, Chris.

Because I am going to make a thread about it in a short time.

But with variations to the 10.10.31.

[JohnEaton]

Originally Posted by SPACE-DWELLER

Funny that you should mention this, Chris.

Because I am going to make a thread about it in a short time.

But with variations to the 10.10.31.

Crap, I was waiting until the 28th for my first big post, I'm finally getting a digital camera that shoots macro next week, and everybody has the same idea...

I guess there is April or July as back up...

[DSJ]

Originally Posted by directioneng

9:9 would better show the dial.

Except that the date would be obscured by the minute hand.

[JBat]

Originally Posted by Felly Jr.

I heard a college kid say once that he wished his watch would always read 4:20......... Weird!

Lol! I can't imagine why...

[Downing]

A bit off topic but a true story.

When I was in college, I worked part-time at a Mom and Pop office supply store (this was before the era of the big box Office Depot/Max, Staples, etc).

After lunch time on Fridays when no one was looking, I would set the office wall clock ahead five minutes. Since it was Friday, everyone would want to leave ASAP so at 5 o'clock (really 4:55) it was like a stampede for the door. I would usually hang back just long enough to reset the clock back ten minutes, giving me an extra five minutes to get to work Monday mornings. I would then reset it for the correct time at some point during the day.

This worked remarkably well.

Have a good weekend, everyone.

[JBat]

[Andad]

Originally Posted by DSJ

Except that the date would be obscured by the minute hand.

ERR that would be 9:15.

IMO Rolex only ever took one pix at 10:10 on the 28th etc....and photoshopped all the others.

[Andad]

Originally Posted by Downing

A bit off topic but a true story.

When I was in college, I worked part-time at a Mom and Pop office supply store (this was before the era of the big box Office Depot/Max, Staples, etc).

After lunch time on Fridays when no one was looking, I would set the office wall clock ahead five minutes. Since it was Friday, everyone would want to leave ASAP so at 5 o'clock (really 4:55) it was like a stampede for the door. I would usually hang back just long enough to reset the clock back ten minutes, giving me an extra five minutes to get to work Monday mornings. I would then reset it for the correct time at some point during the day.

This worked remarkably well.

Have a good weekend, everyone.

Are you now going to ask me to beleive anything you say?