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elazarus · 4 July 2013, 12:37 PM

The Logo OP represents the stylised beginning letters O and P of Officine Panerai name, but not only.

Do you know which is the meaning of the two arrows, one towards up and one toward down? It’s very simple and intuitive. Officine Panerai, since the origins and up today, has been always specialist in manufacturing underwater products and landing aid systems.

The firsts (wrist watches, compasses, depth-meters, tank level probes, mechanical timers for underwater mines and many others) were used under the sea.

The seconds (Deck landing systems, Helipad lighting systems, Portable landing systems) were used on surface, for those arriving from the sky.

The meaning of the two arrows: the one toward down shows the underwater products, the one toward up shows the products for who arrives from the sky.

The OP Logo was born at the beginning of years ’80, designed by an Architectural Office of Florence and, in the first drafts, had a rounded form; Eng. Zei (CEO of Offcine Panerai since 1972 until 1999) did not like this Logo, so as it was designed. Then, Eng. Dino Zei, together with the Officine Panerai Technical Department responsible, had the idea for this definitive version (here described) adding the two stylised arrows.
The OP Logo has been sold to Cartier, at that time Vendome group on 1997, with the watches- torches-compassess and depth-gauges brand, the patents, the original drawings and all the watches store. Since 1997 the old Officine Panerai changed its name into Panerai Sistemi SpA. On 1999 the Panerai Sistemi has been sold to Calzoni of Bologna, that absorbed all its industrial and productive activities. At present (2004) Panerai Sistemi is a brand of Calzoni Srl, utilized for all ex-Panerai products.

Cartier, now Richemont group, has never utilized the OP Logo until the end of the 2003 when it appears on the special edition for collectors of the Luminor Marina 44mm (PAM 195), on the dial and on the case-back and, subsequently, on the crowns of the new Radiomir 45mm 8 Days (PAM 190 and 197) and Black Seal (PAM 183) models, more another limited edition of the Luminor and L. Marina models, alls introduced during the 2004.

By Eng. Mario Paci

Glenn422 · 4 July 2013, 01:18 PM

Thanks for sharing! Its good to see you around Elliot! Always enjoyed straps from you :)

travisb · 4 July 2013, 09:23 PM

Some good history there.

Long live the logo!

Marcela · 4 July 2013, 09:34 PM

That is very informative. Thank you for sharing.

Urosfan · 4 July 2013, 10:57 PM

Good info thanks

Cru Jones · 4 July 2013, 11:14 PM

nice, thanks.

also, when searching the internets on the subject, i came across your same post from 2008 on watchuseek (click here).

Rodentman · 5 July 2013, 12:09 AM

Quote:

Originally Posted by travisb

Some good history there.

Long live the logo!

It shall indeed live long. Hopefully prosper as well!

travisb · 5 July 2013, 01:09 AM

^^^ Nice ink!!

Ray6Chan8 · 5 July 2013, 01:37 AM

Great read Elliot, thank you

thumbsup:

Bob, I have the flip side view of your "arrows" tattoo as my avatar.

Friedl41 · 5 July 2013, 08:47 AM

Quote:

Originally Posted by Glenn422

Thanks for sharing! Its good to see you around Elliot! Always enjoyed straps from you :)

X2

Hairdude1 · 14 July 2013, 04:28 PM

Thanks for sharing, cool info

4 July 2013, 12:37 PM	#1
elazarus "TRF" Member Join Date: Dec 2007 Real Name: Elliot Lazarus Location: Austin, TX Watch: Pam 2A/Daytona Posts: 55	The Officine Panerai Logo..the True meaning by Eng. Mario Paci The Logo OP represents the stylised beginning letters O and P of Officine Panerai name, but not only. Do you know which is the meaning of the two arrows, one towards up and one toward down? It’s very simple and intuitive. Officine Panerai, since the origins and up today, has been always specialist in manufacturing underwater products and landing aid systems. The firsts (wrist watches, compasses, depth-meters, tank level probes, mechanical timers for underwater mines and many others) were used under the sea. The seconds (Deck landing systems, Helipad lighting systems, Portable landing systems) were used on surface, for those arriving from the sky. The meaning of the two arrows: the one toward down shows the underwater products, the one toward up shows the products for who arrives from the sky. The OP Logo was born at the beginning of years ’80, designed by an Architectural Office of Florence and, in the first drafts, had a rounded form; Eng. Zei (CEO of Offcine Panerai since 1972 until 1999) did not like this Logo, so as it was designed. Then, Eng. Dino Zei, together with the Officine Panerai Technical Department responsible, had the idea for this definitive version (here described) adding the two stylised arrows. The OP Logo has been sold to Cartier, at that time Vendome group on 1997, with the watches- torches-compassess and depth-gauges brand, the patents, the original drawings and all the watches store. Since 1997 the old Officine Panerai changed its name into Panerai Sistemi SpA. On 1999 the Panerai Sistemi has been sold to Calzoni of Bologna, that absorbed all its industrial and productive activities. At present (2004) Panerai Sistemi is a brand of Calzoni Srl, utilized for all ex-Panerai products. Cartier, now Richemont group, has never utilized the OP Logo until the end of the 2003 when it appears on the special edition for collectors of the Luminor Marina 44mm (PAM 195), on the dial and on the case-back and, subsequently, on the crowns of the new Radiomir 45mm 8 Days (PAM 190 and 197) and Black Seal (PAM 183) models, more another limited edition of the Luminor and L. Marina models, alls introduced during the 2004. By Eng. Mario Paci

5 July 2013, 01:37 AM	#9
Ray6Chan8 "TRF" Member Join Date: Feb 2011 Real Name: Raymond Location: Sunny Island Posts: 604	Great read Elliot, thank you thumbsup: Bob, I have the flip side view of your "arrows" tattoo as my avatar. __________________ Don't Worry Be Happy!! IG: @Arteray

4 July 2013, 01:18 PM	#2
Glenn422 "TRF" Member Join Date: Sep 2012 Location: TRF Posts: 721	Thanks for sharing! Its good to see you around Elliot! Always enjoyed straps from you :)

4 July 2013, 09:23 PM	#3
travisb 2024 SubLV41 Pledge Member Join Date: Aug 2009 Real Name: Travis Location: FL / NYC Watch: Yes.. Posts: 33,493	Some good history there. Long live the logo!

4 July 2013, 09:34 PM	#4
Marcela "TRF" Member Join Date: Dec 2012 Location: USA Posts: 1,473	That is very informative. Thank you for sharing.

4 July 2013, 10:57 PM	#5
Urosfan "TRF" Member Join Date: Oct 2012 Location: NYC Watch: Me now Posts: 19,372	Good info thanks

4 July 2013, 11:14 PM	#6
Cru Jones 2024 SubLV41 Pledge Member Join Date: Mar 2010 Location: Paris, France Posts: 35,300	nice, thanks. also, when searching the internets on the subject, i came across your same post from 2008 on watchuseek (click here).

5 July 2013, 01:09 AM	#8
travisb 2024 SubLV41 Pledge Member Join Date: Aug 2009 Real Name: Travis Location: FL / NYC Watch: Yes.. Posts: 33,493	^^^ Nice ink!!

14 July 2013, 04:28 PM	#11
Hairdude1 "TRF" Member Join Date: Apr 2012 Real Name: Alex Location: Chicago Watch: AP,PP, Rolex Posts: 37,156	Thanks for sharing, cool info

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