Daytona PT, down to £42000

[ford_kuga]

Down 16% on MRRP, not bad if you are looking to buy one just now :-)

[Baselman]

It's not even worth that

[HL65]

I absolutely love this watch but still would need to get a better discount! Now if it were 25% off or so then yes! cheers,

[DiamondJack]

I can't really see people buying this until it's in the early thirties sterling........or equivalent. Unless of couse, you want the status of owning one ahead of others.

There just isn't the value in the platinum to justify the pricing differential over say the white gold Daytona. Currently, platinum is about 12% more expensive than gold and for much of the 2nd half of 2011 and most of 2012 it was priced more or less the same. There were even a few occasions when platinum fell below gold.

In general terms, pricing trends show that if there is a prolonged period of economic growth, the value of platinum and its price accelerates to a greater extent when compared to gold. On the other hand, if there is a prolonged period of financial deterioration and long economic recession, then platinum value drops down and the price of platinum vs. gold shows an under performance which is where we are in the cycle now.

Platinum is nevertheless much rarer than gold and platinum hit $2,000 an ounce for the first time in 2007 which at that time was double the price of gold. However, over the last ten years, gold has out-paced platinum by a huge margin, with approx 650% growth to platinum's 360%...

Some investors believe it's only a matter of time before platinum increases in value to make up the differential or, of course, gold falls........ But at the moment, and for the last few years, there is no reason for the price to be virtually double the retail price of the white gold Daytona.......

[Psmith]

Imho at GBP35k and under they might start to move more briskly

[ufboy73]

i dont think market values of these genre of watches are predicated on such an analytical examination of raw materials

[Baselman]

Retail or trade price for this is £21k that's all you'd be offered for it by a dealer today brand new or not - now I don't know about you but I wudnt pay more than £25k for one knowing a dealer would not give me anywhere near £25k even!!
Wouldn't feel so attractive now on your wrist id say.

[Psmith]

Agreed... even if I were in the market - which I'm not - I would not pay anything starting with a '3x,xxx' (being unlikely to keep the watch indefinitely)

[Nidal]

Originally Posted by Baselman

It's not even worth that

Agree. I'd pay 45000 USD no more on a new one. Or get grand complication with multiple function patek for that money.


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[SearChart]

Originally Posted by Baselman

It's not even worth that

A SS sub date isn't worth €8k, and it still sells like hotcakes.

[RedGlasses]

Rolex AD are discounting this watch 10% off MRSP right away, without even any request. Rolex overpriced this watch for NO reasons. It's not a limited edition, it's "just" platinum, and an "anniversary" watch that doesn't even recall the good old SS daytona.
I like this watch, but even if i had that much money to spend i would rather go to Patek...

[iazrollie]

Very rare???

[DiamondJack]

Originally Posted by ufboy73

i dont think market values of these genre of watches are predicated on such an analytical examination of raw materials

In relative terms they are a factor of their raw materials since the base cost of any watch is determined by a factor of input and output costs followed by whatever Rolex feel they can get away with in terms of consumer demand. The margin is in turn based on many years of advertising, product placement and the resulting perceived luxury status. This will determine what price the standard SS Daytona model is made available for.

If an identical model is then produced in a precious metal, the starting price must be the base model since this has all the non quantifiable additions already included.

So by definition, the increase in price must be a function of the additional cost of the raw materials plus of course an added factor for the perceived status and lower production levels etc etc. The PT daytona is clearly being promoted as the 50th anniversary model and I'm sure production numbers will be intentionally limited. But ultimately consumer demand will dictate the price these become abvailable for and even though Rolex will not lower the price, they will become available through grey dealers once Rolex see there is no consumer appetite for the full RRP.

But clearly just my opinion......

[HL65]

Originally Posted by DiamondJack

In relative terms they are a factor of their raw materials since the base cost of any watch is determined by a factor of input and output costs followed by whatever Rolex feel they can get away with in terms of consumer demand. The margin is in turn based on many years of advertising, product placement and the resulting perceived luxury status. This will determine what price the standard SS Daytona model is made available for.

If an identical model is then produced in a precious metal, the starting price must be the base model since this has all the non quantifiable additions already included.

So by definition, the increase in price must be a function of the additional cost of the raw materials plus of course an added factor for the perceived status and lower production levels etc etc. The PT daytona is clearly being promoted as the 50th anniversary model and I'm sure production numbers will be intentionally limited. But ultimately consumer demand will dictate the price these become abvailable for and even though Rolex will not lower the price, they will become available through grey dealers once Rolex see there is no consumer appetite for the full RRP.

But clearly just my opinion......

There are not many of these floating around and they are limiting them. AD's can order them but there is a pretty good wait and most are pre sold!

[Cru Jones]

Originally Posted by DiamondJack

There just isn't the value in the platinum to justify the pricing differential over say the white gold Daytona. Currently, platinum is about 12% more expensive than gold and for much of the 2nd half of 2011 and most of 2012 it was priced more or less the same. There were even a few occasions when platinum fell below gold.

is platinum and gold equivalent in terms of cost to machine into a case and bracelet?

[tkerrmd]

Oh getting closer!!

[DiamondJack]

Originally Posted by SteelerFan65

There are not many of these floating around and they are limiting them. AD's can order them but there is a pretty good wait and most are pre sold!

Absolutely Ken but I would have thought that after a year or so we will see them coming onto the grey market if demand is lack lustre after the initial release period. I'm sure quite a number have already been made as Rolex would have decided on an initial production run...... so probably just Rolex releasing them slowly to keep demand high.

Originally Posted by Cru Jones

is platinum and gold equivalent in terms of cost to machine into a case and bracelet?

Platinum is a much harder metal and, as such, is more difficult for jewellers to work with but I'd have thought that Rolex would have dealt with this and would have the production process pretty streamlined. As such, I can't imagine there would be much of a production cost differential just because of the metal.

But there may be so good point Cru......

[HL65]

Originally Posted by DiamondJack

Absolutely Ken but I would have thought that after a year or so we will see them coming onto the grey market if demand is lack lustre after the initial release period. I'm sure quite a number have already been made as Rolex would have decided on an initial production run...... so probably just Rolex releasing them slowly to keep demand high.



Platinum is a much harder metal and, as such, is more difficult for jewellers to work with but I'd have thought that Rolex would have dealt with this and would have the production process pretty streamlined. As such, I can't imagine there would be much of a production cost differential just because of the metal.

But there may be so good point Cru......

I can tell you in speaking to my several friends who are AD's and them speaking with their reps from Rolex it will not be easy to come by and demand is very strong. I can tell you I inquired for me and it will be a pretty good wait. I think for people to think they are going to get 30% off in grey market if they wait I would not count on that. Just my opinion though....Cheers,

[DiamondJack]

Originally Posted by SteelerFan65

I can tell you in speaking to my several friends who are AD's and them speaking with their reps from Rolex it will not be easy to come by and demand is very strong. I can tell you I inquired for me and it will be a pretty good wait. I think for people to think they are going to get 30% off in grey market if they wait I would not count on that. Just my opinion though....Cheers,

Ken. I'm sure you're correct on the initial demand and limited supply phase and I'm also sure that Rolex will be doing everything they absolutely can to retain the value of this "flagship" model.

So it may take 2 years or even longer but ultimately, Rolex are in the business of selling watches and if we are to believe the 100% mark up on AD cost, then l am sure we will find these entering the grey market once that intial demand has been taken up. For example, why would this dealer be selling at a 16% discount if supply and demand were not already a little out of sync.

But I haven't got a crystal ball so who knows.......

[HL65]

Originally Posted by DiamondJack

Ken. I'm sure you're correct on the initial demand and limited supply phase and I'm also sure that Rolex will be doing everything they absolutely can to retain the value of this "flagship" model.

So it may take 2 years or even longer but ultimately, Rolex are in the business of selling watches and if we are to believe the 100% mark up on AD cost, then l am sure we will find these entering the grey market once that intial demand has been taken up. For example, why would this dealer be selling at a 16% discount if supply and demand were not already a little out of sync.

But I haven't got a crystal ball so who knows.......

That is of he even truly has one in stock. The majority of these online sellers advertise without having watch in stock. Again to me it is a hot watch and I love it but not at current price! Cheers,

[raclaims]

I've walked in to 2 different rolex dealers recently and both had a platinum there...so I think this long wait thing is a bit of hype

[dysondiver]

now if they had only released say ,fifty ,,, how the story would change ,,,

[DiamondJack]

I also found a couple pretty easily in London.

Although in both cases, the sales rep initially said they were both sold........... but then proceeded to pop into the back room and bring one through for me to try on.......

I had the feeling that if I had got my credit card out, they would have made "a call" to the previous buyer and he would have agreed to sell.... special circumstances and all that.

Otherwise, a bit off for them to allow someone to try on a watch that has already been sold....!!! I would be rather annoyed if that was happening to my watch.....

And the photos..... as this thread is in need of a pic.......

[dysondiver]

nice pic

[shoppy]

I was offered one by a grey dealer here in the UK. Price was £42,000 exactly and it would be in my hands within 2 weeks. I am thinking about it but as I already have WG Daytona's it seems like a huge mark up to me. I know what I paid several yeas ago for mine. I know it's in platinum but I am still in two minds. I know the price will drop once they have been out for year or two.

[Cru Jones]

Originally Posted by DiamondJack

And the photos..... as this thread is in need of a pic.......

nice shot! i LOVE that watch.

[tattooedfagin]

Patience & in 18 months or so I reckon you'd be close on getting 2 for that price on the pre-owned market..given the choice I'd rather a vintage PN

[QueueCumber]

If it does get down to 30% off I'll buy one. I'll wait for one in the used market. I don't mind waiting 5-10 years. I'm not going anywhere and neither is Rolex.

[Cc1966]

My AD got only one this year (sold it to an established client), and he sold it with a 12% discount. He already has another coming in early 2014 and a seller lined up. This is not common knowledge locally, but he and I are friends...

[lig]

I saw three in Hawaii last week...