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liuk3 · 3 July 2015, 08:13 PM

What is the purpose of AD's not displaying all the models that they have in their inventory? For instance, I went to an AD to look at the GMT BLNR, and they said they had it, but it was in the safe in the back so they had to go back and pull it out for me to see it. This isn't a particularly expensive watch and seems like one you would want to put on display as it seems to be well liked. When I went back the next day, they still hadn't put it out for display. Why would they do this?

hchj · 3 July 2015, 08:25 PM

Whether the BLNR is particularly expensive or not is open to debate, but it is definitely a sought after model of rolex.

liuk3 · 3 July 2015, 08:31 PM

I meant not expensive relative to other pieces in their lineup such as precious metal or diamond adorned pieces. (BTW, I love it and my steel watches.) In other words, I don't feel like they need to keep it in their safe for security reasons, so why wouldn't they display it particularly if it is sought after?

REFZ · 3 July 2015, 08:33 PM

Ask the dealer.

liuk3 · 3 July 2015, 08:35 PM

Quote:

Originally Posted by REFZ

Ask the dealer.

So you're saying seems odd to you as well?

beshannon · 3 July 2015, 08:38 PM

Quote:

Originally Posted by liuk3

Why do AD's keep some pieces in the back?

Because they can

REFZ · 3 July 2015, 08:39 PM

No not odd because the Daytona for example is also often stored in the back so if you want to know why they don't display the BLNR, the dealer you are talking about is the only one who can tell you why it is not on display.

WatchMeRun · 3 July 2015, 08:45 PM

I would imagine because they don't want a person who's coming in with no intention of buying anything asking to try on a watch that is heavily sought after and potentially scratching it and affecting a future sell. Also, there insurance policy at that particular store could have a set number of watches that they can display. Lastly, buying the watch from the vault is pretty cool to some people.

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busytimmy · 3 July 2015, 08:46 PM

I've been to dealers displaying everything from SS daytonas to BLNR, Hulk, SD4K, etc in the front window and other dealers that had ZERO SS pieces on display.

liuk3 · 3 July 2015, 08:46 PM

Quote:

Originally Posted by WatchMeRun

I would imagine because they don't want a person who's coming in with no intention of buying anything asking to try on a watch that is heavily sought after and potentially scratching it and affecting a future sell. Also, there insurance policy at that particular store could have a set number of watches that they can display. Lastly, buying the watch from the vault is pretty cool to some people.

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That actually makes more sense. Thanks.

liuk3 · 3 July 2015, 08:52 PM

Quote:

Originally Posted by busytimmy

I've been to dealers displaying everything from SS daytonas to BLNR, Hulk, SD4K, etc in the front window and other dealers that had ZERO SS pieces on display.

Yeah, it just seems like the AD's in my area seem to display everything whether SS or PM, and they all seem to have a fairly sizeable inventory selection. It just seemed odd to me that they would keep this one in the back for this particular AD.

expy2 · 3 July 2015, 08:52 PM

It is because they can sell it ten times over and they only get a set allocation. By keeping it in the safe they can offer it to there preferred customers. The moment they want or need to sell it it will go in the window and likely be gone soon after. Sometimes it might be offered to someone who just comes in an inquires, but it, I suppose, gives the AD a little more 'control' over who gets the watch.

steptoe · 3 July 2015, 08:55 PM

Quote:

Originally Posted by REFZ

Ask the dealer.

Quote:

Originally Posted by liuk3

So you're saying seems odd to you as well?

No, i think he's giving you a nice simple answer completely free of any guesswork or theory.

liuk3 · 3 July 2015, 09:29 PM

Quote:

Originally Posted by steptoe

No, i think he's giving you a nice simple answer completely free of any guesswork or theory.

Not really because they may not give you a straight answer.

Racerdj · 3 July 2015, 09:32 PM

I think you are to 'feel very special' if they have to go back to the safe to retrieve it.

GolfPunk · 3 July 2015, 09:54 PM

I think it's because if a non WIS is simply after 'a Rolex' they might just buy whatever they like from the display (probably a datejust), but if they also saw a daytona, submariner or gmt they would more than likely choose one of those...so it may help shift the slower selling watches!

travisb · 3 July 2015, 10:17 PM

I think they believe it creates a greater sense of desirability and makes the customer feel like it's extra special.

Mr. K · 3 July 2015, 10:20 PM

Quote:

Originally Posted by travisb

I think they believe it creates a greater sense of desirability and makes the customer feel like it's extra special.

Agree this could be part of it. Perception.

brandrea · 3 July 2015, 10:22 PM

Quote:

Originally Posted by travisb

I think they believe it creates a greater sense of desirability and makes the customer feel like it's extra special.

X 2

adds some allure to the selling process.

Watch Professor · 3 July 2015, 10:37 PM

So you wouldn't ask for a discount.

Srhdad · 3 July 2015, 11:12 PM

Quote:

Originally Posted by GolfPunk

I think it's because if a non WIS is simply after 'a Rolex' they might just buy whatever they like from the display (probably a datejust), but if they also saw a daytona, submariner or gmt they would more than likely choose one of those...so it may help shift the slower selling watches!

This. As we all know, the majority of Rolex's are bought by those simply wanting a Rolex as a status symbol (certainly not referencing anyone here). Makes sense to steer them to slow movers or aging inventory.

hbi · 3 July 2015, 11:14 PM

Thinking like a retailer, it could also simply be a case of "limited shelf-space" and how to maximize Sales $/sq.ft. All ADs that I have visited didn't have any open spots in their Rolex display cases. Assuming most if not all of them had additional merchansize in the back, I suppose they have to decide whether to increase display space and/or what to showcase in that limited space, and a lot of the factors that others have mentioned come into play.

Danny83 · 3 July 2015, 11:26 PM

Maybe so people dont waste there time all day asking for try ons.

manilenyo · 3 July 2015, 11:27 PM

Quote:

Originally Posted by WatchMeRun

I would imagine because they don't want a person who's coming in with no intention of buying anything asking to try on a watch that is heavily sought after and potentially scratching it and affecting a future sell. Also, there insurance policy at that particular store could have a set number of watches that they can display. Lastly, buying the watch from the vault is pretty cool to some people.

Sent from my iPhone using Tapatalk

These.

GB-man · 3 July 2015, 11:31 PM

Quote:

Originally Posted by travisb

I think they believe it creates a greater sense of desirability and makes the customer feel like it's extra special.

Yes. Here's the rub imHO.

Man walks in. Man asks do you have blnr? Salesman says, let me check. Salesman says we just received one it's in the vault. Often accompanied by a line about other people in line but you're here today! Customer immediately hands over credit card to capitalize on this opportunity

capote · 3 July 2015, 11:42 PM

Quote:

Originally Posted by Watch Professor

So you wouldn't ask for a discount.

benlee · 4 July 2015, 12:02 AM

To give the illusion of exclusivity

Mr. K · 4 July 2015, 12:09 AM

Quote:

Originally Posted by Watch Professor

So you wouldn't ask for a discount.

AK797 · 4 July 2015, 12:14 AM

I think it is to give the other less popular watches more of a chance for the average guy who buys from what he sees. Those in the know will ask and selling them is not hard so might as well keep that back and push the slower sellers. Same with the Daytona. And then you can also have the ceremony of going back and making the customer feel special.

liuk3 · 4 July 2015, 12:15 AM

Thanks for the replies. Some thoughtful reasons.

The idea of displaying slower moving inventory to better control pace of sales also makes sense.

3 July 2015, 08:13 PM	#1
liuk3 "TRF" Member Join Date: Dec 2011 Location: Los Angeles Posts: 3,354	Why do AD's keep some pieces in the back? What is the purpose of AD's not displaying all the models that they have in their inventory? For instance, I went to an AD to look at the GMT BLNR, and they said they had it, but it was in the safe in the back so they had to go back and pull it out for me to see it. This isn't a particularly expensive watch and seems like one you would want to put on display as it seems to be well liked. When I went back the next day, they still hadn't put it out for display. Why would they do this? __________________ "Appreciate your life!"

3 July 2015, 08:31 PM	#3
liuk3 "TRF" Member Join Date: Dec 2011 Location: Los Angeles Posts: 3,354	Why do AD's keep some pieces in the back? I meant not expensive relative to other pieces in their lineup such as precious metal or diamond adorned pieces. (BTW, I love it and my steel watches.) In other words, I don't feel like they need to keep it in their safe for security reasons, so why wouldn't they display it particularly if it is sought after? __________________ "Appreciate your life!"

3 July 2015, 08:33 PM	#4
REFZ "TRF" Member Join Date: Dec 2012 Real Name: Martin Location: Netherlands Watch: The Rolex Way Posts: 1,471	Ask the dealer. __________________ 114060 - 116520 - 126334

3 July 2015, 08:39 PM	#7
REFZ "TRF" Member Join Date: Dec 2012 Real Name: Martin Location: Netherlands Watch: The Rolex Way Posts: 1,471	No not odd because the Daytona for example is also often stored in the back so if you want to know why they don't display the BLNR, the dealer you are talking about is the only one who can tell you why it is not on display. __________________ 114060 - 116520 - 126334

3 July 2015, 09:32 PM	#15
Racerdj 2024 Pledge Member Join Date: Apr 2013 Location: Indianapolis Watch: Patek-Philippe Posts: 16,832	I think you are to 'feel very special' if they have to go back to the safe to retrieve it. __________________ Rolex and Patek Philippe

3 July 2015, 08:25 PM	#2
hchj "TRF" Member Join Date: Dec 2013 Location: Singapore Posts: 230	Whether the BLNR is particularly expensive or not is open to debate, but it is definitely a sought after model of rolex.

3 July 2015, 08:45 PM	#8
WatchMeRun "TRF" Member Join Date: Jun 2015 Location: North Carolina Watch: 116610LV, 116333 Posts: 189	I would imagine because they don't want a person who's coming in with no intention of buying anything asking to try on a watch that is heavily sought after and potentially scratching it and affecting a future sell. Also, there insurance policy at that particular store could have a set number of watches that they can display. Lastly, buying the watch from the vault is pretty cool to some people. Sent from my iPhone using Tapatalk

3 July 2015, 08:46 PM	#9
busytimmy "TRF" Member Join Date: Dec 2012 Location: Sydney, Australia Watch: ing the detectives Posts: 3,745	I've been to dealers displaying everything from SS daytonas to BLNR, Hulk, SD4K, etc in the front window and other dealers that had ZERO SS pieces on display.

3 July 2015, 08:52 PM	#12
expy2 "TRF" Member Join Date: Dec 2010 Location: England Posts: 204	It is because they can sell it ten times over and they only get a set allocation. By keeping it in the safe they can offer it to there preferred customers. The moment they want or need to sell it it will go in the window and likely be gone soon after. Sometimes it might be offered to someone who just comes in an inquires, but it, I suppose, gives the AD a little more 'control' over who gets the watch.

3 July 2015, 09:54 PM	#16
GolfPunk "TRF" Member Join Date: Dec 2010 Real Name: Gary Location: UK Watch: WG Daytona Posts: 4,398	I think it's because if a non WIS is simply after 'a Rolex' they might just buy whatever they like from the display (probably a datejust), but if they also saw a daytona, submariner or gmt they would more than likely choose one of those...so it may help shift the slower selling watches! __________________ ♕ Rolex Daytona White Gold 116509 (Ghost) ♕

3 July 2015, 10:17 PM	#17
travisb 2024 SubLV41 Pledge Member Join Date: Aug 2009 Real Name: Travis Location: FL / NYC Watch: Yes.. Posts: 33,493	I think they believe it creates a greater sense of desirability and makes the customer feel like it's extra special.

3 July 2015, 10:37 PM	#20
Watch Professor "TRF" Member Join Date: Oct 2009 Real Name: Myron Location: New York Watch: GMT IIC; Sub Date Posts: 3,166	So you wouldn't ask for a discount. __________________

3 July 2015, 11:14 PM	#22
hbi "TRF" Member Join Date: May 2015 Location: US Watch: BLNR Posts: 97	Thinking like a retailer, it could also simply be a case of "limited shelf-space" and how to maximize Sales $/sq.ft. All ADs that I have visited didn't have any open spots in their Rolex display cases. Assuming most if not all of them had additional merchansize in the back, I suppose they have to decide whether to increase display space and/or what to showcase in that limited space, and a lot of the factors that others have mentioned come into play. __________________ Rolex BLNR Omega Speedmaster

3 July 2015, 11:26 PM	#23
Danny83 2024 ROLEX DATEJUST41 Pledge Member Join Date: Sep 2013 Real Name: Danny Location: Bay Area CA Watch: Yellow Gold Posts: 20,314	Maybe so people dont waste there time all day asking for try ons.

4 July 2015, 12:02 AM	#27
benlee "TRF" Member Join Date: Dec 2012 Real Name: Ben Location: SIN & JKT Watch: Rolex, AP, PP Posts: 9,874	To give the illusion of exclusivity

4 July 2015, 12:14 AM	#29
AK797 2024 Pledge Member Join Date: Feb 2010 Real Name: Neil Location: UK Watch: ing ships roll in Posts: 59,369	I think it is to give the other less popular watches more of a chance for the average guy who buys from what he sees. Those in the know will ask and selling them is not hard so might as well keep that back and push the slower sellers. Same with the Daytona. And then you can also have the ceremony of going back and making the customer feel special.

4 July 2015, 12:15 AM	#30
liuk3 "TRF" Member Join Date: Dec 2011 Location: Los Angeles Posts: 3,354	Why do AD's keep some pieces in the back? Thanks for the replies. Some thoughtful reasons. The idea of displaying slower moving inventory to better control pace of sales also makes sense. __________________ "Appreciate your life!"

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