FX: Will Rolex lower prices?

[RolexAuthority]

Death, taxes and no Rolex price reduction are certainties in life

[zama]

For those from the USA you should rejoice that in the last 5 years when various currencies including the Canadian and Australian $ sailed past the USA you did not get price rises as a result. FYI for those of us ROW the minute our currency goes down prices go up.

SO I don't see the US prices going down, but you can be happy they did not go up either when the currency was tracking the other way. In AD land you will find our prices have already adjusted, a Platona here in Australia is now around A$95K which is about US$68K so close to being washed out. A few enterprising grey dealers and second hand dealers may turn up some comparative arbitrage bargains. But they have to have networks move them between countries paying taxes etc then sell them with a margin. For now, the best bet is for US travellers to buy in EU and Asia and wear it home.

[GolfPunk]

Originally Posted by breitlings

I would guess they raise the falling regions prices based on the past.

Sometimes a few people in the USA seem to have a 'we are superior' view of the rest of the world, assuming the whole world revolves around the USA!!

World timepiece prices DO NOT revolve around the US Dollar!!! The Swiss Franc (CHF) is the ONLY deciding factor for Rolex so yes, they could adjust the price in the US to equalise the Rolex world pricing market.

[jezza17]

Rolex will never drop their prices. Ever.

[AK797]

Rolex won't lower their prices, to protect the brand image and worth, and the PP recent lowering which angered a lot of owners will probably serve to reinforce the importance of that strategy. I suspect nothing.

[padi56]

Originally Posted by iazrollie

What will Rolex do with its US prices? Clearly, FX has moved in the US's favor and the CHF and USD are almost at parity. Will Rolex tolerate grey dealers importing foreign Rolex into the US, or will they preeminently lower prices in the US to stave off this impact? It sounds like a silly question, but patek recently did it and so did other European luxury handbag makers. Further, a lot of the USD price increases over the last decade were related to the weak USD. So, what will happen on the other side?

All manufactures make there products to be sold and if it was not for the grey market many of these products simply would not be sold.Many manufactures say that they do not tolerate the grey market but without the grey market its possible that some would not survive.

[Racerdj]

Probably not in my lifetime. But just a guess

[beshannon]

No.

If they were to lower prices, then the secondary market would suffer. Those who believe that watches are investments would be outraged.

Cannot have it both ways.

[Highland Ranger]

Don't think they've ever reduced pricing.

Sent from my Nexus 6P using Tapatalk

[beer]

rolex always adjust the lower country up in price rather than the other way round

so instead of lowering us prices they will increase the price in whatever country is weaker

[Traveler3355]

Anyone know of coming price hike? How much does the price go up buy? Usually a 1-2% raise in price or substantial 10-20% hike. Thanks

[Etschell]

Bwahahahaa I don't think so.

[breitlingal]

Originally Posted by watchik

My local AD never offered any discounts before, now they do. I think US based AD are hurting and trying to move inventory. Good time to be a buyer.

Just noticed that today. Last year not even 10%, Just stopped by today to try on few pairs and they offered 15-20% on the spot

[andrew79]

don't think so....

[Lordofrolex]

Originally Posted by the_Hunter

I wouldn't hold my breath

x2

i wish but i dont think its going to happen

[busytimmy]

Never.

[GB-man]

Originally Posted by GolfPunk

Sometimes a few people in the USA seem to have a 'we are superior' view of the rest of the world, assuming the whole world revolves around the USA!!

World timepiece prices DO NOT revolve around the US Dollar!!! The Swiss Franc (CHF) is the ONLY deciding factor for Rolex so yes, they could adjust the price in the US to equalise the Rolex world pricing market.

Showcase of ignorance.

Breitlings point was that rolex has demonstrated a reluctance to lower prices in any market. They prefer to raise or hold. As such, it's fair to predict it to be unlikely.

Take your prejudice somewhere else.

[Mastergreenhand]

Originally Posted by GolfPunk

Sometimes a few people in the USA seem to have a 'we are superior' view of the rest of the world, assuming the whole world revolves around the USA!!

World timepiece prices DO NOT revolve around the US Dollar!!! The Swiss Franc (CHF) is the ONLY deciding factor for Rolex so yes, they could adjust the price in the US to equalise the Rolex world pricing market.

Generalize much?

[sea-dweller]

Rolex does not compete with "cheaper imports" though. Rolex is a product made for the luxury market segment, where buyers usually have a lot of disposable income.

Just like a Porsche usually does not compete with a Hyundai, as an example.

Originally Posted by iazrollie

Yes. I hear you. But that probably only lasts for so long. I wonder if cheaper imports come into the US and destroy resale value, which in turn forces ADs to offer larger discounts...which is effectively Rolx lowering prices.

Either Rolex or the ADs take the hit. Sure, customers take the hit initially, but not indefinitely.

[beer]

Originally Posted by GolfPunk

Sometimes a few people in the USA seem to have a 'we are superior' view of the rest of the world, assuming the whole world revolves around the USA!!

World timepiece prices DO NOT revolve around the US Dollar!!! The Swiss Franc (CHF) is the ONLY deciding factor for Rolex so yes, they could adjust the price in the US to equalise the Rolex world pricing market.

Originally Posted by Mastergreenhand

Generalize much?

i think he added the first 3 words to eliminate the suggestion that he could be generalising ...

if he said "americans" then it would be but he specifically said "a few"

[rolexnub]

Never

[Fleetlord]

Rolex will NEVER lower prices.

Patek shouldn't have...it just looks bad, which is worse in the luxury biz than the actual monetary issue.

[Mastergreenhand]

Originally Posted by beer

i think he added the first 3 words to eliminate the suggestion that he could be generalising ...

if he said "americans" then it would be but he specifically said "a few"

Same as me saying some of you Brits, or some of you Austrailians, some of you Middle Easterners, or.... Doesn't matter. It's still a generalization.

[springer]

Has there ever been a price decrease?????????????

[somdej]

you should feel lucky if they delay price hikes

[GradyPhilpott]

Originally Posted by GolfPunk

Sometimes a few people in the USA seem to have a 'we are superior' view of the rest of the world, assuming the whole world revolves around the USA!!

World timepiece prices DO NOT revolve around the US Dollar!!! The Swiss Franc (CHF) is the ONLY deciding factor for Rolex so yes, they could adjust the price in the US to equalise the Rolex world pricing market.

It sounds like your the one on the high horse.

Originally Posted by Mastergreenhand

Same as me saying some of you Brits, or some of you Austrailians, some of you Middle Easterners, or.... Doesn't matter. It's still a generalization.

There's a difference between a generalization and an insult.