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Old 2 July 2017, 08:02 AM   #1
Mr Oneil
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Icon10 Rolex Day-Date 118138 - AD Discount

Hey,

Long-time lurker here! I have finally settled on my next watch after selling my DJ last year and have decided on the Rolex Day-Date. I think the 238 on a YG bracelet will be a bit OTT here in London the majority of the time, the leather strap on the 138 is a great compromise.



I cannot seem to find many on the 2nd hand market, what discounts do you think I could aim to get from an AD? Currently £16250 as per Rolex.

Thanks!
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Old 2 July 2017, 08:22 AM   #2
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Not sure in London but I assure you that combo is one of the least popular in the dd lineup. If you can't get a discount walk.
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Old 2 July 2017, 08:26 AM   #3
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I would aim for 20% from an AD.
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Old 2 July 2017, 08:41 AM   #4
Mr Oneil
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Thanks for the quick replies! Someone has suggested I might get better value out of buying a 2nd hand 238 and purchasing an aftermarket strap, what do you guys think?
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Old 2 July 2017, 08:44 AM   #5
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It will look slightly different as bracelet models don't have end links. When you put a leather strap on you get gaps at the top and bottom of the case which personally annoys me and limits my choice to leather NATO straps. Also you wont get the 18k Rolex deployant clasp you get on the 138. If you don't mind these things though you probably could save a fair bit.
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Old 2 July 2017, 09:26 AM   #6
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I'd shoot for 25% off..........and while I have actually seen this piece at an AD here in Canada, the green strap is a non-starter for me.
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Old 2 July 2017, 09:50 AM   #7
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Quote:
Originally Posted by Mr Oneil View Post
Hey,

Long-time lurker here! I have finally settled on my next watch after selling my DJ last year and have decided on the Rolex Day-Date. I think the 238 on a YG bracelet will be a bit OTT here in London the majority of the time, the leather strap on the 138 is a great compromise.



I cannot seem to find many on the 2nd hand market, what discounts do you think I could aim to get from an AD? Currently £16250 as per Rolex.

Thanks!
That model as comes with a tan strap instead of green.
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Old 2 July 2017, 10:51 AM   #8
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I'm a huge fan of YG and green. But four a DD, consider this one


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Old 2 July 2017, 02:59 PM   #9
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I'm curious, the leather strap version those 2 gold endpieces are they removable ? in case you want to get a bracelet for it later on.
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Old 2 July 2017, 03:46 PM   #10
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Originally Posted by hnn17 View Post
I'm curious, the leather strap version those 2 gold endpieces are they removable ? in case you want to get a bracelet for it later on.
I don't know if they're removable, but I DO know you won't be able to fit a bracelet either way. The cases are different.
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Old 2 July 2017, 03:49 PM   #11
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alright thanks
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Old 2 July 2017, 03:51 PM   #12
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I'm curious, the leather strap version those 2 gold endpieces are they removable ? in case you want to get a bracelet for it later on.
I asked that once at an AD, and was told that they are. However, the clerk seemed to really struggle to understand what I was asking about, so take that for what it's worth. (She couldn't quite get that I actually prefer a gap over a strap that starts as metal then turns into leather.)

I think it's really interesting that the cases are actually different from the bracelet versions. Seems like a weird thing to put extra design effort into. What's different?
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Old 2 July 2017, 09:58 PM   #13
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Not sure in London but I assure you that combo is one of the least popular in the dd lineup. If you can't get a discount walk.
I think that is some of the allure for me. I definitely agree with a discount is a must.

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Originally Posted by hugs View Post
I would aim for 20% from an AD.
Thanks! This gives me a good gauge to work from.

Quote:
Originally Posted by hugs View Post
It will look slightly different as bracelet models don't have end links. When you put a leather strap on you get gaps at the top and bottom of the case which personally annoys me and limits my choice to leather NATO straps. Also you wont get the 18k Rolex deployant clasp you get on the 138. If you don't mind these things though you probably could save a fair bit.
Ah that is very interesting! Hmm, I'm not sure how much the gap would bother me.

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Originally Posted by KDS777 View Post
I'd shoot for 25% off..........and while I have actually seen this piece at an AD here in Canada, the green strap is a non-starter for me.
Thanks! So it seems a good starting gauge is 20-25% as this is not a popular model at all.
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Old 2 July 2017, 10:08 PM   #14
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My local AD closed one of their branches earlier this year and had one of those big sales as a result; however since it wasn't the company closing they moved all the popular models to other branches.

This watch was one of the watches on sale and I think at 35-40 percent it remained unsold. I even think it may still be in the case at my local AD.

I would try to find an AD with one in the case and take advantage of a deep discount. I don't think they would discount as much if they have to order it.

Good luck!
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Old 2 July 2017, 10:48 PM   #15
Mr Oneil
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Originally Posted by Hodog16 View Post
My local AD closed one of their branches earlier this year and had one of those big sales as a result; however since it wasn't the company closing they moved all the popular models to other branches.

This watch was one of the watches on sale and I think at 35-40 percent it remained unsold. I even think it may still be in the case at my local AD.

I would try to find an AD with one in the case and take advantage of a deep discount. I don't think they would discount as much if they have to order it.

Good luck!
Wow! Now that is very interesting, I will update you guys on my search!

Thanks
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Old 2 July 2017, 11:18 PM   #16
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I'm a huge fan of YG and green. But four a DD, consider this one


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That looks pretty cool! I don't think I want to have a YG bracelet at the moment.
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Old 3 July 2017, 01:54 AM   #17
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I like the look of the strap
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Old 3 July 2017, 02:06 AM   #18
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Masterpiece turns 17

My Rolex platinum masterpiece turned 17 this year and I still love it!
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Old 3 July 2017, 02:23 AM   #19
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Quote:
Originally Posted by KDS777 View Post
I'd shoot for 25% off..........and while I have actually seen this piece at an AD here in Canada, the green strap is a non-starter for me.
Agree on the discount and the strap. The DD is only iconic on the bracelet. These are novelties I guess.
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Old 3 July 2017, 02:48 AM   #20
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To me, the DayDate without the President bracelet just isn't right. Mine is about 25 years old and never seemed out of place and I am very conservative. I used to go to London monthly and saw many complete DayDates there. I would not worry about the watch being over the top. Very few people notice watches unless they are really tacky.
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Old 3 July 2017, 03:00 AM   #21
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Go for the bracelet if you're going DD. Otherwise it'll look like you're wearing an old vintage that you lost the bracelet for!

Seriously though, you can switch it up later if anything. Even if I'm not the biggest bracelet fan, I always buy the bracelet option when there is a choice.
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Old 3 July 2017, 03:08 AM   #22
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Noticing is not tacky.

Quote:
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To me, the DayDate without the President bracelet just isn't right. Mine is about 25 years old and never seemed out of place and I am very conservative. I used to go to London monthly and saw many complete DayDates there. I would not worry about the watch being over the top. Very few people notice watches unless they are really tacky.
Tackiness has nothing to do with it. Perhaps they appreciate/admire a fine watch as they would any other work of art.
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Old 3 July 2017, 03:47 AM   #23
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Quote:
Originally Posted by Mr Oneil View Post
Hey,

Long-time lurker here! I have finally settled on my next watch after selling my DJ last year and have decided on the Rolex Day-Date. I think the 238 on a YG bracelet will be a bit OTT here in London the majority of the time, the leather strap on the 138 is a great compromise.



I cannot seem to find many on the 2nd hand market, what discounts do you think I could aim to get from an AD? Currently £16250 as per Rolex.

Thanks!
That's really sharp; awfully nice!!! Good luck in the search!!!
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Old 3 July 2017, 04:09 AM   #24
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The model with the green dial is to die for.
I wish it came in 41mm
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Old 3 July 2017, 06:10 AM   #25
Mr Oneil
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The model with the green dial is to die for.
I wish it came in 41mm
That green dial is pretty impressive!

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Originally Posted by HogwldFLTR View Post
That's really sharp; awfully nice!!! Good luck in the search!!!
Thanks! Hopefully it doesn't drag on too long.

Quote:
Originally Posted by DramaTurtle View Post
Go for the bracelet if you're going DD. Otherwise it'll look like you're wearing an old vintage that you lost the bracelet for!

The aftermarket straps for the 238 don't seem to look half as nice especially with the space between the case and the spring.

Seriously though, you can switch it up later if anything. Even if I'm not the biggest bracelet fan, I always buy the bracelet option when there is a choice.
It is definitely something I am considering.

Quote:
Originally Posted by Quailhunter View Post
To me, the DayDate without the President bracelet just isn't right. Mine is about 25 years old and never seemed out of place and I am very conservative. I used to go to London monthly and saw many complete DayDates there. I would not worry about the watch being over the top. Very few people notice watches unless they are really tacky.
Out of curiosity how many of them are in very laid back casual wear? I only ask as the majority of my week I spend commuting around in jeans/jumper/hoodie, only when seeing clients do I wear a suit or anything more formal.

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Originally Posted by Calatrava r View Post
Agree on the discount and the strap. The DD is only iconic on the bracelet. These are novelties I guess.
I agree the pres bracelet is definitely something to behold.

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Originally Posted by chicagowatchman View Post
My Rolex platinum masterpiece turned 17 this year and I still love it!
Looks like a real stunner!
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Old 3 July 2017, 06:23 AM   #26
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Tackiness has nothing to do with it. Perhaps they appreciate/admire a fine watch as they would any other work of art.
And about as many people notice watches as notice art -- i.e., not many. Unless the watch is huge and blingy, most people never even notice it's on your wrist.

I assume there's a pretty substantial price difference between this watch on the bracelet and on leather? A lot less gold with the leather strap, after all. And, the leather version is less popular to begin with and therefore likely to get a bigger discount. I agree that the bracelet is one of the defining features of the watch, but if the Op's not especially taken with it then he can probably save a lot of money by not getting it.
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Old 3 July 2017, 06:49 AM   #27
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I'm curious, the leather strap version those 2 gold endpieces are they removable ? in case you want to get a bracelet for it later on.


They can be removed, but you need to remove the bezel first. If you want the leather / gold bracelet versability buy the model on gold bracelet. That's what I did with my 18239, which has been on leather most of the time as found it is more sport looking that way, saving the gold bracelet for more formal attire








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Old 5 July 2017, 02:05 AM   #28
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I think that strap is kind of specific to a niche, so they may discount it more if it's been there for a while. That said, whether it's specific or not, I personally think it's utterly stunning and I wish you the greatest enjoyment in wearing it.
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Old 4 March 2018, 05:02 PM   #29
BentleyReese
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118238 Green Index is awesome!
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Old 4 March 2018, 05:02 PM   #30
BentleyReese
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green strap is good looking too 118138. also like the Cherry Index.
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