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timeldn · 9 February 2018, 05:05 PM

Greetings All

I recently purchased a Rolex Explorer Ref. 214270 in an AD in London/UK. To my surprise I was told by the AD that all the stickers would have to be removed before handing it over to me. The AD also stated that it was their NEW Policy on all Rolex Professional Models.

Is this to prevent resellers from flipping?

Is this happening in other parts of the world?

Please let me have your comments.

Thank you very much.

timeldn

Switch · 9 February 2018, 05:18 PM

Seems to be unique to UK only.

SearChart · 9 February 2018, 05:22 PM

Quote:

Originally Posted by Switch

Seems to be unique to UK only.

Europe as well. It is a Rolex rule.

PLNYC · 9 February 2018, 05:22 PM

Hasn’t happened to me in NYC

TitanCi · 9 February 2018, 05:22 PM

Probably to prevent resell. I guess it doesn't matter if you're gonna wear it anyway.

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Rogdogg · 9 February 2018, 05:37 PM

I think if that happened me here I'd still ask to do it myself.
I find it strangely satisfying and I'm also a bit weird but for all my watches I've always then stuck the stickers on the inside back cover of the booklet.
I don't know why I did that for my first but continued to do it for my others too.

BUZITO1974 · 9 February 2018, 05:47 PM

Its a new Rolex rule... to prevent selling to all the retailers... Rolex wants that only the AD sell Rolex, nobody else. The order is: all sportsmodels have to leave AD shop without stickers! If not, they could loose theis licence...

Imagine you buy a SD with stickers in Spain with german warranty card and with stickers... then you would know that this watch was flipped from the german AD to Spain brand new, to reach his selling objective set by Rolex... if you buy this watch in Spain and advise Rolex, the german AD would get into serious trouble... this is valid from july 2017 i remember...

Enviado desde mi iPhone utilizando Tapatalk

BUZITO1974 · 9 February 2018, 05:49 PM

Quote:

Originally Posted by TitanCi

Probably to prevent resell. I guess it doesn't matter if you're gonna wear it anyway.

Sent from my iPhone using Tapatalk

Right, to prevent resell as “new with stickers”... so from now this is only posible in AD shops

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BUZITO1974 · 9 February 2018, 05:51 PM

Quote:

Originally Posted by PLNYC

Hasn’t happened to me in NYC

Its only for new watches from july 2017... for watches manufactured earlier, o delivered to AD earlier, it does not apply

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doboy007 · 9 February 2018, 05:58 PM

Quote:

Originally Posted by BUZITO1974

Its only for new watches from july 3017... for watches manufactured earlier, o delivered to AD earlier, it does not apply

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Wow, about 1000 yrs into the future

OP, I saw it happen locally.

adg31 · 9 February 2018, 06:01 PM

Alternatively Rolex could increase production to more closely match demand!

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joli160 · 9 February 2018, 06:12 PM

I got my new SkyD this week with stickers and peeled them off at home

vacano · 9 February 2018, 06:30 PM

This must be AD specific or possibly if this was a first time purchase from that AD.
It didn't happen to me when I recently bought my LVc.

vacano · 9 February 2018, 06:36 PM

In any case it shouldn't matter if the stickers come off. The watch was purchased to be worn.

multimedia · 9 February 2018, 06:45 PM

Quote:

Originally Posted by vacano

In any case it shouldn't matter if the stickers come off. The watch was purchased to be worn.

Very true. But what happens if it's a gift? Gifting someone a watch, is after all something that happens quite often. Personally, I would like to see the sticker stay on in this situation.

Cheers,
Joe

SC11 · 9 February 2018, 06:48 PM

Quote:

Originally Posted by BUZITO1974

Its only for new watches from july 2017... for watches manufactured earlier, o delivered to AD earlier, it does not apply

Enviado desde mi iPhone utilizando Tapatalk

They may have been advised to remove stickers if they do or not depends on the buyer/AD relationship I can tell you I’ve collect mine (inc Daytona and Seadweller) and walked out of the AD with them still in the plastic coffins.

BUZITO1974 · 9 February 2018, 06:57 PM

Quote:

Originally Posted by SC11

They may have been advised to remove stickers if they do or not depends on the buyer/AD relationship I can tell you I’ve collect mine (inc Daytona and Seadweller) and walked out of the AD with them still in the plastic coffins.

Agree

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Rockslide · 9 February 2018, 07:02 PM

I just received my 214270 from the AD this week in Norway, with all the stickers still on.

Chadridv · 9 February 2018, 07:19 PM

Purchased a watch recently from a US AD, sales rep told me the same thing but made an exception for me. I said I wanted to remove the stickers myself and size the bracelet myself and they told Me that was a red flag, lol.

Anyway, my sales rep told me they could get in trouble for sending it off with the stickers.

Not sure if this is isolated to just this AD, but it seems the policy is growing. First thread regarding this was maybe 6 months back or more. It’s not a brand new policy.

glamorama · 9 February 2018, 07:38 PM

Same happened to me in London last November, she was not saying it straight out but more like 'let me remove all these stickers for you' and it was done.

HL65 · 9 February 2018, 07:43 PM

It is a Rolex rule and they are supposed to follow. Now are there exceptions? Sure not all AD's are following as evidenced above. My guess is the way Rolex has been with tight inventories and fewer SS sports watches being allocated to squeeze grey market most will follow the rule in time. I really don't see why stickers being on would make a difference to people unless they were focused on flipping. Clearly that is the reason for the rule. Personally I wouldn't pay a penny more for a new watch with stickers than for a new watch without them. People are crazy though and clearly the market dynamics have proven that in recent times!

PS there have been numerous threads on this so it isn't like this is new news.

toolkit21 · 9 February 2018, 07:58 PM

Buying a watch with stickers, on a grey market, I'd feel safer because I've not seen or heard fakes that're able to have them on as precisely as the way Rolex did.

VicLeChic · 9 February 2018, 08:16 PM

Not a deal breaker. Withholding the warranty card is a different story.

asiparks · 9 February 2018, 08:36 PM

Quote:

Originally Posted by toolkit21

Buying a watch with stickers, on a grey market, I'd feel safer because I've not seen or heard fakes that're able to have them on as precisely as the way Rolex did.

but do you know exactly what, where and how a gen Rolex is stickered ?
If it's a trusted seller with a good reputation, there should be no cause for concern.

toolkit21 · 9 February 2018, 08:39 PM

Quote:

Originally Posted by asiparks

but do you know exactly what, where and how a gen Rolex is stickered ?

If it's a trusted seller with a good reputation, there should be no cause for concern.

Sorry am a little new to this stickers on a Rolex. Or just that many stickers on a watch (besides the case back and sapphire). Don't understand much about it. Able to share some info on this?

MonBK · 9 February 2018, 08:39 PM

Quote:

Originally Posted by Rockslide

I just received my 214270 from the AD this week in Norway, with all the stickers still on.

It's not July 3017 yet.

Art 1 · 9 February 2018, 08:43 PM

Quote:

Originally Posted by VicLeChic

Not a deal breaker. Withholding the warranty card is a different story.

It's normal for some AD's to mail the warranty card. I've purchased several this way and it's really not a big deal.

joli160 · 9 February 2018, 09:17 PM

Quote:

Originally Posted by HL65

I really don't see why stickers being on would make a difference to people unless they were focused on flipping. Clearly that is the reason for the rule. Personally I wouldn't pay a penny more for a new watch with stickers than for a new watch without them. People are crazy though and clearly the market dynamics have proven that in recent times!

PS there have been numerous threads on this so it isn't like this is new news.

I never flip watches, but I simply like to peel the stickers off and size it at home. Might even be a deal breaker for me. People are crazy indeed

Camel · 9 February 2018, 09:25 PM

Quote:

Originally Posted by Rogdogg

I think if that happened me here I'd still ask to do it myself.
I find it strangely satisfying and I'm also a bit weird but for all my watches I've always then stuck the stickers on the inside back cover of the booklet.
I don't know why I did that for my first but continued to do it for my others too.

We've got the same disease

spoilsofwar01 · 9 February 2018, 09:31 PM

just thinking out aloud, so if you buy the watch and theres no disclaimer prior to the sale of said watch and the stickers whilst being removed by the AD causes damaged.... who is responsible? the new owner or AD? also once removed who retains the stickers?

9 February 2018, 05:05 PM	#1
timeldn "TRF" Member Join Date: Feb 2018 Location: London Posts: 606	AD Removed All the Stickers!!! Greetings All I recently purchased a Rolex Explorer Ref. 214270 in an AD in London/UK. To my surprise I was told by the AD that all the stickers would have to be removed before handing it over to me. The AD also stated that it was their NEW Policy on all Rolex Professional Models. Is this to prevent resellers from flipping? Is this happening in other parts of the world? Please let me have your comments. Thank you very much. timeldn

9 February 2018, 05:22 PM	#4
PLNYC "TRF" Member Join Date: Jan 2016 Location: Mars Posts: 1,683	Hasn’t happened to me in NYC __________________

9 February 2018, 05:37 PM	#6
Rogdogg 2024 SubLV41 Pledge Member Join Date: Nov 2012 Location: Bangkok Posts: 6,124	I think if that happened me here I'd still ask to do it myself. I find it strangely satisfying and I'm also a bit weird but for all my watches I've always then stuck the stickers on the inside back cover of the booklet. I don't know why I did that for my first but continued to do it for my others too. __________________ Nil Satis Nisi Optimum

9 February 2018, 05:47 PM	#7
BUZITO1974 "TRF" Member Join Date: Feb 2018 Location: Lleida Watch: Omega speedmaster Posts: 84	AD Removed All the Stickers!!! Its a new Rolex rule... to prevent selling to all the retailers... Rolex wants that only the AD sell Rolex, nobody else. The order is: all sportsmodels have to leave AD shop without stickers! If not, they could loose theis licence... Imagine you buy a SD with stickers in Spain with german warranty card and with stickers... then you would know that this watch was flipped from the german AD to Spain brand new, to reach his selling objective set by Rolex... if you buy this watch in Spain and advise Rolex, the german AD would get into serious trouble... this is valid from july 2017 i remember... Enviado desde mi iPhone utilizando Tapatalk

9 February 2018, 06:01 PM	#11
adg31 "TRF" Member Join Date: Oct 2010 Location: Leicestershire Posts: 314	AD Removed All the Stickers!!! Alternatively Rolex could increase production to more closely match demand! Sent from my iPad using Tapatalk

9 February 2018, 05:18 PM	#2
Switch "TRF" Member Join Date: Oct 2017 Location: Australia Watch: BLNR Posts: 115	Seems to be unique to UK only.

9 February 2018, 05:22 PM	#5
TitanCi "TRF" Member Join Date: Sep 2013 Location: California Posts: 555	Probably to prevent resell. I guess it doesn't matter if you're gonna wear it anyway. Sent from my iPhone using Tapatalk

9 February 2018, 06:12 PM	#12
joli160 2024 SubLV41 Pledge Member Join Date: Apr 2013 Location: NL Watch: Yachtmaster Posts: 14,757	I got my new SkyD this week with stickers and peeled them off at home __________________ Day Date 18238, Yachtmaster 16622, Deepsea 116660, Submariner 116619, SkyD 326935, DJ 178271, DJ 69158, Yachtmaster 169622, GMT 116713LN, GMT 126711.

9 February 2018, 06:30 PM	#13
vacano "TRF" Member Join Date: Jun 2015 Location: Spain Posts: 156	This must be AD specific or possibly if this was a first time purchase from that AD. It didn't happen to me when I recently bought my LVc.

9 February 2018, 06:36 PM	#14
vacano "TRF" Member Join Date: Jun 2015 Location: Spain Posts: 156	In any case it shouldn't matter if the stickers come off. The watch was purchased to be worn.

9 February 2018, 07:02 PM	#18
Rockslide "TRF" Member Join Date: Apr 2013 Location: Europe Posts: 108	I just received my 214270 from the AD this week in Norway, with all the stickers still on.

9 February 2018, 07:19 PM	#19
Chadridv 2024 Pledge Member Join Date: Oct 2014 Real Name: Chadri Location: LI, NY Watch: 116610LV Posts: 11,357	Purchased a watch recently from a US AD, sales rep told me the same thing but made an exception for me. I said I wanted to remove the stickers myself and size the bracelet myself and they told Me that was a red flag, lol. Anyway, my sales rep told me they could get in trouble for sending it off with the stickers. Not sure if this is isolated to just this AD, but it seems the policy is growing. First thread regarding this was maybe 6 months back or more. It’s not a brand new policy. __________________ - i͞n͟s͞t͟a͞g͞r͟a͞m͞ @ⓒⓄⓁⒹⓒⒶⓈⒺⓦⒶⒶⓉⒸⒽⒺⓈ

9 February 2018, 07:38 PM	#20
glamorama "TRF" Member Join Date: Jan 2018 Real Name: Dan Location: Benelux Posts: 1,920	Same happened to me in London last November, she was not saying it straight out but more like 'let me remove all these stickers for you' and it was done.

9 February 2018, 07:43 PM	#21
HL65 TRF Moderator & 2024 SubLV41 Patron Join Date: Dec 2007 Real Name: Ken Location: SW Florida Watch: One on my wrist. Posts: 64,005	It is a Rolex rule and they are supposed to follow. Now are there exceptions? Sure not all AD's are following as evidenced above. My guess is the way Rolex has been with tight inventories and fewer SS sports watches being allocated to squeeze grey market most will follow the rule in time. I really don't see why stickers being on would make a difference to people unless they were focused on flipping. Clearly that is the reason for the rule. Personally I wouldn't pay a penny more for a new watch with stickers than for a new watch without them. People are crazy though and clearly the market dynamics have proven that in recent times! PS there have been numerous threads on this so it isn't like this is new news. __________________ *SPEM SUCCESSUS ALIT*

9 February 2018, 07:58 PM	#22
toolkit21 "TRF" Member Join Date: Jan 2015 Real Name: Kit Location: Kuala Lumpur Watch: 116710, 326934 Posts: 63	Buying a watch with stickers, on a grey market, I'd feel safer because I've not seen or heard fakes that're able to have them on as precisely as the way Rolex did. __________________ 326934 Blue (incoming) 116710 BLNR JLC MCC2 JLC Reverso DuoFace Tribute SEIKO Rose Gold Tuna

9 February 2018, 08:16 PM	#23
VicLeChic Banned Join Date: Jul 2014 Real Name: Victor Location: Spain Watch: YM 116622 - SD43 Posts: 2,598	Not a deal breaker. Withholding the warranty card is a different story.

9 February 2018, 09:31 PM	#30
spoilsofwar01 "TRF" Member Join Date: May 2017 Real Name: "H" Location: England Watch: ing Rainclouds Posts: 1,439	consumer rights just thinking out aloud, so if you buy the watch and theres no disclaimer prior to the sale of said watch and the stickers whilst being removed by the AD causes damaged.... who is responsible? the new owner or AD? also once removed who retains the stickers?

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