SS Pepsi Market Impact On WG Pepsi and Vintage Pepsi

[montecarlo77]

It seems like the new SS Pepsi could push down demand and prices of the WG Pepsi and also vintage Pepsi models. At $9,250 you have a brand new beautiful watch that looks so similar to the WG Pepsi and you save a lot of money buying SS. In addition, some vintage Pepsi watches were going for about the same price as this new model so it seems hard to justify buying a WG Pepsi (even used) or a used vintage Pepsi.

I have been thinking about getting a WG Pepsi for a while but now it seems the SS version makes more sense. I know the one benefit is that WG feels different on the wrist....

What does everyone here think? What will be the market impact? Will SS Pepsi sell for a premium on the secondary market like the SS Daytona?

[sensui]

Push down demand and price of vintage GMTs......not on this planet.

[Andad]

I just need a little more information.

Where can I buy one?

[Roger Lococco]

It will impact the WG Pepsi but probably not the 16710. If anything, it may create even more demand for vintage. Additional buyers have their heart set on the new SS Pepsi but soon realize they cannot get one for several years - then turn their attention to the vintage market.

[BlueAZ]

I love that they brought back the SS Pepsi. I also love the jubilee bracelet....but not on a tool watch. I've been shopping 16710 Pepsis from the edges for a while now and will hopefully pull the trigger on a no-holes, SEL 16710 this year. I certainly hope that the $9250 price of the new model softens the 16710 market but it really doesn't matter as far as I'm concerned...I want the original with the Oyster bracelet.

[clock]

Originally Posted by Roger Lococco

It will impact the WG Pepsi but probably not the 16710. If anything, it may create even more demand for vintage. Additional buyers have their heart set on the new SS Pepsi but soon realize they cannot get one for several years - then turn their attention to the vintage market.

Also some like owning the original Pepsi. Therefore vintage is likely to further increase.
I have a 16750 that I’m considering flipping once I see the new Pepsi in the metal.

[101031-28]

Too soon to tell IMHO. Will depend on how readily available the new GMT 126710BLRO will be. I agree, at 9250 why spend almost the same for a watch technologically less advanced (unless your preference goes to old school cases and vintage watches)? Also, 5 digit gmts were sold in larger number compared to 5 digit SS Daytona, and with two refs 16750/16760 and 16700/16710.

[AdamG]

Originally Posted by sensui

Push down demand and price of vintage GMTs......not on this planet.

[Fleetlord]

The only thing that will soften the 16710 market is a financial meltdown in the world economy.

The introduction of the new PEPSI will increase asking prices on previous PEPSI models, just like the Daytona - C has increased asking prices on it's immediate predecessor.

Those posts were coming out back then too. OMG...the other Daytonas will drop in value!!!!!

Clearly the rising tide floats all boats. It will in this case too, unless the market completely collapses...

So, in other words, if you want one, get one.

[mangoseed]

Originally Posted by Fleetlord

The only thing that will soften the 16710 market is a financial meltdown in the world economy.

The introduction of the new PEPSI will increase asking prices on previous PEPSI models, just like the Daytona - C has increased asking prices on it's immediate predecessor.

Those posts were coming out back then too. OMG...the other Daytonas will drop in value!!!!!

Clearly the rising tide floats all boats. It will in this case too, unless the market completely collapses...

So, in other words, if you want one, get one.

Just out of curiosity, why do you a photograph of Bob Irwin as your avatar?

[montecarlo77]

Originally Posted by sensui

Push down demand and price of vintage GMTs......not on this planet.

I tried a vintage Pepsi and it was so lightweight it felt bad to me so the WG made sense. I have never been a fan of the vintage Pepsi because of the weight and for about the same price to get the look of the WG Pepsi and have a 5 year warranty and a brand new watch, there is no way I could pay the same for a vintage Pepsi.

[montecarlo77]

What are all of you thinking the premium will be to buy a SS Pepsi on the secondary market?

[roger0770]

I wanted a WG GMT for awhile. Now I am getting the YG instead.

[Richardreyan]

Imho, Rolex should have gone away with the PCLs of the new pepsi. 5 digit gmts are still the best for me..

Sent from my SM-N9208 using Tapatalk

[sensui]

Originally Posted by montecarlo77

I tried a vintage Pepsi and it was so lightweight it felt bad to me so the WG made sense. I have never been a fan of the vintage Pepsi because of the weight and for about the same price to get the look of the WG Pepsi and have a 5 year warranty and a brand new watch, there is no way I could pay the same for a vintage Pepsi.

Couple ideas for you regarding vintage appeal...

- Uniqueness/exclusivity.....a lot of vintage pieces (especially the gmt with different dials and inserts throughout history) have unique aging/patina characteristics that can't be duplicated without time and wear.

- There's still high demand for thinner, lighter, slimmer watches that wear almost invisibly on the wrist...not all of us want to feel a puck on the wrist.

- These watches will outlive all of us properly maintained...it is the signature of Rolex with their robust oyster case and bullet proof movements. The new five year warranty means very little IMO as you'll probably never get to use it. Modem or vintage will have same service intervals.

- Rarity...obviously they're not making any more so finding excellent/good examples become increasingly difficult.

The modern in production watches made in much higher numbers just isn't the same thing....I'm glad for you and your wallet you don't want vintage, but don't think for a second these new releases does anything but fuel the vintage market even more.

[henrylee]

Good luck getting your SS ceramic pepsi anytime soon. It will have a huge premium making the five digit pepsi even more desirable and the WG pepsi look very affordable.

[HL65]

WG yes - Vintage no!

[Speedbird-1]

The general view seems to be that Rolex are reducing their out-put of SS Sports watches.
With all the the whining and griping going on here about waiting lists, I can't see any change in the market, except that the grey dealers will continue to thrive.
(Which waiting lists are the grey dealers on?)

As far as I know, Rolex aren't making any more of the very beautiful and highly desirable Aluminium bezelled GMT's.
Good news all 'round for the Vintage market, I'd say.

Apologies: Car analogy coming up!
15 years ago you could buy a 'nice' E Type Jag' Roadster for around £20,000.
Today the same car will cost you up to £150,000.
They don't make 'em any more!
You can buy a nice year old 'F' Type Roadster for £35,000.

[spuds]

As a trade-in the offer/value on my BLRO has dropped £2,000 UK.

But even the potential (trade) buyer advised me to sit on it as (in his words) "...it'll level off back to about the same as the Blue Sub' and if the new blue dial is as different to the bezel as it looks in the photo's yours (with the original black dial) might even go up".

Either way I didn't buy mine as an investment and I love it, so it won't be going anywhere just yet.

[Muzz]

It will give more people an opportunity to own the red and blue configuration than previously thought possible. In terms of price impacts, probably minimal.

[The Libertine]

Just ain’t happening.

[Gaijin]

Originally Posted by Fleetlord

The only thing that will soften the 16710 market is a financial meltdown in the world economy.

The introduction of the new PEPSI will increase asking prices on previous PEPSI models, just like the Daytona - C has increased asking prices on it's immediate predecessor.

Those posts were coming out back then too. OMG...the other Daytonas will drop in value!!!!!

Clearly the rising tide floats all boats. It will in this case too, unless the market completely collapses...

So, in other words, if you want one, get one.

Nailed it again Fleetlord.



For me the more ceramics that Rolex come out with the more they push me back to 5 digit references. I'm old and old school.

I think the old Pepsi and even the Cokes will continue their rise up and up and... well you get the idea.

[ccaballero]

Originally Posted by sensui

Couple ideas for you regarding vintage appeal...

- Uniqueness/exclusivity.....a lot of vintage pieces (especially the gmt with different dials and inserts throughout history) have unique aging/patina characteristics that can't be duplicated without time and wear.

- There's still high demand for thinner, lighter, slimmer watches that wear almost invisibly on the wrist...not all of us want to feel a puck on the wrist.

- These watches will outlive all of us properly maintained...it is the signature of Rolex with their robust oyster case and bullet proof movements. The new five year warranty means very little IMO as you'll probably never get to use it. Modem or vintage will have same service intervals.

- Rarity...obviously they're not making any more so finding excellent/good examples become increasingly difficult.

The modern in production watches made in much higher numbers just isn't the same thing....I'm glad for you and your wallet you don't want vintage, but don't think for a second these new releases does anything but fuel the vintage market even more.

This analysis is correct. The new releases will create significant enthusiasm and interest in the older models. Keep in mind that demand for 5 digit GMTs was already high and will get higher now. These type of luxury goods are not subject to the same type of economic principles of other products. Rolex has managed to ensure through its various strategies that the iconic models of the past remain relevant and desirable. Again, look at the 5 digit Daytonas or even 116520.

[joli160]

WG rules over SS, never mind if the watch looks similar.
True PM aficionados don't care, knowing that you have a much rarer piece which wears and feels great is all that matters.
It will not affect prices of the WG BLRO imho.

[Jubilee_Fats]

I guess I'm a moron because when the ceramic daytona came out, the last thing it would have done in my eyes is to raise the value of the older models. I have a ceramic daytona, i would not want one with a steel or pm bezel. Ceramic for the win, every time.

I have a 5 digit reference GMT and a 6 digit GMT. 5 is a rattle trap. 6 is gorgeous.

Read me now and believe me later. WE CONTROL THE PRICES.

Dude wants to sell his 1991 non SEL GMT for 9k? Awesome - god bless - but not paying it.
You should not either. Don't care if it comes with a coke bezel. Don't care.

Price should be 6k for a steel pepsi. Even less without box, papers & tags.

If you want to throw your money away, buy the watch for 6k and then give the guy a 3k tip - but don't artificially raise the prices on us.

Seriously.

[Onikage]

Originally Posted by joli160

It will not affect prices of the WG BLRO imho.

Entirely possible if 90% of existing owners become pissed off enough to dump and flood the pre-owned market with them and consequently dealers can't give them away when SS ones are also floating around...A special model just got significantly less so. Not gloating just being realistic. The fact is it's already affecting prices.

[1William]

I think the whole market is on a bubble and prices across the board are inflated. It will have an impact on the price of the WG model. The issue will be it to lower or raise the price.

[cuibono]

Originally Posted by directioneng

I just need a little more information.

Where can I buy one?

This. Today, and also for the next 36 months. Used is therefore a viable option for someone wanting a Pepsi since new is unobtainable. And since it's a viable option, prices should stay steady.

Sent from my SM-G920W8 using Tapatalk

[dennywags]

I only want one watch and I have it. To worry about the value of a $30K watch is silly.

[Singslinger]

Originally Posted by montecarlo77

I tried a vintage Pepsi and it was so lightweight it felt bad to me so the WG made sense. I have never been a fan of the vintage Pepsi because of the weight and for about the same price to get the look of the WG Pepsi and have a 5 year warranty and a brand new watch, there is no way I could pay the same for a vintage Pepsi.

Actually I agree. Although I know the arguments in favour of vintage, I don't find them convincing enough for me.

Also, I wonder about servicing - original parts availability and cost.

I would go with the new one any time.