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Old 3 May 2018, 03:42 AM   #1
FinWatch
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Best place in Europe to buy Rolex-watches?

Hi you all!

What do you think: what is the best city/airport in Europe to buy Rolex; original retailer? Best variety of models in shop, some rare piece you have found etc. ?
For example: I luckily found my SD43 straight from the Rolex shop, Lucerne, Switzerland, without waiting! That truly was amazing! And my Daytona I found from Amsterdam airport; just like that!



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Old 3 May 2018, 03:44 AM   #2
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if you are at the airport, just go to america. Europe stock is awful and the US is marginally better. Thats what i would do rather than trying to get lucky.
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Old 3 May 2018, 03:45 AM   #3
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My SD43 in Lucerne:


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Old 3 May 2018, 04:39 AM   #4
Rolex fan 61
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Italian markets
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Old 3 May 2018, 04:41 AM   #5
FinWatch
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Italian markets


Rome?


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Old 3 May 2018, 04:42 AM   #6
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In Europe, I thought the Swiss Watch Boutique in Heathrow was a good location with competitive prices. However, the prices don't beat what is available in the US gray market. Just saying...
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Old 3 May 2018, 04:43 AM   #7
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Schiphol airport.
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Old 3 May 2018, 04:55 AM   #8
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Schiphol airport.
I often am in Schiphol, never found anything interesting, I was there last week, no SS sport unfortunately.
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Old 3 May 2018, 05:49 AM   #9
Bruno Datejust
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There are many greys in Turin, northern Italy.
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Old 3 May 2018, 05:53 AM   #10
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I often am in Schiphol, never found anything interesting, I was there last week, no SS sport unfortunately.
I called them this morning and asked about the price of the SS submariner. Was told 6400 Euros (usually 7800 Euros) as it is duty free. This applies to all passengers whether they travel within the EU or out of the EU.

The lady wasn’t allowed to tell me about any stock availability.

Good thing is I have a brother who works at the airport so have asked him to visit the store daily :)
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Old 3 May 2018, 05:55 AM   #11
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I often am in Schiphol, never found anything interesting, I was there last week, no SS sport unfortunately.
True. Last time I remember seeing a full gold Sub, one YMII and many DJs and that was it.
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Old 3 May 2018, 06:00 AM   #12
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Italy for best discounts, and Germany. Nowadays, all Rolex ADs because, well, few have any decent stock so it's hit and miss.
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Old 3 May 2018, 06:07 AM   #13
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You’re quite lucky. Watches of Switzerland in Heathrow can’t get hold of sports model at all.
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Old 3 May 2018, 06:11 AM   #14
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Italy for best discounts, and Germany. Nowadays, all Rolex ADs because, well, few have any decent stock so it's hit and miss.
lol what
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Old 3 May 2018, 06:12 AM   #15
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I often am in Schiphol, never found anything interesting, I was there last week, no SS sport unfortunately.
It's hit or miss. I fly through there at least 4x per month and indeed you have to get lucky on the timing. Good news is no wait lists, there's more than one store in the airport to check, and they do get SS sports models in but they go very fast. If they have one, you can buy it for MSRP less VAT.
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Old 3 May 2018, 06:14 AM   #16
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It's hit or miss. I fly through there at least 4x per month and indeed you have to get lucky on the timing. Good news is no wait lists, there's more than one store in the airport to check, and they do get SS sports models in but they go very fast. If they have one, you can buy it for MSRP less VAT.
Where are the stores at again? Is it only international flights or also EU-EU destinations.
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Old 3 May 2018, 06:30 AM   #17
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Does anyone know of a good AD in Rome, Capri, or Venice? I'll be there in June and figure it can't hurt to look!
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Old 3 May 2018, 08:08 AM   #18
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A rolex submariner is 5165GBP in Heathrow. That's cheaper than any US retailer or Gray market.
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Old 3 May 2018, 08:23 AM   #19
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A rolex submariner is 5165GBP in Heathrow. That's cheaper than any US retailer or Gray market.
its the same price with a vat refund anywhere in the UK. Good luck finding one though. Its no coincidence the price and the scarcity are related. A hulk at $7k for example.
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Old 3 May 2018, 09:14 AM   #20
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Where are the stores at again? Is it only international flights or also EU-EU destinations.
There are two airside in the international terminal (one is the Rolex branded store next to the Omega store) and a Gassan shop by E concourse which carries multiple brands (including Rolex). There's also a Gassan airside in the EU-EU terminal which I think carries Rolex, but I'm not 100% sure on that. Finally, there's a Gassan in the Plaza (land side) but there I believe you have to pay VAT at the point of sale and go through the VAT refund process before you go air side.
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Old 3 May 2018, 09:18 AM   #21
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There are two airside in the international terminal (one is the Rolex branded store next to the Omega store) and a Gassan shop by E concourse which carries multiple brands (including Rolex). There's also a Gassan airside in the EU-EU terminal which I think carries Rolex, but I'm not 100% sure on that. Finally, there's a Gassan in the Plaza (land side) but there I believe you have to pay VAT at the point of sale and go through the VAT refund process before you go air side.
Thanks for the info bud
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Old 3 May 2018, 09:37 AM   #22
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Thanks for the info bud
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Old 3 May 2018, 05:07 PM   #23
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Thanks to you all for your experiences!


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Old 3 May 2018, 05:13 PM   #24
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You’re quite lucky. Watches of Switzerland in Heathrow can’t get hold of sports model at all.
Can't get hold of them or can't keep hold of them. We have had many members buy from Heathrow in the past. Wasn't there even a guy recently who bought a ceramic SS Daytona there?

I think it has always been about luck at Heathrow. It seems to be just down to timing and if you are lucky enough to be there when they get a delivery in because it's all snapped up straight away.
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Old 3 May 2018, 05:16 PM   #25
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I often am in Schiphol, never found anything interesting, I was there last week, no SS sport unfortunately.
I was there 2 weeks ago and the sales rep told, when I asked, that he had just sold a black SS Daytona the day before. Not sure I believed him though.
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Old 3 May 2018, 05:16 PM   #26
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My SD43 in Lucerne:


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Luzern is excellent for this
Bucherer flagship exists also there and the city to add its just amazing
I have seen SD on Greece also and in Beirut btw
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Old 3 May 2018, 09:34 PM   #27
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Does anyone know of a good AD in Rome, Capri, or Venice? I'll be there in June and figure it can't hurt to look!
Rome and Venice have multiple ADs, Capri has one. Don't expect any decent stock as these are very touristy areas.

If you can get to some smaller Italian towns you might find a treasure trove. Check the dealer locater on the rolex website as you're travelling. Even some very small Italian villages in non-touristy areas have ADs. They often find it pretty difficult to move stock and as such are generally the source for many of the grey dealers in USA and Asia. Get there at the right time and you never know what you might find...
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Old 4 May 2018, 12:07 AM   #28
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Can't get hold of them or can't keep hold of them. We have had many members buy from Heathrow in the past. Wasn't there even a guy recently who bought a ceramic SS Daytona there?

I think it has always been about luck at Heathrow. It seems to be just down to timing and if you are lucky enough to be there when they get a delivery in because it's all snapped up straight away.
They cannot order any sports model in.
I guess it’s luck of the day for those who bought them on the spot.
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Old 4 May 2018, 03:13 AM   #29
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They cannot order any sports model in.
I guess it’s luck of the day for those who bought them on the spot.
I'm sure they can't, tourists are even worse than flippers in this brave new world!
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Old 4 May 2018, 03:21 AM   #30
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What about Paris, Prague or Vienna?
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