BLNR and YM 40mm rhodium dial both discontinued

[lguevara91]

I didn't even have to use the "configure" feature... I just went to all GMT MASTER II models... Still there, in all its glory!

[padi56]

Originally Posted by Alpino

BLNR and YM 40mm rhodium dial both NOT discontinued .

Both appear in 2018/2019 new Master Catalog .... LN and BLNR at page 87 and YM 116622 Rhodium at page 91.

Have to agree with you 100% Alpino, but a AD stated to the original poster they are discontinued, so it must be true.But today many ADs might live on fantasy island,I hear thats now well over 10ft in bullshit.

[Rolex85]

still showing here in Canada on our Rolex site and the price has not changed. Ill text my AD when they are at work today and ask them if they are closing the lists and/or giving deposits back on this item and let you know what i hear

[Zakalwe]

There’s a glitch in the Matrix.

[swils8610]

So...Rolex is going to stop producing one of its most desired products?? No way. They make money producing watches.


Sent from my iPhone using Tapatalk Pro

[NoCokeNoHope]

Probably going to draw some fire but what the heck. I got curious after seeing this post and checked some US AD websites. Most ADs except one are now missing 116710LN and 116710BLNR under their lineup. Not suggesting anything...









Sent from my iPhone using Tapatalk

[avega357]

Originally Posted by rogue828

Rolex is distributing the last production of inventory of the blnr which will take 3-4 month's. The U.S. is responsible for 60% of all sports model sales. Some guy at the post office told me. "let the games begin"...Time will reveal the truth..

Gentlemen, I just put my BLNR for sale for 15.5k, let the games begin,,,,,

[avega357]

Originally Posted by Zakalwe

There’s a glitch in the Matrix.

Stop messing with the configurator.

[WatchinMD]

A cynical person would suspect that the ambiguity of the situation is deliberate to stimulate discussion and demand.

[brucethemanlee]

Originally Posted by rolexryan329

Might not make sense but it’s aesthetically pleasing and you can tell many others agree

I think black = night and blue = day(blue sky) makes perfect sense

Moreso than Coke or Pepsi


Sent from my iPhone using Tapatalk

[wytrader]

And what would you like us to do with this revelation?

[Onikage]

Originally Posted by brucethemanlee

I think black = night and blue = day(blue sky) makes perfect sense

Moreso than Coke or Pepsi

Pepsi is more like an instrument in a vehicle. BLNR is more 'watchy' like a skyphase? How I see it anyway.

[Rashid.bk]

Dude. The D-Blue is also being discontinued. I saw a youtube video that said that. As such I'm willing to sell you this highly collectible item for a discount of $19usd. What a deal but act fast.

[marcotagudelo]

Originally Posted by Ravager135

Check the official Rolex website. It's there. Your AD is copying what's listed from the configurator which doesn't explicitly show the BLNR. If you engage the configurator you will see the blue/black bezel is still an option for the steel GMT-Master II. In short, they are cut and pasting an incomplete listing.

The gmt LN is “missing” as well

[gregmoeck]

Why would they discontune a watch thats evidently selling like crazy

[mjolnir2thor]

Originally Posted by Rolex85

still showing here in Canada on our Rolex site and the price has not changed. Ill text my AD when they are at work today and ask them if they are closing the lists and/or giving deposits back on this item and let you know what i hear

Any news?

[Chadridv]

Originally Posted by swils8610

So...Rolex is going to stop producing one of its most desired products?? No way. They make money producing watches.


Sent from my iPhone using Tapatalk Pro

I’m not commenting on the discontinuation of these watches, however, Rolex does makes money from discontinued watches simply because of marketing, hype and demand.

When Rolex discontinued the 116520 and the prices jumped up immediately by 4k on the secondary market. That makes the brand overall more valuable.

That says to enthusiasts and casual observers alike, buy our brand because the value always goes up. That type of organic marketing is priceless. There’s no marketing company in the world that can write a campaign like that for you.

So in this case, let’s just say for example the BLNR is discontinued, not only does the new BLRO become even more desirable but all the other GMT models also become more desireable, even the PM ones. Think about how many people are pushing aside the idea of buying a SS Daytona, and going for gold simply because of the secondary market values.

Some people are even selling their SS Daytona’s purchased at MSRP, and using the money to buy gold models.

Anyway, sometimes a company discontues a successful product and it leaves you scratching your head. Yes, not everyone knows why Rolex does what they do, but their marketing team definitely knows what they’re doing.

[TeddyS]

I just spoke to my AD after reading this thread and she assured me she will have me a BLNR within 6 weeks. I’m rolling the dice here and hoping it gets discontinued haha


Sent from my iPhone using Tapatalk

[jets]

It's just the mini 'catalog' Rolex can't put everything in there. Total BS.

[DBLUE FUJI]

I will post from Japan.
Because it is translation software, I am sorry if it turned out funny English.
Why is it that only BLNR and LN are not displayed in the press room of Rolex's official website? Is it only in Japan?
For other professional models, all reference numbers seem to be consistent. . . (Difference in color of dial is the same reference number: gray and blue of yacht master for example)

It is the URL of the official Rolex press room in Japan.
https://pressroom.rolex.com/en/watch...-ii-40-mm.html

[dmash]

Oh dear God

Mods finally locked the other BLNR Discontinued thread, and now people will start bumping all the other ones? MY EYES

[avega357]

Originally Posted by Ravager135

That's categorically incorrect. The 2018 Rolex master catalog contains both references as described above. Many times AD catalogs are incomplete. Sometimes even the Rolex website appears incomplete until you use the configurator and discern all the available options.

Furthermore, Rolex historically discontinues models early in the new year just prior to Basel. This is most recently reflected in the Yachtmaster and Milgauss models that were discontinued in the past couple of years. Rolex IS the only official source of information and that includes their master catalog and website which has always been reflective of available options.

Great comment